{"id":7036823,"date":"2026-08-10T17:10:41","date_gmt":"2026-08-10T17:10:41","guid":{"rendered":"https:\/\/peraltafinancing.com\/activist\/how-japans-media-ecosystem-is-fighting-climate-change\/"},"modified":"2026-08-10T17:10:41","modified_gmt":"2026-08-10T17:10:41","slug":"how-japans-media-ecosystem-is-fighting-climate-change","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7036823","title":{"rendered":"How Japan\u2019s Media Ecosystem Is Fighting Climate Change"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<div id=\"article-title-block_d8a88fba7474a3b7771ff59e23b242c5\" class=\"article-title \">\n<div class=\"article-title__container\">\n<div class=\"article-title__eyebrow\">\n                            <span class=\"article-title__labels\"><br \/>\n                                        <span class=\"article-title__label\"><br \/>\n                        <a href=\"https:\/\/www.thenation.com\/subject\/environment\/\">Environment<\/a><br \/>\n                    <\/span><br \/>\n                                                            <span class=\"article-title__label-divider\"> \/ <\/span><br \/>\n                                                            <span class=\"article-title__label\"><br \/>\n                                            <a href=\"https:\/\/www.thenation.com\/content\/covering-climate-now\/\">Covering Climate Now<\/a><br \/>\n                                        <\/span><br \/>\n                                    <\/span><br \/>\n                                    <span class=\"article-title__label-divider\"> \/ <\/span><br \/>\n                                                                            <span class=\"article-title__date\">July 9, 2026<\/span>\n                                    <\/div>\n<div class=\"acf-innerblocks-container\">\n<div class=\"wp-block-the-nation-dek article-title__dek\">\n<p>Hundreds of outlets across the country have joined the \u201cI am the 89%\u201d campaign.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<aside aria-hidden=\"true\" class=\"ad-block ad siderail-ad float-r-w-3 break-r-4\">\n<p>                                    <a href=\"http:\/\/www.thenation.com\/advertising-policy\" class=\"ad-policy\" target=\"_blank\">Ad Policy<\/a><br \/>\n                                    <\/aside>\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"907\" src=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2026\/07\/japan.jpg\" alt=\"\" class=\"wp-image-603586\" srcset=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2026\/07\/japan.jpg 1440w, https:\/\/www.thenation.com\/wp-content\/uploads\/2026\/07\/japan-275x173.jpg 275w, https:\/\/www.thenation.com\/wp-content\/uploads\/2026\/07\/japan-768x484.jpg 768w, https:\/\/www.thenation.com\/wp-content\/uploads\/2026\/07\/japan-810x510.jpg 810w, https:\/\/www.thenation.com\/wp-content\/uploads\/2026\/07\/japan-340x215.jpg 340w, https:\/\/www.thenation.com\/wp-content\/uploads\/2026\/07\/japan-168x106.jpg 168w, https:\/\/www.thenation.com\/wp-content\/uploads\/2026\/07\/japan-382x240.jpg 382w, https:\/\/www.thenation.com\/wp-content\/uploads\/2026\/07\/japan-793x500.jpg 793w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"\/><figcaption class=\"wp-element-caption\">\n<p>A woman carries an umbrella to shelter from the sun as pedestrians cross a street in the Kabukicho entertainment area of Shinjuku in central Tokyo on July 29, 2025.<\/p>\n<p><span class=\"credits\">(Richard A. Brooks \/ Getty Images)<\/span><\/figcaption><\/figure>\n<aside id=\"aside-block-block_76648d2d5a0bef13c44e9f5e46cd0666\" class=\"aside-block  float-l-w-2\">\n    <img decoding=\"async\" style=\"--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: #666666; font-size: 16px;\" src=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2019\/09\/CCN-logo.png\" alt=\"Covering Climate Now logo\"\/><span style=\"box-sizing: inherit; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: #666666; font-size: 16px;\">This story is part of <\/span><a style=\"box-sizing: inherit; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-size: 16px;\" href=\"https:\/\/coveringclimatenow.org\/\"><span style=\"box-sizing: inherit; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000;\">Covering Climate Now<\/span><\/a><span style=\"box-sizing: inherit; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: #666666; font-size: 16px;\">, a global journalism collaboration cofounded by <\/span><em style=\"box-sizing: inherit; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: #666666; font-size: 16px;\">Columbia Journalism Review<\/em><span style=\"box-sizing: inherit; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: #666666; font-size: 16px;\"> and <\/span><em style=\"box-sizing: inherit; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: #666666; font-size: 16px;\">The Nation<\/em><span style=\"box-sizing: inherit; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 \/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: #666666; font-size: 16px;\"> strengthening coverage of the climate story.<\/span><br \/>\n<\/aside>\n<p class=\"is-style-dropcap\">At a time when some <a href=\"https:\/\/coveringclimatenow.org\/projects\/a-burning-house-a-quiet-media-a-silenced-majority\/\" target=\"_blank\" rel=\"noreferrer noopener\">US news outlets have retreated<\/a> from the climate story, hundreds of news organizations in Japan are headed in the opposite direction.<\/p>\n<p>Inspired by Covering Climate Now\u2019s \u201c<a href=\"https:\/\/89percent.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">89% Project<\/a>,\u201d every television network and station in Japan this spring began a <a href=\"https:\/\/j-ba.or.jp\/project\/jba101980.html\" target=\"_blank\" rel=\"noreferrer noopener\">two-year program<\/a> of airing public service commercials pointing out that 89 percent of people in Japan support climate action, \u201cso people shouldn\u2019t be afraid to talk about it.\u201d And talking about climate change, the noted climate science communicator Katharine Hayhoe often says, is an essential first step towards doing something about it.<\/p>\n<p>Now 136 of Japan\u2019s news outlets have gone further, joining a <a href=\"https:\/\/www.un.org\/en\/climatechange\/un-and-media-japan-team-turn-silent-majority-collective-voice-stop-global-warming\" target=\"_blank\" rel=\"noreferrer noopener\">public awareness project<\/a> called \u201cI am one of the 89% who want to stop global warming.\u201d Organized by the UN Information Center in Japan, the project aims \u201cto make visible the voices of prominent figures and people from all walks of life who want to stop global warming, and to amplify them into a collective voice of society.\u201d<\/p>\n<p>Many of the biggest names in Japan\u2019s news media are taking part, including three CCNow partners: the newspapers <em>Asahi Shimbun<\/em> and <em>Hokkaido Shimbun<\/em> and the public broadcasting service NHK. Other participants include the newspapers <em>Yomiuri Shimbun<\/em> and <em>Nikkei<\/em> and commercial broadcasters Nippon TV and Fuji Television. Beginning on June 25, the outlets posted an 89 percent\u2013themed message every day on their social-media accounts, websites, and other platforms. (The messaging, which includes original content creations like <a href=\"https:\/\/x.com\/bsn_sdgs\/status\/2054436664710443110\" target=\"_blank\" rel=\"noreferrer noopener\">this post<\/a> featuring an animated pink-and-white bear, will continue through the end of the year and be compiled <a href=\"https:\/\/www.unic.or.jp\/news_press\/features_backgrounders\/54230\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.)<\/p>\n<p>The project is unfolding in a country that is a prominent, though often overlooked, part of the global climate challenge. Japan has long been one of the world\u2019s biggest economies; it\u2019s currently the <a href=\"https:\/\/www.imf.org\/external\/datamapper\/NGDPD@WEO\/OEMDC\/ADVEC\/WEOWORLD\" target=\"_blank\" rel=\"noreferrer noopener\">fourth biggest<\/a>, according to the International Monetary Fund, trailing only the United States, China, and Germany. It has also long been one of the biggest annual emitters of planet-warming gases; its 972 million tons of CO<sub>2<\/sub> emissions in 2024 placed it <a href=\"https:\/\/www.worldometers.info\/co2-emissions\/co2-emissions-by-country\/\" target=\"_blank\" rel=\"noreferrer noopener\">fifth in the world<\/a>. At the same time, Japan is highly vulnerable to climate change impacts, notably extreme heat and intensified typhoons. The summer of 2025 was the hottest in Japan\u2019s recorded history.<\/p>\n<p>Yet the country\u2019s conservative Prime Minister Sanae Takaichi has shown little interest in defusing the climate emergency, much like her counterparts in the US and elsewhere. As <em>Bloomberg Green<\/em> <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2026-02-21\/trump-backed-gas-plant-could-become-biggest-us-power-polluter?srnd=phx-green\" target=\"_blank\" rel=\"noreferrer noopener\">revealed<\/a> several months ago, the trade deal Takaichi signed with Donald Trump in October committed Japan to investing $33 billion in a gas-fired power plant in Ohio that, if completed, would rank as \u201cone of the [US]\u2019s largest sources of CO<sub>2<\/sub> emissions from electricity generation,\u201d <em>Bloomberg Green<\/em> reported, roughly equivalent to \u201c3.8 million gas cars over a year of driving.\u201d<\/p>\n<div id=\"current-issue-block_efe00c0a7cfb30971f5ceb47cbfb5017\" class=\"current-issue  float-l-w-2\">\n<h4 class=\"current-issue__title\">\n                    Current Issue<br \/>\n            <\/h4>\n<p>    <a href=\"https:\/\/www.thenation.com\/issue\/july-august-2026-issue\/\" class=\"current-issue__cover\"><br \/>\n        <img decoding=\"async\" src=\"https:\/\/www.thenation.com\/wp-content\/uploads\/2026\/06\/cover0726-1.jpg\" alt=\"Cover of July\/August 2026 Issue\"\/><br \/>\n    <\/a><\/p>\n<\/div>\n<p>Would Takaichi have signed such an agreement if she knew that 89 percent of Japan\u2019s people want their government to take stronger climate action? It\u2019s impossible to know. What is known is that politicians in numerous countries mistakenly assume that their constituents don\u2019t care very much about fighting climate change. In Germany, for example, a <a href=\"https:\/\/www.nature.com\/articles\/s43247-026-03721-7\" target=\"_blank\" rel=\"noreferrer noopener\">new study<\/a> in <em>Nature<\/em> concluded from interviews with hundreds of elected officials across the partisan spectrum that they \u201cvastly underestimated\u201d the public\u2019s support for climate action, especially the actions that can be most impactful, such as higher taxes and stricter laws.<\/p>\n<p>This disconnect between what most of the public wants and what politicians think they want exists at a time when rapid, effective climate action is more urgently needed than ever. Not only is the planet getting hotter than it has been since civilization arose 10,000 years ago; it\u2019s <a href=\"https:\/\/www.bloomberg.com\/graphics\/2026-extreme-heat-climate-change-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">getting hotter faster<\/a> than even scientists had anticipated. Global temperatures will keep rising until the burning of fossil fuels is phased out, which scientists say can be achieved with existing technologies. Journalists should be connecting all these dots. Bravo to our colleagues in Japan for advancing a model the rest of us can emulate.<\/p>\n<div id=\"article-end-\" class=\"article-end \">\n<div class=\"article-end__authors\">\n<div class=\"article-end__author\">\n<h5 class=\"article-end__author-name\">\n                        <a href=\"https:\/\/www.thenation.com\/authors\/mark-hertsgaard\/\">Mark Hertsgaard<\/a><br \/>\n                    <\/h5>\n<p>                                            <a href=\"https:\/\/twitter.com\/markhertsgaard\" class=\"article-end__author-twitter\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"14\" viewbox=\"0 0 17 14\" fill=\"none\">\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.2054 3.54558C15.2122 3.6951 15.215 3.84463 15.215 3.99527C15.215 8.58792 11.7194 13.8834 5.32683 13.8834C3.36455 13.8834 1.53779 13.3083 0 12.3221C0.271606 12.354 0.548252 12.3702 0.828257 12.3702C2.45677 12.3702 3.95536 11.8147 5.14483 10.8829C3.62384 10.8543 2.34085 9.84963 1.89844 8.4692C2.11068 8.51008 2.32797 8.53136 2.55253 8.53136C2.87006 8.53136 3.17695 8.48936 3.46815 8.40984C1.87772 8.09008 0.680414 6.68501 0.680414 5.00273C0.680414 4.98705 0.680414 4.97305 0.680414 4.95793C1.14858 5.21833 1.68452 5.37514 2.25461 5.39362C1.32219 4.76921 0.708415 3.7063 0.708415 2.5006C0.708415 1.8633 0.879778 1.26633 1.17882 0.753361C2.89302 2.85621 5.45395 4.23887 8.34249 4.38392C8.28313 4.12967 8.25233 3.86423 8.25233 3.59206C8.25233 1.6729 9.80861 0.117188 11.7278 0.117188C12.7274 0.117188 13.6301 0.539436 14.2641 1.21425C15.0559 1.05913 15.8002 0.769041 16.4716 0.370873C16.2118 1.18289 15.6602 1.86386 14.9428 2.29395C15.6462 2.20939 16.3159 2.02235 16.9392 1.74626C16.4739 2.44292 15.8842 3.05557 15.2054 3.54558Z\" fill=\"#666666\"\/>\n<\/svg><br \/>\n                        <\/a><\/p>\n<div class=\"article-end__author-bio\">\n<p>Mark Hertsgaard is the author of eight books that have been translated into a total of 16 languages, including <em>Big Red\u2019s Mercy: The Shooting of Deborah Cotton<\/em> <em>and a Story of Race in America<\/em> and <em>A Day In the Life: The Music and Artistry of the Beatles<\/em>. He is executive director of the global journalism collaboration Covering Climate Now and the environment correspondent for <em>The Nation<\/em>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script type=\"f01a590dd4f3dca46b7a6425-text\/javascript\">\n\t\t!function(f,b,e,v,n,t,s)\n\t\t{if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n\t\tn.callMethod.apply(n,arguments):n.queue.push(arguments)};\n\t\tif(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n\t\tn.queue=[];t=b.createElement(e);t.async=!0;\n\t\tt.src=v;s=b.getElementsByTagName(e)[0];\n\t\ts.parentNode.insertBefore(t,s)}(window,document,'script', 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n\t\tfbq('init', '233793277040432');\n\t\tfbq('track', 'PageView');\n\t\t\t\t<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Environment \/ Covering Climate Now \/ July 9, 2026 Hundreds of outlets across the country have joined the \u201cI am the 89%\u201d campaign. Ad Policy A woman carries an umbrella to shelter from the sun as pedestrians cross a street in the Kabukicho entertainment area of Shinjuku in central Tokyo on July 29, 2025. (Richard [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7036824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12022],"tags":[7001,12647,17144,19395,12615,10999],"dealstore":[],"offerexpiration":[],"class_list":["post-7036823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activist","tag-change","tag-climate","tag-ecosystem","tag-fighting","tag-japans","tag-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Japan\u2019s Media Ecosystem Is Fighting Climate Change - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7036823\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Japan\u2019s Media Ecosystem Is Fighting Climate Change - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Environment \/ Covering Climate Now \/ July 9, 2026 Hundreds of outlets across the country have joined the \u201cI am the 89%\u201d campaign. Ad Policy A woman carries an umbrella to shelter from the sun as pedestrians cross a street in the Kabukicho entertainment area of Shinjuku in central Tokyo on July 29, 2025. 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