{"id":7042929,"date":"2026-08-20T16:59:04","date_gmt":"2026-08-20T16:59:04","guid":{"rendered":"https:\/\/peraltafinancing.com\/airbus\/turning-point-how-embraer-recovered-from-boeing-merger-plans-part-2\/"},"modified":"2026-08-20T16:59:04","modified_gmt":"2026-08-20T16:59:04","slug":"turning-point-how-embraer-recovered-from-boeing-merger-plans-part-2","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7042929","title":{"rendered":"Turning Point: How Embraer Recovered from Boeing Merger Plans, Part 2"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><strong>Subscription Required<\/strong><\/p>\n<p><strong>By Scott Hamilton and Bjorn Fehrm<\/strong><\/p>\n<p><strong>Aug. 20, 2026, \u00a9 Leeham News<\/strong>: Boeing\u2019s strategy of filing a trade complaint against Bombardier in 2017 for alleged price dumping of its C Series was simple: kill the US market for the airplane, and that would kill the program worldwide.<\/p>\n<p>Given the weakened financial state of Bombardier, Boeing correctly understood that the Canadian company couldn\u2019t withstand this blow. But Boeing also miscalculated. Over the years, its executives had a mixed record in making strategic and tactical decisions, with some outstanding. Yet they were also known for significant missteps. Their handling of the C Series was just the latest example.<\/p>\n<p>The public messaging about the C Series and the trade complaint was that the airplane and Bombardier\u2019s alleged price dumping posed an existential threat to Boeing. Price dumping is selling a product at a price substantially below cost that a competitor can\u2019t match. If allowed to go unchecked, the C Series could destroy Boeing\u2019s key money-maker, the 737\u2014and with it, the entire company, and the broader US aerospace industry.<\/p>\n<h5><strong>Related Story<\/strong><\/h5>\n<p><a href=\"https:\/\/leehamnews.com\/2026\/08\/14\/boeings-deferred-production-costs-growing-again-part-i\/\"><strong>Turning Point: How Embraer recovered from Boeing merger plans: Part 1<\/strong><\/a><\/p>\n<p>It was a preposterous thesis. Bombardier was a fraction of Boeing&#8217;s revenue. Boeing had a broad family of airplanes and a first-rate global product support system. Bombardier\u2019s traditional niche was regional jets for the US Scope Clause market, a sector Embraer was now winning hands-down as Bombardier neglected CRJ sales in favor of the larger C Series. The C Series was too large for the US Scope Clause market; it nibbled at the smallest end of the mainline single-aisle market.<\/p>\n<p>But Boeing\u2019s biggest miscalculation was that Bombardier had alternatives to competing with Boeing. Selling the program was the alternative, and Boeing declined to acquire it from Bombardier.<\/p>\n<p>Bombardier turned to China, but the Canadian government made clear that it would not approve the sale.<\/p>\n<p>That left Airbus. Having once turned down a purchase, Airbus this time bought 50.1% of the program and renamed it the A220.<\/p>\n<p>Embraer viewed the transaction as an existential threat to its business.<\/p>\n<div id=\"attachment_51187-3\" style=\"width: 2410px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/leehamnews.com\/wp-content\/uploads\/2026\/08\/Embraer-E195-E2-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-51187-3\" class=\"wp-image-51187 size-full\" src=\"https:\/\/leehamnews.com\/wp-content\/uploads\/2026\/08\/Embraer-E195-E2-1-scaled.jpg\" alt=\"\" width=\"2400\" height=\"1600\"\/><\/a><\/p>\n<p id=\"caption-attachment-51187-3\" class=\"wp-caption-text\"><strong>An Embraer E195-E2 on the factory floor in Sao Jose dos Campos. Photo credit: Wikimedia Commons<\/strong><\/p>\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Subscription Required By Scott Hamilton and Bjorn Fehrm Aug. 20, 2026, \u00a9 Leeham News: Boeing\u2019s strategy of filing a trade complaint against Bombardier in 2017 for alleged price dumping of its C Series was simple: kill the US market for the airplane, and that would kill the program worldwide. Given the weakened financial state of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7042931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12027],"tags":[12585,12576,205350,205351,38493,15480,30943,205352,18833,3341,5770,7669,29574,10965],"dealstore":[],"offerexpiration":[],"class_list":["post-7042929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airbus","tag-airbus","tag-boeing","tag-boeing-brasil","tag-boeing-trade-complaint","tag-bombardier","tag-delta-air-lines","tag-embraer","tag-john-slattery","tag-merger","tag-part","tag-plans","tag-point","tag-recovered","tag-turning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turning Point: How Embraer Recovered from Boeing Merger Plans, Part 2 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7042929\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turning Point: How Embraer Recovered from Boeing Merger Plans, Part 2 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Subscription Required By Scott Hamilton and Bjorn Fehrm Aug. 20, 2026, \u00a9 Leeham News: Boeing\u2019s strategy of filing a trade complaint against Bombardier in 2017 for alleged price dumping of its C Series was simple: kill the US market for the airplane, and that would kill the program worldwide. 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