{"id":7045221,"date":"2026-08-23T20:35:55","date_gmt":"2026-08-23T20:35:55","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/the-importance-of-reputational-audits-in-higher-education\/"},"modified":"2026-08-23T20:35:55","modified_gmt":"2026-08-23T20:35:55","slug":"the-importance-of-reputational-audits-in-higher-education","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7045221","title":{"rendered":"The Importance of Reputational Audits in Higher Education"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<h2 class=\"wp-block-heading\">Higher Education Online Reputation Audits for Commencement Speakers<\/h2>\n<p class=\"wp-block-paragraph\">Colleges and universities across the country are gearing up for commencement season and looking forward to welcoming graduates and their families to campus. Many institutions are also finalizing who will appear as potential speakers and honorary degree recipients. Some will consider alumni who have exemplified the mission of the university, while others will invite a rising star to inspire graduates. All too often, these announcements backfire into a full-blown crisis, and the root cause is often lack of research.<\/p>\n<p class=\"wp-block-paragraph\">Nobody likes surprises, especially when they come at what is supposed to be an exciting time. The announcement of commencement speakers and honorary degree recipients is a positive moment for colleges. However, these announcements can often turn into nightmare situations that are equally avoidable and embarrassing.<\/p>\n<h2 class=\"wp-block-heading\"><strong>The importance of a reputation audit<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">You\u2019ve seen this scenario play out repeatedly: A speaker or honorary degree is announced with great enthusiasm, complete with an official news release, social media, and media blitz. Excitement typically follows, along with some initial grumblings. It\u2019s quiet for a few days, or even weeks. Then the real noise starts. Maybe it\u2019s the discovery of a questionable tweet or \u201clike\u201d from five years ago. Maybe it\u2019s a little-known affiliation with a controversial organization. Or maybe it\u2019s a personal belief or position on a social, intellectual, or political issue that isn\u2019t in line with what the institution and community stands for.<\/p>\n<p class=\"wp-block-paragraph\">Nine times out of 10, this nightmare can be avoided if institutions simply take the time to appropriately vet speaker candidates and potential honorary degree recipients.\u00a0\u00a0<\/p>\n<h2 class=\"wp-block-heading\"><strong>Examples of what to look for when performing a reputation audit<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">\u201cAppropriately vet\u201d isn\u2019t having a student intern look at social media feeds. It isn\u2019t doing a quick review of two pages of Google results. And it sure isn\u2019t blindly assigning value to whomever is the \u201cbig name\u201d person of the moment.<\/p>\n<p class=\"wp-block-paragraph\">Colleges and universities really can\u2019t risk the bad publicity and embarrassment that comes with failing to adequately evaluate publicly available information \u2013 especially when that information is out there for anyone with an Internet connection to find.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">That\u2019s why an increasing number of institutions are asking\u00a0<a href=\"https:\/\/www.thecastlegrp.com\/meet-the-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Castle team<\/a>\u00a0to conduct reputational audits before extending invitations to commencement speakers, nominating individuals for honorary degrees, and making high-profile job offers. Audits like these entail an intensive scan (typically at least seven years\u2019 worth, maybe less or more depending on an individual\u2019s online footprint) of social media accounts, mainstream media presence, personal and professional profiles, and statements and positions on issues of national significance (racial\/gender equity, social justice, politics, abortion and women\u2019s rights, voting rights, healthcare, etc.). We then evaluate and analyze specific concerns and their potential impact on the institution and key stakeholders, including identifying potential issues\/challenges\/reputational risks that could result from the university\u2019s affiliation with the individual.<\/p>\n<h2 class=\"wp-block-heading\"><strong>Vet your commencement speaker with an online reputation audit \u2013 Castle is here to help<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Checking the past before awarding the present is not just prudent, it is absolutely necessary to lessen the possibility of future problems. With the power of the Internet, and in particular social media, reputational audits are one the easiest \u2013 and most effective \u2013 ways to minimize, or at least mitigate, disruption to what should otherwise be an exciting time on campus.\u00a0It\u2019s not too late to ensure your commencement guests align with your institution\u2019s mission \u2013\u00a0<a href=\"https:\/\/www.thecastlegrp.com\/connect\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact us<\/a>\u00a0today.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Higher Education Online Reputation Audits for Commencement Speakers Colleges and universities across the country are gearing up for commencement season and looking forward to welcoming graduates and their families to campus. Many institutions are also finalizing who will appear as potential speakers and honorary degree recipients. Some will consider alumni who have exemplified the mission [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7045222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207745,207746,128058,97570,11929,207747,207748,207749],"tags":[28165,53666,207750,207751,7415,11029,13407,30015,207752,74248,207753],"dealstore":[],"offerexpiration":[],"class_list":["post-7045221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commencement","category-commencement-speaker","category-crisis","category-crisis-management","category-pr","category-public-relations","category-reputation-audit","category-reputational-audits","tag-audits","tag-commencement","tag-commencement-speaker","tag-crisis-management","tag-education","tag-higher","tag-importance","tag-public-relations","tag-reputation-audit","tag-reputational","tag-reputational-audits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance of Reputational Audits in Higher Education - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7045221\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Reputational Audits in Higher Education - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Higher Education Online Reputation Audits for Commencement Speakers Colleges and universities across the country are gearing up for commencement season and looking forward to welcoming graduates and their families to campus. Many institutions are also finalizing who will appear as potential speakers and honorary degree recipients. 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