{"id":7043148,"date":"2026-08-21T08:50:11","date_gmt":"2026-08-21T08:50:11","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/10-innovative-canadian-brands-building-things-that-could-change-the-world\/"},"modified":"2026-08-21T08:50:11","modified_gmt":"2026-08-21T08:50:11","slug":"10-innovative-canadian-brands-building-things-that-could-change-the-world","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7043148","title":{"rendered":"10 Innovative Canadian Brands Building Things That Could Change the World"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div data-breakout=\"normal\">\n<div class=\"Hv2-a\" id=\"viewer-td8pp442000\" tabindex=\"-1\">\n<div class=\"uYNgY eBLY0\">\n<figure class=\"tP5MZ\" data-hook=\"figure-IMAGE\">\n<div data-hook=\"image-viewer\" class=\"_0qhZJ\">\n<div class=\"_3dU8l UW6V9 TGs-p\" style=\"--dim-height:630;--dim-width:1200;--ricos-image-default-border-color:unset\" data-hook=\"image-viewer-td8pp442000\">\n<div class=\"QnKE0\">\n<div style=\"position:absolute;top:0;left:0;right:0;bottom:0\" id=\"td8pp442000\" class=\"_9idv-\"><wow-image id=\"9e76f4_6d930317b9c34823ae9bf73ee240a575~mv2.png\" class=\"undefined _9LC36\" data-image-info=\"{&quot;containerId&quot;:&quot;td8pp442000&quot;,&quot;alignType&quot;:&quot;center&quot;,&quot;displayMode&quot;:&quot;fill&quot;,&quot;isLQIP&quot;:true,&quot;isSEOBot&quot;:false,&quot;lqipTransition&quot;:&quot;blur&quot;,&quot;encoding&quot;:&quot;AVIF&quot;,&quot;imageData&quot;:{&quot;width&quot;:1200,&quot;height&quot;:630,&quot;uri&quot;:&quot;9e76f4_6d930317b9c34823ae9bf73ee240a575~mv2.png&quot;,&quot;name&quot;:&quot;&quot;,&quot;displayMode&quot;:&quot;fill&quot;}}\" data-motion-part=\"BG_IMG td8pp442000\" data-bg-effect-name=\"\" data-has-ssr-src=\"https:\/\/www.godlessmom.com\/post\/true\" data-animate-blur=\"\" data-is-responsive=\"https:\/\/www.godlessmom.com\/post\/true\"><img decoding=\"async\" alt=\"10 innovative Canadian brands\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%;position:absolute;left:0;top:0\" src=\"https:\/\/www.godlessmom.com\/post\/innovative-canadian-brands\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/9e76f4_6d930317b9c34823ae9bf73ee240a575~mv2.png\/v1\/fill\/w_1200,h_630,al_c,q_90\/9e76f4_6d930317b9c34823ae9bf73ee240a575~mv2.png\" draggable=\"false\"\/><\/wow-image><\/div>\n<\/div>\n<\/div>\n<p><button class=\"dwtMs\" type=\"button\" data-hook=\"image-expand-button\" aria-label=\"Expand image\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 19 19\" class=\"_3-nMI\"><path d=\"M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z\" fill=\"#000\" fill-rule=\"nonzero\"\/><\/svg><\/button><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-1p2zg442758\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Canada has a filthy little habit of quietly producing brilliant things while louder countries set themselves on fire for attention.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-95sxy359\" tabindex=\"-1\"><span class=\"HWr-d\"><span>To be fair, there&#8217;s not a lot to do when you&#8217;re snowed in eight months of the year. That&#8217;s a lot of time to sit around dreaming up cool new things. <\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-3dyac361\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Instead of another outrage carousel or culture-war circus, here are ten <\/span><strong style=\"font-weight:700\"><span>innovative Canadian brands<\/span><\/strong><span>\u00a0subtly building real things: financial tools that don\u2019t bleed customers dry, systems that turn food waste into actual products, climate technology that pulls carbon out of the sky, and quantum computers that sound like they were ripped off the pages of <\/span><em style=\"font-style:italic\"><span>the Expanse<\/span><\/em><span>.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-x6gw7365\" tabindex=\"-1\"><span class=\"HWr-d\"><span>This is the part of modern capitalism people often overlook: The builders.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-f2nbn22311\" tabindex=\"-1\"><span class=\"HWr-d\"><span>The real builders aren\u2019t celebrities or podcast prophets. They\u2019re obsessive little goblins in hoodies, buried in code and prototypes, fixing broken systems while the rest of the internet screams nonsense into the fluorescent void of comment sections.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-iduis371\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Canada, it would seem, has quite a few of them!<\/span><\/span><\/p>\n<\/div>\n<p><h2 class=\"H776v Idh0Q _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-dga0x373\" tabindex=\"-1\"><span aria-hidden=\"https:\/\/www.godlessmom.com\/post\/true\" id=\"1-koho-a-banking-system-that-doesnt-treat-you-like-prey-dga0x373\"\/><span class=\"KvCkS\"><span>1. KOHO \u2014 A Banking System That Doesn\u2019t Treat You Like Prey<\/span><\/span><\/h2>\n<\/p>\n<div data-breakout=\"normal\">\n<div class=\"Hv2-a\" id=\"viewer-9td9q15953\" tabindex=\"-1\">\n<div class=\"aEc6z _1v4p2\">\n<figure class=\"tP5MZ\" data-hook=\"figure-IMAGE\">\n<div data-hook=\"image-viewer\" class=\"_0qhZJ\">\n<div class=\"_3dU8l UW6V9 TGs-p\" style=\"--dim-height:1786;--dim-width:2166;--ricos-image-default-border-color:unset\" data-hook=\"image-viewer-9td9q15953\">\n<div class=\"QnKE0\">\n<div style=\"position:absolute;top:0;left:0;right:0;bottom:0\" id=\"9td9q15953\" class=\"_9idv-\"><wow-image id=\"9e76f4_5407e24afff64fcea4fb193bacb3f150~mv2.jpg\" class=\"undefined _9LC36\" data-image-info=\"{&quot;containerId&quot;:&quot;9td9q15953&quot;,&quot;alignType&quot;:&quot;center&quot;,&quot;displayMode&quot;:&quot;fill&quot;,&quot;isLQIP&quot;:true,&quot;isSEOBot&quot;:false,&quot;lqipTransition&quot;:&quot;blur&quot;,&quot;encoding&quot;:&quot;AVIF&quot;,&quot;imageData&quot;:{&quot;width&quot;:2166,&quot;height&quot;:1786,&quot;uri&quot;:&quot;9e76f4_5407e24afff64fcea4fb193bacb3f150~mv2.jpg&quot;,&quot;name&quot;:&quot;&quot;,&quot;displayMode&quot;:&quot;fill&quot;}}\" data-motion-part=\"BG_IMG 9td9q15953\" data-bg-effect-name=\"\" data-has-ssr-src=\"https:\/\/www.godlessmom.com\/post\/true\" data-animate-blur=\"\" data-is-responsive=\"https:\/\/www.godlessmom.com\/post\/true\"><img decoding=\"async\" alt=\"KOHO fintech debit card and mobile banking app interface\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%;position:absolute;left:0;top:0\" src=\"https:\/\/www.godlessmom.com\/post\/innovative-canadian-brands\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/9e76f4_5407e24afff64fcea4fb193bacb3f150~mv2.jpg\/v1\/fill\/w_2166,h_1786,al_c,q_90\/9e76f4_5407e24afff64fcea4fb193bacb3f150~mv2.jpg\" draggable=\"false\"\/><\/wow-image><\/div>\n<\/div>\n<\/div>\n<p><button class=\"dwtMs\" type=\"button\" data-hook=\"image-expand-button\" aria-label=\"Expand image\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 19 19\" class=\"_3-nMI\"><path d=\"M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z\" fill=\"#000\" fill-rule=\"nonzero\"\/><\/svg><\/button><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-qy9n016187\" tabindex=\"-1\"><span class=\"HWr-d\"><strong style=\"font-weight:700\"><span>Location:<\/span><\/strong><span>\u00a0Toronto, Ontario<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-nmcyt378\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Traditional banking runs on a simple hustle: wear you down until you stop asking questions. They bury fees in fine print, move your money at the speed of molasses, and route \u201ccustomer support\u201d through a labyrinth designed by someone who hates joy and thinks fun is alphabetizing all of his grocery receipts from the last 20 years.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-q2ogc28754\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Confusion is profitable. Frustration keeps people compliant.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-h7wuo28957\" tabindex=\"-1\"><span class=\"HWr-d\"><span>KOHO\u2019s whole appeal is that it refuses to play that game. It\u2019s a digital spending account that tells you what\u2019s happening in real time: where your money went, what you\u2019re bleeding on, and what you can actually do about it. You get spending insights, budgeting tools that don\u2019t require a spreadsheet deity, and cashback that feels like a claw mark in the armour of a system built to nickel-and-dime you into submission.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-e2q6x382\" tabindex=\"-1\"><span class=\"HWr-d\"><span>KOHO built its platform around a much simpler premise: your bank account should help you understand your money instead of slowly siphoning it away.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-z8s2i384\" tabindex=\"-1\"><span class=\"HWr-d\"><span>There&#8217;s no shiny TED Talk here. This is something rarer: a financial product that treats you like an adult instead of a host body.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-dk5em33024\" tabindex=\"-1\"><span class=\"HWr-d\"><span>The big banks have always made a killing off keeping you in the dark.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-6u0id33026\" tabindex=\"-1\"><span class=\"HWr-d\"><span>KOHO makes its point by turning on the lights.<\/span><\/span><\/p>\n<\/div>\n<p><h2 class=\"H776v Idh0Q _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-igbk3397\" tabindex=\"-1\"><span aria-hidden=\"https:\/\/www.godlessmom.com\/post\/true\" id=\"2-symend-artificial-intelligence-with-a-working-understanding-of-human-behaviour-igbk3397\"\/><span class=\"KvCkS\"><span>2. Symend \u2014 Artificial Intelligence With a Working Understanding of Human Behaviour<\/span><\/span><\/h2>\n<\/p>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-d5j0x36957\" tabindex=\"-1\"><span class=\"HWr-d\"><strong style=\"font-weight:700\"><span>Location:<\/span><\/strong><span>\u00a0Calgary, Alberta<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-nz93036892\" tabindex=\"-1\"><span class=\"HWr-d\"><span>AI is the new religion, and the congregation won\u2019t shut up about it.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-jut8r404\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Most of AI\u2019s \u201cbig moment\u201d has been a corporate wet dream: replace humans, cut costs, and pump out soul-dead copy about \u201cleveraging synergies\u201d that reads like it was generated by a fax machine with seasonal depression. Every exec on earth is waving a chatbot around like a holy relic, convinced it\u2019ll solve labour, customer service, and their own personality in one sweep.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-tj46737202\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Symend, weirdly, is the only AI company I can find that <\/span><em style=\"font-style:italic\"><span>isn&#8217;t<\/span><\/em><span> using AI to make the world colder.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-xd7w737204\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Instead, this debt collection company is using it to stop corporations from acting like psychos. Mama likes that. Mama likes that a lot. <\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<div class=\"Hv2-a\" id=\"viewer-ld8b318850\" tabindex=\"-1\">\n<div class=\"aEc6z _1v4p2\">\n<figure class=\"tP5MZ\" data-hook=\"figure-IMAGE\">\n<div data-hook=\"image-viewer\" class=\"_0qhZJ\">\n<div class=\"_3dU8l UW6V9 TGs-p\" style=\"--dim-height:1706;--dim-width:2594;--ricos-image-default-border-color:unset\" data-hook=\"image-viewer-ld8b318850\">\n<div class=\"QnKE0\">\n<div style=\"position:absolute;top:0;left:0;right:0;bottom:0\" id=\"ld8b318850\" class=\"_9idv-\"><wow-image id=\"9e76f4_f9c2a8f13a5e4982b30df06396ff3b2a~mv2.png\" class=\"undefined _9LC36\" data-image-info=\"{&quot;containerId&quot;:&quot;ld8b318850&quot;,&quot;alignType&quot;:&quot;center&quot;,&quot;displayMode&quot;:&quot;fill&quot;,&quot;isLQIP&quot;:true,&quot;isSEOBot&quot;:false,&quot;lqipTransition&quot;:&quot;blur&quot;,&quot;encoding&quot;:&quot;AVIF&quot;,&quot;imageData&quot;:{&quot;width&quot;:2594,&quot;height&quot;:1706,&quot;uri&quot;:&quot;9e76f4_f9c2a8f13a5e4982b30df06396ff3b2a~mv2.png&quot;,&quot;name&quot;:&quot;&quot;,&quot;displayMode&quot;:&quot;fill&quot;}}\" data-motion-part=\"BG_IMG ld8b318850\" data-bg-effect-name=\"\" data-has-ssr-src=\"https:\/\/www.godlessmom.com\/post\/true\" data-animate-blur=\"\" data-is-responsive=\"https:\/\/www.godlessmom.com\/post\/true\"><img decoding=\"async\" alt=\"Symend behavioural AI customer engagement analytics dashboard\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%;position:absolute;left:0;top:0\" src=\"https:\/\/www.godlessmom.com\/post\/innovative-canadian-brands\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/9e76f4_f9c2a8f13a5e4982b30df06396ff3b2a~mv2.png\/v1\/fill\/w_2594,h_1706,al_c,q_95\/9e76f4_f9c2a8f13a5e4982b30df06396ff3b2a~mv2.png\" draggable=\"false\"\/><\/wow-image><\/div>\n<\/div>\n<\/div>\n<p><button class=\"dwtMs\" type=\"button\" data-hook=\"image-expand-button\" aria-label=\"Expand image\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 19 19\" class=\"_3-nMI\"><path d=\"M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z\" fill=\"#000\" fill-rule=\"nonzero\"\/><\/svg><\/button><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-zylvk48070\" tabindex=\"-1\"><span class=\"HWr-d\"><span>This Calgary company jams behavioural science into AI and uses it for something wildly unpopular in corporate life: <\/span><strong style=\"font-weight:700\"><span>talking to broke, stressed humans like they\u2019re human<\/span><\/strong><span>. Because the standard bank\/telecom playbook is emotional curb-stomping dressed up as goddamned professionalism: escalating warnings, icy language, and those cheery little emails that translate to: <\/span><em style=\"font-style:italic\"><span>We see you\u2019re struggling. Have you tried panicking harder?<\/span><\/em><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-9o81c49766\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Symend\u2019s system is built to short-circuit the shame spiral. It doesn\u2019t poke the bruise and then charge interest on the swelling. It pushes clearer, calmer outreach that gives people options <\/span><strong style=\"font-weight:700\"><span>before<\/span><\/strong><span>\u00a0they hit that point where they stop opening messages, stop answering calls, and start living like fugitives from their own phone.<\/span><\/span><\/p>\n<\/div>\n<p><h2 class=\"H776v Idh0Q _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-2jzn8425\" tabindex=\"-1\"><span aria-hidden=\"https:\/\/www.godlessmom.com\/post\/true\" id=\"3-loop-mission-a-company-that-treats-food-waste-like-the-absurdity-it-is-2jzn8425\"\/><span class=\"KvCkS\"><span>3. Loop Mission \u2014 A Company That Treats Food Waste Like the Absurdity It Is<\/span><\/span><\/h2>\n<\/p>\n<div data-breakout=\"normal\">\n<div class=\"Hv2-a\" id=\"viewer-gpsch24862\" tabindex=\"-1\">\n<div class=\"aEc6z _1v4p2\">\n<figure class=\"tP5MZ\" data-hook=\"figure-IMAGE\">\n<div data-hook=\"image-viewer\" class=\"_0qhZJ\">\n<div class=\"_3dU8l UW6V9 TGs-p\" style=\"--dim-height:1986;--dim-width:2800;--ricos-image-default-border-color:unset\" data-hook=\"image-viewer-gpsch24862\">\n<div class=\"QnKE0\">\n<div style=\"position:absolute;top:0;left:0;right:0;bottom:0\" id=\"gpsch24862\" class=\"_9idv-\"><wow-image id=\"9e76f4_6136bfe2d2404bcca6e8c5ea755df1cb~mv2.png\" class=\"undefined _9LC36\" data-image-info=\"{&quot;containerId&quot;:&quot;gpsch24862&quot;,&quot;alignType&quot;:&quot;center&quot;,&quot;displayMode&quot;:&quot;fill&quot;,&quot;isLQIP&quot;:true,&quot;isSEOBot&quot;:false,&quot;lqipTransition&quot;:&quot;blur&quot;,&quot;encoding&quot;:&quot;AVIF&quot;,&quot;imageData&quot;:{&quot;width&quot;:2800,&quot;height&quot;:1986,&quot;uri&quot;:&quot;9e76f4_6136bfe2d2404bcca6e8c5ea755df1cb~mv2.png&quot;,&quot;name&quot;:&quot;&quot;,&quot;displayMode&quot;:&quot;fill&quot;}}\" data-motion-part=\"BG_IMG gpsch24862\" data-bg-effect-name=\"\" data-has-ssr-src=\"https:\/\/www.godlessmom.com\/post\/true\" data-animate-blur=\"\" data-is-responsive=\"https:\/\/www.godlessmom.com\/post\/true\"><img decoding=\"async\" alt=\"Loop Mission cold-pressed juices made from rescued fruits and vegetables\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%;position:absolute;left:0;top:0\" src=\"https:\/\/www.godlessmom.com\/post\/innovative-canadian-brands\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/9e76f4_6136bfe2d2404bcca6e8c5ea755df1cb~mv2.png\/v1\/fill\/w_2800,h_1986,al_c,q_95\/9e76f4_6136bfe2d2404bcca6e8c5ea755df1cb~mv2.png\" draggable=\"false\"\/><\/wow-image><\/div>\n<\/div>\n<\/div>\n<p><button class=\"dwtMs\" type=\"button\" data-hook=\"image-expand-button\" aria-label=\"Expand image\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 19 19\" class=\"_3-nMI\"><path d=\"M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z\" fill=\"#000\" fill-rule=\"nonzero\"\/><\/svg><\/button><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-dcsdk25111\" tabindex=\"-1\"><span class=\"HWr-d\"><strong style=\"font-weight:700\"><span>Location:<\/span><\/strong><span>\u00a0Montreal, Quebec<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-toc89430\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Roughly one third of the world\u2019s food never gets eaten. Perfectly good food that has not gone bad. A <\/span><em style=\"font-style:italic\"><span>third<\/span><\/em><span> of it. <\/span><em style=\"font-style:italic\"><span>Trashed<\/span><\/em><span>.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-paeio436\" tabindex=\"-1\"><span class=\"HWr-d\"><span>A carrot grows crooked. An apple develops a blemish. A tomato fails the beauty pageant. The food industry throws it away.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-vig8x24382\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Montreal company <\/span><strong style=\"font-weight:700\"><span>Loop Mission<\/span><\/strong><span>\u00a0built an entire business around rescuing that rejected produce and transforming it into consumer products: cold-pressed juices, craft beer, soaps, snacks, and even dog treats.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-4b90m444\" tabindex=\"-1\"><span class=\"HWr-d\"><span>The company has already diverted <\/span><strong style=\"font-weight:700\"><span>thousands of tonnes of produce from landfill<\/span><\/strong><span>, proving something obvious that the global food system somehow forgot.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-7ni4x448\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Waste is often just unused potential. Loop Mission simply figured out how to use it.<\/span><\/span><\/p>\n<\/div>\n<p><h2 class=\"H776v Idh0Q _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-31dey25723\" tabindex=\"-1\"><span aria-hidden=\"https:\/\/www.godlessmom.com\/post\/true\" id=\"4-deep-sky-the-wild-idea-that-maybe-we-should-stop-filling-the-sky-with-garbage-31dey257\"\/><span class=\"KvCkS\"><span>4. Deep Sky \u2014 The Wild Idea That Maybe We Should Stop Filling the Sky With Garbage<\/span><\/span><\/h2>\n<\/p>\n<div data-breakout=\"normal\">\n<div class=\"Hv2-a\" id=\"viewer-ft17n374420\" tabindex=\"-1\">\n<div class=\"aEc6z _1v4p2\">\n<figure class=\"tP5MZ\" data-hook=\"figure-IMAGE\">\n<div data-hook=\"image-viewer\" class=\"_0qhZJ\">\n<div class=\"_3dU8l UW6V9 TGs-p\" style=\"--dim-height:1934;--dim-width:2752;--ricos-image-default-border-color:unset\" data-hook=\"image-viewer-ft17n374420\">\n<div class=\"QnKE0\">\n<div style=\"position:absolute;top:0;left:0;right:0;bottom:0\" id=\"ft17n374420\" class=\"_9idv-\"><wow-image id=\"9e76f4_7d1f20b1133f48aebd3feb217ac60238~mv2.png\" class=\"undefined _9LC36\" data-image-info=\"{&quot;containerId&quot;:&quot;ft17n374420&quot;,&quot;alignType&quot;:&quot;center&quot;,&quot;displayMode&quot;:&quot;fill&quot;,&quot;isLQIP&quot;:true,&quot;isSEOBot&quot;:false,&quot;lqipTransition&quot;:&quot;blur&quot;,&quot;encoding&quot;:&quot;AVIF&quot;,&quot;imageData&quot;:{&quot;width&quot;:2752,&quot;height&quot;:1934,&quot;uri&quot;:&quot;9e76f4_7d1f20b1133f48aebd3feb217ac60238~mv2.png&quot;,&quot;name&quot;:&quot;&quot;,&quot;displayMode&quot;:&quot;fill&quot;}}\" data-motion-part=\"BG_IMG ft17n374420\" data-bg-effect-name=\"\" data-has-ssr-src=\"https:\/\/www.godlessmom.com\/post\/true\" data-animate-blur=\"\" data-is-responsive=\"https:\/\/www.godlessmom.com\/post\/true\"><img decoding=\"async\" alt=\"Deep Sky carbon removal facility concept designed to capture carbon dioxide directly from the air\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%;position:absolute;left:0;top:0\" src=\"https:\/\/www.godlessmom.com\/post\/innovative-canadian-brands\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/9e76f4_7d1f20b1133f48aebd3feb217ac60238~mv2.png\/v1\/fill\/w_2752,h_1934,al_c,q_95\/9e76f4_7d1f20b1133f48aebd3feb217ac60238~mv2.png\" draggable=\"false\"\/><\/wow-image><\/div>\n<\/div>\n<\/div>\n<p><button class=\"dwtMs\" type=\"button\" data-hook=\"image-expand-button\" aria-label=\"Expand image\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 19 19\" class=\"_3-nMI\"><path d=\"M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z\" fill=\"#000\" fill-rule=\"nonzero\"\/><\/svg><\/button><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-6wci2374476\" tabindex=\"-1\"><span class=\"HWr-d\"><strong style=\"font-weight:700\"><span>Location:<\/span><\/strong><span>\u00a0Montr\u00e9al, Quebec<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-vh14d26022\" tabindex=\"-1\"><span class=\"HWr-d\"><span>For about two hundred years, humanity has been engaging in an act more absurd than bloodletting: dig up ancient carbon, set it on fire, and blow the exhaust straight into the sky like the planet is some kind of infinite ashtray in the stars.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-sy7pd25645\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Coal. Oil. Gas. Whole industrial economies running full throttle while the atmosphere quietly thickens like soup.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-xpnqo25647\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Now the weather\u2019s getting strange, the forests are lighting up, and everyone\u2019s suddenly very interested in sustainability panels and polite climate conferences where nobody actually touches the root of the problem.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-cyhmn25649\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Deep Sky skipped the panel discussion.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-c9jog25651\" tabindex=\"-1\"><span class=\"HWr-d\"><span>The Montr\u00e9al company is building massive carbon removal facilities designed to pull carbon dioxide straight out of the air and lock it underground where it can\u2019t keep trapping heat. Sounds like they opted out of virtue signalling on Elon&#8217;s dead bird, and went straight to getting shit done. As us Canucks like to say, <\/span><em style=\"font-style:italic\"><span>pitter patter<\/span><\/em><span>.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-jgdq125653\" tabindex=\"-1\"><span class=\"HWr-d\"><span>It\u2019s called <\/span><strong style=\"font-weight:700\"><span>direct air capture<\/span><\/strong><span>, which sounds loosely like what we do when we&#8217;re&#8230; well, breathing, but it&#8217;s the alternative to filling the sky with industrial exhaust and hoping the planet would just\u2026 cope.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-e1yeq25661\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Hey, we&#8217;re morons. We spent two centuries dumping carbon into the atmosphere like a teenager with a god complex. <\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-9c46k25663\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Deep Sky is one of the few companies trying to undo the damage.<\/span><\/span><\/p>\n<\/div>\n<p><h2 class=\"H776v Idh0Q _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-gdfjc67549\" tabindex=\"-1\"><span aria-hidden=\"https:\/\/www.godlessmom.com\/post\/true\" id=\"5-flaura-the-quiet-revenge-of-fallen-apples-gdfjc675\"\/><span class=\"KvCkS\"><span>5. Flaura \u2014 The Quiet Revenge of Fallen Apples<\/span><\/span><\/h2>\n<\/p>\n<div data-breakout=\"normal\">\n<div class=\"Hv2-a\" id=\"viewer-nlqba375423\" tabindex=\"-1\">\n<div class=\"aEc6z _1v4p2\">\n<figure class=\"tP5MZ\" data-hook=\"figure-IMAGE\">\n<div data-hook=\"image-viewer\" class=\"_0qhZJ\">\n<div class=\"_3dU8l UW6V9 TGs-p\" style=\"--dim-height:1804;--dim-width:2682;--ricos-image-default-border-color:unset\" data-hook=\"image-viewer-nlqba375423\">\n<div class=\"QnKE0\">\n<div style=\"position:absolute;top:0;left:0;right:0;bottom:0\" id=\"nlqba375423\" class=\"_9idv-\"><wow-image id=\"9e76f4_8a16b998983440c483c22d2a488f15c5~mv2.png\" class=\"undefined _9LC36\" data-image-info=\"{&quot;containerId&quot;:&quot;nlqba375423&quot;,&quot;alignType&quot;:&quot;center&quot;,&quot;displayMode&quot;:&quot;fill&quot;,&quot;isLQIP&quot;:true,&quot;isSEOBot&quot;:false,&quot;lqipTransition&quot;:&quot;blur&quot;,&quot;encoding&quot;:&quot;AVIF&quot;,&quot;imageData&quot;:{&quot;width&quot;:2682,&quot;height&quot;:1804,&quot;uri&quot;:&quot;9e76f4_8a16b998983440c483c22d2a488f15c5~mv2.png&quot;,&quot;name&quot;:&quot;&quot;,&quot;displayMode&quot;:&quot;fill&quot;}}\" data-motion-part=\"BG_IMG nlqba375423\" data-bg-effect-name=\"\" data-has-ssr-src=\"https:\/\/www.godlessmom.com\/post\/true\" data-animate-blur=\"\" data-is-responsive=\"https:\/\/www.godlessmom.com\/post\/true\"><img decoding=\"async\" alt=\"Apple-based leather material made from recycled apple waste by Flaura\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%;position:absolute;left:0;top:0\" src=\"https:\/\/www.godlessmom.com\/post\/innovative-canadian-brands\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/9e76f4_8a16b998983440c483c22d2a488f15c5~mv2.png\/v1\/fill\/w_2682,h_1804,al_c,q_95\/9e76f4_8a16b998983440c483c22d2a488f15c5~mv2.png\" draggable=\"false\"\/><\/wow-image><\/div>\n<\/div>\n<\/div>\n<p><button class=\"dwtMs\" type=\"button\" data-hook=\"image-expand-button\" aria-label=\"Expand image\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 19 19\" class=\"_3-nMI\"><path d=\"M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z\" fill=\"#000\" fill-rule=\"nonzero\"\/><\/svg><\/button><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-80ix2375918\" tabindex=\"-1\"><span class=\"HWr-d\"><strong style=\"font-weight:700\"><span>Location:<\/span><\/strong><span>\u00a0Montr\u00e9al, Quebec<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-fheub69532\" tabindex=\"-1\"><span class=\"HWr-d\"><span>The fashion industry has spent a long time pretending cow skin is sophistication. Dress it up in Italian names, whisper the word \u201cluxury,\u201d hope nobody thinks too hard about the chemistry set required to make it smell like a handbag instead of a rotting carcass.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-nngeb69185\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Meanwhile cider presses across Qu\u00e9bec are quietly producing mountains of apple waste. Pulp. Skins. The sticky aftermath of autumn.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-x8qmi69187\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Flaura saw that heap and thought:<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-mxaq971516\" tabindex=\"-1\"><span class=\"HWr-d\"><em style=\"font-style:italic\"><span>I wonder if we could make leather out of it?<\/span><\/em><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-biuyu71604\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Turns out, the answer is yes. Apple residues go in. A durable plant-based material comes out. No livestock, fewer chemicals, and a small but satisfying middle finger to an industry that still behaves like it\u2019s 1873.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-srqzi69193\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Sometimes innovation isn\u2019t a miracle. Sometimes it\u2019s just a rotting apple under your feet.<\/span><\/span><\/p>\n<\/div>\n<p><h2 class=\"H776v Idh0Q _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-ngb1a76060\" tabindex=\"-1\"><span aria-hidden=\"https:\/\/www.godlessmom.com\/post\/true\" id=\"6-xanadu-the-mad-scientists-building-the-next-kind-of-computer-ngb1a760\"\/><span class=\"KvCkS\"><span>6. Xanadu \u2014 The Mad Scientists Building the Next Kind of Computer<\/span><\/span><\/h2>\n<\/p>\n<div data-breakout=\"normal\">\n<div class=\"Hv2-a\" id=\"viewer-hihxt376669\" tabindex=\"-1\">\n<div class=\"aEc6z _1v4p2\">\n<figure class=\"tP5MZ\" data-hook=\"figure-IMAGE\">\n<div data-hook=\"image-viewer\" class=\"_0qhZJ\">\n<div class=\"_3dU8l UW6V9 TGs-p\" style=\"--dim-height:1916;--dim-width:2824;--ricos-image-default-border-color:unset\" data-hook=\"image-viewer-hihxt376669\">\n<div class=\"QnKE0\">\n<div style=\"position:absolute;top:0;left:0;right:0;bottom:0\" id=\"hihxt376669\" class=\"_9idv-\"><wow-image id=\"9e76f4_6bf9ae2ec89346dd8471c4adbcd805de~mv2.png\" class=\"undefined _9LC36\" data-image-info=\"{&quot;containerId&quot;:&quot;hihxt376669&quot;,&quot;alignType&quot;:&quot;center&quot;,&quot;displayMode&quot;:&quot;fill&quot;,&quot;isLQIP&quot;:true,&quot;isSEOBot&quot;:false,&quot;lqipTransition&quot;:&quot;blur&quot;,&quot;encoding&quot;:&quot;AVIF&quot;,&quot;imageData&quot;:{&quot;width&quot;:2824,&quot;height&quot;:1916,&quot;uri&quot;:&quot;9e76f4_6bf9ae2ec89346dd8471c4adbcd805de~mv2.png&quot;,&quot;name&quot;:&quot;&quot;,&quot;displayMode&quot;:&quot;fill&quot;}}\" data-motion-part=\"BG_IMG hihxt376669\" data-bg-effect-name=\"\" data-has-ssr-src=\"https:\/\/www.godlessmom.com\/post\/true\" data-animate-blur=\"\" data-is-responsive=\"https:\/\/www.godlessmom.com\/post\/true\"><img decoding=\"async\" alt=\"Toronto company Xanadu\u00a0is building computers that run on photons\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%;position:absolute;left:0;top:0\" src=\"https:\/\/www.godlessmom.com\/post\/innovative-canadian-brands\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/9e76f4_6bf9ae2ec89346dd8471c4adbcd805de~mv2.png\/v1\/fill\/w_2824,h_1916,al_c,q_95\/9e76f4_6bf9ae2ec89346dd8471c4adbcd805de~mv2.png\" draggable=\"false\"\/><\/wow-image><\/div>\n<\/div>\n<\/div>\n<p><button class=\"dwtMs\" type=\"button\" data-hook=\"image-expand-button\" aria-label=\"Expand image\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 19 19\" class=\"_3-nMI\"><path d=\"M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z\" fill=\"#000\" fill-rule=\"nonzero\"\/><\/svg><\/button><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-oa91y76585\" tabindex=\"-1\"><span class=\"HWr-d\"><strong style=\"font-weight:700\"><span>Location<\/span><\/strong><span>: Toronto, Ontario<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-tyas376068\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Toronto company <\/span><strong style=\"font-weight:700\"><span>Xanadu<\/span><\/strong><span>\u00a0is building computers that run on photons (particles of light) instead of the obedient little electrons we\u2019ve been shoving through silicon chips since Maggie shot Mr. Burns.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-tp02p76072\" tabindex=\"-1\"><span class=\"HWr-d\"><span>If that sounds like science fiction, that\u2019s because ten years ago it mostly was.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-akrio76074\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Quantum machines don\u2019t think the way normal computers do. They juggle probabilities, explore multiple possibilities at once, and chew through certain problems that would make classical computers wheeze like a chain-smoking accordion.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-7i12d76076\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Drug discovery. Materials science. Climate modelling. Optimization problems so ugly they make supercomputers cry.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-d0i7r76078\" tabindex=\"-1\"><span class=\"HWr-d\"><span>In other words, the kind of problems we actually need solved. Shockingly, Xanadu is <\/span><em style=\"font-style:italic\"><span>not<\/span><\/em><span> inventing another way to tip someone in a car. <\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-4ciqd76080\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Xanadu\u2019s team of physicists, mathematicians, and other geniuses are building photonic quantum systems designed to scale: real hardware, not just whiteboard fantasies.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-1nqeo76082\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Because eventually the world runs out of tricks you can solve with faster laptops.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-9suqf76084\" tabindex=\"-1\"><span class=\"HWr-d\"><span>At that point you either accept the limits\u2026<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-jrogi76086\" tabindex=\"-1\"><span class=\"HWr-d\"><span>or you build an entirely new kind of machine.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-8262y76088\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Xanadu chose the second option.<\/span><\/span><\/p>\n<\/div>\n<p><h2 class=\"H776v Idh0Q _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-a0eox91968\" tabindex=\"-1\"><span aria-hidden=\"https:\/\/www.godlessmom.com\/post\/true\" id=\"7-tyto-robotics-the-test-bench-where-bad-ideas-go-to-die-a0eox919\"\/><span class=\"KvCkS\"><span>7. Tyto Robotics \u2014 The Test Bench Where Bad Ideas Go to Die<\/span><\/span><\/h2>\n<\/p>\n<div data-breakout=\"normal\">\n<div class=\"Hv2-a\" id=\"viewer-6gf71377658\" tabindex=\"-1\">\n<div class=\"aEc6z _1v4p2\">\n<figure class=\"tP5MZ\" data-hook=\"figure-IMAGE\">\n<div data-hook=\"image-viewer\" class=\"_0qhZJ\">\n<div class=\"_3dU8l UW6V9 TGs-p\" style=\"--dim-height:1512;--dim-width:2806;--ricos-image-default-border-color:unset\" data-hook=\"image-viewer-6gf71377658\">\n<div class=\"QnKE0\">\n<div style=\"position:absolute;top:0;left:0;right:0;bottom:0\" id=\"6gf71377658\" class=\"_9idv-\"><wow-image id=\"9e76f4_8e2a5ef887fc41488e39fe334edb7373~mv2.png\" class=\"undefined _9LC36\" data-image-info=\"{&quot;containerId&quot;:&quot;6gf71377658&quot;,&quot;alignType&quot;:&quot;center&quot;,&quot;displayMode&quot;:&quot;fill&quot;,&quot;isLQIP&quot;:true,&quot;isSEOBot&quot;:false,&quot;lqipTransition&quot;:&quot;blur&quot;,&quot;encoding&quot;:&quot;AVIF&quot;,&quot;imageData&quot;:{&quot;width&quot;:2806,&quot;height&quot;:1512,&quot;uri&quot;:&quot;9e76f4_8e2a5ef887fc41488e39fe334edb7373~mv2.png&quot;,&quot;name&quot;:&quot;&quot;,&quot;displayMode&quot;:&quot;fill&quot;}}\" data-motion-part=\"BG_IMG 6gf71377658\" data-bg-effect-name=\"\" data-has-ssr-src=\"https:\/\/www.godlessmom.com\/post\/true\" data-animate-blur=\"\" data-is-responsive=\"https:\/\/www.godlessmom.com\/post\/true\"><img decoding=\"async\" alt=\"Tyto robotics Ottawa\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%;position:absolute;left:0;top:0\" src=\"https:\/\/www.godlessmom.com\/post\/innovative-canadian-brands\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/9e76f4_8e2a5ef887fc41488e39fe334edb7373~mv2.png\/v1\/fill\/w_2806,h_1512,al_c,q_95\/9e76f4_8e2a5ef887fc41488e39fe334edb7373~mv2.png\" draggable=\"false\"\/><\/wow-image><\/div>\n<\/div>\n<\/div>\n<p><button class=\"dwtMs\" type=\"button\" data-hook=\"image-expand-button\" aria-label=\"Expand image\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 19 19\" class=\"_3-nMI\"><path d=\"M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z\" fill=\"#000\" fill-rule=\"nonzero\"\/><\/svg><\/button><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-n863792338\" tabindex=\"-1\"><span class=\"HWr-d\"><strong style=\"font-weight:700\"><span>Location:<\/span><\/strong><span>\u00a0Ottawa, Ontario<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-3cgu592700\" tabindex=\"-1\"><span class=\"HWr-d\"><span>You can ship buggy software. You can release a mediocre app. You can even sell a car that quietly falls apart after five years and call it \u201cplanned obsolescence.\u201d<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-u7xbt91977\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Aircraft don\u2019t grant that kind of mercy: If a propulsion system fails at altitude, gravity finishes the conversation.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-62e5t91981\" tabindex=\"-1\"><span class=\"HWr-d\"><span>That\u2019s where <\/span><strong style=\"font-weight:700\"><span>Tyto Robotics<\/span><\/strong><span>\u00a0comes in.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-4lwvx91985\" tabindex=\"-1\"><span class=\"HWr-d\"><span>The Ottawa company builds precision test systems that let aerospace engineers run electric motors and propellers through controlled torture before they ever touch the sky. Spin them harder. Push more power through them. Measure thrust, efficiency, vibration and whatever other datapoint that separates a reliable aircraft from an expensive crater.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-di8h891993\" tabindex=\"-1\"><span class=\"HWr-d\"><span>As electric aviation starts creeping out of laboratories and into the real world, those answers matter more than ever. <\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-uzhze156256\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Because the future of flight won\u2019t be decided by marketing.  <\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-x4h9t156574\" tabindex=\"-1\"><span class=\"HWr-d\"><span>It\u2019ll be decided on a test bench in a lab somewhere, where physics still has the final say.<\/span><\/span><\/p>\n<\/div>\n<p><h2 class=\"H776v Idh0Q _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-6yxmc101267\" tabindex=\"-1\"><span aria-hidden=\"https:\/\/www.godlessmom.com\/post\/true\" id=\"8-nordspace-canada-decides-to-light-the-fuse-6yxmc101\"\/><span class=\"KvCkS\"><span>8. NordSpace \u2014 Canada Decides to Light the Fuse<\/span><\/span><\/h2>\n<\/p>\n<div data-breakout=\"normal\">\n<div class=\"Hv2-a\" id=\"viewer-yv41d382185\" tabindex=\"-1\">\n<div class=\"aEc6z _1v4p2\">\n<figure class=\"tP5MZ\" data-hook=\"figure-IMAGE\">\n<div data-hook=\"image-viewer\" class=\"_0qhZJ\">\n<div class=\"_3dU8l UW6V9 TGs-p\" style=\"--dim-height:1766;--dim-width:2082;--ricos-image-default-border-color:unset\" data-hook=\"image-viewer-yv41d382185\">\n<div class=\"QnKE0\">\n<div style=\"position:absolute;top:0;left:0;right:0;bottom:0\" id=\"yv41d382185\" class=\"_9idv-\"><wow-image id=\"9e76f4_b857430fb05f41e688f63b3e5d9d02bf~mv2.png\" class=\"undefined _9LC36\" data-image-info=\"{&quot;containerId&quot;:&quot;yv41d382185&quot;,&quot;alignType&quot;:&quot;center&quot;,&quot;displayMode&quot;:&quot;fill&quot;,&quot;isLQIP&quot;:true,&quot;isSEOBot&quot;:false,&quot;lqipTransition&quot;:&quot;blur&quot;,&quot;encoding&quot;:&quot;AVIF&quot;,&quot;imageData&quot;:{&quot;width&quot;:2082,&quot;height&quot;:1766,&quot;uri&quot;:&quot;9e76f4_b857430fb05f41e688f63b3e5d9d02bf~mv2.png&quot;,&quot;name&quot;:&quot;&quot;,&quot;displayMode&quot;:&quot;fill&quot;}}\" data-motion-part=\"BG_IMG yv41d382185\" data-bg-effect-name=\"\" data-has-ssr-src=\"https:\/\/www.godlessmom.com\/post\/true\" data-animate-blur=\"\" data-is-responsive=\"https:\/\/www.godlessmom.com\/post\/true\"><img decoding=\"async\" alt=\"NordSpace - Canadian space company\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%;position:absolute;left:0;top:0\" src=\"https:\/\/www.godlessmom.com\/post\/innovative-canadian-brands\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/9e76f4_b857430fb05f41e688f63b3e5d9d02bf~mv2.png\/v1\/fill\/w_2082,h_1766,al_c,q_95\/9e76f4_b857430fb05f41e688f63b3e5d9d02bf~mv2.png\" draggable=\"false\"\/><\/wow-image><\/div>\n<\/div>\n<\/div>\n<p><button class=\"dwtMs\" type=\"button\" data-hook=\"image-expand-button\" aria-label=\"Expand image\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 19 19\" class=\"_3-nMI\"><path d=\"M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z\" fill=\"#000\" fill-rule=\"nonzero\"\/><\/svg><\/button><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-1wd7m101860\" tabindex=\"-1\"><span class=\"HWr-d\"><strong style=\"font-weight:700\"><span>Location<\/span><\/strong><span>: Ontario \/ Newfoundland &amp; Labrador<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-cez8d102005\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Canada built the Canadarm \u2014 a giant mechanical tentacle hanging off the International Space Station \u2014 and then did the most Canadian thing imaginable.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-0qp0m101273\" tabindex=\"-1\"><span class=\"HWr-d\"><span>We handed the rockets to somebody else.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-ocaax101275\" tabindex=\"-1\"><span class=\"HWr-d\"><span>For decades that\u2019s been the deal. We design the clever machinery. The Americans, the Russians, the Europeans handle the loud, flaming business of leaving Earth.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-xd14y101279\" tabindex=\"-1\"><span class=\"HWr-d\"><a target=\"_blank\" href=\"https:\/\/www.nordspace.com\" rel=\"noopener noreferrer\" class=\"PEY94 _4dQlf\" data-hook=\"web-link\"><strong style=\"font-weight:700\"><u style=\"text-decoration:underline\"><span>NordSpace<\/span><\/u><\/strong><\/a><span>\u00a0looked at that arrangement and thought: <\/span><em style=\"font-style:italic\"><span>yeah fuck that.<\/span><\/em><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-bhfef101283\" tabindex=\"-1\"><span class=\"HWr-d\"><span>So now Canada has a rocket company.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-rnifg101285\" tabindex=\"-1\"><span class=\"HWr-d\"><span>They\u2019re building launch vehicles for small satellites, along with their own 3D-printed rocket engines, engines designed to do the most violent job in engineering: hold a controlled explosion together long enough to punch a hole through gravity.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-ye6ig101299\" tabindex=\"-1\"><span class=\"HWr-d\"><span>But the world runs on satellites now: GPS, communications, weather data, half the invisible plumbing holding modern civilization together. Somebody has to launch them. NordSpace\u2019s plan is refreshingly unsentimental:<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-qj264101305\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Build the engines. Build the rockets. Build the launch site.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-46qj0101311\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Then light the fuse and make gravity beg for forgiveness.<\/span><\/span><\/p>\n<\/div>\n<p><h2 class=\"H776v Idh0Q _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-11ec1113982\" tabindex=\"-1\"><span aria-hidden=\"https:\/\/www.godlessmom.com\/post\/true\" id=\"9-tru-earth-the-jug-was-always-the-scam-11ec1113\"\/><span class=\"KvCkS\"><span>9. Tru Earth \u2014 The Jug Was Always the Scam<\/span><\/span><\/h2>\n<\/p>\n<div data-breakout=\"normal\">\n<div class=\"Hv2-a\" id=\"viewer-50n90389770\" tabindex=\"-1\">\n<div class=\"aEc6z _1v4p2\">\n<figure class=\"tP5MZ\" data-hook=\"figure-IMAGE\">\n<div data-hook=\"image-viewer\" class=\"_0qhZJ\">\n<div class=\"_3dU8l UW6V9 TGs-p\" style=\"--dim-height:1838;--dim-width:2818;--ricos-image-default-border-color:unset\" data-hook=\"image-viewer-50n90389770\">\n<div class=\"QnKE0\">\n<div style=\"position:absolute;top:0;left:0;right:0;bottom:0\" id=\"50n90389770\" class=\"_9idv-\"><wow-image id=\"9e76f4_916e8823c3284e4baf2307bb08f75c0f~mv2.png\" class=\"undefined _9LC36\" data-image-info=\"{&quot;containerId&quot;:&quot;50n90389770&quot;,&quot;alignType&quot;:&quot;center&quot;,&quot;displayMode&quot;:&quot;fill&quot;,&quot;isLQIP&quot;:true,&quot;isSEOBot&quot;:false,&quot;lqipTransition&quot;:&quot;blur&quot;,&quot;encoding&quot;:&quot;AVIF&quot;,&quot;imageData&quot;:{&quot;width&quot;:2818,&quot;height&quot;:1838,&quot;uri&quot;:&quot;9e76f4_916e8823c3284e4baf2307bb08f75c0f~mv2.png&quot;,&quot;name&quot;:&quot;&quot;,&quot;displayMode&quot;:&quot;fill&quot;}}\" data-motion-part=\"BG_IMG 50n90389770\" data-bg-effect-name=\"\" data-has-ssr-src=\"https:\/\/www.godlessmom.com\/post\/true\" data-animate-blur=\"\" data-is-responsive=\"https:\/\/www.godlessmom.com\/post\/true\"><img decoding=\"async\" alt=\"Tru Earth sustainable laundry strips\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%;position:absolute;left:0;top:0\" src=\"https:\/\/www.godlessmom.com\/post\/innovative-canadian-brands\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/9e76f4_916e8823c3284e4baf2307bb08f75c0f~mv2.png\/v1\/fill\/w_2818,h_1838,al_c,q_95\/9e76f4_916e8823c3284e4baf2307bb08f75c0f~mv2.png\" draggable=\"false\"\/><\/wow-image><\/div>\n<\/div>\n<\/div>\n<p><button class=\"dwtMs\" type=\"button\" data-hook=\"image-expand-button\" aria-label=\"Expand image\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 19 19\" class=\"_3-nMI\"><path d=\"M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z\" fill=\"#000\" fill-rule=\"nonzero\"\/><\/svg><\/button><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-9skma113830\" tabindex=\"-1\"><span class=\"HWr-d\"><strong style=\"font-weight:700\"><span>Location<\/span><\/strong><span>: Vancouver, British Columbia<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-voezh116181\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Walk down the detergent aisle sometime. An entire wall of fluorescent plastic jugs the size of artillery shells. Neon liquids sloshing around inside like toxic margaritas. All of it shipped thousands of kilometres so you can pour a tablespoon into a washing machine.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-877ap115288\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Most of the bottle is water.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-x6jr5115290\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Most of the jug becomes garbage.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-vi0xr115292\" tabindex=\"-1\"><span class=\"HWr-d\"><span>It&#8217;s just thirty years of petrochemical theatre performed under the sink.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-tg55r115294\" tabindex=\"-1\"><span class=\"HWr-d\"><strong style=\"font-weight:700\"><span>Tru Earth is a Canadian brand that<\/span><\/strong><span>\u00a0looked at that whole ridiculous spectacle and did the simplest possible thing:<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-vu8xa115299\" tabindex=\"-1\"><span class=\"HWr-d\"><span>What\u2019s left is a detergent strip. Thin as paper. Toss it in the wash and it dissolves. Clothes get clean. No jug. No plastic shrine to the oil industry.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-liz6h115303\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Which raises a slightly uncomfortable question:<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-lcwym115305\" tabindex=\"-1\"><span class=\"HWr-d\"><span>If laundry detergent can work perfectly well as a strip the size of a bookmark\u2026<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-e41cq115307\" tabindex=\"-1\"><span class=\"HWr-d\"><span>What the hell were all those plastic barrels for?<\/span><\/span><\/p>\n<\/div>\n<p><h2 class=\"H776v Idh0Q _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-1f5az126825\" tabindex=\"-1\"><span aria-hidden=\"https:\/\/www.godlessmom.com\/post\/true\" id=\"10-fable-plates-for-people-who-are-tired-of-disposable-everything-1f5az126\"\/><span class=\"KvCkS\"><span>10. Fable\u00a0\u2014 Plates for People Who Are Tired of Disposable Everything<\/span><\/span><\/h2>\n<\/p>\n<div data-breakout=\"normal\">\n<div class=\"Hv2-a\" id=\"viewer-p6p5o436441\" tabindex=\"-1\">\n<div class=\"aEc6z _1v4p2\">\n<figure class=\"tP5MZ\" data-hook=\"figure-IMAGE\">\n<div data-hook=\"image-viewer\" class=\"_0qhZJ\">\n<div class=\"_3dU8l UW6V9 TGs-p\" style=\"--dim-height:1500;--dim-width:1500;--ricos-image-default-border-color:unset\" data-hook=\"image-viewer-p6p5o436441\">\n<div class=\"QnKE0\">\n<div style=\"position:absolute;top:0;left:0;right:0;bottom:0\" id=\"p6p5o436441\" class=\"_9idv-\"><wow-image id=\"9e76f4_4742ab0811b0443a96f57f7cb79adae8~mv2.jpg\" class=\"undefined _9LC36\" data-image-info=\"{&quot;containerId&quot;:&quot;p6p5o436441&quot;,&quot;alignType&quot;:&quot;center&quot;,&quot;displayMode&quot;:&quot;fill&quot;,&quot;isLQIP&quot;:true,&quot;isSEOBot&quot;:false,&quot;lqipTransition&quot;:&quot;blur&quot;,&quot;encoding&quot;:&quot;AVIF&quot;,&quot;imageData&quot;:{&quot;width&quot;:1500,&quot;height&quot;:1500,&quot;uri&quot;:&quot;9e76f4_4742ab0811b0443a96f57f7cb79adae8~mv2.jpg&quot;,&quot;name&quot;:&quot;&quot;,&quot;displayMode&quot;:&quot;fill&quot;}}\" data-motion-part=\"BG_IMG p6p5o436441\" data-bg-effect-name=\"\" data-has-ssr-src=\"https:\/\/www.godlessmom.com\/post\/true\" data-animate-blur=\"\" data-is-responsive=\"https:\/\/www.godlessmom.com\/post\/true\"><img decoding=\"async\" alt=\"Fable sustainable dinnerware\" style=\"width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%;position:absolute;left:0;top:0\" src=\"https:\/\/www.godlessmom.com\/post\/innovative-canadian-brands\" data-pin-media=\"https:\/\/static.wixstatic.com\/media\/9e76f4_4742ab0811b0443a96f57f7cb79adae8~mv2.jpg\/v1\/fill\/w_1500,h_1500,al_c,q_90\/9e76f4_4742ab0811b0443a96f57f7cb79adae8~mv2.jpg\" draggable=\"false\"\/><\/wow-image><\/div>\n<\/div>\n<\/div>\n<p><button class=\"dwtMs\" type=\"button\" data-hook=\"image-expand-button\" aria-label=\"Expand image\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 19 19\" class=\"_3-nMI\"><path d=\"M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z\" fill=\"#000\" fill-rule=\"nonzero\"\/><\/svg><\/button><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-ar6wv128116\" tabindex=\"-1\"><span class=\"HWr-d\"><strong style=\"font-weight:700\"><span>Location<\/span><\/strong><span>: Vancouver, British Columbia<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-rz8k9126175\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Open a kitchen cupboard anywhere in North America and you\u2019ll find the same depressing museum of modern consumer culture: chipped plates from a big-box store, bowls that feel like they were designed by someone who has never eaten soup, and a well-loved coffee mug with stains that shouts some trite line like, &#8220;<\/span><a target=\"_blank\" href=\"https:\/\/www.godlessmom.com\/product-page\/don-t-talk-to-me-until-i-ve-had-my-raktajino-star-trek-fan-shirt-novelty-shirt\" rel=\"noopener noreferrer\" class=\"PEY94 _4dQlf\" data-hook=\"web-link\"><u style=\"text-decoration:underline\"><span>Don&#8217;t talk to me until I&#8217;ve had my coffee<\/span><\/u><\/a><span>.&#8221;<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-aipdl126177\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Cheap ceramics. Mass-produced. Built to survive just long enough to be replaced.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-4zis9126179\" tabindex=\"-1\"><span class=\"HWr-d\"><strong style=\"font-weight:700\"><span>Fable<\/span><\/strong><span>\u00a0came along with a different idea.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-f718y126182\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Design dinnerware that people actually want to keep.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-b2qx6126184\" tabindex=\"-1\"><span class=\"HWr-d\"><span>The Vancouver company works with ceramicists in Portugal to make stoneware and glassware with some actual substance to it, pieces that feel good in your hand, look clean without trying too hard, and can survive the ordinary violence of a real kitchen instead of collapsing into chips and dust after six months.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-kotws126186\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Fable is also a <\/span><strong style=\"font-weight:700\"><span>Certified B Corporation<\/span><\/strong><span>, which means its operations are measured against environmental and social standards most consumer brands prefer to discuss only in carefully worded press releases. Packaging stays plastic-free. Production partners are treated like partners instead of interchangeable labour.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-75nh8126190\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Which feels refreshingly adult in a market that has spent the last thirty years convincing people that quality means \u201cbuy another one next year.\u201d<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-ikyxq126192\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Fable\u2019s approach is simpler.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-6hydg126194\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Make something solid. Make it responsibly. Then trust that people still recognize a good object when they hold one.<\/span><\/span><\/p>\n<\/div>\n<p><h2 class=\"H776v Idh0Q _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-yazzf455\" tabindex=\"-1\"><span aria-hidden=\"https:\/\/www.godlessmom.com\/post\/true\" id=\"innovative-canadian-brands-deserve-attention-yazzf455\"\/><span class=\"KvCkS\"><span>Innovative Canadian Brands Deserve Attention<\/span><\/span><\/h2>\n<\/p>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-cfe2s67279\" tabindex=\"-1\"><span class=\"HWr-d\"><span>And now the twist: Innovation is not the point here. <\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-9ccx1205427\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Canadians are tired. Canadians are done with American brands, American swagger, and American political lunacy spilling over the border like a huge septic tsunami. Trump spent the last year reminding the planet exactly how ugly empire looks when it starts slurring. Lobbing tariffs, mouthing off about sovereignty, and treating Canada like some spare room he could claim if he pitched a big enough fit. <\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-oqdim248013\" tabindex=\"-1\"><span class=\"HWr-d\"><span>You&#8217;re all aware of Canada&#8217;s polite sheen, but I want you to pay attention the next time a toothless defenceman on the Rangers tosses gloves and gets in his opponents face. <\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-hlg7i302795\" tabindex=\"-1\"><span class=\"HWr-d\"><span>That man is a Canadian and those missing teeth are our trophies. We are built for combat <\/span><em style=\"font-style:italic\"><span>on ice<\/span><\/em><span>. We brave temperatures you never knew were possible in cargo shorts and Crocs. <\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-nz7ni350034\" tabindex=\"-1\"><span class=\"HWr-d\"><span>And my friends, we are done.  <\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-px39q210316\" tabindex=\"-1\"><span class=\"HWr-d\"><span>So, that whole circus can go shit in its hat.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-b953a191125\" tabindex=\"-1\"><span class=\"HWr-d\"><span>Better things. Smarter things. Things that don\u2019t treat people like cattle, the atmosphere like a toilet, and Canada like an unguarded wallet.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-drfn5191129\" tabindex=\"-1\"><span class=\"HWr-d\"><span>That whole bloated freak show of imperial stupidity has done something useful for once: it reminded Canadians that dependence is a bad habit, and bad habits eventually cost you.<\/span><\/span><\/p>\n<\/div>\n<div data-breakout=\"normal\">\n<p class=\"n58GL wgYGg _3ea47 EsZzH\" dir=\"auto\" id=\"viewer-pnq2s356643\" tabindex=\"-1\"><span class=\"HWr-d\"><span>So, goodbye to American plastic and pretense and hello to wholesome Canadian innovation. <\/span><\/span><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Canada has a filthy little habit of quietly producing brilliant things while louder countries set themselves on fire for attention. To be fair, there&#8217;s not a lot to do when you&#8217;re snowed in eight months of the year. That&#8217;s a lot of time to sit around dreaming up cool new things. Instead of another outrage [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7043149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176753],"tags":[13829,2539,14072,7001,9758,2379],"dealstore":[],"offerexpiration":[],"class_list":["post-7043148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skeptical-consumer","tag-brands","tag-building","tag-canadian","tag-change","tag-innovative","tag-world"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Innovative Canadian Brands Building Things That Could Change the World - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7043148\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Innovative Canadian Brands Building Things That Could Change the World - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Canada has a filthy little habit of quietly producing brilliant things while louder countries set themselves on fire for attention. To be fair, there&#8217;s not a lot to do when you&#8217;re snowed in eight months of the year. That&#8217;s a lot of time to sit around dreaming up cool new things. 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