It\u2019s nearly impossible to scroll through your news feeds without seeing a new advancement in artificial intelligence (AI). From medical technology to fraud detection and e-commerce, AI is playing a significant role in many sectors.<\/p>\n
<\/p>\n
\u00a0<\/p>\n
But AI isn\u2019t reserved for big tech companies or specialized industries. The everyday internet user can harness the convenience of AI to simplify tasks or even enhance your own productivity.<\/p>\n
\u00a0<\/p>\n
Google, Microsoft, Apple, Amazon, Facebook, Zoom and even Netflix all offer their own versions of how they utilize AI to help you, the consumer.<\/p>\n
\u00a0<\/p>\n
If you run your own business or online site or oversee the marketing for a company, you may already have a marketing plan<\/strong><\/a><\/span> in effect that includes a blog. A business blog can be a great way to bring organic traffic to your website and attract potential customers who are likely interested in your product or service.<\/p>\n \u00a0<\/p>\n Semrush<\/span><\/span><\/strong><\/a> lists blog posts as the most famous content format, with 9 out of 10 marketers using their blogs to achieve their content goals. As business owners, you wear many hats and have many responsibilities. Finding the time to write blog posts may not be at the top of your priority list. Or, you may simply not consider yourself as a strong writer and need some outside help.<\/p>\n \u00a0<\/p>\n Because sites like ChatGPT, Perplexity and Google Gemini have free versions (for now), these AI wordsmiths may seem like a useful tool and convenient option for you to churn out regular blog posts on your site.<\/p>\n \u00a0<\/p>\n But should you use AI to write your blogs? While AI can be a useful tool as you write blogs for your website, there are some very important caveats to keep in mind.\u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n If you go to ChatGPT or another AI service and type in \u201cwrite me a 400-word blog post on how to bake a cake,\u201d you\u2019ll get a 400-word blog post on how to bake a cake. Here\u2019s why that\u2019s not what you really<\/em> want.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Just like when you bake a cake, the ingredients matter. There\u2019s a lot of work that goes into writing a blog before you ever sit down to write it. These ingredients – keywords, internal and external links, SEO optimization, call to action (CTA) and research – all play a role in how well your blog (or the cake) performs.\u00a0<\/p>\n \u00a0<\/p>\n Keywords and how you optimize your blog post are particularly important. Keywords are the specific terms and phrases that potential customers use to search for content related to your product or service. Other tools to optimize your blog include meta descriptions, alt text for images and schema markups to help search engines better understand and rank your content.<\/p>\n \u00a0<\/p>\n Determining what keywords you should use in your article involves researching your target audience\u2019s search behavior, analyzing competitor content and using keyword research tools to identify relevant and high-traffic terms. This process helps ensure that your blog post aligns with what potential customers are actively searching for, increasing the chances of driving organic traffic to your site.<\/p>\n \u00a0<\/p>\n If you simply write (or have AI write) content without using tools to optimize it, your words will get lost in cyberspace and have a difficult time drawing potential customers to your website.\u00a0<\/p>\n \u00a0<\/p>\n For example, if you run a Google search on the search term, \u201cHow to bake a cake,\u201d you\u2019ll get search results similar to this.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n As you can see in the upper right corner there were 391 million search results for that specific search term. How are you going to get your article ranked on the first page of Google when there are only 10 organic spots available? Not to mention the competitive advantage sites like Allrecipies.com and Youtube.com have over your website when competing for the same search term.\u00a0<\/p>\n \u00a0<\/p>\n You\u2019ll also need to pay close attention to the \u201cPeople also ask,\u201d section on the search results page. These are terms other people are searching for and you want to include them in your article.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n It\u2019s easy for content to feel impersonal, especially when automation and AI tools are heavily involved. While these technologies can be a time-saver, they can sometimes strip away the unique voice and personality that set your brand apart.\u00a0<\/p>\n \u00a0<\/p>\n When your content starts to sound generic or robotic, it can lose the connection with your audience, making it harder to build trust and loyalty. Your personal touch, or the way you communicate your values, experiences and insights, becomes diluted. As a result, your audience may feel less engaged and connected to your brand.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n When AI generates text, it can come across confident. It can be difficult to determine which information generated by AI is trustworthy and what information is not.<\/p>\n \u00a0<\/p>\n After all, AI\u2019s source for information is the internet,<\/strong> and as we all know, not everything on the internet is true. Even if a piece of content may be factually correct, it can be biased. In other words, AI might offer you information that reflects the biases or perspectives embedded in the data, leading to content that doesn\u2019t fully capture the accuracy needed.<\/p>\n \u00a0<\/p>\n It\u2019s up to you to determine what information is accurate so that you don\u2019t hurt your own reputation, and that can often take just as much time as doing your own research and writing the content itself.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n It\u2019s also important to note that many AI content generators don\u2019t have access to the most recent statistics and data on the internet.\u00a0<\/p>\n \u00a0<\/p>\n For example, the free version of ChatGPT doesn\u2019t have real-time access to data or updates released on the internet. Responses are based on information up to its last update, so any information you include in your blog article may be out of date and no longer accurate.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n AI relies on content that already exists, so if AI is pulling that information together from multiple sources, it\u2019s important to make sure the tool isn\u2019t \u201cparroting\u201d content.\u00a0<\/p>\n \u00a0<\/p>\n If you plagiarize, even if it\u2019s accidental, you could impact your SEO activity and ultimately hurt your credibility with search engine algorithms.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Despite the drawbacks of using AI, it\u2019s unrealistic to think AI won\u2019t play a role somewhere in your life. It likely already is. AI can \u00a0<\/p>\n For example, you\u2019ve done your research and decided that writing a blog on a trending topic in your industry can help drive traffic to your website. You have keywords you should include, as well as high-performing links on your site you\u2019ve determined through website analytics. Now you need to compose the blog, but aren\u2019t sure what exactly to write. AI can help develop an outline, providing you with ideas on what potential topics you should address in your blog.<\/p>\n \u00a0<\/p>\n AI can also be used to:<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n One additional tool you might be able to take advantage of with AI is content translation. This tool can be helpful if you sell your products and services overseas. AI can assist in translating your blog into different languages, expanding your reach. However, it\u2019s important that you check the accuracy of the translations to avoid harming the reputation of your business.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n If you\u2019re at a crossroads – relying on AI doesn\u2019t seem like a good business decision, but you don\u2019t have the capabilities or desire to make a commitment to blog writing – there are alternatives.\u00a0<\/p>\n \u00a0<\/p>\n A blog is a worthwhile investment – companies with blogs produce an average of 67% more leads<\/strong><\/a><\/span> per month than companies that don\u2019t have active blogs. But it can take work, especially if you want to do it right.<\/p>\n \u00a0<\/p>\n Writing quality blogs involves knowing your ideal customer, developing an effective content strategy that includes using social media to promote your blog, and telling a good story that addresses your customers\u2019 pain points and the solutions they need to solve their problems.<\/p>\n \u00a0<\/p>\nWhy AI Isn\u2019t The Solution For Your Blog<\/span><\/h2>\n
Ingredients Matter<\/span><\/h3>\n
![\"ai](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd-GwmNe8wUtP3uSrsM2kxiiy0dsNkXIFaunqlXOvPsmbckOnPhbvOA-n317pH9YrvS-LjdiNAvC4fcfA5od7Ahs4-EnYsC6iSwRmUibVX36JJuQNhcWH0PrVDpybB4X74sgsiyMQNFhJBvMEkadrvXSldH?key=vVpe1Xb5lC60STYJjFyIVw\")
Your Personal Touch Is Lost<\/span><\/h3>\n
Accuracy May Take A Hit<\/span><\/h3>\n
You Likely Don\u2019t Have Updated Info<\/span><\/h3>\n
You May Accidentally Plagiarize<\/span><\/h3>\n
How AI Can Help Boost Productivity<\/span><\/h2>\n
![\"ai](\"https:\/\/www.intouch-marketing.com\/hs-fs\/hubfs\/ai.png?width=300&height=251&name=ai.png\")
also help you be more productive when writing blogs without sacrificing the quality of your content.<\/p>\n\n
Blog Writing Alternatives To AI<\/span><\/h2>\n
![\"content-strategy\"](\"https:\/\/no-cache.hubspot.com\/cta\/default\/318051\/7c2f1f96-9387-4bfe-90c9-5a5dae08c75a.png\")
<\/a><\/span><\/span><\/p>\n<\/div>\n