{"id":7043694,"date":"2026-08-22T09:36:00","date_gmt":"2026-08-22T09:36:00","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/drinks-international-2\/"},"modified":"2026-08-22T09:36:00","modified_gmt":"2026-08-22T09:36:00","slug":"drinks-international-2","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7043694","title":{"rendered":"Drinks International"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\"><strong>Belfast-based spirits business, Drinksology Kirker Greer (DKG), has appointed Mike Birch as non-executive director, strengthening its board as the group accelerates its international growth strategy.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Birch brings more than 20 years of senior commercial leadership experience in the global drinks industry, and was most recently managing director of Bacardi Global Travel Retail and vice president of digital commerce at Bacardi Global.<\/p>\n<p class=\"wp-block-paragraph\">The group operates across three divisions, Kirker Greer Spirits, Spiritly, and Drinksology Creative, offering brand creation, development, and commercial execution for its own portfolio and a roster of drinks businesses.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Birch said: \u201cDKG has built something genuinely differentiated, a platform that combines brand ownership, world-class creative capability, and direct consumer access under one roof. It is a compelling proposition in today\u2019s drinks industry, and one I have seen very few businesses execute with this level of coherence. Spiritly in particular offers a strong solution for brand owners who understand where consumer commerce is heading but lack the infrastructure to get there. I look forward to supporting the group at board level as it enters what I believe will be its most significant period of growth.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Ryan McFarland, chief commercial and strategy officer at Drinksology Kirker Greer, added:\u00a0\u201cMike\u2019s appointment is a statement of intent. He has operated at the highest level of the industry, leading global travel retail and digital commerce for one of the world\u2019s largest spirits companies, and his experience aligns directly with our strategic priorities. As we continue to grow our own portfolio, scale Spiritly, and deliver creative and commercial solutions for leading drinks brands, having Mike\u2019s counsel in our boardroom is genuinely valuable. This marks the beginning of an important new phase for the group.\u201d<\/p>\n<p class=\"wp-block-paragraph\">The DKG executive team consists of co-founders Steven Pattison and Richard Ryan, alongside Donal McAteer as chief financial officer and Ryan McFarland as chief commercial and strategy officer.\u00a0<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Belfast-based spirits business, Drinksology Kirker Greer (DKG), has appointed Mike Birch as non-executive director, strengthening its board as the group accelerates its international growth strategy. Birch brings more than 20 years of senior commercial leadership experience in the global drinks industry, and was most recently managing director of Bacardi Global Travel Retail and vice president [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7043695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[5038,3006],"dealstore":[],"offerexpiration":[],"class_list":["post-7043694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-drinks","tag-international"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drinks International - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7043694\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drinks International - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Belfast-based spirits business, Drinksology Kirker Greer (DKG), has appointed Mike Birch as non-executive director, strengthening its board as the group accelerates its international growth strategy. Birch brings more than 20 years of senior commercial leadership experience in the global drinks industry, and was most recently managing director of Bacardi Global Travel Retail and vice president [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7043694\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-22T09:36:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Ryan-McFarland-welcomes-former-Bacardi-Executive-Mike-Birch-as-Non-Executive-Director-for-Drinksolog.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7043694#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7043694\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Drinks International\",\"datePublished\":\"2026-08-22T09:36:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7043694\"},\"wordCount\":315,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7043694#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Ryan-McFarland-welcomes-former-Bacardi-Executive-Mike-Birch-as-Non-Executive-Director-for-Drinksolog.jpeg\",\"keywords\":[\"Drinks\",\"International\"],\"articleSection\":[\"Alcohol\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=7043694#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=7043694\",\"url\":\"https:\/\/fivemor.com\/?p=7043694\",\"name\":\"Drinks International - 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