{"id":7048811,"date":"2026-08-27T04:27:42","date_gmt":"2026-08-27T04:27:42","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/supermarket-signals-confidence-in-functional-alcohol-free-beer-the-brewers-journal\/"},"modified":"2026-08-27T04:27:42","modified_gmt":"2026-08-27T04:27:42","slug":"supermarket-signals-confidence-in-functional-alcohol-free-beer-the-brewers-journal","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7048811","title":{"rendered":"Supermarket signals confidence in functional alcohol-free beer \u2013 The Brewers Journal"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">A functional alcohol-free beer brand has secured a listing across UK supermarket sites signalling confidence in the fast-growing drinks segment.<\/p>\n<p class=\"wp-block-paragraph\">Collider will launch in Morrisons in early September, which is the first time a functional beer has been stocked by a bricks and mortar supermarket chain in the UK. <\/p>\n<p>Collider Lager will be stocked in 227 Morrisons stores nationwide, with Collider Session IPA joining it in 127 of those stores. <\/p>\n<p>Unlike conventional alcohol-free beer, Collider is brewed with the brand\u2019s \u2018Unwind Blend\u2019 of functional ingredients, including lion\u2019s mane mushroom and ashwagandha. <\/p>\n<p>The launch comes as the UK\u2019s low and no alcohol category passes \u00a32bn in annual sales, with functional brews, beers with added nootropics and adaptogens, emerging as its fastest-moving segment. <\/p>\n<p>Harry Cooke, founder of Collider, said: \u201cWe built Collider on a simple idea: take the alcohol out of beer and put something better in. Most alcohol-free beer asks you to settle for less. <\/p>\n<p class=\"wp-block-paragraph\">\u201cWe add functional ingredients like lion\u2019s mane and ashwagandha, so cracking open a cold one still does something for you. Landing in 227 Morrisons stores puts that choice in front of millions of shoppers for the first time, and we couldn\u2019t be prouder to be on shelf.\u201d <\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A functional alcohol-free beer brand has secured a listing across UK supermarket sites signalling confidence in the fast-growing drinks segment. Collider will launch in Morrisons in early September, which is the first time a functional beer has been stocked by a bricks and mortar supermarket chain in the UK. Collider Lager will be stocked in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88,11995,103223],"tags":[6138,3171,20733,11695,9645,2218,23899,33478],"dealstore":[],"offerexpiration":[],"class_list":["post-7048811","post","type-post","status-publish","format-standard","hentry","category-news","category-uk","category-united-kingdom","tag-alcoholfree","tag-beer","tag-brewers","tag-confidence","tag-functional","tag-journal","tag-signals","tag-supermarket"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Supermarket signals confidence in functional alcohol-free beer \u2013 The Brewers Journal - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7048811\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supermarket signals confidence in functional alcohol-free beer \u2013 The Brewers Journal - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"A functional alcohol-free beer brand has secured a listing across UK supermarket sites signalling confidence in the fast-growing drinks segment. Collider will launch in Morrisons in early September, which is the first time a functional beer has been stocked by a bricks and mortar supermarket chain in the UK. 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