{"id":7049711,"date":"2026-08-28T04:41:51","date_gmt":"2026-08-28T04:41:51","guid":{"rendered":"https:\/\/peraltafinancing.com\/recipes\/category-a-b\/beer\/two-roads-bold-bet-on-brewing-belgiums-legendary-palm-hop-culture\/"},"modified":"2026-08-28T04:41:51","modified_gmt":"2026-08-28T04:41:51","slug":"two-roads-bold-bet-on-brewing-belgiums-legendary-palm-hop-culture","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7049711","title":{"rendered":"Two Roads\u2019 Bold Bet on Brewing Belgium\u2019s Legendary PALM \u2022 Hop Culture"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Two roads diverged in the craft beer woods, and Two Roads Brewing has never hesitated to take the one with fewer footprints\u2014and better beer at the end of it. From day one, the Connecticut brewery has built its identity around zigging when others zag, honoring tradition while quietly rewriting the rules. Sometimes that means dry-hopping a pilsner before anyone has a name for it. Other times, it means knocking on the door of a legendary Belgian brewery.<\/p>\n<p>Enter PALM from Brouwerij Palm in Steenhuffel, Belgium, which Two Roads has licensed to brew and market in the U.S. this year. <\/p>\n<p>Once a familiar sight on the East Coast, this iconic Belgian amber ale disappeared from U.S. shelves several years ago. But as American drinkers have once again craved balance over bitterness and flavor over new hoppy heights, the timing feels right for a comeback. And there may be no better partner to bring PALM back than Two Roads\u2014led by a brewer who literally wrote the book on Belgian styles and a business model that has emphasized bringing brands to life right from the start. <\/p>\n<p>This isn\u2019t a reboot. It\u2019s an honorary homecoming. From months of meticulous pilot batches to dialing in fermentation down to the smallest detail, Two Roads approached brewing PALM with equal parts reverence and confidence. <\/p>\n<p>The result? <\/p>\n<p>A beer that feels timeless, drinkable, and refreshingly in step with a turning tide, while taking the road less traveled by. <\/p>\n<h2>The Road Less Traveled from Belgium to Connecticut<\/h2>\n<div id=\"attachment_39389\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/tworoadsbrewing.com\/\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-39389\" src=\"https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm8-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1.jpg\" alt=\"two roads brewing company palm belgian-style ale \" width=\"1000\" height=\"1500\" class=\"size-full wp-image-39389\" srcset=\"https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm8-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1.jpg 1000w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm8-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-200x300.jpg 200w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm8-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-683x1024.jpg 683w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm8-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-768x1152.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\"\/><\/a><\/p>\n<p id=\"caption-attachment-39389\" class=\"wp-caption-text\">Photography courtesy of Two Roads Brewing Company<\/p>\n<\/div>\n<p><em>I shall be telling this with a sigh<br \/>Somewhere ages and ages hence:<br \/>Two roads diverged in a wood, and I\u2014<br \/>I took the one less traveled by,<br \/>And that has made all the difference.<br \/>\u2013Excerpt from Robert Frost\u2019s poem \u201cThe Road Not Taken.\u201d<\/em><\/p>\n<p>Two Roads has never driven on the straightest paved road. And that\u2019s always been intentional, right from the very beginning. <\/p>\n<p>\u201cThe ethos here is \u2018The Road Less Traveled,\u2019\u201d says Two Roads Co-Founder Brad Hittle, who, as a youth, read the famous poem \u201cThe Road Not Taken\u201d by Robert Frost and has revered its penultimate closing lines ever since.  <\/p>\n<p>Hittle says folks ask all the time where he came up with the name \u201cTwo Roads.\u201d <\/p>\n<p>Is it the two roads in front of the brewery? <\/p>\n<p>\u201cThat\u2019s a good guess,\u201d says Hittle, who loves saying no before explaining the true meaning. <\/p>\n<p>Taking the road less traveled can mean many things, but for us it\u2019s \u201czigging where others zag,\u201d says Hittle, who worked with brands like Rolling Rock and Pabst before starting Two Roads. \u201cWe were always underdogs, small brands, and we had to think that way to succeed.\u201d <\/p>\n<p>When Hittle started Two Roads in 2012, he intentionally opened with a unique model, building a larger brewery with the best equipment so that half the business could attract contract customers while the other half brewed its own brand of beer. <\/p>\n<p>Over the last 13+ years, Two Roads has contract-brewed dozens of highly regarded brands,<br \/>All helmed by Two Roads Head Brewmaster and Co-Founder Phil Markowski, who approaches brewing with \u201ca combination of paying a healthy respect for established beer styles \u2026 while having some unique spin on it that makes it our own.\u201d <\/p>\n<p>For instance, Markowski dry-hopped Two Roads pilsner long before he\u2019d ever heard the term \u201cItalian pilsner,\u201d a style that emerged several years ago in Europe, adding a dry hop to a traditional German pilsner. <\/p>\n<p>\u201cWe were a few years ahead of the curve,\u201d he says. <\/p>\n<p>Or a hefeweizen that deploys a small amount of unusual cereal grains like rye and spelt, an ancient grain. \u201cWe introduced these different things into a classic style, not out of disrespect,\u201d explains Markowski, \u201cbut out of trying to add a new and interesting element to the beer.\u201d <\/p>\n<p>I took the one less traveled by, and that has made all the difference. <\/p>\n<p>For Two Roads, that difference has always shown up in the glass\u2014beers rooted in tradition, thoughtfully reimagined, and built for balance and drinkability above all else, according to Markowski, who says, \u201cIn the end, you want people to drink and enjoy their beer and come back for it again and again.\u201d <\/p>\n<p>It\u2019s a philosophy that has quietly guided every Two Roads brand. And now, it\u2019s the same philosophy that led Two Roads down an unexpected path across the Atlantic\u2014toward an iconic Belgian amber ale that feels both timeless and right on time.<\/p>\n<h2>In the <em>PALM<\/em> of Your Hand<\/h2>\n<div id=\"attachment_39391\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/tworoadsbrewing.com\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-39391\" src=\"https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm10-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1.jpg\" alt=\"two raods brewing company palm belgian-style ale\" width=\"1000\" height=\"1250\" class=\"size-full wp-image-39391\" srcset=\"https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm10-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1.jpg 1000w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm10-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-240x300.jpg 240w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm10-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-819x1024.jpg 819w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm10-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-768x960.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"\/><\/a><\/p>\n<p id=\"caption-attachment-39391\" class=\"wp-caption-text\">Photography courtesy of Two Roads Brewing Company<\/p>\n<\/div>\n<p>While Two Roads has an extensive history of collaborating with iconic American brands, Hittle says the Connecticut-based brewery believes it has identified a unique opportunity to attract classic imports to be made and marketed by Two Roads.  \u201cPALM is the perfect start to this initiative.  It\u2019s a hidden gem with instant awareness, a beautiful, balanced liquid, authenticity, and a timeless logo that is a big fat bullseye on the shelf.  And consumers get to enjoy a much fresher beer, having been made in CT.  It\u2019s hard to imagine a better combination.\u201d<\/p>\n<p>\u201cThe liquid is really good,\u201d says Hittle, noting it\u2019s also a style right up Markowski\u2019s alley since he wrote the book on Belgian farmhouse ales. Currently not available in the United States, PALM was widely distributed mostly along the East Coast during its heyday, with almost 250,000 cases at its peak, according to Hittle. But, as with other international brands, a mix of economic and geopolitical challenges forced Brouwerij Palm to withdraw from distribution in the States. <\/p>\n<p>Inspired by Markowski\u2019s history with Belgian ales and by PALM\u2019s prior success, Two Roads approached Brouwerij Palm to pitch a strategic partnership. <\/p>\n<p>\u201cThey loved it!\u201d says Hittle. \u201cWe both couldn\u2019t be more excited about reintroducing PALM in the U.S.\u201d  <\/p>\n<h2>Honoring a Belgian Icon, One Fermentation at a Time<\/h2>\n<div id=\"attachment_39388\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/tworoadsbrewing.com\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-39388\" src=\"https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm7-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1.jpg\" alt=\"two roads brewing company palm belgian-style ale\" width=\"1000\" height=\"1500\" class=\"size-full wp-image-39388\" srcset=\"https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm7-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1.jpg 1000w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm7-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-200x300.jpg 200w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm7-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-683x1024.jpg 683w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm7-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-768x1152.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"\/><\/a><\/p>\n<p id=\"caption-attachment-39388\" class=\"wp-caption-text\">Photography courtesy of Two Roads Brewing Company<\/p>\n<\/div>\n<p>For those who have never heard of PALM, it\u2019s an iconic Belgian amber ale. <\/p>\n<p>\u201cIt is a real crowd-pleaser,\u201d explains Markowski. \u201cIt\u2019s not too extreme on any end. It\u2019s got pleasant fruity characteristics, including tropical fruits, bananas, some stone fruit, some caramel malt, some toasted malt.\u201d  The well-known brewing veteran who espouses balance over everything in brewing adds, \u201cIt\u2019s just really drinkable and pleasant \u2026 every flavor works in concert with each other to create an easy-to-drink, very enjoyable beer.\u201d <\/p>\n<p>The long-time brewer, who tried his first PALM in the \u201880s, sees this project as \u201ca dream come true.\u201d \u201cI\u2019ve admired Belgian beers, tried to replicate them for decades,\u201d says Markowski, who struggled to find the right word to fit his feelings. \u201cHomecoming is a strong word, but it has that air to it because Belgium is where I first discovered flavorful, characterful beers.\u201d <\/p>\n<p>Now, with a Belgian brewery knocking at Two Roads\u2019 door in Connecticut, Markowski feels honored and inspired. <\/p>\n<p>He\u2019s carried this reverence throughout the entire project and feels he and Two Roads have a responsibility to produce PALM as close to the original as possible. He says Brouwerij Palm gave them a lot of sensory and physical parameters to target. <\/p>\n<p>Following their good guidance, Markowski first brewed a batch on Two Roads\u2019 200-gallon pilot system. He liked it, but felt they could do better. The second batch felt close enough for Markowski to send Brouwerij Palm samples. They liked it. But Markowski still felt he could do better. <\/p>\n<p>Tinkering and tweaking lasted around six months before Markowski felt happy. As with most Belgian beers, Markowski emphasizes that while the malts and hops are important, it\u2019s the yeast that truly drives flavor in this beer. \u201cA lot of the tropical and stone fruit character comes from the yeast,\u201d explains Markowski. \u201cThe malt and hops here are important, but they\u2019re playing a supporting role next to the yeast.\u201d So much of the dialing in came from fermentation techniques and the amount of yeast used, for example. <\/p>\n<p>Markowski, who, according to Hittle, can only be described as a perfectionist, noted that replicating a recipe is a complex puzzle to put together with different equipment and water.  \u201cThere will always be very, very slight differences, but we got to the point where it was difficult to tell the difference between our batch and theirs.\u201d <\/p>\n<h2>An IPA Monolith Cracking, A Belgian Amber Shining Through<\/h2>\n<div id=\"attachment_39390\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/tworoadsbrewing.com\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-39390\" src=\"https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm9-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1.jpg\" alt=\"two roads brewing company palm belgian-style ale \" width=\"1000\" height=\"1500\" class=\"size-full wp-image-39390\" srcset=\"https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm9-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1.jpg 1000w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm9-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-200x300.jpg 200w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm9-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-683x1024.jpg 683w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm9-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-768x1152.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"\/><\/a><\/p>\n<p id=\"caption-attachment-39390\" class=\"wp-caption-text\">Photography courtesy of Two Roads Brewing Company<\/p>\n<\/div>\n<p>You might ask Two Roads why they even feel the need to brew an iconic European-style amber ale, when juicy, hoppy ales seem to be all American palates crave. <\/p>\n<p>The answer is simple, actually. <\/p>\n<p>The timing feels right. <\/p>\n<p>Hittle says they\u2019re seeing a perceptible shift in consumer demand for more balanced beers with lower BUs and some drinkability. <\/p>\n<p>\u201cWhat I love about PALM is that it does have a lot of drinkability, but the intensity of the flavors is really strong, and I think that\u2019s appealing,\u201d he says. \u201cYou get tremendous flavor and low bitterness that\u2019s nicely balanced with the malt.\u201d<\/p>\n<p>In contrast to the hazy, juicy IPAs, which have captured Americans\u2019 taste buds for the last seven or eight years, this Belgian amber ale, in many ways, represents the future by taking a step back to the past. <\/p>\n<p>\u201cHazy IPAs are almost all that most consumers have wanted,\u201d says Markowski. \u201cBut the monolith of juicy IPAs is starting to crumble. \u2026 People are asking for something different.\u201d <\/p>\n<p>Funny how when seeking something different, we turn to the past. Amber ales, as a style category, seem like a throwback to the early days of craft brewing in the U.S. (Fat Tire, anyone?!) <\/p>\n<p>Thirty years ago, in a sea of pale, golden fizz, a garnet-colored beer stood out like a lighthouse beam cutting through the fog. Amber ales became synonymous with small-scale craft breweries, explains Markowski. \u201cThis is perhaps a full-circle moment back to those early days of craft brewing.\u201d <\/p>\n<h2>Global Roads: Taking the Long Road Forward<\/h2>\n<p>Hittle hopes that bringing PALM back to the U.S. is just the beginning for Two Roads, which plans to open up a new branch of the brewery called Global Roads. <\/p>\n<p>Under this nascent division, Two Roads will seek other European or Asian beverage brands interested in strategically partnering with the East Coast brewery to bring products to the U.S. <\/p>\n<p>Hittle says they\u2019re aiming to keep Global Roads to three or four core brands that \u201ccan stand up on their own in terms of quality, uniqueness, and heritage, but just need us to shepherd sales, marketing, and production in the States,\u201d he says. \u201cWe\u2019re not looking to add a huge number of brands; we\u2019re just looking for the right ones to nurture and grow.\u201d <\/p>\n<h2>Where Can I Find PALM?<\/h2>\n<div id=\"attachment_39387\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/tworoadsbrewing.com\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-39387\" src=\"https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm6-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1.jpg\" alt=\"two roads brewing company palm belgian-style ale\" width=\"1000\" height=\"1500\" class=\"size-full wp-image-39387\" srcset=\"https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm6-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1.jpg 1000w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm6-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-200x300.jpg 200w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm6-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-683x1024.jpg 683w, https:\/\/www.hopculture.com\/wp-content\/uploads\/2026\/02\/two-roads-brewing-company-palm6-belgian-style-ale-credit-two-roads-brewing-company-1000x1333-1-768x1152.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"\/><\/a><\/p>\n<p id=\"caption-attachment-39387\" class=\"wp-caption-text\">Photography courtesy of Two Roads Brewing Company<\/p>\n<\/div>\n<p>Much like PALM\u2019s original market, Two Roads will first distribute this Belgian amber ale on the East Coast, including Connecticut, Rhode Island, and New York City, with other East Coast states to follow in the next few months. <\/p>\n<p>Hittle says to look out for PALM\u2019s iconic graphics on the shelves, which he describes as bold and simple with a beautiful diamond shape and classic bullseye label. Two Roads has added a few premium cues, like swapping white for gold, but will keep the packaging similar to the original overall. <\/p>\n<p>\u201cIt\u2019s a timeless brand,\u201d explains Hittle. \u201cFor those who\u2019ve already had it, they\u2019ll fall in love again. For those who are looking for something that isn\u2019t a palate-busting IPA, those looking for balance, this is a great opportunity!\u201d <\/p>\n<p><em>Editor\u2019s Note: This piece was written in collaboration with our friends at <a href=\"https:\/\/tworoadsbrewing.com\/\">Two Roads<\/a><\/em><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Two roads diverged in the craft beer woods, and Two Roads Brewing has never hesitated to take the one with fewer footprints\u2014and better beer at the end of it. From day one, the Connecticut brewery has built its identity around zigging when others zag, honoring tradition while quietly rewriting the rules. Sometimes that means dry-hopping [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7049714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[28273,10955,5859,13220,3733,273,16410,1671,15837],"dealstore":[],"offerexpiration":[],"class_list":["post-7049711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beer","tag-belgiums","tag-bet","tag-bold","tag-brewing","tag-culture","tag-hop","tag-legendary","tag-palm","tag-roads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Two Roads\u2019 Bold Bet on Brewing Belgium\u2019s Legendary PALM \u2022 Hop Culture - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7049711\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Roads\u2019 Bold Bet on Brewing Belgium\u2019s Legendary PALM \u2022 Hop Culture - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Two roads diverged in the craft beer woods, and Two Roads Brewing has never hesitated to take the one with fewer footprints\u2014and better beer at the end of it. 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