Do Right By Your Skin\u00a0<\/em>campaign, featuring Nick Jonas. Emphasising the link between shaving and skincare, this campaign represents the next evolution of Schick\u2019s long-standing commitment to skin.<\/p>\nMore than half of US consumers say they\u2019re dissatisfied with their current razor because it leaves their skin dry and irritated (Mintel Shaving and Hair Removal Products \u2013 US -2025<\/em>). In a category focused on removing hair, Schick is focused on caring for the skin it reveals. The brand portfolio is designed to deliver a close, comfortable shave that leaves skin moisturised and looking healthy, while helping prevent irritation and cuts. This skincare-driven approach spans Schick\u2019s Men\u2019s and Women\u2019s portfolio, including Hydro Sensitive, Xtreme 3, Hydro Silk, and Intuition. With hints of aloe, hyaluronic acid, pro\u2011vitamin B5, chamomile, or a water\u2011activated serum, the product range supports skin with every shave.<\/p>\n\u201cWe\u2019re proud to unveil our refreshed brand narrative\u2014building on our heritage and expertise in hair removal while redefining the category through a skin-first perspective,<\/em>\u201d said Vildan Oenpeker, SVP & General Manager, U.S. Hair Removal at Edgewell Personal Care. \u201cFor too long, shaving has focused just on the process of removing hair, and not enough on the impact it has on your skin. At its core, our campaign reflects a simple belief: shaving should <\/em>leave your skin looking and feeling its best.<\/em>\u201c<\/p>\n<\/figure>\nDo Right By Your Skin<\/h2>\n Schick brought its\u00a0Do Right By Your Skin<\/em>\u00a0campaign to life by partnering with fan-favourite singer-songwriter Nick Jonas. With a career spanning decades across music, film, and television, Jonas understands the importance of looking and feeling your best \u2013 both on and off camera. Known for his approachable style, Nick Jonas helps normalise shaving not as a chore, but as a form of self-care.<\/p>\n\u201cTaking care of my skin is a big part of my daily routine,\u201d\u00a0<\/em>says Nick Jonas. \u201cI partnered with Schick because their razors help me look and feel my best. The products keep my skin smooth and hydrated, and that makes a real difference for me.\u201d<\/em><\/p>\nTo develop the creative campaign, Schick partnered with BBH USA on a campaign inspired by the visual world of skincare. Demonstrating how Schick cares for your skin, no matter where or what you shave.<\/p>\n
\u201cTo reposition Schick, we relaunched it like a skincare brand would \u2013 by partnering with a trusted, fresh-faced celebrity. Nick helped create a sensorial campaign highlighting the ingredients behind every shave,<\/em>\u201d says Jane Cronk, Executive Creative Director at BBH USA. \u201cThe result reframes Schick as the razor that\u2019s been \u2018doing right by your skin\u2019 for decades<\/em>.\u201d<\/p>\n<\/div>\n