{"id":7041146,"date":"2026-08-18T09:32:12","date_gmt":"2026-08-18T09:32:12","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/no-k-pop-group-is-doing-marketing-better-than-newjeans-right-now-turntable-thoughts\/"},"modified":"2026-08-18T09:32:12","modified_gmt":"2026-08-18T09:32:12","slug":"no-k-pop-group-is-doing-marketing-better-than-newjeans-right-now-turntable-thoughts","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7041146","title":{"rendered":"No K-Pop Group Is Doing Marketing Better Than NewJeans Right Now \u2013 Turntable Thoughts"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\">Watch the article on TikTok \u2b07\ufe0f<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<p class=\"wp-block-paragraph\">NewJeans is killing it at appealing to global audiences right now. K-Pop has long seen the West as a necessary step to global domination, but no other group has been able to do it as seamlessly as NewJeans does without sacrificing their Korean roots.  <\/p>\n<p class=\"wp-block-paragraph\">The Hybe girl group just dropped their music videos for \u2018Cool With You\u2019 and \u2018Get Up\u2019 that feature cameos from Jung Ho-yeon and Tony Leung, which has set the internet on fire. It also makes for a genius move from their label \u2013 tapping into internationally well-known brands that transcend age groups.<\/p>\n<p class=\"wp-block-paragraph\">The video\u2019s protagonist Jung Ho-yeon is an instantly recognisable face after her meteoric rise to fame after <em>Squid Game<\/em>. With it being arguably one of the biggest South Korean shows ever, Ho-yeon is a force that reminds viewers that the music videos are first-and-foremost Korean \u2013 while still leveraging the global appeal that she has.\u00a0\u00a0<\/p>\n<p class=\"wp-block-paragraph\">Speaking of global appeal, Hong Kong legend Tony Leung\u2019s appearance has given the music video coverage in places that most other celebrities would never be able to. Where Ho-yeon goes wide appeal, Tony Leung\u2019s is depth. With an iconic filmography that spans decades, it\u2019s an instantly \u201coh shit\u201d moment that every generation would have.\u00a0<\/p>\n<p class=\"wp-block-paragraph\">People who had their first exposure to him from Marvel\u2019s Shang-Chi, film buffs that would never shut up about \u2018In The Mood For Love\u2019, and moms and dads that grew up watching him. Then the next thing that would be on people\u2019s minds would be \u2013 \u201cWho is NewJeans and how did they get a Tony Leung co-sign?\u201d<\/p>\n<p class=\"wp-block-paragraph\">On one hand, NewJeans has the broad appeal of a gorgeous Korean A-lister. On the other, an impressive pull that attracts one of the most legendary actors in the world. And let\u2019s not forget them filming the video in Europe, along with the fact that their UK Garage influences in their music is an absolute hit in the Western market at the moment too (shoutout PinkPantheress).\u00a0<\/p>\n<p class=\"wp-block-paragraph\">This rollout is literally like a laboratory-made effort to reach as many people as possible, and they achieved it in such a way that doesn\u2019t feel they\u2019re doing too much. Masters of branding and capitalism.\u00a0<\/p>\n<p><span id=\"wordads-inline-marker\" style=\"display: none;\"\/><\/p>\n<div class=\"wp-block-group has-border-color\" style=\"border-style:none;border-width:0px;margin-top:32px;margin-bottom:32px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" style=\"margin-bottom:24px\"\/>\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"margin-top:4px;margin-bottom:10px\">Discover more from Turntable Thoughts<\/h3>\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"margin-top:10px;margin-bottom:10px;font-size:15px\">Subscribe to get the latest posts sent to your email.<\/p>\n<\/div>\n<\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Watch the article on TikTok \u2b07\ufe0f NewJeans is killing it at appealing to global audiences right now. K-Pop has long seen the West as a necessary step to global domination, but no other group has been able to do it as seamlessly as NewJeans does without sacrificing their Korean roots. The Hybe girl group just [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7041147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,97529,103607,203602],"tags":[3463,1996,8402,25833,4538,6397],"dealstore":[],"offerexpiration":[],"class_list":["post-7041146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-features","category-k-pop","category-newjeans","tag-group","tag-kpop","tag-marketing","tag-newjeans","tag-thoughts","tag-turntable"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>No K-Pop Group Is Doing Marketing Better Than NewJeans Right Now \u2013 Turntable Thoughts - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7041146\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No K-Pop Group Is Doing Marketing Better Than NewJeans Right Now \u2013 Turntable Thoughts - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Watch the article on TikTok \u2b07\ufe0f NewJeans is killing it at appealing to global audiences right now. 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