{"id":7050037,"date":"2026-08-28T14:25:15","date_gmt":"2026-08-28T14:25:15","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/sake-industry-news-issue-155\/"},"modified":"2026-08-28T14:25:15","modified_gmt":"2026-08-28T14:25:15","slug":"sake-industry-news-issue-155","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7050037","title":{"rendered":"Sake Industry News. Issue #155."},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div dir=\"auto\">\n<p><span>What\u2019s your favorite sake? Ever been asked that before? Of course you have.<\/span><br \/><span>How do you answer? The one you drink all the time, the rare one that\u2019ll make people say, \u201cohh, never heard of it\u201d, something non-committal like, \u201cdepends on the weather\/food\/occasion\/location etc.\u201d or do you give a more philosophical answer like, \u201cwhatever\u2019s in my hand at the time\u201d or \u201cthe next one\u201d?<\/span><\/p>\n<p><span>Or, quite likely, you don\u2019t have one. And that\u2019s okay.<\/span><\/p>\n<p><span>For some sake fans (or rather, maniacs) it would be almost impossible to have a favorite because they rarely seem to drink the same sake twice. Sake sometimes suffers from a certain issue of snobbery, often also seen in the craft beer world, where many drinkers are always looking for that next new or rare thing.<\/span><\/p>\n<p><span>These drinkers rarely stop to smell the <\/span><em>ginj\u014d-ka <\/em><span>and seem to be constantly scouring the internet, hole-in-the-wall sake bars and underground sake stores for those elusive phantom sake (<\/span><em>maboroshi<\/em><span> perhaps?) that few have heard of, or are discussed in hushed reverent tones; often more easily described as a sake with low distribution due to small production volume leading to scarcity of said brand.<\/span><\/p>\n<p>We can all agree it is fun to discover new sake &#8211; or at least, new to us. One person\u2019s \u201cwhite whale\u201d might be the local supermarket sake for someone else. It often depends on where you are. When traveling through Japan it\u2019s highly advisable to check out the local offerings where you may discover new brands, however we should try not to fall into the trap of snubbing our noses at a given bar or restaurant\u2019s sake menu because of over familiarity with the offerings.<\/p>\n<p>There\u2019s few things more disappointing than seeing a sake drinker opt for beer or a highball because the sake offerings aren\u2019t interesting or niche enough. Although it would be nice if every restaurant stocked sake, not every restaurant needs to be a full-blown sake nerd fest.<\/p>\n<p>So revisit those old faithful brands, even the ones you may think you\u2019ve outgrown. If nothing else it\u2019s important to send the message to restaurateurs that sake sells. And if you\u2019re lucky, you might find that some of those sake you haven\u2019t had for a while are well-worth revisiting. <\/p>\n<p>And now for the news\u2026<\/p>\n<blockquote>\n<p><em>Note: Due to logistics, editor Julian Houseman is stepping in with comments and recording for John Gauntner for this issue.<\/em><\/p>\n<\/blockquote>\n<div class=\"captioned-image-container\">\n<figure><a target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!Vay8!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F858cfaf5-5e0a-40dd-aa8c-b517c989aa1e_500x250.png\" data-component-name=\"Image2ToDOM\" class=\"image-link image2 can-restack\"><\/p>\n<div class=\"image2-inset\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!Vay8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F858cfaf5-5e0a-40dd-aa8c-b517c989aa1e_500x250.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!Vay8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F858cfaf5-5e0a-40dd-aa8c-b517c989aa1e_500x250.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!Vay8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F858cfaf5-5e0a-40dd-aa8c-b517c989aa1e_500x250.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!Vay8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F858cfaf5-5e0a-40dd-aa8c-b517c989aa1e_500x250.png 1456w\" sizes=\"100vw\"\/><img decoding=\"async\" src=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!Vay8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F858cfaf5-5e0a-40dd-aa8c-b517c989aa1e_500x250.png\" width=\"452\" height=\"226\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/858cfaf5-5e0a-40dd-aa8c-b517c989aa1e_500x250.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:250,&quot;width&quot;:500,&quot;resizeWidth&quot;:452,&quot;bytes&quot;:39681,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/sakeindustrynews.substack.com\/i\/189516390?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F858cfaf5-5e0a-40dd-aa8c-b517c989aa1e_500x250.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" alt=\"\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!Vay8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F858cfaf5-5e0a-40dd-aa8c-b517c989aa1e_500x250.png 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!Vay8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F858cfaf5-5e0a-40dd-aa8c-b517c989aa1e_500x250.png 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!Vay8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F858cfaf5-5e0a-40dd-aa8c-b517c989aa1e_500x250.png 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!Vay8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F858cfaf5-5e0a-40dd-aa8c-b517c989aa1e_500x250.png 1456w\" sizes=\"auto, 100vw\" loading=\"lazy\" class=\"sizing-normal\"\/><\/picture><\/div>\n<p><\/a><\/figure>\n<\/div>\n<p><strong>Hyogo- <\/strong><span>One of the industry\u2019s biggest hitters, Kiku-Masamune, has entered the craft spirits market with the launch of its original gin, <\/span><em>BESIDE<\/em><span>. The project reflects a growing, yet still niche, trend in Japan of breweries creating regionally inspired craft gins using distinctive botanicals.<\/span><\/p>\n<div class=\"captioned-image-container\">\n<figure><a target=\"_blank\" href=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!mvrW!,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45a2a9b8-9697-4ca5-baef-213ca0a14975_2600x1100.jpeg\" data-component-name=\"Image2ToDOM\" class=\"image-link image2 is-viewable-img can-restack\"><\/p>\n<div class=\"image2-inset\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!mvrW!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45a2a9b8-9697-4ca5-baef-213ca0a14975_2600x1100.jpeg 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!mvrW!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45a2a9b8-9697-4ca5-baef-213ca0a14975_2600x1100.jpeg 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!mvrW!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45a2a9b8-9697-4ca5-baef-213ca0a14975_2600x1100.jpeg 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!mvrW!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45a2a9b8-9697-4ca5-baef-213ca0a14975_2600x1100.jpeg 1456w\" sizes=\"100vw\"\/><img decoding=\"async\" src=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!mvrW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45a2a9b8-9697-4ca5-baef-213ca0a14975_2600x1100.jpeg\" width=\"1456\" height=\"616\" data-attrs=\"{&quot;src&quot;:&quot;https:\/\/substack-post-media.s3.amazonaws.com\/public\/images\/45a2a9b8-9697-4ca5-baef-213ca0a14975_2600x1100.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:616,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:231779,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image\/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https:\/\/sakeindustrynews.substack.com\/i\/189516390?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45a2a9b8-9697-4ca5-baef-213ca0a14975_2600x1100.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}\" alt=\"\" srcset=\"https:\/\/substackcdn.com\/image\/fetch\/$s_!mvrW!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45a2a9b8-9697-4ca5-baef-213ca0a14975_2600x1100.jpeg 424w, https:\/\/substackcdn.com\/image\/fetch\/$s_!mvrW!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45a2a9b8-9697-4ca5-baef-213ca0a14975_2600x1100.jpeg 848w, https:\/\/substackcdn.com\/image\/fetch\/$s_!mvrW!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45a2a9b8-9697-4ca5-baef-213ca0a14975_2600x1100.jpeg 1272w, https:\/\/substackcdn.com\/image\/fetch\/$s_!mvrW!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep\/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F45a2a9b8-9697-4ca5-baef-213ca0a14975_2600x1100.jpeg 1456w\" sizes=\"auto, 100vw\" loading=\"lazy\" class=\"sizing-normal\"\/><\/picture><\/div>\n<p><\/a><\/figure>\n<\/div>\n<p>Kiku-Masamune marketing manager Tsubasa Tagami says the company saw gin as a potential gateway for younger drinkers who are increasingly distanced from sake culture. \u201cCocktails like gin and tonic have become popular entry points to alcohol. We hope people who discover BESIDE will eventually explore sake &#8211; and Kiku-Masamune itself,\u201d he said.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s your favorite sake? Ever been asked that before? Of course you have.How do you answer? The one you drink all the time, the rare one that\u2019ll make people say, \u201cohh, never heard of it\u201d, something non-committal like, \u201cdepends on the weather\/food\/occasion\/location etc.\u201d or do you give a more philosophical answer like, \u201cwhatever\u2019s in my [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7050038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[11315,15294,1820,3107],"dealstore":[],"offerexpiration":[],"class_list":["post-7050037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-industry","tag-issue","tag-news","tag-sake"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sake Industry News. Issue #155. - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7050037\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sake Industry News. Issue #155. - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"What\u2019s your favorite sake? Ever been asked that before? Of course you have.How do you answer? The one you drink all the time, the rare one that\u2019ll make people say, \u201cohh, never heard of it\u201d, something non-committal like, \u201cdepends on the weather\/food\/occasion\/location etc.\u201d or do you give a more philosophical answer like, \u201cwhatever\u2019s in my [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7050037\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-28T14:25:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/https3A2F2Fsubstack-video.s3.amazonaws.com2Fvideo_upload2Fpost2F1895163902Fecc19506-678c-476b.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7050037#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7050037\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Sake Industry News. 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Issue #155. - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=7050037","og_locale":"en_US","og_type":"article","og_title":"Sake Industry News. Issue #155. - Som2ny Network","og_description":"What\u2019s your favorite sake? Ever been asked that before? Of course you have.How do you answer? 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