{"id":7039680,"date":"2026-08-16T18:50:45","date_gmt":"2026-08-16T18:50:45","guid":{"rendered":"https:\/\/peraltafinancing.com\/angel-investor\/startup-essentials-top-10-tips-when-negotiating-with-investors\/"},"modified":"2026-08-16T18:50:45","modified_gmt":"2026-08-16T18:50:45","slug":"startup-essentials-top-10-tips-when-negotiating-with-investors","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7039680","title":{"rendered":"Startup Essentials: Top 10 tips when negotiating with investors"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\"><em>Getting to the negotiation table is a massive win, but as any experienced founder knows, the \u201cyes\u201d is only the beginning of a high-stakes chess match. In this article, fundraising expert Alex Arnot breaks down why successful fundraising is about building the foundations for a long-term relationship<\/em><\/p>\n<p class=\"wp-block-paragraph\">Congratulations on getting to the table. Negotiating with investors is less about \u201cwinning\u201d a battle and more about architecting a long-term marriage where you still own the house. As a founder, your leverage is your vision and your growth metrics; their leverage is the capital you need to scale. Here are ten tips to help you navigate the term sheet without losing your shirt \u2013 or your sanity.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-1-focus-on-control-as-much-as-valuation\">1. Focus on \u201cControl\u201d as much as \u201cValuation\u201d<\/h2>\n<p class=\"wp-block-paragraph\">Founders often obsess over the post-money valuation, but protective provisions and board seats usually matter more. A high valuation with a 2x liquidation preference and board veto rights can be more restrictive than a lower valuation with founder-friendly terms.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2-understand-the-liquidation-preference\">2. Understand the Liquidation Preference<\/h2>\n<p class=\"wp-block-paragraph\" id=\"h-2-understand-the-liquidation-preference-standard-is-1x-non-participating-this-means-investors-get-their-money-back-first-in-a-sale-or-they-convert-to-common-stock-and-share-the-proceeds-avoid-participating-preferences-often-called-double-dipping-where-they-get-their-investment-back-plus-their-percentage-of-the-remaining-pool\">Standard is 1x non-participating. This means investors get their money back first in a sale, or they convert to common stock and share the proceeds. Avoid \u201cparticipating\u201d preferences (often called \u201cdouble dipping\u201d), where they get their investment back plus their percentage of the remaining pool.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-3-build-competition-the-fomo-factor\">3. Build Competition (The \u201cFOMO\u201d Factor)<\/h2>\n<p class=\"wp-block-paragraph\" id=\"h-2-understand-the-liquidation-preference-standard-is-1x-non-participating-this-means-investors-get-their-money-back-first-in-a-sale-or-they-convert-to-common-stock-and-share-the-proceeds-avoid-participating-preferences-often-called-double-dipping-where-they-get-their-investment-back-plus-their-percentage-of-the-remaining-pool\">The best way to get better terms is to have more than one term sheet. Investors are herd animals; if they know a rival firm is circling, they are much more likely to drop \u201cpredatory\u201d clauses to win the deal.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-4-know-your-walk-away-number\">4. Know Your \u201cWalk-Away\u201d Number<\/h2>\n<p class=\"wp-block-paragraph\" id=\"h-4-know-your-walk-away-number-before-you-enter-the-room-decide-on-your-hard-limits-for-dilution-and-governance-if-you-don-t-know-your-floor-you-ll-likely-find-yourself-agreeing-to-just-one-more-small-concession-until-you-ve-lost-control-of-your-company\">Before you enter the room, decide on your hard limits for dilution and governance. If you don\u2019t know your floor, you\u2019ll likely find yourself agreeing to \u201cjust one more\u201d small concession until you\u2019ve lost control of your company.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-5-standardise-your-documents\">5. Standardise Your Documents<\/h2>\n<p class=\"wp-block-paragraph\" id=\"h-4-know-your-walk-away-number-before-you-enter-the-room-decide-on-your-hard-limits-for-dilution-and-governance-if-you-don-t-know-your-floor-you-ll-likely-find-yourself-agreeing-to-just-one-more-small-concession-until-you-ve-lost-control-of-your-company\">Whenever possible, start with industry-standard documents. If an investor brings a 50-page custom contract full of \u201cstandard\u201d clauses you\u2019ve never heard of, be wary.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-6-keep-the-option-pool-post-money\">6. Keep the Option Pool \u201cPost-Money\u201d<\/h2>\n<p class=\"wp-block-paragraph\" id=\"h-6-keep-the-option-pool-post-money-investors-will-often-insist-that-the-employee-option-pool-usually-10-15-be-created-before-they-invest-this-dilutes-you-not-them-try-to-negotiate-a-smaller-pool-or-argue-for-an-increase-after-the-round-to-minimize-your-immediate-dilution\">Investors will often insist that the employee option pool (usually 10-15%) be created before they invest. This dilutes you, not them. Try to negotiate a smaller pool or argue for an increase after the round to minimise your immediate dilution.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-7-watch-the-anti-dilution-clauses\">7. Watch the \u201cAnti-Dilution\u201d Clauses<\/h2>\n<p class=\"wp-block-paragraph\" id=\"h-6-keep-the-option-pool-post-money-investors-will-often-insist-that-the-employee-option-pool-usually-10-15-be-created-before-they-invest-this-dilutes-you-not-them-try-to-negotiate-a-smaller-pool-or-argue-for-an-increase-after-the-round-to-minimize-your-immediate-dilution\">Stick to Broad-Based Weighted Average anti-dilution. This protects investors if you have a \u201cdown round\u201d later. Avoid \u201cFull Ratchet\u201d clauses, which are extremely punitive to founders and can essentially wipe out your equity if the company\u2019s valuation drops even slightly.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-8-the-board-of-directors-balance\">8. The \u201cBoard of Directors\u201d Balance<\/h2>\n<p class=\"wp-block-paragraph\" id=\"h-6-keep-the-option-pool-post-money-investors-will-often-insist-that-the-employee-option-pool-usually-10-15-be-created-before-they-invest-this-dilutes-you-not-them-try-to-negotiate-a-smaller-pool-or-argue-for-an-increase-after-the-round-to-minimize-your-immediate-dilution\">In early rounds, aim for a 3-person board: You, a Co-founder, and one Independent. As you grow, move to a 5-person board (2 Founders, 2 Investors, 1 Independent). Avoid giving investors a board majority early on.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-9-don-t-negotiate-against-yourself\">9. Don\u2019t Negotiate Against Yourself<\/h2>\n<p class=\"wp-block-paragraph\" id=\"h-6-keep-the-option-pool-post-money-investors-will-often-insist-that-the-employee-option-pool-usually-10-15-be-created-before-they-invest-this-dilutes-you-not-them-try-to-negotiate-a-smaller-pool-or-argue-for-an-increase-after-the-round-to-minimize-your-immediate-dilution\">When an investor asks, \u201cWhat valuation are you looking for?\u201d try to pivot back to the capital needed to hit your next milestones. Let them put the first number on paper. Once they\u2019ve committed a lead price, you have a baseline to work from.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-10-vet-the-lead-partner-not-just-the-firm\">10. Vet the Lead Partner, Not Just the Firm<\/h2>\n<p class=\"wp-block-paragraph\" id=\"h-6-keep-the-option-pool-post-money-investors-will-often-insist-that-the-employee-option-pool-usually-10-15-be-created-before-they-invest-this-dilutes-you-not-them-try-to-negotiate-a-smaller-pool-or-argue-for-an-increase-after-the-round-to-minimize-your-immediate-dilution\">You aren\u2019t just partnering with \u201cSequoia\u201d or \u201cA16z\u201d; you are partnering with a specific individual who will sit on your board. Do \u201creverse due diligence.\u201d Call founders they\u2019ve worked with\u2014specifically the ones whose startups failed. How the investor acts when things go south is the true test of their value.<\/p>\n<p class=\"wp-block-paragraph\"><em>Alex Arnot specialises in positioning high-growth tech companies as the most competitive targets in the M&amp;A market.<\/em><\/p>\n<p class=\"wp-block-paragraph\">Join us for a live session:<br \/>On <strong>Wednesday, 11th March at 12:00 PM (GMT)<\/strong>, Alex will lead alongside AIN\u2019s Xavier Ballester, an exclusive session on designing a high-value exit. Whether you are planning for next year or the next five, learn how to exit on your own terms with a clear, engineered roadmap. <a href=\"https:\/\/www.eventbrite.co.uk\/e\/1983867295485?aff=oddtdtcreator\">Click here to register<\/a> <\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Getting to the negotiation table is a massive win, but as any experienced founder knows, the \u201cyes\u201d is only the beginning of a high-stakes chess match. In this article, fundraising expert Alex Arnot breaks down why successful fundraising is about building the foundations for a long-term relationship Congratulations on getting to the table. Negotiating with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7039681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12034],"tags":[1724,11223,42425,11439,3535,213],"dealstore":[],"offerexpiration":[],"class_list":["post-7039680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-angel-investor","tag-essentials","tag-investors","tag-negotiating","tag-startup","tag-tips","tag-top"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Startup Essentials: Top 10 tips when negotiating with investors - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7039680\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startup Essentials: Top 10 tips when negotiating with investors - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Getting to the negotiation table is a massive win, but as any experienced founder knows, the \u201cyes\u201d is only the beginning of a high-stakes chess match. In this article, fundraising expert Alex Arnot breaks down why successful fundraising is about building the foundations for a long-term relationship Congratulations on getting to the table. Negotiating with [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7039680\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-16T18:50:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Alex-Arnot-Photo-High-Resolution-Edited-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1705\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7039680#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7039680\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Startup Essentials: Top 10 tips when negotiating with investors\",\"datePublished\":\"2026-08-16T18:50:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7039680\"},\"wordCount\":653,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7039680#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Alex-Arnot-Photo-High-Resolution-Edited-scaled.jpg\",\"keywords\":[\"Essentials\",\"Investors\",\"Negotiating\",\"startup\",\"Tips\",\"Top\"],\"articleSection\":[\"Angel Investor\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=7039680#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=7039680\",\"url\":\"https:\/\/fivemor.com\/?p=7039680\",\"name\":\"Startup Essentials: Top 10 tips when negotiating with investors - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7039680#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7039680#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Alex-Arnot-Photo-High-Resolution-Edited-scaled.jpg\",\"datePublished\":\"2026-08-16T18:50:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=7039680#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=7039680\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=7039680#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Alex-Arnot-Photo-High-Resolution-Edited-scaled.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Alex-Arnot-Photo-High-Resolution-Edited-scaled.jpg\",\"width\":2560,\"height\":1705},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=7039680#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Startup Essentials: Top 10 tips when negotiating with investors\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Startup Essentials: Top 10 tips when negotiating with investors - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=7039680","og_locale":"en_US","og_type":"article","og_title":"Startup Essentials: Top 10 tips when negotiating with investors - Som2ny Network","og_description":"Getting to the negotiation table is a massive win, but as any experienced founder knows, the \u201cyes\u201d is only the beginning of a high-stakes chess match. In this article, fundraising expert Alex Arnot breaks down why successful fundraising is about building the foundations for a long-term relationship Congratulations on getting to the table. Negotiating with [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=7039680","og_site_name":"Som2ny Network","article_published_time":"2026-08-16T18:50:45+00:00","og_image":[{"width":2560,"height":1705,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Alex-Arnot-Photo-High-Resolution-Edited-scaled.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=7039680#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=7039680"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Startup Essentials: Top 10 tips when negotiating with investors","datePublished":"2026-08-16T18:50:45+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=7039680"},"wordCount":653,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=7039680#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Alex-Arnot-Photo-High-Resolution-Edited-scaled.jpg","keywords":["Essentials","Investors","Negotiating","startup","Tips","Top"],"articleSection":["Angel Investor"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=7039680#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=7039680","url":"https:\/\/fivemor.com\/?p=7039680","name":"Startup Essentials: Top 10 tips when negotiating with investors - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=7039680#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=7039680#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Alex-Arnot-Photo-High-Resolution-Edited-scaled.jpg","datePublished":"2026-08-16T18:50:45+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=7039680#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=7039680"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=7039680#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Alex-Arnot-Photo-High-Resolution-Edited-scaled.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/Alex-Arnot-Photo-High-Resolution-Edited-scaled.jpg","width":2560,"height":1705},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=7039680#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Startup Essentials: Top 10 tips when negotiating with investors"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7039680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7039680"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/7039680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/7039681"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7039680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7039680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7039680"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=7039680"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=7039680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}