\n<\/p>\n
Six months after a real estate agent closes a deal, one proptech company<\/a> wants its AI to treat that transaction as unfinished business<\/a>.<\/p>\n In a demonstration for Realtor.com\u00ae<\/a>, RealReports<\/a>‘ built-in AI, Aiden<\/strong>, used a past closing to identify 87 prospects in the surrounding area. It then proposed a direct-mail campaign with a total cost under $100, prepared the targeting and postcard copy, and stopped before spending any money so the real estate agent could approve it.<\/p>\n The workflow is part of a major overhaul launching Monday under the name Business Momentum Engine\u2122. At the center is Aiden, which is expanding across the company’s entire toolkit with a new mandate: surface potential business before an agent thinks to look for it.<\/p>\n