![\"1964](\"https:\/\/theweeklydriver.com\/wp-content\/uploads\/2026\/08\/pebble-beach-2026-shelby-cobra-daytona-coupe.jpg.avif)
\n<\/picture>Five auction houses moved $755.6 million in three days at Monterey, beating a record that had stood since 2022 by roughly $284 million. Almost every headline out of the week called it a boom.<\/p>\n
Underneath it, cars from the 1960s covered by the Hagerty Price Guide sold for a median of 6.2% below condition-appropriate value. Take out the Shelby Cobra Daytona Coupe and that is what the decade did.<\/p>\n
The 1950s and 1960s supplied more than a third of everything consigned, and they were the only two decades to finish below book. Cars built from the 1980s through the 2020s carried median premiums of 31 to 38%.<\/p>\n
A record total and a soft middle happened in the same room.<\/p>\n
Key Takeaways<\/h3>\n\n- Total sales reached $755.6 million<\/strong> across five houses, up from $432.8 million in 2025 and past the 2022 record of roughly $471 million.<\/li>\n
- Sell-through held at 76%<\/strong>, identical to 2025, on 853 of 1,124 lots. Average sale price jumped to $885,765 from $529,034.<\/li>\n
- Modern supercars accounted for more than half of all sales<\/strong>, and seven of the top ten lots were Ferraris.<\/li>\n
- The 1950s and 1960s were the only decades to finish below book<\/strong> against Hagerty Price Guide values.<\/li>\n
- A 1964 Shelby Cobra Daytona Coupe took $42,905,000<\/strong>, a record for an American car at auction.<\/li>\n
- Bonhams fell to $11.9 million<\/strong> from $44.2 million in 2025, the year after losing its Quail venue.<\/li>\n
- Broad Arrow, which took that Quail slot, posted $97.4 million.<\/strong><\/li>\n<\/ul>\n<\/div>\n<\/div>\n
What the $755.6 Million Includes<\/h2>\nThe figure comes from Hagerty, counting results observed during the live sales plus post-sale deals the houses reported afterward, with buyer\u2019s premiums included.<\/p>\n
One lot inside it deserves its own asterisk. RM Sotheby\u2019s sold a 2026 Ferrari Luce Tailor Made sedan for $40,000,000 as a charity lot. That single car is more than 5% of the week, and whether a given tally counts it explains most of the disagreement between published totals. Magneto put the week at $718.3 million specifically excluding the Luce.<\/p>\n
\n\nOn comparing totals:<\/strong> auction houses report their own numbers, and those numbers keep moving as post-block deals close. Mecum announced $114 million and said openly that the figure would rise as its Bid Goes On department finalized transactions. Hagerty\u2019s tally for the same sale was $111.4 million. RM Sotheby\u2019s announced $380 million at a 90% sell-through; Hagerty recorded $376.1 million at 88%. None of these are wrong. They are counting on different days.<\/p>\n<\/div>\n<\/div>\nHouse by House<\/h2>\n\n
What the $755.6 Million Includes<\/h2>\nThe figure comes from Hagerty, counting results observed during the live sales plus post-sale deals the houses reported afterward, with buyer\u2019s premiums included.<\/p>\n
One lot inside it deserves its own asterisk. RM Sotheby\u2019s sold a 2026 Ferrari Luce Tailor Made sedan for $40,000,000 as a charity lot. That single car is more than 5% of the week, and whether a given tally counts it explains most of the disagreement between published totals. Magneto put the week at $718.3 million specifically excluding the Luce.<\/p>\n
\n\nOn comparing totals:<\/strong> auction houses report their own numbers, and those numbers keep moving as post-block deals close. Mecum announced $114 million and said openly that the figure would rise as its Bid Goes On department finalized transactions. Hagerty\u2019s tally for the same sale was $111.4 million. RM Sotheby\u2019s announced $380 million at a 90% sell-through; Hagerty recorded $376.1 million at 88%. None of these are wrong. They are counting on different days.<\/p>\n<\/div>\n<\/div>\nHouse by House<\/h2>\n\n
On comparing totals:<\/strong> auction houses report their own numbers, and those numbers keep moving as post-block deals close. Mecum announced $114 million and said openly that the figure would rise as its Bid Goes On department finalized transactions. Hagerty\u2019s tally for the same sale was $111.4 million. RM Sotheby\u2019s announced $380 million at a 90% sell-through; Hagerty recorded $376.1 million at 88%. None of these are wrong. They are counting on different days.<\/p>\n<\/div>\n<\/div>\nHouse by House<\/h2>\n
![\"Maserati](\"https:\/\/theweeklydriver.com\/wp-content\/uploads\/2026\/08\/pebble-beach-2026-maserati-tipo-61-birdcage.jpg.avif)
\n<\/picture>![\"Ferrari](\"https:\/\/theweeklydriver.com\/wp-content\/uploads\/2026\/08\/pebble-beach-2026-ferrari-812-competizione.jpg.avif)
\n<\/picture>![\"1963](\"https:\/\/theweeklydriver.com\/wp-content\/uploads\/2026\/08\/pebble-beach-2026-ferrari-250-p.jpg.avif)
\n<\/picture>![\"\"](\"https:\/\/secure.gravatar.com\/avatar\/d78d1888ef48a52f8cede8a3f7d4d71a116f1eda3d830b256480cc9bb455fb25?s=100&r=g\"\/)
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