{"id":7046377,"date":"2026-08-24T18:07:34","date_gmt":"2026-08-24T18:07:34","guid":{"rendered":"https:\/\/peraltafinancing.com\/apple-2\/iphone-price-rises-inevitable-but-may-not-be-as-bad-as-you-expect\/"},"modified":"2026-08-24T18:07:34","modified_gmt":"2026-08-24T18:07:34","slug":"iphone-price-rises-inevitable-but-may-not-be-as-bad-as-you-expect","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7046377","title":{"rendered":"iPhone price rises &#8216;inevitable,&#8217; but may not be as bad as you expect"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/www.macworld.com\/wp-content\/uploads\/2026\/08\/3219114-0-57776300-1787590056-iPhone-17-Pro-camera.jpg?quality=50&amp;strip=all\" \/><\/p>\n<div>\n<p class=\"wp-block-paragraph\">Context matters, and in this case it offers some cause for hope. Yes, iPhones will shortly get more expensive. As Gurman puts it, \u201cAn increase [to iPhone prices] remains inevitable. The only question is how far Apple will go.\u201d But clues from inside and outside the company suggest it may not go as far as pessimistic customers and pundits may have feared.<\/p>\n<p class=\"wp-block-paragraph\">For one thing, Apple\u2019s behavior will, to some extent, be influenced by two of its biggest smartphone rivals, Google and Samsung. Both of these put up the prices of their latest phones by around $100. For Apple to announce a similar hike when it launches the iPhone 18 Pro and 18 Pro Max\u2013putting their starting prices at approximately $1,199 and $1,299, respectively\u2013would therefore seem perfectly reasonable. The unpopular actions of Google and Samsung provide cover for Apple to do the same, in a reversal of the <a href=\"https:\/\/www.macworld.com\/article\/701930\/macalope-headphone-jack-pixel-6a.html\">headphone jack debacle<\/a>.<\/p>\n<aside class=\"jwPlayer--floatingContainer\" role=\"complementary\" data-nosnippet=\"\">\n<\/aside>\n<p class=\"wp-block-paragraph\">So far, so convenient for Apple. But those price rises cut both way, because they also provide an anchor point for customer expectations. Putting up phones by $100 now seems reasonable. But to put them up by $200, say, is no longer an arbitrary number; it\u2019s double what Google and Samsung did. Whatever Apple announces will be compared favorably or unfavorably to the actions of its rivals.<\/p>\n<p class=\"wp-block-paragraph\">Gurman doesn\u2019t claim to know Apple\u2019s plans, but he senses that it\u2019s veering towards relatively conservative price hikes. In its <a href=\"https:\/\/www.macworld.com\/article\/3203105\/apple-posts-record-june-quarter-but-higher-prices-loom-large.html\">latest quarterly financial disclosures<\/a>, he points out, the company warned of pressure on gross margins. That may be a clue that it doesn\u2019t intend to pass on all of the cost increases to customers, instead choosing to absorb some of the pain itself.<\/p>\n<p class=\"wp-block-paragraph\">The new iPhones will be announced next month. For all the latest news and rumors, bookmark our regularly updated <a href=\"https:\/\/www.macworld.com\/article\/2953687\/iphone-18-pro-2026-release-date-design-specs-rumors.html\">iPhone 18 Pro<\/a> and <a href=\"https:\/\/www.macworld.com\/article\/2629813\/iphone-ultra-folding-design-display-specs-release.html\">iPhone Ultra<\/a> superguides.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Context matters, and in this case it offers some cause for hope. Yes, iPhones will shortly get more expensive. As Gurman puts it, \u201cAn increase [to iPhone prices] remains inevitable. The only question is how far Apple will go.\u201d But clues from inside and outside the company suggest it may not go as far as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7046378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11768],"tags":[4643,11129,37804,2013,1924,23343],"dealstore":[],"offerexpiration":[],"class_list":["post-7046377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-2","tag-bad","tag-expect","tag-inevitable","tag-iphone","tag-price","tag-rises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>iPhone price rises &#039;inevitable,&#039; but may not be as bad as you expect - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7046377\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iPhone price rises &#039;inevitable,&#039; but may not be as bad as you expect - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Context matters, and in this case it offers some cause for hope. Yes, iPhones will shortly get more expensive. As Gurman puts it, \u201cAn increase [to iPhone prices] remains inevitable. The only question is how far Apple will go.\u201d But clues from inside and outside the company suggest it may not go as far as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7046377\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-24T18:07:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/3219114-0-57776300-1787590056-iPhone-17-Pro-camera.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7046377#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7046377\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"iPhone price rises &#8216;inevitable,&#8217; 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