{"id":7049208,"date":"2026-08-27T14:40:08","date_gmt":"2026-08-27T14:40:08","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/drinks-international-3\/"},"modified":"2026-08-27T14:40:08","modified_gmt":"2026-08-27T14:40:08","slug":"drinks-international-3","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7049208","title":{"rendered":"Drinks International"},"content":{"rendered":"


\n<\/p>\n

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This makes the category a rare source of large-scale volume growth in a year when several international spirits segments struggled. Pernod Ricard\u2019s Royal Stag moved into first place within the category, up 5.2% to 32.6 million cases. McDowell\u2019s was close behind at 31.9 million, despite a slight decline, while Officer\u2019s Choice fell 2.8% to 20.7 million. Imperial Blue, one of the category\u2019s traditional giants, had a more difficult year, declining 11.4% to 20.3 million cases.<\/p>\n

Last year, Iconiq White made history by topping the fastest growing ranking in consecutive editions across the entire Millionaires\u2019 Club \u2013 this year it was the ranking\u2019s second fastest grower, just missing out to a third top spot to a Radico Khaitan-owned brandy. Still, the Allied Blenders & Distillers\u2019 brand more than doubled, rising from 4.5 million to 9.7 million cases. Royal Challenge also delivered a strong performance, up 16.5% to 10.6 million, while After Dark rose 87.5% to 3.0 million.<\/p>\n

There was also impressive growth from Oaksmith, Suntory\u2019s blend of Scotch malts, American bourbon and Indian grain spirit, which increased 44.6% to 1.5 million cases.<\/p>\n

This paints a category not simply growing because of its largest legacy brands but also being reshaped by premiumising domestic portfolios that are capturing consumers within India\u2019s vast whisky market.<\/p>\n

<\/p>\n

Read the full ranking and all other category analyses in The Millionaires\u2019 Club 2026<\/a>.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

This makes the category a rare source of large-scale volume growth in a year when several international spirits segments struggled. Pernod Ricard\u2019s Royal Stag moved into first place within the category, up 5.2% to 32.6 million cases. McDowell\u2019s was close behind at 31.9 million, despite a slight decline, while Officer\u2019s Choice fell 2.8% to 20.7 […]<\/p>\n","protected":false},"author":1,"featured_media":7049209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[5038,3006],"dealstore":[],"offerexpiration":[],"class_list":["post-7049208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-drinks","tag-international"],"yoast_head":"\nDrinks International - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7049208\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drinks International - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"This makes the category a rare source of large-scale volume growth in a year when several international spirits segments struggled. 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