{"id":7051952,"date":"2026-08-30T21:00:51","date_gmt":"2026-08-30T21:00:51","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/better-healthcare-delivered-in-se-alaska-its-all-in-black-and-white\/"},"modified":"2026-08-30T21:00:51","modified_gmt":"2026-08-30T21:00:51","slug":"better-healthcare-delivered-in-se-alaska-its-all-in-black-and-white","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7051952","title":{"rendered":"Better Healthcare Delivered\u2014In SE Alaska It&#8217;s All in Black and White"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/searhc.org\">Southeast Alaska Regional Health Consortium<\/a> is a non-profit medical, dental, vision and mental health organization serving the residents of Southeast Alaska. In this new healthcare campaign from <a href=\"https:\/\/rrpartners.com\">R&amp;R partners<\/a>,\u00a0real SEARHC providers, not actors, describe how they deliver care that is rooted in cultural understanding and connection.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-40710\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2026\/04\/SEAHRC_OOH_Path-Airport_150x50-1024x341.jpg\" alt=\"\" width=\"1024\" height=\"341\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2026\/04\/SEAHRC_OOH_Path-Airport_150x50-1024x341.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2026\/04\/SEAHRC_OOH_Path-Airport_150x50-300x100.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2026\/04\/SEAHRC_OOH_Path-Airport_150x50-768x256.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2026\/04\/SEAHRC_OOH_Path-Airport_150x50.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p>\u201cThe Southeast Alaskan story, and spirit, is unique,\u201d said Theresa Menz, Associate Creative Director at R&amp;R partners. \u201cTelling the SEARHC story through the words of those creating and living it led to emotionally captivating content and created powerful, impactful and real results.\u201d<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" title=\"SEARHC - Your Health - Kids Who Came Home\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/lsXuRADTfyw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" title=\"SEARHC - Your Health - A Mission in Motion\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/CBuLPyjbFsI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/p>\n<p>In a category often dominated by polished, overly simplified narratives, R&amp;R and SEARHC chose to lean into authenticity, telling real stories from the people who live and work across Southeast Alaska, where access to care is often shaped by the challenges of geography, weather, and distance.<\/p>\n<p>\u201cIn a region like Southeast Alaska, credibility comes from authenticity, not polish,\u201d said Leatha Merculieff, Senior Executive Vice President of SEARHC. \u201cR&amp;R Partners helped us embrace that by putting real voices and real experiences at the center of this campaign. The result is work that reflects not just the care we provide, but the community we\u2019re proud to be part of.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-40709\" src=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2026\/04\/SEAGHC_Print_Nani_Juneau-Empire_10x10-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.adpulp.com\/wp-content\/uploads\/2026\/04\/SEAGHC_Print_Nani_Juneau-Empire_10x10-1024x1024.jpg 1024w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2026\/04\/SEAGHC_Print_Nani_Juneau-Empire_10x10-300x300.jpg 300w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2026\/04\/SEAGHC_Print_Nani_Juneau-Empire_10x10-150x150.jpg 150w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2026\/04\/SEAGHC_Print_Nani_Juneau-Empire_10x10-768x768.jpg 768w, https:\/\/www.adpulp.com\/wp-content\/uploads\/2026\/04\/SEAGHC_Print_Nani_Juneau-Empire_10x10.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<p>To effectively communicate the astonishing lengths an Alaskan healthcare provider will go to keep people healthy is no small task. To get there, the campaign walks the delicate line between documentary and advertising. Also, the use of black and white photography is another good decision. It evokes a seriousness worthy of the topic, while reminding us of an earlier time when neighborly trust and reliability were common.<\/p>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p>\n<div class=\"wp-block-group has-border-color\" style=\"border-style:none;border-width:0px;margin-top:32px;margin-bottom:32px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-bottom:24px\"\/>\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"margin-top:4px;margin-bottom:10px\">Discover more from Adpulp<\/h3>\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"margin-top:10px;margin-bottom:10px;font-size:15px\">Subscribe to get the latest posts sent to your email.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Southeast Alaska Regional Health Consortium is a non-profit medical, dental, vision and mental health organization serving the residents of Southeast Alaska. In this new healthcare campaign from R&amp;R partners,\u00a0real SEARHC providers, not actors, describe how they deliver care that is rooted in cultural understanding and connection. \u201cThe Southeast Alaskan story, and spirit, is unique,\u201d said [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7051953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14105,393,214403,4391,355],"dealstore":[],"offerexpiration":[],"class_list":["post-7051952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-alaska","tag-black","tag-deliveredin","tag-healthcare","tag-white"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Better Healthcare Delivered\u2014In SE Alaska It&#039;s All in Black and White - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7051952\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better Healthcare Delivered\u2014In SE Alaska It&#039;s All in Black and White - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Southeast Alaska Regional Health Consortium is a non-profit medical, dental, vision and mental health organization serving the residents of Southeast Alaska. 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