{"id":7049918,"date":"2026-08-28T10:00:56","date_gmt":"2026-08-28T10:00:56","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-loyalty-red-lobster-nation\/"},"modified":"2026-08-28T10:00:56","modified_gmt":"2026-08-28T10:00:56","slug":"kevin-hillstrom-minethatdata-loyalty-red-lobster-nation","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7049918","title":{"rendered":"Kevin Hillstrom: MineThatData: Loyalty: Red Lobster Nation"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-2756638097644050225\" itemprop=\"description articleBody\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">We talked about loyalty programs this week. I talked about the feebleness of points and percentages off. Here&#8217;s Red Lobster Nation.<\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span style=\"font-family: arial;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEilksyvCcWNbEnB6T_k2j0vyFBgx7J8bqJymUwZeiKzwG8dyctKthxe24PTAzDRdyZF5FNpJXG8olSaA-_L1mlkYPnhG7sJiAnNDFqA-mSVWpRDwWRYEwisk32Uo2_wUsBeOxAVpHztBHl3cmRe-E_VwyDMRru5P8h4KrrLXE5HfUovaTke4j3GXg\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-original-height=\"829\" data-original-width=\"312\" height=\"400\" src=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEilksyvCcWNbEnB6T_k2j0vyFBgx7J8bqJymUwZeiKzwG8dyctKthxe24PTAzDRdyZF5FNpJXG8olSaA-_L1mlkYPnhG7sJiAnNDFqA-mSVWpRDwWRYEwisk32Uo2_wUsBeOxAVpHztBHl3cmRe-E_VwyDMRru5P8h4KrrLXE5HfUovaTke4j3GXg=w150-h400\" width=\"150\"\/><\/a><\/span><\/div>\n<p><span style=\"font-family: arial;\"\/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Earn points, get dollars off your meal.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">A question.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Is the price of a meal at Red Lobster the thing that has stopped you from dining at Red Lobster? Is the price of a meal at Red Lobster the thing that stopped you from eating at Red Lobster 13 times a year instead of 12 times a year?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">A loyalty program should be designed to solve a problem. What is the core problem that Red Lobster has?<\/span><\/p>\n<ul>\n<li><span style=\"font-family: arial;\">Is it that restaurants need to be renovated? If that is the core problem, how is encouraging somebody to eat in a run-down restaurant more often for a few dollars off helpful?<\/span><\/li>\n<li><span style=\"font-family: arial;\">Is it that Zombie Retail restaurants are in less-than-optimal locations (i.e. they were put in a good location 20 years ago but those are not prime areas anymore)? A loyalty program won&#8217;t solve this problem.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Is it that the food is too expensive? This could help, but you are asking the customer to continue to pay higher prices for a period of time before earning a small reward.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Is it that the service is poor? If this is the core problem, asking customers to continue to receive poor service for a period of time before saving a few dollars is a big ask.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Is it that Marketing is out of ideas? If this is the core problem, this could be a solution.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Is a Management Consultant involved? If this is the core problem, we all know the appropriate course of action.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\">In almost all cases, the &#8220;brand&#8221; (or Zombie Retailer in this instance) has a merchandise \/ product \/ pricing problem that the brand is choosing not to address &#8211; the loyalty program is designed to paper over the merchandise \/ product \/ pricing problem.<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>We talked about loyalty programs this week. I talked about the feebleness of points and percentages off. Here&#8217;s Red Lobster Nation. Earn points, get dollars off your meal. A question. Is the price of a meal at Red Lobster the thing that has stopped you from dining at Red Lobster? Is the price of a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7049919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[13773,13772,6042,15483,13774,20171,695],"dealstore":[],"offerexpiration":[],"class_list":["post-7049918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-hillstrom","tag-kevin","tag-lobster","tag-loyalty","tag-minethatdata","tag-nation","tag-red"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kevin Hillstrom: MineThatData: Loyalty: Red Lobster Nation - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7049918\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: Loyalty: Red Lobster Nation - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"We talked about loyalty programs this week. I talked about the feebleness of points and percentages off. Here&#8217;s Red Lobster Nation. Earn points, get dollars off your meal. A question. Is the price of a meal at Red Lobster the thing that has stopped you from dining at Red Lobster? 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