{"id":7049693,"date":"2026-08-28T02:52:04","date_gmt":"2026-08-28T02:52:04","guid":{"rendered":"https:\/\/peraltafinancing.com\/airline\/serbia-in-talks-with-hainan-airlines-over-belgrade-expansion\/"},"modified":"2026-08-28T02:52:04","modified_gmt":"2026-08-28T02:52:04","slug":"serbia-in-talks-with-hainan-airlines-over-belgrade-expansion","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7049693","title":{"rendered":"Serbia in talks with Hainan Airlines over Belgrade expansion"},"content":{"rendered":"


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Hainan Airlines and Serbian officials have opened discussions on deepening cooperation as travel between the two countries continues to grow and Belgrade prepares to host EXPO 2027, potentially paving the way for a broader role for the Chinese carrier in the Serbian market. The Serbian Ambassador to China, Maja Stefanovi\u0107, has held talks with Hainan Airlines\u2019 CEO, Yu Chaojie, at the Serbian Embassy in Beijing to discuss the expansion of the company\u2019s presence in the Serbian market. The two sides assessed cooperation between Serbia and Hainan Airlines as highly successful and agreed that there is considerable scope for further strengthening the partnership. The talks also covered the possibility of Hainan Airlines participating in the EXPO 2027 specialised exhibition, which will be held in Belgrade from May 15 until August 15 next year.<\/p>\n

Hainan Airlines maintains two weekly flights between Beijing and Belgrade with its Boeing 787-9 Dreamliner aircraft. Records from the Civil Aviation Administration of China show that in 2024 Hainan Airlines applied for and received rights to increase frequencies on the route from two to four weekly, however, this never materialised in practice.<\/p>\n

The meeting follows a tourism promotion event in Haikou this April, organised as part of efforts to deepen cooperation between Serbia and China’s Hainan Province. Hainan Airlines was among the companies participating in the event and presented tourism and aviation products tailored to the Serbian market. Discussions between Serbian and Chinese representatives covered tourism product development, marketing, market expansion and greater cooperation between companies, with both sides signalling an intention to establish more regular cooperation. Serbia also used the event to promote EXPO 2027 and encourage additional travel from China. Hainan Province has itself stepped up its presence in Serbia, having established a tourism promotion office in Belgrade last year as part of efforts to develop the European market.\u00a0<\/p>\n

Hainan Airlines has played an important role in developing air connectivity between the two countries. It initially launched flights to Belgrade in September 2017, operating from Beijing via Prague with fifth freedom rights between the Czech and Serbian capitals. The service was discontinued in late 2018. Hainan returned to Belgrade in July 2022 with nonstop flights from Beijing, initially operating once per week before increasing to two. Connectivity between Serbia and China has expanded considerably since Hainan’s return. Air Serbia now maintains nonstop flights from Belgrade to both Shanghai and Guangzhou, while China Southern Airlines operates from Guangzhou to Belgrade. Earlier this year, China Eastern Airlines noted that it is evaluating the potential<\/b><\/a> for launching flights to Belgrade.<\/div>\n
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Hainan Airlines and Serbian officials have opened discussions on deepening cooperation as travel between the two countries continues to grow and Belgrade prepares to host EXPO 2027, potentially paving the way for a broader role for the Chinese carrier in the Serbian market. The Serbian Ambassador to China, Maja Stefanovi\u0107, has held talks with Hainan […]<\/p>\n","protected":false},"author":1,"featured_media":7049694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12028],"tags":[12593,14056,2165,14878,25226,11119],"dealstore":[],"offerexpiration":[],"class_list":["post-7049693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airline","tag-airlines","tag-belgrade","tag-expansion","tag-hainan","tag-serbia","tag-talks"],"yoast_head":"\nSerbia in talks with Hainan Airlines over Belgrade expansion - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7049693\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serbia in talks with Hainan Airlines over Belgrade expansion - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Hainan Airlines and Serbian officials have opened discussions on deepening cooperation as travel between the two countries continues to grow and Belgrade prepares to host EXPO 2027, potentially paving the way for a broader role for the Chinese carrier in the Serbian market. 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