{"id":7036695,"date":"2026-08-10T14:03:12","date_gmt":"2026-08-10T14:03:12","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/netflix-stunt-put-a-man-inside-a-billboard-for-24-hours\/"},"modified":"2026-08-10T14:03:12","modified_gmt":"2026-08-10T14:03:12","slug":"netflix-stunt-put-a-man-inside-a-billboard-for-24-hours","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7036695","title":{"rendered":"Netflix Stunt Put a Man Inside a Billboard for 24 Hours"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>An actor named Nathan Shoop spent over 24 hours living inside a billboard shaped like a house, 30 feet above Sunset Boulevard in LA. He was there to promote the Netflix movie \u201cThe Last House.\u201d Shoop had no Wi-Fi, no phone, but he did have air conditioning, according to the <a href=\"https:\/\/www.nytimes.com\/2026\/08\/07\/business\/media\/netflix-billboard-marketing-strategy.html\">New York Times<\/a>, which was welcome in the 90 degree heat.<\/p>\n<p>It was an unusual <a href=\"https:\/\/www.entrepreneur.com\/franchises\/5-of-the-wildest-craziest-marketing-stunts-weve-seen-from\/364642\">stunt<\/a> for Netflix, which usually lets its recommendation algorithm promote content. But the company could use the attention. It hasn\u2019t had a hit in a while. <a href=\"https:\/\/www.entrepreneur.com\/business-news\/kevin-harts-650-million-media-empire-is-shrinking-heres-what-went-wrong\">Kevin Hart\u2019s <\/a>\u201c72 Hours\u201d pulled in less than half the views his 2022 film \u201cMe Time\u201d got in the same three-day window. Netflix shares dropped 8% last month after the company gave weaker-than-expected revenue guidance.<\/p>\n<p>\u201cWhen you do something like this and it connects, the value is immense,\u201d said Jonathan Helfgot, Netflix\u2019s VP of marketing. The company ran a similar stunt in April, hooking actor Charlize Theron to a climbing rig on a Times Square billboard for \u201cApex.\u201d<\/p>\n<p>Shoop, for his part, seems to be enjoying himself. Asked whether this was the best-paying union job he\u2019s had in a while, he wrote back on a whiteboard: \u201cWe\u2019re being paid?\u201d<\/p>\n<\/p><\/div>\n<div>\n<p>An actor named Nathan Shoop spent over 24 hours living inside a billboard shaped like a house, 30 feet above Sunset Boulevard in LA. He was there to promote the Netflix movie \u201cThe Last House.\u201d Shoop had no Wi-Fi, no phone, but he did have air conditioning, according to the <a href=\"https:\/\/www.nytimes.com\/2026\/08\/07\/business\/media\/netflix-billboard-marketing-strategy.html\">New York Times<\/a>, which was welcome in the 90 degree heat.<\/p>\n<p>It was an unusual <a href=\"https:\/\/www.entrepreneur.com\/franchises\/5-of-the-wildest-craziest-marketing-stunts-weve-seen-from\/364642\">stunt<\/a> for Netflix, which usually lets its recommendation algorithm promote content. But the company could use the attention. It hasn\u2019t had a hit in a while. <a href=\"https:\/\/www.entrepreneur.com\/business-news\/kevin-harts-650-million-media-empire-is-shrinking-heres-what-went-wrong\">Kevin Hart\u2019s <\/a>\u201c72 Hours\u201d pulled in less than half the views his 2022 film \u201cMe Time\u201d got in the same three-day window. Netflix shares dropped 8% last month after the company gave weaker-than-expected revenue guidance.<\/p>\n<p>\u201cWhen you do something like this and it connects, the value is immense,\u201d said Jonathan Helfgot, Netflix\u2019s VP of marketing. The company ran a similar stunt in April, hooking actor Charlize Theron to a climbing rig on a Times Square billboard for \u201cApex.\u201d<\/p>\n<p>Shoop, for his part, seems to be enjoying himself. Asked whether this was the best-paying union job he\u2019s had in a while, he wrote back on a whiteboard: \u201cWe\u2019re being paid?\u201d<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>An actor named Nathan Shoop spent over 24 hours living inside a billboard shaped like a house, 30 feet above Sunset Boulevard in LA. He was there to promote the Netflix movie \u201cThe Last House.\u201d Shoop had no Wi-Fi, no phone, but he did have air conditioning, according to the New York Times, which was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7036696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12088],"tags":[11139,12857,4852,10873,385,8402,199386,9453,181869,4809,2951,41235],"dealstore":[],"offerexpiration":[],"class_list":["post-7036695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news","tag-billboard","tag-billboards","tag-hours","tag-los-angeles","tag-man","tag-marketing","tag-movie-tie-in","tag-netflix","tag-news-and-trends","tag-put","tag-stunt","tag-stunts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Netflix Stunt Put a Man Inside a Billboard for 24 Hours - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7036695\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix Stunt Put a Man Inside a Billboard for 24 Hours - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"An actor named Nathan Shoop spent over 24 hours living inside a billboard shaped like a house, 30 feet above Sunset Boulevard in LA. He was there to promote the Netflix movie \u201cThe Last House.\u201d Shoop had no Wi-Fi, no phone, but he did have air conditioning, according to the New York Times, which was [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=7036695\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-10T14:03:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/the-last-house-netflix-promo-0826_g2288754587.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=7036695#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=7036695\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Netflix Stunt Put a Man Inside a Billboard for 24 Hours\",\"datePublished\":\"2026-08-10T14:03:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=7036695\"},\"wordCount\":410,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=7036695#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/08\/the-last-house-netflix-promo-0826_g2288754587.jpg\",\"keywords\":[\"Billboard\",\"Billboards\",\"Hours\",\"Los Angeles\",\"Man\",\"marketing\",\"Movie Tie-In\",\"NETFLIX\",\"News and Trends\",\"Put\",\"Stunt\",\"Stunts\"],\"articleSection\":[\"Business News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=7036695#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=7036695\",\"url\":\"https:\/\/fivemor.com\/?p=7036695\",\"name\":\"Netflix Stunt Put a Man Inside a Billboard for 24 Hours - 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