Lumberfly directs Equip Super\u2019s \u201cSuper Equipped,\u201d a 3D, character-driven animated TVC where a hapless chicken is helped out by a detail-oriented octopus pal.<\/em> So we explored a semi-realistic, stylised treatment through 2D concepting, hand sculpting, and a grapefruit texture of all things, as the basis for the Octopus\u2019s skin. Unlike most of our characters, we had to have some faith in the process, as it was challenging to see the Octopus\u2019s true personality until it was rigged and posed.<\/p>\n Between intricate hand animation, complex rigging requirements, and simulation work, there was plenty for us and our team of incredibly talented specialists to sink our teeth into. The strong creative put forward by the Client and Agency, as well as their excitement for the project and trust in us, meant for a delightfully smooth job.<\/p>\n For Lumberfly it\u2019s always a treat to work on projects that balance technical and creative problem solving to reach the final vision. And here\u2019s a peek behind the scenes:<\/p>\n![\"The](\"https:\/\/s35726.pcdn.co\/wp-content\/uploads\/2026\/08\/BA01_005-scaled.png\")
![\"Frame](\"https:\/\/s35726.pcdn.co\/wp-content\/uploads\/2026\/08\/BA01_004-scaled.png\")
Finding the right style and design for the characters took time, they\u2019re the hero of the spot. They needed to be playful and eye-catching without feeling like they belonged on a kids\u2019 show rather than a superannuation TVC. There was also a real risk the Octopus could end up looking slimy and off-putting if we went too far into hyperrealism.<\/p>\n