{"id":7048323,"date":"2026-08-26T13:16:35","date_gmt":"2026-08-26T13:16:35","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/building-cultural-weight-on-the-sunset-strip\/"},"modified":"2026-08-26T13:16:35","modified_gmt":"2026-08-26T13:16:35","slug":"building-cultural-weight-on-the-sunset-strip","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7048323","title":{"rendered":"building cultural weight on the Sunset Strip"},"content":{"rendered":"


\n<\/p>\n

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There’s a version of this story where we just tell you we ran a creative out-of-home campaign in Los Angeles. But that doesn’t quite capture what this one meant to us, or why it\u2019s already resonating with media<\/u><\/a> and users<\/u><\/a>.<\/p>\n

AdQuick was TBPN’s second-ever sponsor. Before the show had tech\u2019s most influential guests and viewers, before the media write-ups, before OpenAI came knocking, we bet on them. Our CEO Chris Gadek has even appeared<\/a> on an episode. We believe in what TBPN<\/a> is building: a tech-forward, optimistic, Internet-native program that takes advertising seriously as a medium and as a business. It\u2019s perfectly aligned with everything we do.<\/p>\n

So when TBPN came to us to help them launch a For Your Consideration campaign ahead of the Emmys and put their name all over Hollywood, we didn’t think twice.<\/p>\n

\"\"<\/figure>\n

The campaign<\/strong><\/h2>\n

Starting May 4, TBPN ads began rolling out across prime Los Angeles real estate: Sunset Boulevard, Hollywood, Mid-Wilshire, Santa Monica and Vine. The creative is confident and declarative.<\/p>\n

The goal was to reach Emmy voters and the broader entertainment industry community with a message that emerging media programs, and TBPN specifically, have evolved into full-scale cultural ecosystems. A show with a point of view, a loyal audience, interactive features, and now, a bid for media\u2019s most recognized award in the emerging media category.<\/p>\n

Why OOH for a digital-native show<\/strong><\/h2>\n

This is actually the most interesting part of the campaign, and it’s something we think about a lot at AdQuick.<\/p>\n

TBPN lives online. It streams live. Its audience is distributed across platforms. So why place it across physical billboards in LA?<\/p>\n

Because influence isn’t just measured in streams and subscribers. It’s measured in the cultural weight you carry, and nothing signals that weight quite like owning physical space in a city. When Emmy voters drive down Sunset and see TBPN on a billboard, it does something larger than purely creating awareness, it builds legitimacy. It’s the message that this show has arrived.<\/p>\n

The hosts of TBPN have always understood this. They’ve run OOH before. They’ve even run a Super Bowl ad. They believe in advertising as a genuine tool for building brands and a real revenue and reputation generator, not just a cost center. That shared belief is part of what makes our partnership feel like a real collaboration between people who think about this work the same way.<\/p>\n

A full-circle moment<\/strong><\/h2>\n

TBPN’s president Dylan Abruscato put it well when the campaign launched: “AdQuick has been a day-one partner of TBPN, so partnering with them on our FYC campaign across Hollywood was a no-brainer.”<\/p>\n

We’re building AdQuick<\/a> to make OOH accessible, measurable, and executable for brands of all sizes: from a company’s first billboard to a takeover of a major metro. This campaign represents something we’re proud of: using the full capability of our platform to put a brand we genuinely believe in, in exactly the right places, at exactly the right moment.<\/p>\n

If you’re a TBPN watcher<\/a>, keep an eye out for the boards next time you’re in LA (or online in your social feeds). And if you’ve never seen the show, well, the billboards are correct: it might be the most influential show you haven’t heard of yet.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

There’s a version of this story where we just tell you we ran a creative out-of-home campaign in Los Angeles. But that doesn’t quite capture what this one meant to us, or why it\u2019s already resonating with media and users. AdQuick was TBPN’s second-ever sponsor. Before the show had tech\u2019s most influential guests and viewers, […]<\/p>\n","protected":false},"author":1,"featured_media":7048324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[2539,5170,4108,21089,1337],"dealstore":[],"offerexpiration":[],"class_list":["post-7048323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-building","tag-cultural","tag-strip","tag-sunset","tag-weight"],"yoast_head":"\nbuilding cultural weight on the Sunset Strip - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7048323\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"building cultural weight on the Sunset Strip - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"There’s a version of this story where we just tell you we ran a creative out-of-home campaign in Los Angeles. 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