{"id":7047460,"date":"2026-08-25T15:07:40","date_gmt":"2026-08-25T15:07:40","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/week-in-charts-ai-brings-monetisation-opportunities-for-publishers-confidence-returns-to-upfront-investments-and-us-viewers-turn-to-long-form-creator-content\/"},"modified":"2026-08-25T15:07:40","modified_gmt":"2026-08-25T15:07:40","slug":"week-in-charts-ai-brings-monetisation-opportunities-for-publishers-confidence-returns-to-upfront-investments-and-us-viewers-turn-to-long-form-creator-content","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7047460","title":{"rendered":"Week in Charts: AI Brings Monetisation Opportunities for Publishers, Confidence Returns to Upfront Investments, and US Viewers Turn to Long-Form Creator Content"},"content":{"rendered":"


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In this week\u2019s Week in Charts, AI brings monetisation opportunities for publishers, confidence returns to upfront investments, and US viewers turn to long-form creator content.<\/p>\n

To have Week in Charts delivered to your inbox, you can sign up to the newsletter here<\/a>.<\/p>\n

Quote of the Week<\/strong><\/p>\n

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Number of the Week<\/strong><\/p>\n

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Charts of the Week<\/strong><\/p>\n

Upfront Share of TV Investment\u00a0Returns to Pre-COVID Levels<\/strong><\/em><\/p>\n

The latest US TV upfront\u00a0saw spending commitments make up 75 percent of this\u00a0season\u2019s total deal volume, according to research from Madison & Wall and Media Dynamics. The results suggest investment\u00a0levels\u00a0returning to their pre-COVID share as confidence returns to the market.\u00a0\u201cThe pandemic created enormous uncertainty, and advertisers became reluctant to lock in as much spending months in advance,\u201d said Madison & Wall. \u201cThat hesitation lasted well beyond 2020.\u201d<\/p>\n

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US Adults\u00a0More Likely to Watch Long-Form Video on Creator Platforms Than UK Viewers<\/strong><\/em><\/p>\n

US consumers are more inclined to watch long-form content on YouTube, Instagram and TikTok than UK consumers, according to surveys from Attest, an AI consumer insights business. The research suggests 66 percent of US adults regularly watch\u00a0YouTube videos longer than 15 minutes, and 53 percent on Facebook or Instagram \u2013 compared with UK viewers at 59 and 43 percent, respectively.<\/p>\n

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Businesses\u00a0Are Seeking Balance of Performance and Brand in Marketing Strategies<\/strong><\/em><\/p>\n

Brands are seeking to balance brand and performance in their marketing strategies, according to research from VAB, though larger brands are more focused on achieving this balance, with 72 percent of large-sized businesses making it their primary focus. The research suggests that small-sized businesses are fairly evenly split between those that prioritise performance and those that focus on brand, while twice as many medium-sized businesses are focused on performance versus brand.<\/p>\n

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Microdrama\u2019s Male and Young Audiences on the Rise According to My Drama Data<\/strong><\/em><\/p>\n

Microdrama app My Drama now reports a 30 percent male audience, according to parent company Holywater and\u00a0Owl & Co, up from just six percent at the end of 2024. The app\u2019s young audience (ages 22-27) has also grown from 7.1 percent to 26 percent over the same period. \u201cThe shift matters because creative, IP licensing, and platform strategy all change when the median user gets younger,\u201d said the report. \u201cThe 22\u201327 audience over-indexes on horror, sci-fi\/fantasy, and in-bed viewing. They under-index on adapted IP as a viewing lever and on word-of-mouth as a discovery channel. They are, in short, a different audience to build for \u2014 and they are now a quarter of the platform.\u201d<\/p>\n

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The Week in Stocks<\/strong><\/p>\n

Agencies<\/strong><\/em><\/p>\n

S4 Capital\u2019s share price fell on reports that the\u00a0group is being sued by three former execs\u00a0from CitrusByte, a company it acquired in 2022, claiming they are owed millions from the buyout.<\/p>\n

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TV<\/strong><\/em><\/p>\n

Disney stock rose on Thursday after Morgan Stanley noted sustained strength in the company\u2019s parks business, accelerating monetisation of its content library, and growth at Disney+.<\/p>\n

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Publishers<\/strong><\/em><\/p>\n

Thomson Reuters\u2019 share price jumped on Monday after the media business announced the launch of Thomson, the company\u2019s first proprietary large language model (LLM).<\/p>\n

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Ad Tech<\/strong><\/em><\/p>\n

US ad tech stocks fell on Monday amid renewed economic pressure,\u00a0after Donald Trump threatened to impose sanctions against countries maintaining economic ties with\u00a0Iran.<\/p>\n

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Tech<\/strong><\/em><\/p>\n

Nvidia\u2019s stock price declined for seven straight days ahead of the\u00a0chip giant\u2019s earnings update on Wednesday,\u00a0amid a broader slide in semiconductor stocks.<\/p>\n

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Follow VideoWeek on Twitter<\/a> and LinkedIn<\/a>.<\/p>\n

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