{"id":7047352,"date":"2026-08-25T13:29:44","date_gmt":"2026-08-25T13:29:44","guid":{"rendered":"https:\/\/peraltafinancing.com\/anthropology\/visual-anthropology-of-japan-%e6%97%a5%e6%9c%ac%e6%98%a0%e5%83%8f%e4%ba%ba%e9%a1%9e%e5%ad%a6-yotsuya-kakuuchi%e3%80%8csuzuden%e3%80%8d%e3%83%bb-%e5%9b%9b%e8%b0%b7%e3%81%ae%e8%a7%92%e6%89%93\/"},"modified":"2026-08-25T13:29:44","modified_gmt":"2026-08-25T13:29:44","slug":"visual-anthropology-of-japan-%e6%97%a5%e6%9c%ac%e6%98%a0%e5%83%8f%e4%ba%ba%e9%a1%9e%e5%ad%a6-yotsuya-kakuuchi%e3%80%8csuzuden%e3%80%8d%e3%83%bb-%e5%9b%9b%e8%b0%b7%e3%81%ae%e8%a7%92%e6%89%93","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7047352","title":{"rendered":"Visual Anthropology of Japan – \u65e5\u672c\u6620\u50cf\u4eba\u985e\u5b66: Yotsuya Kakuuchi\u300cSuzuden\u300d\u30fb \u56db\u8c37\u306e\u89d2\u6253\u3061\u300c\u9234\u50b3\u300d"},"content":{"rendered":"


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My first visit to Suzuden in the Yotsuya neighborhood in the southeastern part of Shinjuku ward in Tokyo was in July, 2024,<\/b> after I gave a guest lecture at Sophia University’s Institute of Comparative Culture about my ethnographic research of a tachinomiya<\/i>\u300c\u7acb\u3061\u5451\u307f\u5c4b\u300dstanding bar in Osaka<\/a>. My colleagues from the University thought a nearby tachinomiya<\/i> would be an appropriate setting for the after-party. At the time, I was tired and hot from the lecture, and sweating after a 10-minute walk in my sports jacket carrying a heavy backpack containing artifacts and gear. I was also hungry and thirsty. We were lucky to be amongst the last customers to squeeze our way into the shop and make it to the counter. It was almost closing time. I could tell that this place was special. It had that tradtional vibe that I am so fond of in my drinking establishments. The nihonshu<\/i> was excellent and the last remaining snacks of the evening were tasty. I really didn’t have time to take in the full experience of Suzuden or take photographs. But I knew I had to return. <\/p>\n

And I did return the very next afternoon<\/b>, although this time I was too early. The tachinomiya<\/i> was not open yet. I looked around Suzuden’s liquor store (the original and main part of the business) and felt like a kid in a candy shop with all the bottles of nihonshu<\/i>, shochu<\/i>, whiskey, wine… I asked a staff member to recommend a nice bottle of nihonshu<\/i> and was shown a premium sake<\/i> from a famous brewery in Niigata; the brewery made this particular brand only to be sold at Suzuden. I bought two bottles. I talked with other staff members a bit and asked permission to take photos. Despite a displaying “No Photographs” sign, they gave me permission. I was able to go downstairs to see their sake<\/i> cellar (described on their web site<\/a> as a “underground refrigerated storage room, divided into three temperature zones [which] was built [by the family’s previous and 6th generation chairman] with the sole desire to provide our customers with sake in the best possible condition, without degrading its freshness or flavor”); it was chilly and a little dark and a very much appreciated cool respite from the hot humid weather outside.\n<\/p>\n

I was able to return to Suzuden in Janaury, 2025.<\/b> I made sure I went in the evening so I could enjoy the tachinomiya<\/i>. But before I went again I had done a little more research. Tachinomiya<\/i> literally means “to stand and drink,” and this style of drinking goes back to the Edo Period (1803-1868). It is different from an izakaya<\/i>\u300c\u5c45\u9152\u5c4b\u300din that one can sit down and eat at an izakaya<\/i>. There are no chairs or stools at a tachinomiya<\/i>; one is expected to stand while imbibing, which might limit the amount of time a customer stays at a tachinomiya<\/i> (although I have seen this “rule” broken many times). Specifically, the drinking area at Suzuden is a kakuuchi<\/i>\u300c\u89d2\u6253\u3061\u300d, a place where customers can drink right at the liquor store. The kakuuchi<\/i> is a specific type of tachinomiya<\/i> that is inside a liquor shop rather than a regular drinking establishment like an izakaya<\/i> or restaurant. There are some differences in terms of modern business licesnses (since 1948) as well. As a part of a liquor store, a kakuuchi<\/i> has a Liquor Retail License combined with a basic or simplified food permission (canned food, simple snacks, oden<\/i>, etc.), whereas an izakaya<\/i> has a license based on food service hospitality regulations.<\/p>\n

Before I started drinking, I looked around the sake<\/i> shop again and bought two more bottles of the same nihonshu<\/i> I purchased before. The staff was kind enough to wrap the bottles and keep them in a refigerator until I left. While drinking and eating, I was able to interact with more staff members and customers. I also formally met the founding family’s 7th generation owner\/chairman\/represetative director and his sister, the executive vice presdient. I was took many photographs. It was a great evening.\n<\/p>\n

A couple months later I made a small photo album of the photos I had taken in the previous two trips and sent it to Suzuden. They seemed very happy and signed off their thank you letter with “from your friends at Suzuden.”<\/p>\n

I returned to Suzuden for my fourth time in July, 2025.<\/b> It had been a year and a half since I had been there. A few of the staff members remembered me. There were some other employees I hadn’t met before. I bought two more bottles of my favorite nihonshu<\/i>. The owners (I include the brother and sister with this term; they are definitely the bosses, but they work on the floor as well, greeting customers, serving drinks and washing dishes as needed) absolutely remembered me. And they gave me a real VIP treatment. The first drink and food orders were on the house. They gave me a shop towel. And they kept coming back to check up on me and talk. (Other customers wondered who the hell I was…) The kakuuchi<\/i> technically opens at 5:00 PM. I had arrived at the shop a little after 4:30. I was the first to be allowed in the kakuuchi<\/i> 15 minutes early. But many other people came early as well. The place was completely packed before the official 5:00 opening time. I told the owners that it was a good thing I got there early so I could get a spot at the counter. The sister told me, “you will always have a spot here.”<\/p>\n

Suzuden is 176 years old; it opened in 1850 (when Tokyo was still Edo) at the same spot where it is now in. The shop has gone through many changes and has weathered the years well, living though historical and challenging times such as the arrival of Commodore Perry and his black ships, the Meiji Restoration, Great Kanto Earthquake, Tokyo air raids, and COVID-19 pandemic. Suzuden has its own history and stories. I am not sure what I can add to that with more of my own simple words. (I apologize for the large amount of text here…)<\/p>\n

What I present here are three batches of photos from the three times I visited and took photographs. This is the first time I am documeting Suzuden on VAoJ. This post starts with the most recent photos and then goes back through time. I hope to show the reader\/viewer the development of my research, fieldwork, experiences and relationships with Suzuden. I am going to let the photos speak for themselves.\n<\/p>\n

July 2026 \u30fb 2026\u5e747\u6708<\/span><\/b><\/p>\n

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January 2025 \u30fb 2025\u5e741\u6708<\/span><\/b><\/p>\n

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July 2024 \u30fb 2024\u5e747\u6708<\/span><\/b><\/p>\n

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On my way home to Osaka on the shinkansen<\/i>…
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\u65b0\u5e79\u7dda\u3067\u5927\u962a\u306e\u81ea\u5b85\u3078\u5e30\u308b\u9014\u4e2d\u3067\u3059… <\/p>\n

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***<\/span><\/b><\/p>\n

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This photo in January, 2025 is of a photographer from the Asahi Shimbun also documenting Suzuden.<\/b><\/span><\/p>\n

<\/p>\n

I have already questioned what words I could add the to story of Suzuden. I have attempted to offer my own multimodal visual ethnography. But of course there is so much more to know. Not to worry, I will not leave my readers\/viewers high and dry. Suzuden has been documented many times before. And so I am including here links to some of the words and photos (probably more illustrative and perfect than my own ethno-photographic attempts) of others that have been motivated to share the stories and history, usually in the context of enjoying sake<\/i> along the way. I am also including links to more general descriptions of tachinomiya<\/i>, often from a Kansai perspective. If you have suggestions for additonal links and\/or comments and questions, please contact me. And explore VAoJ!<\/p>\n

A sample of other online sources about Suzuden:
\n
\u300c\u9234\u50b3\u300d\u306b\u95a2\u3059\u308b\u305d\u306e\u4ed6\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u60c5\u5831\u6e90\u306e\u4f8b\uff1a
\n <\/span><\/b>\n<\/p>\n

Suzuden Specialty Sake Shop Official Website
\u5730\u9152\u5c02\u9580\u5e97 \u9234\u50b3\uff08\u3059\u305a\u3067\u3093\uff09 \u516c\u5f0f\u30b5\u30a4\u30c8
http:\/\/suzuden-sake.com\/<\/a><\/p>\n

\u6771\u4eac\u30fb\u56db\u8c37\u300a\u30b9\u30bf\u30f3\u30c7\u30a3\u30f3\u30b0\u30eb\u30fc\u30e0\u9234\u50b3\u300b
\u6c5f\u6238\u6642\u4ee3\u304b\u3089\u7d9a\u304f\u89d2\u6253\u3061\u306e\u8056\u5730\u3010\u524d\u7de8\u3011
\uff5c\u65b0\u3057\u3044\u9152\u306b\u51fa\u5408\u3048\u308b\u89d2\u6253\u3061\u306e\u540d\u5e97\u2460
Yotsuya, Tokyo: Standing Room Suzuden
A Mecca for *Kaku-uchi* (Shop-front Drinking) Dating Back to the Edo Period [Part 1] (2024)
A Renowned *Kaku-uchi* Spot Where You Can Discover New Sake \u2460
https:\/\/discoverjapan-web.com\/article\/121369<\/a>\n<\/p>\n

\u6771\u4eac\u30fb\u56db\u8c37\u300a\u30b9\u30bf\u30f3\u30c7\u30a3\u30f3\u30b0\u30eb\u30fc\u30e0\u9234\u50b3\u300b
\u65e5\u672c\u9152\u304c\u9032\u3080\u5451\u5175\u885b\u597d\u307f\u306e\u5473\u3064\u3051\u3010\u5f8c\u7de8\u3011
\uff5c\u65b0\u3057\u3044\u9152\u306b\u51fa\u5408\u3048\u308b\u89d2\u6253\u3061\u306e\u540d\u5e97\u2460
Tokyo, Yotsuya: Standing Room Suzuden
Flavors that go perfectly with sake, a favorite of sake lovers [Part 2] (2024)
| A famous standing bar where you can discover new sake \u2460
https:\/\/discoverjapan-web.com\/article\/121378<\/a>\n<\/p>\n

\u5275\u696d170\u5e74\u3001\u6c5f\u6238\u3088\u308a\u7d9a\u304f\u6771\u4eac\u30fb\u89d2\u6253\u3061\u306e\u540d\u5e97 \u56db\u8c37\u300c\u9234\u50b3\u3067\u4e00\u676f\u3002\u300d
“A drink at Suzuden in Yotsuya”\u2014a renowned Tokyo *kaku-uchi* (standing bar) with a 170-year history dating back to the Edo period. (2024)
https:\/\/otokonokakurega.com\/meet\/secret-base\/101139\/<\/a>\n<\/p>\n

\u56db\u30c4\u8c37\u300c\u30b9\u30bf\u30f3\u30c7\u30a3\u30f3\u30b0\u30eb\u30fc\u30e0\u9234\u50b3\u300d#225\u3000\u30fb\u3000\u304a\u3093\u306a\u985e\u306e\u9152\u5834\u653e\u6d6a\u8a18\u3000(BS \u2013 TBS)
\u521d\u56de\u653e\u9001\uff1a2015\u5e747\u670810\u65e5(\u91d1)
Yotsuya “Standing Room Suzuden” #225 *Onna-rui no Sakaba H\u014dr\u014dki* (BS-TBS)
Original broadcast: July 10, 2015 (Fri)
https:\/\/bs.tbs.co.jp\/onnasakaba\/shop\/225.html<\/a>\n<\/p>\n

\u7537\u306e\u8056\u5730 \u89d2\u6253\u3061\u306b\u61a9\u3046: \u5168\u56fd\u540d\u7269\u7acb\u3061\u98f2\u307f\u9152\u5c4b\u7279\u9078 (\u30dd\u30b9\u30c8\u30fb\u30b5\u30d4\u30aa\u30e0\u30c3\u30af)
Unwinding at the “Kaku-uchi”: A Sanctuary for Men\u2014A Selection of Famous Standing Bars Nationwide (Post-Sapio Mook, 2016)
Information about the mook: https:\/\/www.shogakukan.co.jp\/news\/141920<\/a>
Available at Amazon.jp: https:\/\/www.amazon.co.jp\/\u7537\u306e\u8056\u5730-\u89d2\u6253\u3061\u306b\u61a9\u3046-\u5168\u56fd\u540d\u7269\u7acb\u3061\u98f2\u307f\u9152\u5c4b\u7279\u9078-\u30dd\u30b9\u30c8\u30fb\u30b5\u30d4\u30aa\u30e0\u30c3\u30af-\u5c0f\u5b66\u9928\/dp\/4091031684<\/a>\n<\/p>\n


\nRelated Miscellaneous Sources on Japanese Tachinomiya<\/i> and Kakuuchi<\/i>:
\n
\u65e5\u672c\u306e\u7acb\u3061\u5451\u307f\u5c4b\u30fb\u89d2\u6253\u3061\u306b\u95a2\u3059\u308b\u305d\u306e\u4ed6\u306e\u95a2\u9023\u8cc7\u6599
\n<\/b><\/span>\n<\/p>\n

\u5275\u696d150\u4f59\u5e74\u306a\u3093\u3070\u306e\u8001\u8217\u89d2\u6253\u3061\u30fb\u30b7\u30d0\u30c1\u30e7\u30a6\u672c\u5e97\u3092\u3054\u7d39\u4ecb
\nIntroducing Shibacho Main Store, a long-established standing bar in Namba with over 150 years of history. (2021)
https:\/\/ebisubashi-magazine.com\/namba-shibacho-kakuuchi\/<\/a>\n<\/p>\n

The Ultimate Local Experience: A Guide to Osaka\u2019s Kaku-uchi Scene (2026)
https:\/\/osakaa.net\/experience\/osaka-kakuuchi-guide\/<\/a>\n<\/p>\n

The Oldest Kakuuchi in Namba: Going Deep at SHIBACHO (2026)
https:\/\/www.osaka.com\/drink\/the-oldest-kakuuchi-in-namba-going-deep-at-shibacho\/<\/a>\n<\/p>\n

Expoloring Osaka’s Standing Bars Sober: A Guide to Friendly Fuse
\nosaka.com\/eat\/exploring-osakas-standing-bars-sober-a-guide-to-friendly-fuse\/<\/a>\n<\/p>\n

The standing bars of Osaka: Cheap, cheerful and nostalgic (2018)
https:\/\/www.japantimes.co.jp\/life\/2018\/11\/10\/food\/standing-bars-osaka-cheap-cheerful-nostalgic\/<\/a>\n<\/p>\n

Kansai Tachinomiya Dive Bar Guide
https:\/\/www.facebook.com\/groups\/1386385474945319<\/a>\n<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

My first visit to Suzuden in the Yotsuya neighborhood in the southeastern part of Shinjuku ward in Tokyo was in July, 2024, after I gave a guest lecture at Sophia University’s Institute of Comparative Culture about my ethnographic research of a tachinomiya\u300c\u7acb\u3061\u5451\u307f\u5c4b\u300dstanding bar in Osaka. 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