{"id":7036047,"date":"2026-08-10T02:36:45","date_gmt":"2026-08-10T02:36:45","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/best-new-creative-ads-ikea-cadbury-celebrations-snickers-and-more\/"},"modified":"2026-08-10T02:36:45","modified_gmt":"2026-08-10T02:36:45","slug":"best-new-creative-ads-ikea-cadbury-celebrations-snickers-and-more","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7036047","title":{"rendered":"Best new creative ads: IKEA, Cadbury Celebrations, Snickers and more"},"content":{"rendered":"


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Every week, I attempt to share a curated list of best new creative ads<\/a>. Occasionally I comment on topics relevant to the ad industry<\/a>. In this week\u2019s creative compilation: ads from IKEA in Belgium, Cadbury in India and more.<\/p>\n

IKEA: price per moment<\/strong><\/p>\n

I have long argued that value for money is mistakenly attributed to be something that is affordable <\/a>and packs in some features that are available at a higher price point. You see VFM being bandied about when it comes to purchases in automobiles, hotel stay, accessories like watches and so on. Everybody seeks and gets the value they<\/em> want. If someone can afford to and decides to spend on a luxury hotel room, the argument \u2018you could have got a room to sleep in for the night at half the price\u2019 does not work. A car takes you from Point A to Point B, all watches show time, all perfumes smell good. But you cannot rationalise with someone by saying \u2018you paid too much\u2019 for things they love. Someone who bought a luxury penthouse or splurged on a luxury watch feels their money is well spent \u2013 they get as much value as someone who feels they have made a smart decision by opting for a mid-priced brand or service. After all, our purchase decisions are driven by the emotional brain, not the rational one. <\/p>\n

In this context, comes a campaign from Belgium. IKEA is a seen as mass-market, budget friendly brand in Europe. Yet, there could be moments when consumers might wonder if they really needed that purchase or if they paid too much for it. These ads shift the conversation from \u2018cost paid\u2019 to \u2018what value did it bring to my everyday life<\/em>\u2018. <\/p>\n

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Agency: Ogilvy<\/p>\n

GRAZA olive oil: NASCAR sponsorship<\/strong><\/p>\n

It is customary for brands to announce their sponsorship or partnership with sports events. Such announcements work best if there is a connect between the brand or category and the nature of the event. GRAZA olive oil \u2018puts their sizzle power to test\u2019. Loved it. <\/p>\n

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