{"id":7041257,"date":"2026-08-18T12:43:35","date_gmt":"2026-08-18T12:43:35","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/insurance\/spep-will-ross-ceo-federato-respecting-the-problem-of-insurance\/"},"modified":"2026-08-18T12:43:35","modified_gmt":"2026-08-18T12:43:35","slug":"spep-will-ross-ceo-federato-respecting-the-problem-of-insurance","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7041257","title":{"rendered":"SpEp Will Ross, CEO Federato: Respecting the Problem of Insurance"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Today\u2019s podcast is a rare encounter with someone looking to revolutionise the insurance industry from its core. <br \/>We are at one of those generational moments when a big tech question is right at the top of the board agenda in almost every industry sector in the world. That question is AI. <br \/>Insurance is no different. <br \/>As AI moves from the experimentation phase to the delivery phase, insurance businesses are going to be faced with a key dilemma \u2013 should they try to run AI as a new tech layer on top of their current core IT systems or should they take the plunge and use the opportunity to install a whole new system that has been designed and built with AI at its heart?<br \/>Will Ross is the co-Founder and CEO of Federato and he is betting that enough companies will choose the latter path. <br \/>Will is an AI native with post-graduate degrees from Stanford University and has been building Federato over the past six years. <br \/>He is also a very special type of entrepreneur. He discovered insurance when working on wildfire models, but he saw an even bigger business opportunity across the core of insurance and co-founded Federato while still working on his Stanford studies.<br \/>Federato has built substantial scale and has raised $180mn to date, with the latest round of $100mn lead by Goldman Sachs. <br \/>This is clearly a firm that means business and is intent on taking a permanent seat at the Insurance IT table.<br \/>Will is charismatic and fun to talk to and is probably the best-placed guest I have had on the show to date to really examine what the successful embedding of AI into insurance underwriting will mean for the sector as a whole. <br \/>Some of what we discussed was highly reassuring, but some of his insights were surprising and challenging to conventional wisdom. <br \/>Much of the industry is at a crossroads over the AI revolution and the next steps are going to be key. Senior decision-makers looking for guidance on their next move would be well advised to listen to Will set out his clear vision in this enlightening interview.<br \/>LINKS: <br \/>For more information visit <a href=\"http:\/\/www.federato.ai\">www.federato.ai<\/a><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s podcast is a rare encounter with someone looking to revolutionise the insurance industry from its core. We are at one of those generational moments when a big tech question is right at the top of the board agenda in almost every industry sector in the world. That question is AI. Insurance is no different. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7041258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[11527,203680,11034,4106,116789,5390,49331],"dealstore":[],"offerexpiration":[],"class_list":["post-7041257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insurance","tag-ceo","tag-federato","tag-insurance","tag-problem","tag-respecting","tag-ross","tag-spep"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SpEp Will Ross, CEO Federato: Respecting the Problem of Insurance - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7041257\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SpEp Will Ross, CEO Federato: Respecting the Problem of Insurance - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Today\u2019s podcast is a rare encounter with someone looking to revolutionise the insurance industry from its core. 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