{"id":7040856,"date":"2026-08-17T14:27:36","date_gmt":"2026-08-17T14:27:36","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-ai-is-changing-trust-content-and-customer-relationships\/"},"modified":"2026-08-17T14:27:36","modified_gmt":"2026-08-17T14:27:36","slug":"how-ai-is-changing-trust-content-and-customer-relationships","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7040856","title":{"rendered":"How AI Is Changing Trust, Content, and Customer Relationships"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h3>Catch the Full Episode:<\/h3>\n<p><iframe loading=\"lazy\" style=\"border: medium none currentcolor;\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/42417190\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/44cce4\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/1a2854\" width=\"100%\" height=\"192\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Overview<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-86349 alignleft\" src=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2026\/08\/Sara-Nay-300x300.png\" alt=\"Duct Tape Marketing Podcast cover art featuring host Sara Nay and guest Heidi Ellsworth, episode &quot;How AI Is Changing Trust, Content, and Customer Relationships&quot;\" width=\"389\" height=\"389\" srcset=\"https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2026\/08\/Sara-Nay-300x300.png 300w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2026\/08\/Sara-Nay-1024x1024.png 1024w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2026\/08\/Sara-Nay-150x150.png 150w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2026\/08\/Sara-Nay-768x768.png 768w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2026\/08\/Sara-Nay-75x75.png 75w, https:\/\/ducttapemarketing.com\/wp-content\/uploads\/2026\/08\/Sara-Nay.png 1080w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\"\/><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"><span class=\"_animating_1lnon_10\" data-newtext-seq=\"0\">In this <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"8\">episode of the Duct Tape Marketing <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"43\">Podcast, Sara Nay sits in for John <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"78\">Jantsch and talks with Heidi Ellsworth, <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"118\">president of Roofers Coffee Shop, about <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"158\">how small businesses build trust <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"196\">with customers. Ellsworth has spent <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"232\">more than 30 years in roofing, much of <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"271\">it helping tradespeople and small <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"305\">business owners tell their stories <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"340\">online. She and Nay talk about why <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"375\">online communities, directories, <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"408\">networking, and content still work <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"443\">together, and how that combination <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"478\">matters more now that AI shapes how <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"514\">people find and judge a business.<\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"><span class=\"_animating_1lnon_10\" data-newtext-seq=\"0\">Ellsw<\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"5\">orth breaks down how she <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"39\">builds content: record your <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"67\">conversations, turn them into <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"97\">transcripts, then let AI help with the <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"136\">first draft. She and Nay also talk <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"171\">about what happens after the sale, <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"206\">where staying in touch with customers <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"244\">pays off, and why the best referral <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"280\">programs start with genuinely strong <\/span><span class=\"_animating_1lnon_10\" data-newtext-seq=\"317\">service.<\/span><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\">This episode is for small business owners, marketing agencies, and consultants who want a grounded take on combining offline relationship-building with online content and AI tools without losing the trust that got them there.<\/p>\n<h3 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\">Guest Bio<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Heidi Ellsworth is president of Roofers Coffee Shop, an award-winning media and community platform serving the roofing, coatings, metal, and outdoor living industries. Ellsworth is a nationally recognized leader in the roofing industry and has helped shape how the industry connects and communicates online, she helped launch Roofers Coffee Shop with business partner Vicky Sharples in 2002, joining the company full-time in 2015. She also leads Ask A Roofer, connecting homeowners and business owners with roofing contractors.<\/p>\n<h3 class=\"mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\">Key Takeaways<\/h3>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Recorded conversations and phone videos are raw material for content. Turn them into transcripts, then build articles, posts, and case studies from there.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">AI can speed up content creation, but it\u2019s a drafting tool. Skipping the edit and read-through step is where AI-generated content goes wrong.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Combining online directories, articles, and podcasts with offline efforts like community involvement and networking builds the kind of consistency that earns trust, from both people and AI search tools.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">It\u2019s fine to talk publicly about the good work you do in your community. Sharing it amplifies the impact and supports your marketing.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">Referral programs only work when the underlying service is excellent. Incentives do not make up for a weak customer experience.<\/li>\n<\/ul>\n<h3 class=\"mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\">Great Moments (Timestamps)<\/h3>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[00:59] \u2013 Heidi shares how watching her father, a general contractor, inspired her mission to help small businesses tell their stories.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[03:34] \u2013 Why the combination of online communities, directories, networking, and content works so well for small businesses.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[06:08] \u2013 How AI has raised the stakes for consistent, authentic online content.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[09:45] \u2013 Heidi\u2019s case for why \u201ctranscripts are gold,\u201d and how to use AI as a tool without losing your voice.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[14:50] \u2013 The overlooked importance of nurturing customers after the sale.<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">[18:54] \u2013 Heidi\u2019s closing advice on getting to know your online resources.<\/li>\n<\/ul>\n<h3 class=\"mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\">Memorable Quotes<\/h3>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\" dir=\"ltr\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">\u201cIt\u2019s easier than it\u2019s ever been [to produce content]. Transcripts are gold. If you\u2019re looking for gold out there, transcripts are gold. So taking your phone and recording your thoughts, recording conversations, thought leadership conversations.\u201d \u2014 Heidi Ellsworth<\/li>\n<li>\u201cWe always say people do business with people, right? They want to know who they\u2019re doing business with, and they want to feel good about buying from you and trust.\u201d \u2014 Heidi Ellsworth<\/li>\n<li>\u201cYou gotta think about yourself as a customer. As a customer, what do I want and what do I wanna do? And if I have a great experience, how many people am I gonna tell?\u201d \u2014 Heidi Ellsworth<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">\u201cDo those good deeds, but it\u2019s okay to talk about it. It\u2019s okay because other people, other small businesses will see what you\u2019re doing and they will follow. So it amplifies the good deed, and it also helps your marketing.\u201d \u2014 Heidi Ellsworth<\/li>\n<\/ul>\n<h3 class=\"mt-3 -mb-1 text-[1.125rem] font-bold\" dir=\"ltr\">Resources<\/h3>\n<p>\u00a0<\/p>\n<\/div>\n<div style=\"\" data-css=\"tve-u-16ec6330c3d\">\n<p data-css=\"tve-u-16ec63492a5\"><span class=\"thrive-shortcode-content\" data-attr-link=\"0\" data-attr-rel=\"0\" data-attr-target=\"1\" data-extra_key=\"\" data-option-inline=\"1\" data-shortcode=\"tcb_post_tags\" data-shortcode-name=\"Post Tags\" style=\"\" data-css=\"tve-u-16ec635199f\">AI and marketing, Content Marketing, customer journey, customer trust, Duct Tape Marketing Podcast, Heidi Ellsworth, Networking, online directories, Referral Marketing, Roofers Coffee Shop, roofing industry, Small Business Marketing<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Catch the Full Episode: Overview In this episode of the Duct Tape Marketing Podcast, Sara Nay sits in for John Jantsch and talks with Heidi Ellsworth, president of Roofers Coffee Shop, about how small businesses build trust with customers. Ellsworth has spent more than 30 years in roofing, much of it helping tradespeople and small [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7040857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[203270,2852,7222,29883,13092,49501,203271,94983,203272,14727,203273,26701,7613,203274,203275,27984,1313],"dealstore":[],"offerexpiration":[],"class_list":["post-7040856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ai-and-marketing","tag-changing","tag-content","tag-content-marketing","tag-customer","tag-customer-journey","tag-customer-trust","tag-duct-tape-marketing-podcast","tag-heidi-ellsworth","tag-networking","tag-online-directories","tag-referral-marketing","tag-relationships","tag-roofers-coffee-shop","tag-roofing-industry","tag-small-business-marketing","tag-trust"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How AI Is Changing Trust, Content, and Customer Relationships - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7040856\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI Is Changing Trust, Content, and Customer Relationships - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Catch the Full Episode: Overview In this episode of the Duct Tape Marketing Podcast, Sara Nay sits in for John Jantsch and talks with Heidi Ellsworth, president of Roofers Coffee Shop, about how small businesses build trust with customers. 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