{"id":7046103,"date":"2026-08-24T13:37:34","date_gmt":"2026-08-24T13:37:34","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/vice-beer-co-teams-up-with-atari-yes-that-atari\/"},"modified":"2026-08-24T13:37:34","modified_gmt":"2026-08-24T13:37:34","slug":"vice-beer-co-teams-up-with-atari-yes-that-atari","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7046103","title":{"rendered":"Vice Beer Co. Teams Up with Atari. Yes, that Atari"},"content":{"rendered":"


\n<\/p>\n

\n
\n \"Four<\/a>\n <\/div>\n

Level up your beer fridge: Vice Beer hooks up with Atari for a seriously rad collab<\/h2>\n

For the unfamiliar, allow me to explain. Vancouver, Washington\u2019s Vice Beer Company<\/strong><\/a> leans heavily into 80s and 90s nostalgia for its branding and marketing. It\u2019s a sort of playful, retro vibe. And I love it. I am probably dating myself when I say that they speak my language. Oh, and they make really good beer, too. None of it would work if the beer wasn\u2019t good.<\/p>\n

So when I heard Vice Beer was teaming up with Atari<\/a>, my first reaction was basically the same as yours right now: wait, what? Yes, that Atari! The company that gave us so many seminal video games, including classics like Pong, Asteroids, Missile Command, and Centipede \u2014 the games that ate our quarters and our afternoons back when arcades still ruled the strip mall.<\/p>\n

\"\"<\/figure>\n

<\/p>\n

For the brew crew at Vice, landing this collab was a full-on dream-come-true moment. Michael Perozzo, one of the brewery\u2019s founders and the guy driving that retro vibe bus, could barely contain himself.<\/p>\n

\u201cRemember the thrill of being a kid walking into an arcade with a pocket full of quarters? That\u2019s how I feel about today\u2019s thrilling 4-pack!\u201d<\/p>\n

The result of this joystick-and-hops mashup is a four-pack of retro-gaming-inspired beers, and according to Michael, there\u2019s a beer here for every kind of gamer in your crew. You\u2019ve got a crushable Westie for the button-mashers, a juicy Hazy for the ones who like it complex, a rich Stout for the strategists, and a luscious, fruity Sour for anyone who just wants to vibe. And the cans? Straight-up eye candy \u2014 the kind of retro artwork that\u2019ll teleport you right back to sitting cross-legged on shag carpet, controller in hand, TV glowing.<\/p>\n

\u201cWhether you\u2019re plugging in an Atari Flashback console or the 2600+ and inviting your buddies over to your home barcade, or you\u2019re just collecting some seriously killer cans, nab this 4-pack, and you\u2019ll feel like you just set a new high score! Have you drank Atari today?\u201d<\/p>\n

\"\"<\/a><\/figure>\n

<\/p>\n

You can get the beers on Tavour<\/a> in a collectible 4-pack. It will also debut at PAX West<\/a> in Seattle. Beer industry folks interested in attending a private tasting with Vice Beer and Atari on September 4thshould DM @vicebeer on Instagram for details and to get on the guest list. Space is limited, so get on it.<\/p>\n

Here are the beer descriptions from Vice Beer Company.<\/p>\n

One-Button Joystick \u2013 1x 16oz can \u2013 WCIPA \u2013 6.9% ABV<\/h3>\n

Featuring the absolutely iconic controller of the Atari 2600, Vice and Atari opted for a suitable craft classic for One-Button Joystick \u2014 a West Coast IPA. The duo started with a Pilsner malt base for a crisp sip that\u2019ll keep you quenched as you blast asteroid after asteroid. Then they hopped it with Columbus Cryo, Strata, Idaho 7, Citra, Mosaic Cryo, and Quantum Mosaic, culminating in a sip as mind blowing as being able to play Pac-Man\u2026 in your house! Which in the 80\u2019s was pretty freaking exciting!<\/p>\n

Expect bright mango and grapefruit to lead each dynamic swig with hints of tropical fruit and mixed berry flowing underneath. Nuances of orange peel and piney resin should bring a refreshing balance that\u2019ll have you diving back in for another sip like you\u2019re trying to set a high score!<\/p>\n

Original Bug Battle\u00a0 \u2013 1x 16oz can \u2013 NEIPA \u2013 6.4% ABV<\/h3>\n

Look for luscious mandarin and peach to weave like a Centipede through notes of pineapple and strawberry on every pillowy swig. Zesty lime and white grape tones ought to crawl underneath with just enough peppery bitterness on the finish to balance all that nectar.<\/p>\n

To craft this IPA, the team brewed a soft base with Pilsner malt, flaked oat, and fortified wheat. Then they blasted it with Nelson, Motueka, Strata, Citra Cryo, Mosaic Cryo, and Quantum Galaxy for surges of straight nectar. It all makes for Haze so satisfying, you\u2019ll be after every last drop like they\u2019re segments of a centipede that need destroying!<\/p>\n

Sunken Treasure \u2013 1x 16oz can \u2013 Imperial Stout \u2013 8% ABV<\/h3>\n

For this stunner, Vice teamed up with Nightdive Studios \u2014 a game studio and part of the Atari family with an emphasis on retro video game preservation and restoration. Which is fitting, since once you get a taste of this Stout, you\u2019ll probably be looking to preserve every last bit all for yourself!<\/p>\n

Especially with all the sumptuous s\u2019mores flavors brimming out of each quaff courtesy of toasted marshmallows, graham crackers, and cacao nibs. Only your average campfire treat doesn\u2019t come with delectable espresso tones and hints of caramel from a bold malty base. Oh, and an 8% ABV!<\/p>\n

Gemstone Sour \u2013 1x 16oz can \u2013 Fruited Sour \u2013 5% ABV<\/h3>\n

Like Bentley Bear working his way through colorful fortresses in search of gems in the arcade classic Crystal Castles, you\u2019ll find yourself happily lost in a maze of jammy bramble fruit and succulent citrus with every swig of this Sour. Imagine an extra tangy take on a berry lemonade and you have a decent idea what\u2019s in store!<\/p>\n

That\u2019s cuz the duo brewed this, ahem, gem with castle-sized quantities of actual raspberries and lemons. Paired with a tart Sour Ale base, it makes for an invigorating swig that\u2019ll keep you going game after game!<\/p>\n

To learn about other recent beer releases, visit our New Beer Releases pag<\/em><\/strong>e<\/strong><\/em>.<\/a> To let us know about your brewery\u2019s new releases, here\u2019s how to reach out to us<\/a>.<\/p>\n

\n
\n
<\/a><\/div>\n<\/div>\n
\n
\n
\n