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Purified started as a radio show and grew into just about everything else. Nora En Pure has spent the last decade turning it into a weekly SiriusXM Chill fixture, a Zurich-based record label with over 100 releases, and an event series that has touched down in Miami, New York, San Francisco, Prague, Montr\u00e9al, London, and Washington DC. On Saturday, September 5, it lands in Seattle. ViViD Presents and On The Hiyu are bringing the showcase to Lake Union Park for a seven-hour, 21+ day party running from 2:00 p.m. to 9:00 p.m., with Nora En Pure, Yotto, Eli & Fur, Jack Emery, and Glusko on the bill.<\/p>\n
The location does a lot of the work here. Nora En Pure has built an entire catalog around the outdoors, from \u201cLake Arrowhead\u201d to \u201cConquer Yosemite,\u201d and her Purified shows have always leaned on natural settings rather than dark rooms. Lake Union Park sits at the south end of the lake with the water on one side and the Seattle skyline behind it, and On The Hiyu has spent the past few years turning that stretch of shoreline into one of the best places in the city to hear this kind of music. A 2:00 p.m. start means the whole thing plays out in daylight and finishes as the sun drops, which is exactly the window her music was built for.<\/p>\n
Purified Records is the thread running through the lineup, and the show is a proper label showcase rather than a name-brand headliner with local support. Nora curates it that way on purpose, pulling artists straight from the imprint and from the rotation of her radio show.<\/p>\n
Yotto is the biggest name alongside her. The Finnish producer came up through Anjunadeep and now runs his own Odd One Out label, and his sound has never sat still, moving between deep house, melodic techno, and something heavier depending on the night. He and Eli & Fur have collaborated before on \u201cSomebody To Love,\u201d so there is history on this bill.<\/p>\n
Eli & Fur bring the London side of things. Eliza Noble and Jennifer Skillman have been at this since 2013, first as pop songwriters and then as one of the most recognizable duos in melodic house, with two albums behind them in Found in the Wild<\/em> and Dreamscapes<\/em>. Their vocals are their signature, and it is a sound that pairs well with a lake and a sunset.<\/p>\n Jack Emery has become a mainstay of the label. The San Diego producer debuted on Purified in 2023 with \u201cBelieve\u201d and has kept coming back, dropping the Fickle Heart<\/em>, Halo<\/em>, and Everlast<\/em> EPs since. He is classically trained, and it shows in the way his records are arranged, with orchestral ideas built into the melodic house framework. Nora has been playing him out at Ultra Europe, ADE, and the DJ Mag Top 100 Awards for a few years now.<\/p>\n