{"id":7040478,"date":"2026-08-17T07:51:54","date_gmt":"2026-08-17T07:51:54","guid":{"rendered":"https:\/\/peraltafinancing.com\/apple-2\/jony-ive-designed-ferrari-luce-sells-for-40m-at-auction\/"},"modified":"2026-08-17T07:51:54","modified_gmt":"2026-08-17T07:51:54","slug":"jony-ive-designed-ferrari-luce-sells-for-40m-at-auction","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7040478","title":{"rendered":"Jony Ive-designed Ferrari Luce sells for $40M at auction"},"content":{"rendered":"


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The first Ferrari Luce off the production line has sold for big money, with the Jony Ive<\/a>-connected vehicle fetching a staggering $40 million at auction. <\/p>\n

The car company’s first production electric vehicle, the Ferrari Luce<\/a>, is an attempt to take on a challenging and growing market. While it has had a troubled existence since launch, the very first one off the production line has been sold for a considerable sum. <\/p>\n

The Ferrari Luce “Tailor Made” went under the hammer at RM Auction in Monterey, California, late on Sunday. The car, bearing the chassis number 0, was a highlight sale for the event, reports<\/a> The Autopian<\/em> <\/p>\n

Normally sold starting from $600,000, the opening bid for the special lot was $1 million, before it immediately shot up to $5 million and beyond. It eventually capped out at $40 million. <\/p>\n

The price is one of the highest ever spent on a Ferrari, let alone a brand-new model. In 2025, a 1964 Ferrari 250 LM<\/a> sold for $40.3 million, and that car had a history to help push up the price. <\/p>\n

This particular edition is not just about the chassis number, as it has an exclusive Madreperla Semi-Gloss finish specifically made for the car. It also uses Le Mans metallic leather in Perla, and interior elements are finished in Grigio Corvara instead of black. <\/p>\n

Part of the reason for the high price is that it’s a charity lot. 100% of the money raised from the sale is going to Save the Children. <\/p>\n

It’s likely that the buyer will benefit from tax write-offs with the purchase. <\/p>\n

Good news for a put-down car<\/h2>\n

The Ferrari Luce has been an unusual vehicle for the automaker to design and produce. Not least because of its Apple connection. <\/p>\n

Former Apple design chief Jony Ive and his LoveFrom design studio helped design<\/a> the outside and the inside of the Luce. That included the steering wheel and physical controls at the hands of the driver. <\/p>\n

However, the car hasn’t had the best reception since its introduction. Rather than the classic Ferrari styling, the car instead looks a lot more like a typical road-going vehicle. <\/p>\n

It’s not even Ferrari Red, with the company instead going for a more pastel color approach. <\/p>\n

It does have Ferrari speed, though, with a combined 1,035 horsepower from four motors and a 0-60mph of 2.5 seconds.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

The first Ferrari Luce off the production line has sold for big money, with the Jony Ive-connected vehicle fetching a staggering $40 million at auction. The car company’s first production electric vehicle, the Ferrari Luce, is an attempt to take on a challenging and growing market. While it has had a troubled existence since launch, […]<\/p>\n","protected":false},"author":1,"featured_media":7040479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11768],"tags":[73492,5103,8838,202907,46881,49442,12659],"dealstore":[],"offerexpiration":[],"class_list":["post-7040478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-2","tag-40m","tag-auction","tag-ferrari","tag-ivedesigned","tag-jony","tag-luce","tag-sells"],"yoast_head":"\nJony Ive-designed Ferrari Luce sells for $40M at auction - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7040478\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jony Ive-designed Ferrari Luce sells for $40M at auction - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The first Ferrari Luce off the production line has sold for big money, with the Jony Ive-connected vehicle fetching a staggering $40 million at auction. 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