{"id":7040844,"date":"2026-08-17T14:06:05","date_gmt":"2026-08-17T14:06:05","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/abstraction-and-intimacy-juice-analytics\/"},"modified":"2026-08-17T14:06:05","modified_gmt":"2026-08-17T14:06:05","slug":"abstraction-and-intimacy-juice-analytics","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7040844","title":{"rendered":"Abstraction and Intimacy \u2014 Juice Analytics"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/66b2cba6e71b42517658a715\/1786914225676-P5OGP92XH3V46O3IZSQI\/MyTeam_Widget_Pieces_and_MCE-2.png?format=1500w\" \/><\/p>\n<div data-sqsp-text-block-content=\"\">\n<p style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">The bar chart requires a level of engagement and interpretation. The photograph of a person\u2019s face hits immediately. It reaches you directly.<\/p>\n<p style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">For those of us in the data game, the interpretation is second nature, so the abstraction doesn\u2019t create friction. But for the people who don\u2019t spent their time buried in spreadsheets, it can feel like a test.<\/p>\n<p style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">Chip Heath and Karla Starr wrote a book called Making Numbers Count which is about the challenge of comprehending data. They share one particular example about the fact that most of the water in the world is undrinkable. The statistics can be hard to comprehend, but they become more accessible through a relatable example:<\/p>\n<blockquote>\n<p style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"><strong>Before<\/strong>: Just 2.5% of the world\u2019s water is unsalty, and over 99% of that is trapped in glaciers and snowfields. Only .025% of water is actually drinkable by humans and animals.<\/p>\n<p style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\"><strong>After<\/strong>: If the world\u2019s water were put into a gallon jug, the humans would only be able to drink less than 20 drops of it (Starr and Heath, 58).<\/p>\n<\/blockquote>\n<p style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">There are many clever techniques for helping people understand the numbers they are seeing. These are the things I have written about for years \u2014 intuitive visualizations, storytelling, comparisons, making numbers relatable, etc.<\/p>\n<p style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">But as I mentioned in <a href=\"https:\/\/www.juiceanalytics.com\/writing\/what-is-a-number-you-care-about\">my previous post<\/a>, I want to push past comprehension. You can understand a number perfectly and still feel nothing about it. Comprehension plus caring \u2014 that&#8217;s much closer to the whole thing. Caring is what focuses scattered attention on this number, and what makes decoding an abstraction worth the effort.<\/p>\n<p style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">Which has left me with an important question:<\/p>\n<p style=\"text-align: center; ; white-space:pre-wrap;\" class=\"sqsrte-large\" data-rte-preserve-empty=\"true\"><strong><em>What needs to be in place for people to care about a number?<\/em><\/strong><\/p>\n<p style=\"white-space:pre-wrap;\" data-rte-preserve-empty=\"true\">That is what I will explore next.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The bar chart requires a level of engagement and interpretation. The photograph of a person\u2019s face hits immediately. It reaches you directly. For those of us in the data game, the interpretation is second nature, so the abstraction doesn\u2019t create friction. But for the people who don\u2019t spent their time buried in spreadsheets, it can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7040845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[131541,12765,23493,1993],"dealstore":[],"offerexpiration":[],"class_list":["post-7040844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-abstraction","tag-analytics","tag-intimacy","tag-juice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Abstraction and Intimacy \u2014 Juice Analytics - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7040844\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abstraction and Intimacy \u2014 Juice Analytics - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The bar chart requires a level of engagement and interpretation. The photograph of a person\u2019s face hits immediately. It reaches you directly. For those of us in the data game, the interpretation is second nature, so the abstraction doesn\u2019t create friction. 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