{"id":7040458,"date":"2026-08-17T07:33:35","date_gmt":"2026-08-17T07:33:35","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/makemytrip-lg-bayer-and-more-top-new-creative-ads-of-the-week\/"},"modified":"2026-08-17T07:33:35","modified_gmt":"2026-08-17T07:33:35","slug":"makemytrip-lg-bayer-and-more-top-new-creative-ads-of-the-week","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7040458","title":{"rendered":"MakeMyTrip, LG, Bayer and more: top new creative ads of the week"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"is-style-info wp-block-paragraph\">Every week, I attempt to share a <a href=\"https:\/\/bhatnaturally.com\/2026\/08\/09\/best-new-creative-ads-ikea-cadbury-celebrations-snickers-and-more\/\" data-type=\"link\" data-id=\"https:\/\/bhatnaturally.com\/2026\/08\/09\/best-new-creative-ads-ikea-cadbury-celebrations-snickers-and-more\/\">curated list of top new creative ads<\/a>. Such ads pass the first test of advertising \u2013 get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more.<\/p>\n<p class=\"wp-block-paragraph\"><strong>MakeMyTrip &amp; Ministry of Tourism: stories &amp; memories<\/strong><\/p>\n<p class=\"wp-block-paragraph\">MakeMyTrip and the Ministry of Tourism have come together to launch 350 guided tours across 60 Indian cities. A new film conveys that we bring \u2018incredible stories\u2019 back with us every time we travel to various parts of India. The \u2018story\u2019 bit ties nicely with listening to what local guides have to say about landmarks &amp; destinations. Very often without an authentic guide we wouldn\u2019t know much about the places we visit and end up just gazing at landmarks and taking pictures in front of them without knowing context or history. The film is beautifully shot even though I felt the actor Vijay Raaz voice over is a bit over done now. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" title=\"Discover Incredible India. Come Back with Stories &amp; Memories.\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/QEHFA203WQE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/p>\n<\/figure>\n<p class=\"wp-block-paragraph\">The film is accompanied by special format print ads in Times of India with a \u2018window\u2019 that opens to a double-spread gate fold. <\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"963\" data-attachment-id=\"50006\" data-permalink=\"https:\/\/bhatnaturally.com\/2026\/08\/16\/makemytrip-lg-and-more-top-new-creative-ads-of-the-week\/mmt_1\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/MMT_1.jpg?fit=1200%2C1500&amp;ssl=1\" data-orig-size=\"1200,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"MMT_1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/MMT_1.jpg?fit=770%2C963&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/MMT_1.jpg?resize=770%2C963&amp;ssl=1\" alt=\"\" class=\"wp-image-50006\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/MMT_1.jpg?resize=1160%2C1450&amp;ssl=1 1160w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/MMT_1.jpg?resize=800%2C1000&amp;ssl=1 800w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/MMT_1.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"963\" data-attachment-id=\"50007\" data-permalink=\"https:\/\/bhatnaturally.com\/2026\/08\/16\/makemytrip-lg-and-more-top-new-creative-ads-of-the-week\/mmt_2\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/MMT_2.jpg?fit=1200%2C1500&amp;ssl=1\" data-orig-size=\"1200,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"MMT_2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/MMT_2.jpg?fit=770%2C963&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/MMT_2.jpg?resize=770%2C963&amp;ssl=1\" alt=\"\" class=\"wp-image-50007\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/MMT_2.jpg?resize=1160%2C1450&amp;ssl=1 1160w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/MMT_2.jpg?resize=800%2C1000&amp;ssl=1 800w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/MMT_2.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<p class=\"wp-block-paragraph\"><strong>LG: free up your mind<\/strong><\/p>\n<p class=\"wp-block-paragraph\">In 1995 two South Korean companies Lucky and GoldStar merged to form LG. In the late \u201990s the tag line \u2018Life\u2019s Good\u2019 was created. It beautifully summed up the benefits of LG\u2019s devices and made it unique to the brand. A new film highlights how we are distracted and stressed by the constant notifications from the very devices that are meant to free us up.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Mental load is the invisible burden of constant information, countless micro-decisions and everyday demands. For many people, mental load follows them home, occupying their minds even during moments of rest and recharge.<\/p>\n<\/blockquote>\n<p class=\"wp-block-paragraph\">The film captures a sense of calmness and togetherness in a typical household where LG\u2019s devices do what they do best without being intrusive attention-seekers. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" title=\"Free up your mind | Life&amp;apos;s Good | LG\" width=\"840\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/IW-HcDlYMRo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/p>\n<\/figure>\n<p class=\"wp-block-paragraph\">Agency: TBWA<\/p>\n<p class=\"wp-block-paragraph\"><strong>Parodontax: spitting blood means action<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Category codes in toothpaste advertising are hard to escape. Blood spitting out when you brush teeth would have led to a typical problem-solution approach in an ad. A new ad for Parodontax sets up a martial arts fight for the \u2018last tube\u2019 using toothbrushes and toothpicks as weapons and dental floss as a lasso! It\u2019s all good fun when the store manager arrives with more tubes of the toothpaste. The idea that you simply should not shrug off the sight of blood and carry on like in a typical action movie comes across in an entertaining manner.. <\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p class=\"wp-block-paragraph\">Agency: Grey<\/p>\n<p class=\"wp-block-paragraph\"><strong>Bayer: Acid Mantle Tattoo cream<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Benefit laddering is common in advertising. The benefit is exaggerated or stretched so much that it tests the limits of credibility. Tattoo so lifelike (thanks to it being maintained well by a  product from Bayer) that animals think its real is brought alive through some beautiful art. <\/p>\n<figure data-carousel-extra=\"{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\/\/bhatnaturally.com\/2026\/08\/16\/makemytrip-lg-and-more-top-new-creative-ads-of-the-week\/&quot;}\" class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"433\" data-attachment-id=\"49996\" data-permalink=\"https:\/\/bhatnaturally.com\/2026\/08\/16\/makemytrip-lg-and-more-top-new-creative-ads-of-the-week\/bayer_1\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_1.jpg?fit=1236%2C695&amp;ssl=1\" data-orig-size=\"1236,695\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Bayer_1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_1.jpg?fit=770%2C433&amp;ssl=1\" data-id=\"49996\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_1.jpg?resize=770%2C433&amp;ssl=1\" alt=\"\" class=\"wp-image-49996\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_1.jpg?resize=1160%2C652&amp;ssl=1 1160w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_1.jpg?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_1.jpg?resize=1200%2C675&amp;ssl=1 1200w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_1.jpg?w=1236&amp;ssl=1 1236w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"433\" data-attachment-id=\"49995\" data-permalink=\"https:\/\/bhatnaturally.com\/2026\/08\/16\/makemytrip-lg-and-more-top-new-creative-ads-of-the-week\/bayer_2\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_2.jpg?fit=1236%2C695&amp;ssl=1\" data-orig-size=\"1236,695\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Bayer_2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_2.jpg?fit=770%2C433&amp;ssl=1\" data-id=\"49995\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_2.jpg?resize=770%2C433&amp;ssl=1\" alt=\"\" class=\"wp-image-49995\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_2.jpg?resize=1160%2C652&amp;ssl=1 1160w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_2.jpg?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_2.jpg?resize=1200%2C675&amp;ssl=1 1200w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_2.jpg?w=1236&amp;ssl=1 1236w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"433\" data-attachment-id=\"49997\" data-permalink=\"https:\/\/bhatnaturally.com\/2026\/08\/16\/makemytrip-lg-and-more-top-new-creative-ads-of-the-week\/bayer_3\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_3.jpg?fit=1236%2C695&amp;ssl=1\" data-orig-size=\"1236,695\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Bayer_3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_3.jpg?fit=770%2C433&amp;ssl=1\" data-id=\"49997\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_3.jpg?resize=770%2C433&amp;ssl=1\" alt=\"\" class=\"wp-image-49997\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_3.jpg?resize=1160%2C652&amp;ssl=1 1160w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_3.jpg?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_3.jpg?resize=1200%2C675&amp;ssl=1 1200w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Bayer_3.jpg?w=1236&amp;ssl=1 1236w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<\/figure>\n<p class=\"wp-block-paragraph\">Agency: Dentsu<\/p>\n<p><!-- TwentyFifteen Responsive --><\/p>\n<p><!-- TwentyFifteen Responsive --><\/p>\n<p class=\"wp-block-paragraph\"><strong>Marie Keating Foundation: skin cancer <\/strong><\/p>\n<p class=\"wp-block-paragraph\">Apparently, skin cancer is the most common cancer in Ireland. However, many people associate skin cancer with holidays abroad, but ultraviolet (UV) radiation from the sun can damage your skin whether you\u2019re in Ireland or a sunny tropical country. That simple idea is brought alive in these set of outdoor ads using locations and signs of melanoma that resemble maps. <\/p>\n<figure data-carousel-extra=\"{&quot;blog_id&quot;:1,&quot;permalink&quot;:&quot;https:\/\/bhatnaturally.com\/2026\/08\/16\/makemytrip-lg-and-more-top-new-creative-ads-of-the-week\/&quot;}\" class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"1069\" data-attachment-id=\"49999\" data-permalink=\"https:\/\/bhatnaturally.com\/2026\/08\/16\/makemytrip-lg-and-more-top-new-creative-ads-of-the-week\/skin-cancer-portrait-protect-your-skin-campaign\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/skin-cancer-portrait-protect-your-skin-campaign.webp?fit=1080%2C1500&amp;ssl=1\" data-orig-size=\"1080,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"skin-cancer-portrait-protect-your-skin-campaign\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/skin-cancer-portrait-protect-your-skin-campaign.webp?fit=770%2C1069&amp;ssl=1\" data-id=\"49999\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/skin-cancer-portrait-protect-your-skin-campaign.webp?resize=770%2C1069&amp;ssl=1\" alt=\"\" class=\"wp-image-49999\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/skin-cancer-portrait-protect-your-skin-campaign.webp?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/skin-cancer-portrait-protect-your-skin-campaign.webp?resize=800%2C1111&amp;ssl=1 800w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"958\" data-attachment-id=\"50000\" data-permalink=\"https:\/\/bhatnaturally.com\/2026\/08\/16\/makemytrip-lg-and-more-top-new-creative-ads-of-the-week\/4w4cubyrz6lqrcrzl06osjytxoe5\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/4w4cubyrz6lqrcrzl06osjytxoe5.jpeg?fit=1769%2C2200&amp;ssl=1\" data-orig-size=\"1769,2200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"4w4cubyrz6lqrcrzl06osjytxoe5\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/4w4cubyrz6lqrcrzl06osjytxoe5.jpeg?fit=770%2C958&amp;ssl=1\" data-id=\"50000\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/4w4cubyrz6lqrcrzl06osjytxoe5.jpeg?resize=770%2C958&amp;ssl=1\" alt=\"\" class=\"wp-image-50000\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/4w4cubyrz6lqrcrzl06osjytxoe5.jpeg?resize=1160%2C1443&amp;ssl=1 1160w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/4w4cubyrz6lqrcrzl06osjytxoe5.jpeg?resize=800%2C995&amp;ssl=1 800w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/4w4cubyrz6lqrcrzl06osjytxoe5.jpeg?resize=1235%2C1536&amp;ssl=1 1235w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/4w4cubyrz6lqrcrzl06osjytxoe5.jpeg?resize=1647%2C2048&amp;ssl=1 1647w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/4w4cubyrz6lqrcrzl06osjytxoe5.jpeg?resize=1200%2C1492&amp;ssl=1 1200w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/4w4cubyrz6lqrcrzl06osjytxoe5.jpeg?w=1769&amp;ssl=1 1769w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/4w4cubyrz6lqrcrzl06osjytxoe5.jpeg?w=1540&amp;ssl=1 1540w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\"\/><\/figure>\n<\/figure>\n<p class=\"wp-block-paragraph\"><strong>Jaffa Cakes: topical ad<\/strong><\/p>\n<p class=\"wp-block-paragraph\">In 1999, Jaffa Cakes released an ad which has gone on to become an advertising classic. The ad titled \u201cFull Moon, Half Moon, Total Eclipse\u201d  starred Serbian-born actress Vesna Stanojevi\u0107 as a primary school teacher who \u2018demonstrates\u2019 total eclipse with the help of Jaffa Cakes. <\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\">\n<p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" title=\"Jaffa Cakes Half Moon Full Moon Total Eclipse Advert\" width=\"840\" height=\"630\" src=\"https:\/\/www.youtube.com\/embed\/-dtmRmOHK78?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/p>\n<\/figure>\n<p class=\"wp-block-paragraph\">A topical print ad timed with the solar eclipse in UK brought back references to the campaign in a tongue in cheek manner. <\/p>\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"800\" data-attachment-id=\"50009\" data-permalink=\"https:\/\/bhatnaturally.com\/2026\/08\/16\/makemytrip-lg-and-more-top-new-creative-ads-of-the-week\/mcvitees_rotated_ccw\/\" data-orig-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Mcvitees_rotated_ccw.jpg?fit=599%2C800&amp;ssl=1\" data-orig-size=\"599,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"Mcvitees_rotated_ccw\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Mcvitees_rotated_ccw.jpg?fit=599%2C800&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Mcvitees_rotated_ccw.jpg?resize=599%2C800&amp;ssl=1\" alt=\"\" class=\"wp-image-50009\" srcset=\"https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Mcvitees_rotated_ccw.jpg?w=599&amp;ssl=1 599w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Mcvitees_rotated_ccw.jpg?resize=450%2C600&amp;ssl=1 450w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Mcvitees_rotated_ccw.jpg?resize=300%2C400&amp;ssl=1 300w, https:\/\/i0.wp.com\/bhatnaturally.com\/wp-content\/uploads\/2026\/08\/Mcvitees_rotated_ccw.jpg?resize=150%2C200&amp;ssl=1 150w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\"\/><\/figure>\n<p class=\"wp-block-paragraph\"><strong>Google Pixel 11 Pro with HiLight: Uninterrupted<\/strong><\/p>\n<p class=\"wp-block-paragraph\">The mobile phone hardware and OS have reached levels of saturation that innovations if any are incremental (except maybe the fold variants). The Google Pixel 11 Pro lets you colour code your favourite contacts to know when to pick up and when to keep your phone face down. The feature\u2019s benefit of being able to \u2018shut out the world\u2019 is dramatized by way of people trying to interrupt a private conversation over a coffee.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" title=\"Google Pixel 11 Pro with HiLight | Uninterrupted\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/OgamOr0ifZc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/p>\n<\/figure>\n<p class=\"wp-block-paragraph\"><strong>Uber: oder aber Uber<\/strong><\/p>\n<p class=\"wp-block-paragraph\">In German, \u2018oder aber\u2019 is loosely translated as \u2018or else\u2019 used in the context of seeking an alternative. A new campaign for Uber tries to break familiar but difficult routines despite easier solutions being available. A trip to visit grandchildren becomes a hop-on, hop-off trip via subway trains and causing friction. A shopping trip for curtains ends up with many unwieldy bags being lugged on a road by walk. Nice continuation of the <a href=\"https:\/\/bhatnaturally.com\/2026\/07\/18\/best-new-creative-ads-fifa-world-cup-uber-national-geographic-and-more\/\" data-type=\"link\" data-id=\"https:\/\/bhatnaturally.com\/2026\/07\/18\/best-new-creative-ads-fifa-world-cup-uber-national-geographic-and-more\/\">recent \u2018No regrets\u2019 campaign<\/a> which dramatized the high cost of not opting for an Uber assuming it will be expensive.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" title=\"Navigate your relationship oder aber Uber | Uber\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/wSdEN0VEE4M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/p>\n<\/figure>\n<p class=\"wp-block-paragraph\">Agency: Serviceplan<\/p>\n<p class=\"wp-block-paragraph\"><strong>Prada: image of an image<\/strong><\/p>\n<p class=\"wp-block-paragraph\">In a meta sort of way we have an image of an image being held up for an ad campaign. As creative ideas that might not sound like much. But for a luxury brand which already has a huge fan following the treatment strengthens the mystique factor. According to the PR material, <em>The House of Prada commissioned American artist Anne Collier to dissect the essence of advertising itself. Her portfolio doesn\u2019t just show garments: it re\u2011frames the very act of looking \u2014 and being looked at \u2014 in fashion imagery.<\/em><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" title=\"Prada Spring\/Summer 2026 | Image of an Image\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/eOUQ7bYfIAs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/p>\n<\/figure>\n<p class=\"wp-block-paragraph\"><strong>K18: giant hairball<\/strong><\/p>\n<p class=\"wp-block-paragraph\">Hair-care brand <a href=\"https:\/\/www.k18hair.com\/\" data-type=\"link\" data-id=\"https:\/\/www.k18hair.com\/\">K18<\/a>\u00a0launched a stunt in New York city this month. They created a giant ball made of human hair and rolled it in the streets of the city to create awareness about its FutureIQ Biomimetic Hair Longevity Serum. The connect? The 10ft hairball represents the 167 billion hairs New Yorkers lose to shedding and creates awareness about premature hair aging. Disgustingly good, I suppose. Such stints depend largely on great PR coverage, and it seems to have achieved that in abundance. <\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"\/>\n<p class=\"wp-block-paragraph\"><strong>Prada: urban beaches<\/strong><\/p>\n<p class=\"wp-block-paragraph\">One shouldn\u2019t look for logic in luxury brand advertising. I often wonder what exactly works in this category? I am sure the craft and workmanship in physical products like handbags, jewellery and garments are there for all to see, feel and perceive. Maybe even perfume. But a new brand cannot simply create a product, price it high and expend the same fan following or desire that a brand like Prada gets. The hybrid nature of the collection is brought alive by juxtaposing the beach in a concrete jungle.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" title=\"Prada Days of Summer 2026 \u201cUrban Beaches\u201d\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/BFdl7nZN1ao?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span>\n<\/p>\n<\/figure>\n<p class=\"wp-block-paragraph\">Which one was your favourite? Do comment in.<\/p>\n<\/p><\/div>\n<p><script async defer crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&#038;version=v21.0&#038;appId=749202212569002&#038;autoLogAppEvents=1\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising \u2013 get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip &amp; Ministry of Tourism: stories &amp; memories MakeMyTrip and the Ministry [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7040459,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,202899,41265,1087,202900,213,11013,1619],"dealstore":[],"offerexpiration":[],"class_list":["post-7040458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-advertisig","tag-bayer","tag-creative","tag-makemytrip","tag-top","tag-uber","tag-week"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MakeMyTrip, LG, Bayer and more: top new creative ads of the week - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7040458\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MakeMyTrip, LG, Bayer and more: top new creative ads of the week - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Every week, I attempt to share a curated list of top new creative ads. 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Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=7040458","og_locale":"en_US","og_type":"article","og_title":"MakeMyTrip, LG, Bayer and more: top new creative ads of the week - Som2ny Network","og_description":"Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising \u2013 get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. 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