{"id":7049903,"date":"2026-08-28T09:47:52","date_gmt":"2026-08-28T09:47:52","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/wpp-when-a-low-profile-is-what-you-need-most\/"},"modified":"2026-08-28T09:47:52","modified_gmt":"2026-08-28T09:47:52","slug":"wpp-when-a-low-profile-is-what-you-need-most","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7049903","title":{"rendered":"WPP &#8211; when a low profile is what you need most"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-ast-blocks-layout=\"true\" itemprop=\"text\">\n<p class=\"wp-block-paragraph\">Most denizens of adland want to be on the tip of everyone\u2019s tongue: the market is oversubscribed and only a few agencies make it in terms of being business household names: Saatchi &amp; Saatchi way back (although it\u2019s still around), J. Walter Thompson in the mists of time (alas no more.)<\/p>\n<p class=\"wp-block-paragraph\">These days it\u2019s ad holding companies that get the attention  (dull though they often are) and WPP still tends to dominate proceedings even though it\u2019s out-performed by Publicis and Omnicom. WPP is currently all over the place following some encouraging H1 results with what seems like a posse of American lawyers pursuing it through every jurisdiction they can find.<\/p>\n<p class=\"wp-block-paragraph\">This follows a surprise profit warning in the last days of former CEO Mark Read and the current claim by former executive Richard Foster for $100m in compensation and damages over a number of claims he\u2019s made involving WPP hanging on to discounts and incentives it shouldn\u2019t. All entwined with dirty doings in China which led to some executives being jailed.<\/p>\n<p class=\"wp-block-paragraph\">WPP\u2019s lawyers are busily trying to have the case dismissed and it is a strange one: how could Foster be worth so much money; if WPP Media (then known as GroupM) was making so much money from so-called principal trading, how come WPP itself went through a period when profits and revenue tumbled, reducing its value from \u00a317bn to \u00a33bn?<\/p>\n<p class=\"wp-block-paragraph\">There\u2019s clearly more to come out here. But it\u2019s not going to do WPP\u2019s reputation, or indeed that of its peers, much good. <\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Most denizens of adland want to be on the tip of everyone\u2019s tongue: the market is oversubscribed and only a few agencies make it in terms of being business household names: Saatchi &amp; Saatchi way back (although it\u2019s still around), J. Walter Thompson in the mists of time (alas no more.) These days it\u2019s ad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[1820,14245,21276],"dealstore":[],"offerexpiration":[],"class_list":["post-7049903","post","type-post","status-publish","format-standard","hentry","category-advertising","tag-news","tag-profile","tag-wpp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WPP - when a low profile is what you need most - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7049903\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP - when a low profile is what you need most - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Most denizens of adland want to be on the tip of everyone\u2019s tongue: the market is oversubscribed and only a few agencies make it in terms of being business household names: Saatchi &amp; Saatchi way back (although it\u2019s still around), J. Walter Thompson in the mists of time (alas no more.) 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