{"id":7041625,"date":"2026-08-19T08:29:38","date_gmt":"2026-08-19T08:29:38","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-193\/"},"modified":"2026-08-19T08:29:38","modified_gmt":"2026-08-19T08:29:38","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-193","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7041625","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>Specialty Grocer The Fresh Market Amps Up Its Beverage Alcohol Program<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2026\/08\/18\/\" title=\"Click to see that day's daily archive\">August 18, 2026<\/a><\/span><\/p>\n<p>Specialty grocer The Fresh Market is often cited by consumers as having the best produce, prepared foods, deli, and bakery of any supermarket chain in the country.<span id=\"more-40697\"\/> If the company\u2019s beverage alcohol team has its way, their department will soon join the ranks of its counterparts. \u201cWe have a customer base that\u2019s affluent and looks for quality items,\u201d says Olivier Kielwasser, adult beverage director at the Greensboro, North Carolina-based chain.<\/p>\n<p>Indeed, the average sale price for a standard 750-ml. bottle of wine at The Fresh Market is $18\u2014well above that of other supermarkets\u2014while beer and spirits averages are also at a premium, Kielwasser says. But the retailer, who was named a 2008 Market Watch Leader when he was with the Giant Eagle supermarket chain, sees even greater opportunity down the road. Pointing to the chain\u2019s well-heeled clientele, Kielwasser says he envisions the concept as not just a fine grocer, but more akin to a \u201cnice restaurant,\u201d with a beverage alcohol selection that matches the high standards of its food.<\/p>\n<p>The Fresh Market operates 172 stores in 22 states, stretching from Massachusetts to Oklahoma, with the biggest concentration of units in the Southeast. In 2022, Chile\u2019s Cencosud S.A. acquired a majority stake. Last August, Cencosud\u2014with retail operations throughout South America\u2014acquired the remaining shares of the U.S. grocery chain. Cencosud doesn\u2019t report annual sales revenue for The Fresh Market, but in 2021 the Chilean company put the figure at nearly $2 billion.<\/p>\n<p>Kielwasser says beverage alcohol sales are healthy. With spirits sales prohibited in groceries in most of the states in which it operates, wine accounts for 74% of the chain\u2019s total beverage alcohol sales. Beer is next at 24% and spirits comprise just 2%. Nearly all of its units\u2014162\u2014sell beer and 145 stores offer wine, while just 12 stores sell spirits. According to Kielwasser\u2014a veteran wine retailer who joined The Fresh Market two years ago following positions at BevMo, Sam\u2019s Club, and Giant Eagle\u2014the average store sells between 600 and 700 wines, generally priced from $15-$50 a 750-ml.<\/p>\n<p>Premium wines are among the top sellers at The Fresh Market, including brands like LaMarca Prosecco ($18 a 750-ml. at the Greensboro, North Carolina store), Veuve Clicquot Yellow Label Champagne ($75), Whitehaven Sauvignon Blanc ($20), Kendall-Jackson Vintner\u2019s Reserve Chardonnay ($15), and Santa Margherita Pinot Grigio ($28). As for individual segments, sparkling wine is growing rapidly, mostly driven by Champagne, and white wines are also expanding, including Sauvignon Blanc, Albari\u00f1o, Vinho Verde, and white blends.<\/p>\n<p>While the chain offers a few\u2014mostly low-priced\u2014private label wines sourced from California, Washington State, and South Africa, Kielwasser reveals that a broader portfolio will launch this year. \u201cWe\u2019re working very actively on developing more higher-quality, higher-retail private-label items from the West Coast, Europe, and South America,\u201d the retailer says. Among them is a Prosecco that launched earlier this year.<\/p>\n<p>The Fresh Market\u2019s commitment to growing its beverage alcohol business was exemplified last year with the opening of its first free-standing liquor store\u2014Spirits &amp; Wine\u2014in Ponte Vedra Beach, Florida. The store\u2014similar to those operated by Publix and Winn-Dixie\u2014allows The Fresh Market to sell full-strength spirits in the Sunshine State. Adjacent to one of its grocery stores, the 7,000-square-foot liquor store stocks some 1,600 spirits and more than 2,500 wines, notes Kielwasser, adding that \u201cthe price points are elevated.\u201d<\/p>\n<p>In fact, allocated spirits are a big focus of the store, he says, as \u201cthey really drive traffic.\u201d Customer response to the liquor store so far has been \u201cvery enthusiastic,\u201d he remarks. \u201cPeople are amazed at the d\u00e9cor, the assortment, and the customer service.\u201d Kielwasser adds that the company is \u201clooking into\u201d more free-standing liquor stores.<em>\u2014Terri Allan<\/em><\/p>\n<p>\t\t\t<a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n\t\t\t\t\t\t<\/a><\/p>\n<p><span class=\"posted\">Tagged : <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/cencosud-s-a\/\" rel=\"tag\">Cencosud S.A.<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/gallo\/\" rel=\"tag\">Gallo<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/jackson-family\/\" rel=\"tag\">Jackson Family<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/kendall-jackson\/\" rel=\"tag\">kendall-jackson<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/la-marca\/\" rel=\"tag\">La Marca<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/moet-hennesy\/\" rel=\"tag\">moet hennesy<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/santa-margherita\/\" rel=\"tag\">Santa Margherita<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/the-fresh-market\/\" rel=\"tag\">The Fresh Market<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/vueve-clicquot\/\" rel=\"tag\">Vueve Clicquot<\/a>, <a href=\"https:\/\/www.shankennewsdaily.com\/tag\/whitehaven\/\" rel=\"tag\">Whitehaven<\/a><\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t<!-- new widget --><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Specialty Grocer The Fresh Market Amps Up Its Beverage Alcohol Program August 18, 2026 Specialty grocer The Fresh Market is often cited by consumers as having the best produce, prepared foods, deli, and bakery of any supermarket chain in the country. If the company\u2019s beverage alcohol team has its way, their department will soon join [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,204040,1305,31565,204041,204042,204043,204044,1820,10113,204045,16238,204046,204047,204048,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-7041625","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-cencosud-s-a","tag-exclusive","tag-gallo","tag-jackson-family","tag-kendall-jackson","tag-la-marca","tag-moet-hennesy","tag-news","tag-research","tag-santa-margherita","tag-spirits","tag-the-fresh-market","tag-vueve-clicquot","tag-whitehaven","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7041625\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Specialty Grocer The Fresh Market Amps Up Its Beverage Alcohol Program August 18, 2026 Specialty grocer The Fresh Market is often cited by consumers as having the best produce, prepared foods, deli, and bakery of any supermarket chain in the country. 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