{"id":7041697,"date":"2026-08-19T13:05:01","date_gmt":"2026-08-19T13:05:01","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/behind-the-scenes-of-the-summary-judgment-hearing-for-the-impossible-foods-trademark-lawsuit\/"},"modified":"2026-08-19T13:05:01","modified_gmt":"2026-08-19T13:05:01","slug":"behind-the-scenes-of-the-summary-judgment-hearing-for-the-impossible-foods-trademark-lawsuit","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7041697","title":{"rendered":"Behind the Scenes of the Summary Judgment Hearing for the Impossible Foods Trademark Lawsuit"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"text\">\n<p class=\"wp-block-paragraph\">On Thursday, I flew out to San Jose for the umpteenth time for the Impossible Lawsuit.<\/p>\n<p class=\"wp-block-paragraph\">For the last 4.5 years, Impossible Foods has been suing our company <a href=\"https:\/\/impossible.vc\">IMPOSSIBLE<\/a> (and recently me) trying to cancel our trademarks \u2013 including ones related to our <a href=\"https:\/\/impossible.org\">non-profit work at Impossible.org<\/a>. After years of them using all sorts of delay tactics, we are finally getting heard out in court.<\/p>\n<p class=\"wp-block-paragraph\"><strong>Thursday was the summary judgment hearing.<\/strong><\/p>\n<p class=\"wp-block-paragraph\">This was my first time at one of these types of hearings.<\/p>\n<p class=\"wp-block-paragraph\">From what I had heard, summary judgment can take 20 or 40 minutes or could go longer. We had a two hour block on the judge\u2019s schedule and I didn\u2019t know how much of that we would use.<\/p>\n<p class=\"wp-block-paragraph\">As it went \u2013 we ended up going almost a full 3 hours with one small break.<\/p>\n<p class=\"wp-block-paragraph\">While it was an open court \u2013 so anyone could really attend \u2013 I don\u2019t know what I can and can\u2019t say about the proceedings so far.<\/p>\n<p class=\"wp-block-paragraph\">As for logistics, it was me and my legal team and the opposing counsel (2 from Impossible Foods &amp; 1 of their in-house counsel). One lady sat in the audience \u2013 which I think was an Impossible Foods representative.<\/p>\n<p class=\"wp-block-paragraph\">Everyone is asking \u2013 \u201cWhat happened at the hearing?\u201d<\/p>\n<p class=\"wp-block-paragraph\">Well the hearing is just a hearing. The judge hears the arguments and then gives feedback based on what they think so far.<\/p>\n<p class=\"wp-block-paragraph\">However, the judge didn\u2019t rule on anything at our hearing. When they do that \u2013 it\u2019s called a bench ruling and is usually pretty rare (from what I\u2019ve read).<\/p>\n<p class=\"wp-block-paragraph\">We still have 4.5 months left until trial (March) \u2013 so I would assume the judge decides before our pre-trial hearing (in February), but there\u2019s really no time table for them to decide. They have a lot of freedom to run their courts the way they like \u2013 so we are just waiting and will respond as we need to.<\/p>\n<p class=\"wp-block-paragraph\">All of this is relatively new to me. While we went to the same court house for a court-ordered mediation last July (where they sued my personally the night before), this was my first time there during an actual court session.<\/p>\n<p class=\"wp-block-paragraph\">All of it was pretty interesting to watch and it was a good preview of what the trial might look like when it comes in March.<\/p>\n<p class=\"wp-block-paragraph\">The trial date is set for March 9th.<\/p>\n<p class=\"wp-block-paragraph\">We\u2019re going to keep going. I\u2019ll be sharing more along the way.<\/p>\n<p class=\"wp-block-paragraph\">Thank you for the support.<\/p>\n<p> <!--<rdf:RDF xmlns:rdf=\"http:\/\/www.w3.org\/1999\/02\/22-rdf-syntax-ns#\"\n xmlns:dc=\"http:\/\/purl.org\/dc\/elements\/1.1\/\"\n xmlns:trackback=\"http:\/\/madskills.com\/public\/xml\/rss\/module\/trackback\/\"> <rdf:Description rdf:about=\"https:\/\/impossiblehq.com\/behind-the-scenes-of-the-summary-judgment-hearing-for-the-impossible-foods-trademark-lawsuit\/\"\n dc:identifier=\"https:\/\/impossiblehq.com\/behind-the-scenes-of-the-summary-judgment-hearing-for-the-impossible-foods-trademark-lawsuit\/\"\n dc:title=\"Behind the Scenes of the Summary Judgment Hearing for the Impossible Foods Trademark Lawsuit\"\n trackback:ping=\"https:\/\/impossiblehq.com\/behind-the-scenes-of-the-summary-judgment-hearing-for-the-impossible-foods-trademark-lawsuit\/trackback\/\" \/> <\/rdf:RDF>--><\/div>\n<p><script> !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\n n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\n t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\n document,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js' );\n fbq( 'init', '628130932697099' ); <\/script><script> !function(f,b,e,v,n,t,s)\n {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n n.queue=[];t=b.createElement(e);t.async=!0;\n t.src=v;s=b.getElementsByTagName(e)[0];\n s.parentNode.insertBefore(t,s)}(window, document,'script',\n 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '239581073390542');\n fbq('track', 'PageView'); <\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Thursday, I flew out to San Jose for the umpteenth time for the Impossible Lawsuit. For the last 4.5 years, Impossible Foods has been suing our company IMPOSSIBLE (and recently me) trying to cancel our trademarks \u2013 including ones related to our non-profit work at Impossible.org. After years of them using all sorts of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":361747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[7880,10040,5244,17251,13236,14309,4028,16520],"dealstore":[],"offerexpiration":[],"class_list":["post-7041697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness","tag-foods","tag-hearing","tag-impossible","tag-judgment","tag-lawsuit","tag-scenes","tag-summary","tag-trademark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behind the Scenes of the Summary Judgment Hearing for the Impossible Foods Trademark Lawsuit - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7041697\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Scenes of the Summary Judgment Hearing for the Impossible Foods Trademark Lawsuit - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"On Thursday, I flew out to San Jose for the umpteenth time for the Impossible Lawsuit. 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