{"id":7048583,"date":"2026-08-27T00:30:53","date_gmt":"2026-08-27T00:30:53","guid":{"rendered":"https:\/\/peraltafinancing.com\/affiliate-marketing\/dominate-the-upper-carousel-with-this-amazon-influencer-filming-tactic\/"},"modified":"2026-08-27T00:30:53","modified_gmt":"2026-08-27T00:30:53","slug":"dominate-the-upper-carousel-with-this-amazon-influencer-filming-tactic","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7048583","title":{"rendered":"DOMINATE the Upper Carousel with This Amazon Influencer Filming Tactic"},"content":{"rendered":"


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There’s a lot that goes into making money as an Amazon influencer, but it can success can be distilled down to one simple concept: \u00a0Getting as the best placements on as many high selling listings as possible.<\/strong><\/em><\/p>\n

How you do that is less simple, but today I’m going to show you a tactic that can help you do exactly that.\u00a0<\/p>\n

Filming comparison videos. <\/span><\/strong><\/p>\n

These are pretty straight forward, but most influencers are overlooking them.<\/p>\n

Instead of doing a standard video for a single product, you create a video that compares and contrasts multiple similar products.<\/p>\n

It’s working like gangbusters. Let’s dive into it.<\/p>\n

Why Comparison Videos?<\/h2>\n

There are several reasons why this works.\u00a0<\/p>\n

#1 More Reach Per Video<\/strong><\/p>\n<\/div>\n

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A video for a single product will appear on that specific listing. A video that has comparable products tagged in it can appear on multiple listings.\u00a0<\/p>\n

This can easily double your reach with no additional effort.\u00a0<\/p>\n

#2 Amazon Seems to Favor Them<\/strong><\/p>\n

There is a lot of debate about whether Amazon actually prefers comparison videos or if it’s the fact that they’re generally longer (which we know Amazon values), but it’s undeniable that comparison videos earn carousel placements at higher rights.\u00a0<\/p>\n

#3 Create More Videos with Fewer Products<\/strong><\/p>\n<\/div>\n

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Many creators make the mistake of going with a “one and done” approach to each product. They shoot a single video and move on to the next.\u00a0<\/p>\n<\/div>\n

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This is a mistake. You can (and should) make more than one video for your top products and comparison videos are a brilliant way to accomplish that.\u00a0<\/p>\n

#4 (Seemingly) Better Conversion Rates<\/strong><\/p>\n

I can’t quantify this one as well as I’d like to, but it seems safe to infer that videos that compare 2 or more products drive higher conversion rates. \u00a0<\/p>\n

#5 Piggyback More Popular Items<\/strong><\/p>\n

Ideally, your products will all have creator connection campaigns. That being said, there is a play where you can do a comparison of a creator connection item with a more established, popular brand.\u00a0<\/p>\n

Think rogaine vs. a lesser known alternative with a creator connection campaign.\u00a0<\/p>\n

This will let you appear on the rogaine listing and possibly direct traffic to the creator connection listing.\u00a0<\/p>\n

Here’s an example of one I did. I compared a high end scale that gets a ton of traffic and sales with a newer, cheaper alternative that is not nearly as popular.\u00a0<\/p>\n<\/div>\n

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This let’s me build awareness to the newer product (that has a creator connection campaign) by riding the popularity of the more popular one.<\/p>\n

I do feel like brands will eventually take issue with this, but as of now, it’s totally fair game.\u00a0<\/p>\n<\/div>\n

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Finding Comparison Opportunities<\/h2>\n

So, what makes a good comparison video?\u00a0<\/p>\n

Let’s get the obvious out of the way. They need to be comparable. Things that are alternatives to one another.\u00a0<\/p>\n

Comparing\u00a0<\/p>\n

Method #1 Start with What You Have<\/strong><\/p>\n

The odds are very good that you already have plenty of existing items in your storefront that could be great for comparison. Don’t worry about “bumping yourself out of a carousel.” I haven’t seen strong enough evidence that that is a genuine concern.\u00a0<\/p>\n

Start with your winning products and see if you have alternatives to them. This happens a lot organically.\u00a0<\/p>\n

Method #2 Let Amazon Tell You (Then Request or Buy)<\/strong><\/p>\n

Amazon kind of shows their hand on what products they think are good comparisons. On every Amazon page, you’ll see “bundled with” and “products related to this item.” Both can be a good spot for finding comparison items.<\/p>\n

The latter is usually better, bundled is often just complimentary items, but that can work also.<\/p>\n<\/div>\n

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Method #3 Sample Request in Bulk for Similar Items<\/strong><\/p>\n

Many people do this without realizing it, but requesting multiple different ASINs for the same type of product can load you up with great comparison products.\u00a0<\/p>\n<\/div>\n

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Considerations for Comparison Videos<\/h2>\n

Let’s talk a bit more about what makes a great comparison video and the best practices.\u00a0<\/p>\n

This is easiest to do in the form of common questions.<\/p>\n

Question #1 Should I Say Which Product Is Actually Better?<\/strong><\/p>\n

The big question I get asked is “should I pick a winner?”<\/p>\n

My answer is “yes but with a caveat.”\u00a0<\/p>\n

Instead of saying something like “You want to buy product X, it’s just better than product Y?” explain which product wins for which buyer.\u00a0<\/p>\n

“If you are (explain buyer X’s needs) then go with (product X). If you are (explain buyer Y’s needs) then I’d suggest going with (product Y).”<\/p>\n

Here’s a real world example…<\/p>\n

“If you just want a simple pump for inflating sports balls and basketballs, go with (product X). However, if you want an all-in-one pump that can do a bit more, go with (product Y).”<\/p>\n<\/div>\n

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Another thing I like to do if I’m going more than 2 products in my comparison video (more on that shortly) is assign categorical winners.\u00a0<\/p>\n