Pinterest has changed for content creators, forever. Why? Two words: Pinterest IPO<\/strong>.<\/p>\n Pinterest began trading on the New York Stock Exchange (NYSE) in mid-April 2019. They filed their Initial Public Offering report (S-1) in February 2019. I\u2019ve been following the news quite closely since I offer the only comprehensive Pinterest ads course<\/a> (aka promoted pins) on the market today.<\/p>\n I spent the first 11 years of my career working at a publicly-traded company. During that time, I went to school for my masters in finance. This makes me qualified to offer my opinion on what this means for the future of Pinterest marketing for bloggers<\/a> and content creators.<\/p>\n As someone you\u2019ve trusted as a source of Pinterest knowledge, I believe it\u2019s my job to educate you on what it means for YOUR business now that Pinterest is publicly traded.<\/p>\n Go grab a cup of coffee. This is a long blog post, but 100% worth reading if you want Pinterest to be part of your marketing strategy for years to come.<\/p>\n In their official S-1 filing<\/a> to the SEC, Pinterest laid out a lot of interesting facts about where they stand as a company and where they are headed.<\/p>\n Yes, I did read the entire 184-page S-1 filing for myself. I am not just regurgitating to you what the news has to say!<\/p>\n **Please note: This is my personal interpretation of their S-1 filing. It is up to you, as a potential advertiser on Pinterest, to do your own due diligence and research before investing marketing dollars on the Pinterest platform.**<\/em><\/p>\n With 265 million active users and over 2 billion monthly searches, the report says, \u201cPinterest is the productivity tool for planning your dreams. Dreaming and productivity may seem like polar opposites, but on Pinterest, inspiration enables action and dreams become reality. Visualizing the future helps bring it to life. In this way, Pinterest is unique\u2026We call it discovery<\/strong>.\u201d<\/p>\n In other words, Pinners users come to Pinterest to plan, discover, and, more importantly, make a purchase.<\/span><\/p>\n Which means Pinterest is a hot platform for advertisers<\/strong>.<\/span><\/p>\n Something I\u2019ve been saying for the past two years. I strongly believe Pinterest ads are still in their infancy stage. This means as a potential advertiser, you have the opportunity to be an early adopter and gain an edge on the next big advertising platform.<\/p>\n They come looking for inspiration and come back when they are ready to take action. This means advertisers have the opportunity to natively get in front of potential buyers at every stage of their buying journey.<\/p>\n Pinterest stresses in their filing that ads on Pinterest \u201cdo not compete with the content Pinners want to see\u2014they are native content. The mutually beneficial alignment between advertisers and Pinners differentiates us from other platforms where ads can be distracting or annoying.\u201d<\/p>\n Think Facebook messenger ads. A few years ago, messenger ads didn\u2019t even exist! I\u2019m not saying that Pinterest will have messenger ads, what I\u2019m saying is they will begin to think outside the box with their ad products. Ad variety = more opportunities for advertisers!<\/p>\n While many social media sites can be negative, b<\/strong>rands want to inspire their potential customers<\/strong> which makes Pinterest an ideal advertising platform.<\/p>\n To be fair, advertising is never without risk. Here are some key points Pinterest points out in their filing.<\/p>\n Simply put, advertisers are spending more money on Pinterest<\/em><\/strong>. This is a good thing. It tells me that they have a viable advertising model. (Even though I already knew that\u2026lol!)<\/p>\n The elephant in the room is this:<\/p>\n Will Pinterest go the way of Facebook and decrease organic reach forcing us to pay for ads to retain traffic to our sites?<\/strong><\/p>\n One of the most interesting soundbites in their report stated,<\/p>\n \u201cSome of the actions that we may take to make our content more useful and relevant may reduce traffic that we drive from our platform to the websites of third parties, which may reduce their willingness to contribute content to our service or support the continued availability of that content on our service.\u201d<\/p>\n They go on to say,<\/p>\n \u201cBusinesses also create Pins on our platform in the form of both organic content and paid advertisements. We believe the addition of organic content from merchants adds significant value to the experience of both Pinners and advertisers. We expect that these Pins will become a larger part of our content in the future.\u201c<\/span><\/p>\n In my opinion, this is what they are saying: Yes, we need content creators to produce content to keep our business viable but we also need the content to be fresh and relevant for what people are searching and taking action on. This is the only way we can continue to appeal to advertisers. Advertisers are the only reason we are in business.<\/em><\/p>\n Now, this creates an interesting dynamic.<\/p>\n Pinterest needs to create a great user experience with amazing content provided by content creators and they need advertisers to keep the lights on.<\/strong><\/p>\n So, what does this mean? There is no way around it\u2026 Pinterest will become more pay to play over the next few years.<\/em><\/strong><\/p>\n However, while organic reach is undoubtedly going to go down to make room for more advertisers, it\u2019s not going to completely disappear as long as you are providing fresh and relevant content that Pinners actually want to see.<\/p>\n These are my predictions for how Pinterest marketing will change for content creators in 2020.<\/p>\n As discussed earlier, advertising is the only revenue Pinterest receives. Now that they have shareholders to please it\u2019s inevitable that they\u2019ll make space for more ads.<\/p>\n January 2020 UPDATE: <\/strong>This has definitely started to happen as predicted.<\/p>\n They just launched conversion campaigns to everyone\u2026 one week ahead of their public offering. This was a calculated and smart move on their part to appeal to a broader range of advertisers and grab the attention of potential investors.<\/p>\n January 2020 UPDATE:\u00a0<\/strong>While they haven\u2019t made many improvements to targeting options just yet, the conversion campaign algorithm has gotten a lot better. What does that mean? Easier, cheaper, and better conversions for email subscribers and sales!<\/p>\n Think Facebook Messenger ads \u2014 those didn\u2019t exist just a few short years ago! I\u2019m not saying it will be Messenger ads, I\u2019m saying it will be something different<\/em> than what we see today.<\/p>\n January 2020 UPDATE:\u00a0<\/strong>They\u2019ve started to make a big push for video\u2026 despite the fact it doesn\u2019t convert nearly as well\u2026 yet!<\/p>\n I\u2019ve been saying this for a while and I\u2019m going to say it again because I think it\u2019s super important.<\/p>\n Pinterest has been giving content creators free traffic<\/a> for years. In order to keep a stable and growing platform, it was inevitable that they would start developing paid advertising. After all, they are a for-profit company. Not a charity.<\/p>\n So while content creators became dependent on Pinterest for traffic, Pinterest was dependent on content creators for new and engaging content to keep the platform attractive to consumers.<\/p>\n Neither party (content creators or Pinterest) can expect to continue to grow without financial investment.<\/strong><\/p>\n It\u2019s simply unrealistic and not how things work.<\/p>\n Pinterest scratches content creators\u2019 backs and now they expect some back-scratching in return\u2026 with ad spend.<\/p>\n Frankly, I think this is a good thing.<\/p>\n If Pinterest hadn\u2019t launched an ads platform, it was only a matter of time before the platform died.<\/strong><\/p>\n For this and so many other reasons, I am a firm believer in promoted pins<\/a> and I think you should give them a try, too.<\/p>\n You still have a chance to be an early adopter of the promoted pins platform and get ahead of the rush.<\/p>\n Any time you can be the first to learn something, you\u2019re always in a better position to gain momentum.<\/p>\n I hope you can see I\u2019ve done my homework and did my very best to lay out the facts as it relates to Pinterest and Pinterest ads<\/a>.<\/p>\n I\u2019m not here to push advertising on you if it\u2019s not the right fit for your business.<\/p>\n I\u2019m here to tell you, in my professional opinion, that I strongly believe Pinterest has amazing potential as the next big advertising platform. Particularly if you have a heavy concentration of customers in the US who are female and have children. And let\u2019s face it, my brand is Redefining Mom, so many of my followers fit this demographic!<\/p>\n One last interesting fact from the filing I want to share with you before I tell you about my program.<\/p>\n \u201cThe global advertising market is projected to grow to $826 billion in 2022 from $693 billion in 2018. The digital advertising market alone is projected to grow to $423 billion in 2022 from $272 billion in 2018.\u201c<\/span><\/p>\n No matter how you look at it, advertising isn\u2019t going anywhere. If we\u2019re going to continue to compete to be heard and seen in the online space, the end result is this: advertising is a necessity for growth<\/strong>.<\/p>\n Given everything above, I\u2019ve received an influx of requests to enroll in Pin Practical Promotions<\/a>, your next-level course on how to strategize, implement, analyze, and refine profitable promoted pin campaigns at a low-cost to you!<\/p>\n With over 1,000 students already enrolled in Pin Practical Promotions, I know what you need to do in order to be successful at running Pinterest ads.<\/p>\n Right now is the perfect time to integrate Pinterest ads in your business and I\u2019m 100% dedicated to making sure you have all the pieces in place to make your ads profitable<\/em><\/a>. That includes a viable sales funnel!<\/p>\n Ready to win big with promoted pins?<\/p>\n<\/div>\n You\u2019ll be in good company inside our exclusive student Facebook group. You\u2019ll have access to some of the most successful content creators around!<\/p>\n You\u2019ve got this! I can\u2019t wait to help you scale your business with Pinterest ads.<\/p>\n Exactly How Pinterest\u2019s Rapid Growth in 2019 Impacts Small Businesses<\/a><\/p>\n The Quick Start Guide to Dominating Pinterest Ads<\/a><\/p>\n The Best Types of Pinterest Ads for Driving Sales<\/a><\/p>\n![\"Female](\"https:\/\/redefiningmom.com\/wp-content\/uploads\/2019\/04\/pinterest-IPO-fb-min.png\")
<\/p>\nWhat We Now<\/em> Know About Pinterest<\/strong><\/h2>\n
Pinterest laid out its value proposition for advertisers with the following Pinterest facts:<\/strong><\/h3>\n
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![\"facts](\"https:\/\/redefiningmom.com\/wp-content\/uploads\/2019\/04\/pinterest-ad-facts.png\")
<\/p>\n<\/div>\n1. Pinterest acknowledges they are in the very early stages of building their advertising platform. <\/strong><\/h3>\n
2. Pinners are led on a journey when they come to Pinterest.<\/strong><\/h3>\n
3. Promoted Pins are native ads.<\/strong><\/h3>\n
4. New ad products are on the horizon.<\/strong><\/h3>\n
5. Pinterest is a place of inspiration.<\/strong><\/h3>\n
Risk Factors Involved with Pinterest Advertising<\/strong><\/h2>\n
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Pinterest Business Statistics<\/strong><\/h2>\n
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How Do I Use Pinterest to Promote My Business?<\/strong><\/h2>\n
![\"How](\"https:\/\/redefiningmom.com\/wp-content\/uploads\/2019\/04\/organic-reach-on-Pinterest.png\")
<\/p>\n![\"How](\"https:\/\/redefiningmom.com\/wp-content\/uploads\/2019\/04\/Pinterest-IPO-Report-pin.png\")
<\/p>\n3 Ways Pinterest For Business Will Change in
2019<\/del> 2020<\/strong><\/h2>\n1. Decrease organic reach slightly in favor of more ad spots.<\/strong><\/h3>\n
2. Make significant improvements to their targeting options and conversion reporting.<\/strong><\/h3>\n
3. Launch at least one new ad product.<\/strong><\/h3>\n
Do You Rely on Pinterest For FREE Website Traffic?<\/h2>\n
Will Pinterest Be The Next Big Advertising Platform?<\/strong><\/h2>\n
What\u2019s Next? Pin Practical Promotions, The BEST Pinterest Ads Course!<\/strong><\/h2>\n
![\"Pin](\"https:\/\/redefiningmom.com\/wp-content\/uploads\/2019\/08\/Pin-Practical-Promotions-offer.png\")
<\/p>\nPinterest Marketing Tips<\/strong><\/h2>\n