{"id":7040973,"date":"2026-08-17T17:17:41","date_gmt":"2026-08-17T17:17:41","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/kevin-hillstrom-minethatdata-feeling-special\/"},"modified":"2026-08-17T17:17:41","modified_gmt":"2026-08-17T17:17:41","slug":"kevin-hillstrom-minethatdata-feeling-special","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7040973","title":{"rendered":"Kevin Hillstrom: MineThatData: Feeling Special"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-4247664271477350557\" itemprop=\"description articleBody\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">I gave a presentation in 2016, in front of about 1,500 people. I spent nearly an hour explaining to the audience how running an ecommerce brand would become comparable to running a sports franchise.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">The audience was not impressed.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">I do recall a pair of Associate Athletic Directors working for FCS Colleges reaching out to me to suggest I &#8220;had it right&#8221; &#8211; they suggested their world was heading in this direction as well. My industry didn&#8217;t agree, these people who weren&#8217;t in the industry believed in the thesis.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Here we are, in 2026.<\/span><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: center;\"><span style=\"font-family: arial;\"><a href=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEiQHtMlos-BAgM6Mmh3nZq7tyLhbHfi3QxpApghn9OokwJKfT5x7_tELKfUMOCYFk2bG4802F0KAKbnx2sXE2IGxuT8PHswbxux5lc6dkntas3-aIlE7Brh7DdD9EbxbXFSsHpiwHGxop6BDfXZnUEoC0KfHxOereM4WchygfnCABJxt7RGdiJrgg\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" data-original-height=\"1536\" data-original-width=\"1024\" height=\"400\" src=\"https:\/\/blogger.googleusercontent.com\/img\/a\/AVvXsEiQHtMlos-BAgM6Mmh3nZq7tyLhbHfi3QxpApghn9OokwJKfT5x7_tELKfUMOCYFk2bG4802F0KAKbnx2sXE2IGxuT8PHswbxux5lc6dkntas3-aIlE7Brh7DdD9EbxbXFSsHpiwHGxop6BDfXZnUEoC0KfHxOereM4WchygfnCABJxt7RGdiJrgg=w267-h400\" width=\"267\"\/><\/a><\/span><\/div>\n<p><span style=\"font-family: arial;\"\/><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #3d85c6; font-family: arial;\"><i>As you can see, AI has a way to go. That&#8217;s a catastrophic effort at creating a cartoon for me. And you need to see the cartoon to understand AI limitations. How will you know when AI completely butchers your marketing efforts? It&#8217;s going to happen, and it&#8217;s going to be spectacular.<\/i><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Last year I stood in a luxury store with an Executive. The Executive told me to watch the customer. The customer was spending somewhere north of $5,000 &#8230; and she had a glow that reached from Phoenix to El Paso. It was the kind of glow an Eagles fan might feel after beating the Cowboys 34-28 on a last-second touchdown pass.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">The customer felt special.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">The theoretical Eagles fan would feel special.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">It isn&#8217;t hard to see the future of ecommerce bifurcate.<\/span><\/p>\n<ol>\n<li><span style=\"font-family: arial;\">AI-Agents shopping on your behalf at AI-Marketplaces. That&#8217;s cold and boring and sterile.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Brands who make customers feel special.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-family: arial;\">To get back to the sports analogy, you&#8217;re probably going to hire a General Manager at some point in the future.<\/span><\/p>\n<div>\n<ul>\n<li><span style=\"font-family: arial;\">AI-Marketplace Director reports to this person.<\/span><\/li>\n<li><span style=\"font-family: arial;\">AI-Agent Director reports to this person.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Ecommerce Director reports to this person.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Creative Director reports to this person.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Website Operations reports to this person.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Digital Marketing Team reports to this person.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Merchandise\/Marketing Communicator (Director) reports to this person.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Analytics Team reports to this person.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-family: arial;\">The General Manager (GM) brings everything together. She&#8217;s not unlike Billy Beane in Moneyball. She has three major job functions.<\/span><\/p>\n<div>\n<ul>\n<li><span style=\"font-family: arial;\">Partner with merchandising\/inventory leadership to put the best products in the best situations to have the best outcomes &#8230; similar to what a baseball GM does with A \/ AA \/ AAA \/ Major League players. There&#8217;s a development plan for each player. There needs to be a development plan with winning\/new merchandise that is marketing-driven.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Lead the company into the future with AI, setting aside all the hype and grifting, focusing on what matters to customers.<\/span><\/li>\n<li><span style=\"font-family: arial;\">Make customers feel special. This doesn&#8217;t mean offering somebody 40% off. This doesn&#8217;t mean triple-loyalty-points. This likely means creating digital and offline events that fill an emotional need with the customer. This isn&#8217;t fundamentally different than six Saturday home game afternoons during the College Football season.<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-family: arial;\">There are going to be new companies that create the AI-Marketplaces of the future. We have no idea who those companies are (they likely don&#8217;t exist yet or they have 11 employees), we don&#8217;t know what AI-Marketplaces will look like. We don&#8217;t. Anybody who tells you they know is a Thought Leader. We will need a General Manager position to cut though the grifting that will happen or is currently happening.\u00a0<\/span><\/p>\n<p><span style=\"font-family: arial;\">The GM needs to also make customers feel special.<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I gave a presentation in 2016, in front of about 1,500 people. I spent nearly an hour explaining to the audience how running an ecommerce brand would become comparable to running a sports franchise. The audience was not impressed. I do recall a pair of Associate Athletic Directors working for FCS Colleges reaching out to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7040974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[11340,13773,13772,13774,1836],"dealstore":[],"offerexpiration":[],"class_list":["post-7040973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-feeling","tag-hillstrom","tag-kevin","tag-minethatdata","tag-special"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kevin Hillstrom: MineThatData: Feeling Special - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7040973\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kevin Hillstrom: MineThatData: Feeling Special - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I gave a presentation in 2016, in front of about 1,500 people. I spent nearly an hour explaining to the audience how running an ecommerce brand would become comparable to running a sports franchise. The audience was not impressed. I do recall a pair of Associate Athletic Directors working for FCS Colleges reaching out to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7040973\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-17T17:17:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/AVvXsEiQHtMlos-BAgM6Mmh3nZq7tyLhbHfi3QxpApghn9OokwJKfT5x7_tELKfUMOCYFk2bG4802F0KAKbnx2sXE2IGxuT8PHsw.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7040973#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7040973\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Kevin Hillstrom: MineThatData: Feeling Special\",\"datePublished\":\"2026-08-17T17:17:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7040973\"},\"wordCount\":556,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7040973#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/AVvXsEiQHtMlos-BAgM6Mmh3nZq7tyLhbHfi3QxpApghn9OokwJKfT5x7_tELKfUMOCYFk2bG4802F0KAKbnx2sXE2IGxuT8PHsw.png\",\"keywords\":[\"Feeling\",\"Hillstrom\",\"Kevin\",\"MineThatData\",\"Special\"],\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=7040973#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=7040973\",\"url\":\"https:\/\/fivemor.com\/?p=7040973\",\"name\":\"Kevin Hillstrom: MineThatData: Feeling Special - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7040973#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7040973#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/AVvXsEiQHtMlos-BAgM6Mmh3nZq7tyLhbHfi3QxpApghn9OokwJKfT5x7_tELKfUMOCYFk2bG4802F0KAKbnx2sXE2IGxuT8PHsw.png\",\"datePublished\":\"2026-08-17T17:17:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=7040973#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=7040973\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=7040973#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/AVvXsEiQHtMlos-BAgM6Mmh3nZq7tyLhbHfi3QxpApghn9OokwJKfT5x7_tELKfUMOCYFk2bG4802F0KAKbnx2sXE2IGxuT8PHsw.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/AVvXsEiQHtMlos-BAgM6Mmh3nZq7tyLhbHfi3QxpApghn9OokwJKfT5x7_tELKfUMOCYFk2bG4802F0KAKbnx2sXE2IGxuT8PHsw.png\",\"width\":1024,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=7040973#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kevin Hillstrom: MineThatData: Feeling Special\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kevin Hillstrom: MineThatData: Feeling Special - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=7040973","og_locale":"en_US","og_type":"article","og_title":"Kevin Hillstrom: MineThatData: Feeling Special - Som2ny Network","og_description":"I gave a presentation in 2016, in front of about 1,500 people. I spent nearly an hour explaining to the audience how running an ecommerce brand would become comparable to running a sports franchise. The audience was not impressed. I do recall a pair of Associate Athletic Directors working for FCS Colleges reaching out to [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=7040973","og_site_name":"Som2ny Network","article_published_time":"2026-08-17T17:17:41+00:00","og_image":[{"width":1024,"height":630,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/AVvXsEiQHtMlos-BAgM6Mmh3nZq7tyLhbHfi3QxpApghn9OokwJKfT5x7_tELKfUMOCYFk2bG4802F0KAKbnx2sXE2IGxuT8PHsw.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=7040973#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=7040973"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Kevin Hillstrom: MineThatData: Feeling Special","datePublished":"2026-08-17T17:17:41+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=7040973"},"wordCount":556,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=7040973#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/AVvXsEiQHtMlos-BAgM6Mmh3nZq7tyLhbHfi3QxpApghn9OokwJKfT5x7_tELKfUMOCYFk2bG4802F0KAKbnx2sXE2IGxuT8PHsw.png","keywords":["Feeling","Hillstrom","Kevin","MineThatData","Special"],"articleSection":["Analytics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=7040973#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=7040973","url":"https:\/\/fivemor.com\/?p=7040973","name":"Kevin Hillstrom: MineThatData: Feeling Special - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=7040973#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=7040973#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/AVvXsEiQHtMlos-BAgM6Mmh3nZq7tyLhbHfi3QxpApghn9OokwJKfT5x7_tELKfUMOCYFk2bG4802F0KAKbnx2sXE2IGxuT8PHsw.png","datePublished":"2026-08-17T17:17:41+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=7040973#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=7040973"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=7040973#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/AVvXsEiQHtMlos-BAgM6Mmh3nZq7tyLhbHfi3QxpApghn9OokwJKfT5x7_tELKfUMOCYFk2bG4802F0KAKbnx2sXE2IGxuT8PHsw.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/AVvXsEiQHtMlos-BAgM6Mmh3nZq7tyLhbHfi3QxpApghn9OokwJKfT5x7_tELKfUMOCYFk2bG4802F0KAKbnx2sXE2IGxuT8PHsw.png","width":1024,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=7040973#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Kevin Hillstrom: MineThatData: Feeling Special"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7040973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7040973"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7040973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/7040974"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7040973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7040973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7040973"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=7040973"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=7040973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}