{"id":7035946,"date":"2026-08-10T01:10:25","date_gmt":"2026-08-10T01:10:25","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/7-best-ai-visibility-tracking-tools-for-agencies-by-need\/"},"modified":"2026-08-10T01:10:25","modified_gmt":"2026-08-10T01:10:25","slug":"7-best-ai-visibility-tracking-tools-for-agencies-by-need","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7035946","title":{"rendered":"7 best AI visibility tracking tools for agencies by need"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p>The best AI visibility tracking tools for agencies are the ones that help you effortlessly monitor AI visibility across multiple clients. Even better if the tool goes beyond measuring visibility and offers features for improving it.<\/p>\n<p>In this guide, I\u2019ve shortlisted seven AI visibility tools worth considering for your agency. Where possible, I tested them personally to assess their key strengths, limitations, and the agency need they\u2019re best for.<\/p>\n<h2>How to choose the right AI visibility tool for your marketing agency<\/h2>\n<p>To choose the right AI visibility tool for your marketing agency, shortlist options based on agency-relevant factors like:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Cost at scale<\/strong>: The sustainability of the tool\u2019s pricing as you add team member seats, client projects, tracking coverage, and other capabilities<\/li>\n<li style=\"list-style-type:disc\"><strong>Multi-client monitoring<\/strong>: Whether the tool lets you set up a dedicated workspace for each client, so each client\u2019s data stays separate for cleaner monitoring<\/li>\n<li style=\"list-style-type:disc\"><strong>Actionable recommendations<\/strong>: Whether the tool includes suggestions for improving AI visibility in addition to tracking it<\/li>\n<li style=\"list-style-type:disc\"><strong>AI search platform coverage<\/strong>: The number of AI search platforms the tool tracks visibility for \u2014 and the specific platforms it tracks<\/li>\n<li style=\"list-style-type:disc\"><strong>White-label reporting<\/strong>: Whether the tool facilitates creating reports with your and your clients\u2019 branding and integrates with dedicated reporting tools<\/li>\n<\/ul>\n<p>Some factors may matter more depending on your agency\u2019s size. For example, agencies with tighter budgets may prioritize cost at scale, whereas large agencies with enterprise rosters often look for broad AI search platform coverage to meet extensive client needs.<\/p>\n<h2>Best AI visibility tools for marketing agencies at a glance<\/h2>\n<p>Here\u2019s a summary of the best AI visibility tools for marketing agencies, including their agency-specific strengths:<\/p>\n<table>\n<colgroup>\n<col\/>\n<col\/>\n<col\/>\n<col\/> <\/colgroup>\n<tbody>\n<tr>\n<td>\n<p><strong>AI visibility tool<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Best for<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Key strengths<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Pricing<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Semrush<\/p>\n<\/td>\n<td>\n<p>Agencies that offer both AI visibility monitoring and improvement suggestions<\/p>\n<\/td>\n<td>\n<p>&#8211; Actionable recommendations<\/p>\n<p> \u00a0 <\/p>\n<p>&#8211; Multi-client monitoring<\/p>\n<p> \u00a0 <\/p>\n<p>&#8211; White-label reporting<\/p>\n<\/td>\n<td>\n<p>&#8211; <strong>AI Visibility Toolkit<\/strong>: $99\/month per domain<\/p>\n<p>&#8211; <strong>Enterprise AIO<\/strong>: Custom pricing<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>OtterlyAI<\/p>\n<\/td>\n<td>\n<p>Budget-conscious agencies adding AI visibility tracking to their service offerings<\/p>\n<\/td>\n<td>\n<p>&#8211; Multi-client monitoring<\/p>\n<p> \u00a0 <\/p>\n<p>&#8211; Pitch environment<\/p>\n<p> \u00a0 <\/p>\n<p>&#8211; Agency partner program availability<\/p>\n<\/td>\n<td>\n<p>&#8211; <strong>Lite<\/strong>: $29\/month<\/p>\n<p>&#8211; <strong>Standard<\/strong>: $189\/month<\/p>\n<p>&#8211; <strong>Premium<\/strong>: $489\/month<\/p>\n<p>&#8211; <strong>Enterprise<\/strong>: Custom pricing<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Peec AI<\/p>\n<\/td>\n<td>\n<p>Agencies with fluctuating client rosters and tracking needs<\/p>\n<\/td>\n<td>\n<p>&#8211; Cost at scale<\/p>\n<p> \u00a0 <\/p>\n<p>&#8211; AI search platform coverage<\/p>\n<p> \u00a0 <\/p>\n<p>&#8211; Pitch environment<\/p>\n<\/td>\n<td>\n<p>&#8211; <strong>Essential<\/strong>: Starts at $245\/month<\/p>\n<p>&#8211; <strong>Growth<\/strong>: Starts at $495\/month<\/p>\n<p>&#8211; <strong>Scale<\/strong>: Starts at $795\/month<\/p>\n<p>&#8211; <strong>Comprehensive<\/strong>: Custom pricing<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>AthenaHQ<\/p>\n<\/td>\n<td>\n<p>Agencies actively growing their client roster<\/p>\n<\/td>\n<td>\n<p>&#8211; Agency partner program availability<\/p>\n<p> \u00a0 <\/p>\n<p>&#8211; Content optimization<\/p>\n<p> \u00a0 <\/p>\n<p>&#8211; White-label reporting<\/p>\n<\/td>\n<td>\n<p>&#8211; <strong>Essential<\/strong>: Free<\/p>\n<p>&#8211; <strong>Starter<\/strong>: $295\/month<\/p>\n<p>&#8211; <strong>Enterprise<\/strong>: Custom pricing<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Profound<\/p>\n<\/td>\n<td>\n<p>Large agencies offering comprehensive AI visibility management services<\/p>\n<\/td>\n<td>\n<p>&#8211; Content automation<\/p>\n<p> \u00a0 <\/p>\n<p>&#8211; Pitch environment<\/p>\n<p> \u00a0 <\/p>\n<p>&#8211; AI search platform coverage<\/p>\n<\/td>\n<td>\n<p>&#8211; <strong>Agency Growth<\/strong>: $99\/month<\/p>\n<p>&#8211; <strong>Agency Enterprise<\/strong>: Custom pricing<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Scrunch<\/p>\n<\/td>\n<td>\n<p>Agencies that deliver custom client reports covering AI visibility and other performance metrics<\/p>\n<\/td>\n<td>\n<p>&#8211; White-label reporting<\/p>\n<p> \u00a0 <\/p>\n<p>&#8211; Pitch environment<\/p>\n<p> \u00a0 <\/p>\n<p>&#8211; Content optimization<\/p>\n<\/td>\n<td>\n<p>&#8211; <strong>Agency Core<\/strong>: $500\/month<\/p>\n<p>&#8211; <strong>Enterprise<\/strong>: Custom pricing<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Brandlight<\/p>\n<\/td>\n<td>\n<p>Large agencies managing AI visibility for enterprise clients<\/p>\n<\/td>\n<td>\n<p>&#8211; Agency partner program availability<\/p>\n<p> \u00a0 <\/p>\n<p>&#8211; Co-pitching opportunities<\/p>\n<p> \u00a0 <\/p>\n<p>&#8211; Site audits<\/p>\n<\/td>\n<td>\n<p>&#8211; Custom pricing<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Now, let\u2019s review each AI search visibility tool in more detail.<\/p>\n<h3>1. Semrush<\/h3>\n<p><a href=\"https:\/\/www.semrush.com\/\" style=\"text-decoration:none\">Semrush<\/a> is an all-in-one online visibility platform that helps agencies monitor and improve their clients\u2019 prominence in AI systems.<\/p>\n<p>Semrush\u2019s <a href=\"https:\/\/www.semrush.com\/ai-seo\/\" style=\"text-decoration:none\">AI Visibility Toolkit<\/a> gives small-to-medium-sized agencies insight into their clients\u2019 visibility and brand perception across AI search platforms, while <a href=\"https:\/\/enterprise.semrush.com\/solutions\/ai-optimization\/\" style=\"text-decoration:none\">Enterprise AIO<\/a> offers large agencies broader, more comprehensive tracking for multi-market clients.<\/p>\n<p>When I entered a brand\u2019s domain into the AI Visibility Toolkit\u2019s <a href=\"https:\/\/www.semrush.com\/ai-seo\/overview\/\" style=\"text-decoration:none\">Visibility Overview<\/a> report, it took less than three seconds to return data on the brand\u2019s mentions, citations, and cited pages. I also viewed how mentions were distributed by country.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/8f\/60\/8f60791138783439f74b4a0173447ee7\/cd45a9c2211c0831a2e05500f4b9acd3\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Semrush AI Visibility Overview for monday.com showing visibility score, mentions, citations, LLM distribution, and countries\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/8f\/60\/8f60791138783439f74b4a0173447ee7\/cd45a9c2211c0831a2e05500f4b9acd3\/original.png\" height=\"657\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>The \u201cTopics &amp; Sources\u201d section in Visibility Overview provides information on:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Performing topics<\/strong>: Topics and prompts yielding AI answers that mention my entered brand<\/li>\n<li style=\"list-style-type:disc\"><strong>Topic opportunities<\/strong>: Topics and prompts yielding AI answers that mention competitors but not my entered brand<\/li>\n<li style=\"list-style-type:disc\"><strong>Cited sources<\/strong>: The domains cited in AI answers mentioning my entered brand<\/li>\n<li style=\"list-style-type:disc\"><strong>Source opportunities<\/strong>: The domains cited in AI answers mentioning competitors but not my entered brand<\/li>\n<li style=\"list-style-type:disc\"><strong>Cited pages<\/strong>: The pages on my entered brand\u2019s website that AI systems cited in answers<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2e\/32\/2e32fb0b6b57706346dee0abeaa66afa\/2d2da80335c1d5fe8fa2f93d47387537\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Semrush Topics &amp; Sources report listing monday.com\u2019s top-performing topics, visibility, mentions, AI volume, and intent\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/2e\/32\/2e32fb0b6b57706346dee0abeaa66afa\/2d2da80335c1d5fe8fa2f93d47387537\/original.png\" height=\"700\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>The AI Visibility Toolkit also includes <a href=\"https:\/\/www.semrush.com\/ai-seo\/brand-performance\/\" style=\"text-decoration:none\">Brand Performance<\/a>, which tells you about your brand\u2019s share of voice and user sentiment toward it.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/05\/19\/0519f16055464faaa31306fadb277da0\/b830dfce281a96e30392381ae260a7e2\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Semrush charts showing monday.com\u2019s 88% favorable sentiment and 6% share of voice tied with ClickUp and Asana\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/05\/19\/0519f16055464faaa31306fadb277da0\/b830dfce281a96e30392381ae260a7e2\/original.png\" height=\"451\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>The Brand Performance report additionally provides strategy recommendations categorized by urgency. These insights are useful for improving user and AI perception of your brand.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b4\/3a\/b43a789667b1421c8c5a4e65a84c373b\/fb13c9cb7473c2db06a5fd820c9921f4\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Semrush AI Strategic Opportunities report with positioning, value messaging, and pricing recommendations for monday.com\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b4\/3a\/b43a789667b1421c8c5a4e65a84c373b\/fb13c9cb7473c2db06a5fd820c9921f4\/original.png\" height=\"554\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>An AI Visibility Toolkit subscription lets you generate two PDF reports combining data from Semrush and other analytics tools. Add-ons for extra reports and white-labeling are available.<\/p>\n<p>Semrush <a href=\"https:\/\/enterprise.semrush.com\/solutions\/ai-optimization\/\" style=\"text-decoration:none\">Enterprise AIO<\/a> is the platform\u2019s offering for agencies needing enterprise-grade AI visibility tracking.\u00a0<\/p>\n<p>Pulling from a market-leading database of over 289M prompts, Enterprise AIO monitors visibility across 11 AI search platforms. It also provides AI Automations that help agencies with forecasting, auditing content, analyzing URLs driving negative sentiment, and more.<\/p>\n<p>For example, the Brand Strengths &amp; Weaknesses AI Automation audits AI systems\u2019 perception of your clients\u2019 brands to highlight strengths and areas for improvement. And recommend next steps for closing gaps.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/86\/35\/863506dc9cbf4e516c6961c76d9894bf\/cbcbe01a69eaf11d53ee327e35bc3a83\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Brand strengths and weaknesses report comparing SEO capabilities, pricing, AI visibility, interface, and backlink limits\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/86\/35\/863506dc9cbf4e516c6961c76d9894bf\/cbcbe01a69eaf11d53ee327e35bc3a83\/original.png\" height=\"629\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Enterprise AIO tracks anywhere from 500 to 15,000 prompts per month depending on your specific setup. In contrast, the AI Visibility Toolkit tracks up to 25 prompts by default, with extra prompts available as an add-on.<\/p>\n<h4>Best for<\/h4>\n<p>Semrush is best for agencies that offer both AI visibility monitoring and improvement suggestions.<\/p>\n<h4>Key strengths<\/h4>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Actionable recommendations<\/strong>: Get guidance on improving how users and AI perceive client brands<\/li>\n<li style=\"list-style-type:disc\"><strong>Multi-client monitoring<\/strong>: Run the AI Visibility Toolkit\u2019s Visibility Overview report for an unlimited number of clients. Enterprise AIO offers projects for keeping each client\u2019s AI visibility data separate and ready to view anytime.<\/li>\n<li style=\"list-style-type:disc\"><strong>White-label reporting<\/strong>: AI Visibility Toolkit users can generate custom-branded reports for clients with a paid add-on. Enterprise AIO includes white-label reporting.<\/li>\n<\/ul>\n<h4>Limitations<\/h4>\n<p>While the AI Visibility Toolkit lets you set up client profiles in the Brand Performance reports, you need to run the Visibility Overview report every time you want to view a client\u2019s holistic mention and citation data.\u00a0<\/p>\n<h4>Pricing<\/h4>\n<ul>\n<li style=\"list-style-type:disc\"><strong>AI Visibility Toolkit<\/strong>: $99\/month per domain. A seven-day free trial is available. White-labeled PDF reports are available via the $20\/month My Reports Pro add-on.<\/li>\n<li style=\"list-style-type:disc\"><strong>Enterprise AIO<\/strong>: Custom pricing<\/li>\n<\/ul>\n<p>Refer to <a href=\"https:\/\/www.semrush.com\/pricing\/ai\/\" style=\"text-decoration:none\">AI Visibility Toolkit pricing<\/a> and <a href=\"https:\/\/www.semrush.com\/pricing\/enterprise\/\" style=\"text-decoration:none\">Enterprise AIO pricing<\/a> for more information.<\/p>\n<h3>2. OtterlyAI<\/h3>\n<p><a href=\"https:\/\/otterly.ai\/\" style=\"text-decoration:none\">OtterlyAI<\/a> provides one of the most budget-friendly solutions for tracking AI visibility across AI search platforms like ChatGPT, Google <a href=\"https:\/\/www.semrush.com\/blog\/ai-overviews\/\" style=\"text-decoration:none\">AI Overviews<\/a>, and Perplexity.<\/p>\n<p>Agency features include unlimited client workspaces and increased prompt limits. These features are available from the second pricing tier (Standard) onward, which also offers unlimited team members and reports. At $189\/month, this plan\u2019s price point is highly competitive compared to similar AI brand visibility tools on this list.<\/p>\n<p>To generate an AI visibility report with OtterlyAI, I gave the <a href=\"https:\/\/semrush.com\/blog\/best-ai-visibility-tools\/\" style=\"text-decoration:none\">AI visibility tool<\/a> information on a brand\u2019s site, target country and language, competitors, and relevant prompts to track. It then took one and a half minutes to create a comprehensive report containing information like:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Brand coverage over time<\/strong>: The percentage of prompts yielding answers that mention the brand and competitors over time<\/li>\n<li style=\"list-style-type:disc\"><strong>Brand mentions<\/strong>: The number of times the entered brand and competitors appeared in AI answers for tracked prompts<\/li>\n<li style=\"list-style-type:disc\"><strong>Top prompts by brand mentions<\/strong>: The prompts contributing the most mentions of the entered brand in AI answers<\/li>\n<li style=\"list-style-type:disc\"><strong>Citations<\/strong>: The URLs that AI search platforms cite in their answers to tracked prompts<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/44\/5a\/445a2fa22204dce765d70f83e1ba4eee\/50cef8d3479a30d0a62a0d8b97cb6462\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Otterly.AI brand report for Monday showing coverage over time, mentions, average position, rankings, and top prompts\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/44\/5a\/445a2fa22204dce765d70f83e1ba4eee\/50cef8d3479a30d0a62a0d8b97cb6462\/original.png\" height=\"680\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>OtterlyAI also generated AI visibility recommendations that I could act on directly or pass along to clients.<\/p>\n<h4>Best for<\/h4>\n<p>OtterlyAI is best for budget-conscious agencies adding AI visibility tracking to their service offerings.<\/p>\n<h4>Key strengths<\/h4>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Multi-client monitoring<\/strong>: Create workspaces to track visibility for individual clients separately. Users on the Standard plan or higher can create unlimited workspaces.<\/li>\n<li style=\"list-style-type:disc\"><strong>Pitch environment<\/strong>: OtterlyAI agency partners can set up temporary workspaces to run AI visibility audits for prospects<\/li>\n<li style=\"list-style-type:disc\"><strong>Agency partner program availability<\/strong>: OtterlyAI\u2019s Agency Partner program provides access to agency features like increased prompt limits, pitch environments, co-selling opportunities, and a partner directory listing. You need to sign up for the Standard or Premium plan to qualify for the program.<\/li>\n<\/ul>\n<h4>Limitations<\/h4>\n<p>OtterlyAI lacks native white-label reporting. As a workaround, users on the Standard plan or higher can integrate the tool with Google Data Studio (formerly known as Google Looker Studio) to create branded reports.<\/p>\n<h4>Pricing<\/h4>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Lite<\/strong>: $29\/month. A seven-day free trial is available.<\/li>\n<li style=\"list-style-type:disc\"><strong>Standard<\/strong>: $189\/month<\/li>\n<li style=\"list-style-type:disc\"><strong>Premium<\/strong>: $489\/month<\/li>\n<li style=\"list-style-type:disc\"><strong>Enterprise<\/strong>: Custom pricing<\/li>\n<\/ul>\n<p>All plans include tracking for ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. <a href=\"https:\/\/www.semrush.com\/blog\/google-ai-mode\/\" style=\"text-decoration:none\">Google AI Mode<\/a>, Gemini, and Claude tracking are paid add-ons with prices that differ by model, your base plan, and your billing interval. For example, Google AI Mode costs $9\/month on monthly billing for Lite plan users.<\/p>\n<h3>3. Peec AI<\/h3>\n<p><a href=\"https:\/\/peec.ai\/\" style=\"text-decoration:none\">Peec AI<\/a> is an <a href=\"https:\/\/semrush.com\/blog\/best-ai-seo-tools\/\" style=\"text-decoration:none\">AI SEO tool<\/a> that provides flexible AI visibility tracking across multiple client projects and up to 11 AI search platforms, including ChatGPT, Google AI Mode, and Perplexity.<\/p>\n<p>Peec AI\u2019s plans operate on a credit allocation model, where each credit covers one tracked prompt per model per day. Agencies can assign these credits across client projects and AI search platforms to match clients\u2019 needs.<\/p>\n<p>For example, Growth plan users who sign up for 25,000 monthly credits can use them to track 833 daily ChatGPT prompts or 416 daily prompts split across ChatGPT and Google AI Mode.<\/p>\n<p>When creating a client project in one of Peec AI\u2019s agency plans I provided information like a brand URL, location, language, products and services, target markets, audience distribution, and relevant topics and prompts. I also set up the number of prompts to track daily and my target AI search platforms.<\/p>\n<p>After about 80 seconds, Peec AI generated data like:<\/p>\n<ul>\n<li style=\"list-style-type:disc\">The brand\u2019s AI visibility compared to competitors<\/li>\n<li style=\"list-style-type:disc\">The source websites that AI systems cite in answers to my tracked prompts<\/li>\n<li style=\"list-style-type:disc\">Brand mentions and citation sources for AI answers to my tracked prompts<\/li>\n<li style=\"list-style-type:disc\">The domains that mention competitors but not my entered brand<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/0e\/77\/0e778d4bc2a52aeaeeb99c573f427332\/47748007f19f769fb6cec84a495671a4\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Peec AI dashboard comparing monday.com with competitors by visibility, share of voice, sentiment, position, and sources\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/0e\/77\/0e778d4bc2a52aeaeeb99c573f427332\/47748007f19f769fb6cec84a495671a4\/original.png\" height=\"572\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>I reconfigured the report with the tabs at the top to measure my entered brand\u2019s AI visibility against just one competitor. I also narrowed the report to prompts matching certain intents or topics.<\/p>\n<h4>Best for<\/h4>\n<p>Peec AI is best for agencies with fluctuating client rosters and tracking needs.<\/p>\n<h4>Key strengths<\/h4>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Cost at scale<\/strong>: Peec AI\u2019s agency plans include unlimited users and client seats. This AI visibility tool\u2019s pricing also uses a credit allocation model, letting you flexibly assign credits across client projects to match their tracking needs.<\/li>\n<li style=\"list-style-type:disc\"><strong>AI search platform coverage<\/strong>: Peec AI\u2019s tracking coverage is one of the most extensive in the market. Essential and Growth plan users can track visibility on up to six AI search platforms. Users on higher plans can track visibility on up to 11 platforms, including less common ones like DeepSeek, Qwen, and Mistral.<\/li>\n<li style=\"list-style-type:disc\"><strong>Pitch environment<\/strong>: Create pitch projects that remain active for seven days and don\u2019t use your monthly credit quota<\/li>\n<\/ul>\n<h4>Limitations<\/h4>\n<p>While there\u2019s a beta recommendations feature for improving visibility, Peec AI is primarily a tracking-focused tool.<\/p>\n<h4>Pricing<\/h4>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Essential<\/strong>: Starts at $245\/month for 10,000 credits<\/li>\n<li style=\"list-style-type:disc\"><strong>Growth<\/strong>: Starts at $495\/month for 25,000 credits<\/li>\n<li style=\"list-style-type:disc\"><strong>Scale<\/strong>: Starts at $795\/mo for 65,000 credits<\/li>\n<li style=\"list-style-type:disc\"><strong>Comprehensive<\/strong>: Custom pricing with unlimited credits<\/li>\n<\/ul>\n<p>Seven-day free trials of the Essential, Growth, and Scale plans are available.<\/p>\n<h3>4. AthenaHQ<\/h3>\n<p><a href=\"https:\/\/athenahq.ai\/\" style=\"text-decoration:none\">AthenaHQ<\/a> helps agencies monitor and grow clients\u2019 AI visibility across nine AI systems, and it also offers opportunities for client referrals and volume discounts.<\/p>\n<p>I set up tracking for one brand in AthenaHQ by providing details like the brand\u2019s domain, country, prompts, and competitors. I also selected the AI systems I wanted to track visibility for and configured my monitoring schedule.<\/p>\n<p>In about six and a half minutes, AthenaHQ analyzed AI responses to 10 prompts and generated information on metrics like:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Share of voice<\/strong>: How often AI systems mention my entered brand relative to competitors. The platform also breaks down share of voice by model and tracks its daily trend.<\/li>\n<li style=\"list-style-type:disc\"><strong>Mention rate and citation rate<\/strong>: How often AI systems mention and cite my entered brand in answers<\/li>\n<li style=\"list-style-type:disc\"><strong>Citation sources<\/strong>: The sources contributing to AI mentions<\/li>\n<li style=\"list-style-type:disc\"><strong>Brand traits<\/strong>: My entered brand\u2019s visibility for positive and negative business traits against competitors<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/82\/bf\/82bf40e47c9f0b60b50f88b0f0b8c1ad\/62dd337b94abc0a7c06a82ecc4054651\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"AthenaHQ Olympus dashboard showing responses, tracked sources, citation rate, share of voice, and model-level trends\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/82\/bf\/82bf40e47c9f0b60b50f88b0f0b8c1ad\/62dd337b94abc0a7c06a82ecc4054651\/original.png\" height=\"568\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>After that, I navigated to AthenaHQ\u2019s \u201cContent\u201d tab and had the tool\u2019s content agents write new content targeting my tracked prompts. These agents can also optimize existing articles and recreate competitors\u2019 top-performing content.<\/p>\n<p>I then clicked the \u201cOutreach\u201d subtab under \u201cContent\u201d to view potential third-party sites for getting coverage on \u2014 to improve AI visibility.<\/p>\n<h4>Best for<\/h4>\n<p>AthenaHQ is best for agencies actively growing their client roster, because the tool may send leads to its partner agencies.<\/p>\n<h4>Key strengths<\/h4>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Agency partner program availability<\/strong>: AthenaHQ\u2019s three-tiered agency partner program is one of the most extensive. Partners enjoy onboarding support and potentially discounted pricing as they onboard more clients to the platform. AthenaHQ may also refer qualified leads.<\/li>\n<li style=\"list-style-type:disc\"><strong>Content optimization<\/strong>: AthenaHQ offers content agents that can help produce and optimize content for AI visibility<\/li>\n<li style=\"list-style-type:disc\"><strong>Shopify integration<\/strong>: Shopify store owners can use AthenaHQ\u2019s native Shopify integration to track AI search\u2019s impact on sales<\/li>\n<\/ul>\n<h3>Limitations<\/h3>\n<p>Multi-country support is available only on AthenaHQ\u2019s Enterprise plan, whereas various competing tools offer it on lower-tier plans.<\/p>\n<h4>Pricing<\/h4>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Essential<\/strong>: Free<\/li>\n<li style=\"list-style-type:disc\"><strong>Starter<\/strong>: $295\/month<\/li>\n<li style=\"list-style-type:disc\"><strong>Enterprise<\/strong>: Custom pricing<\/li>\n<\/ul>\n<h3>5. Profound<\/h3>\n<p><a href=\"https:\/\/www.tryprofound.com\/\" style=\"text-decoration:none\">Profound<\/a> offers AI visibility tracking across nine AI search platforms at pricing that makes it more suitable for agencies with larger budgets.<\/p>\n<p>The Agency Growth plan includes 10 pitch workspaces and costs $99\/month, but it requires a $399\/month add-on per complete client workspace. As a result, agencies intending to use Profound can expect to pay at least $498\/month.<\/p>\n<p>I encountered difficulty securing a trial or demo, so I evaluated Profound using the information on its main website and knowledge base.<\/p>\n<p>Profound\u2019s Answer Engine Insights dashboard lets you view AI visibility scores for brands across AI systems and compare them against competitors\u2019 scores. You can also track each brand\u2019s share of voice.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e3\/8b\/e38bacdb835dbf03a7840a1340a19b93\/a603be4d8c12d2f26e7525045bdabd9e\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Profound dashboard showing a 92% AI visibility score, trend line, and brand ranking led by Rho\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e3\/8b\/e38bacdb835dbf03a7840a1340a19b93\/a603be4d8c12d2f26e7525045bdabd9e\/original.png\" height=\"597\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p style=\"text-align:center\"><strong>Image source<\/strong>: <a href=\"https:\/\/www.tryprofound.com\/features\/answer-engine-insights\" style=\"text-decoration:none\">Profound<\/a><\/p>\n<p>The dashboard\u2019s \u201cPrompts\u201d tab displays your tracked prompts. Which you can sort by visibility score to focus on prompts where your clients lack visibility.<\/p>\n<p>The \u201cCitations\u201d tab shows the top domains and URLs that AI systems cite in answers to tracked prompts. Profound organizes the domains into source categories like \u201cOwned,\u201d \u201cEarned Media,\u201d and \u201cSocial\u201d to help you identify the types AI favors.<\/p>\n<h4>Best for<\/h4>\n<p>Profound is best for large agencies offering comprehensive AI visibility management services.<\/p>\n<h4>Key strengths<\/h4>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Content automation<\/strong>: Profound lets you build AI agents that automate content processes, including refreshing content and generating FAQ sections, to improve AI visibility<\/li>\n<li style=\"list-style-type:disc\"><strong>Pitch environment<\/strong>: Create trial workspaces to track up to 25 prompts as you pitch prospects. The Agency Growth plan includes 10 trial workspaces that are active for seven days by default.<\/li>\n<li style=\"list-style-type:disc\"><strong>AI search platform coverage<\/strong>: Agency Enterprise users can monitor prompts on nine AI search platforms, including Claude, Meta AI, and Grok. Users on the Agency Growth plan are limited to three.<\/li>\n<\/ul>\n<h4>Limitations<\/h4>\n<p>Profound\u2019s agency pricing effectively starts at $498\/month, making it less accessible for agencies on tighter budgets.<\/p>\n<h4>Pricing<\/h4>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Agency Growth<\/strong>: $99\/month. Add client workspaces for $399\/mo each. Add five trial workspaces for $199\/month.<\/li>\n<li style=\"list-style-type:disc\"><strong>Agency Enterprise<\/strong>: Custom pricing<\/li>\n<\/ul>\n<h3>6. Scrunch<\/h3>\n<p><a href=\"https:\/\/scrunch.com\/\" style=\"text-decoration:none\">Scrunch<\/a> tracks metrics like citations, sentiment, and topic-level visibility, and then helps agencies feed this data into custom client reports.<\/p>\n<p>I had Scrunch generate an AI visibility report for 20 prompts by entering a brand\u2019s domain and refining the tool\u2019s suggested primary country, persona, competitors, and topics. Scrunch took about 20 minutes to generate visibility data for the first five prompts.<\/p>\n<p>This data included:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Citations<\/strong>: My entered brand\u2019s percentage of AI citations against competitors and citation share of voice for tracked prompts. I also viewed the domains and URLs that AI cited when answering these prompts, as well as a proprietary \u201cinfluence score\u201d that measures each domain or URL\u2019s prominence in citations.<\/li>\n<li style=\"list-style-type:disc\"><strong>Performance for non-branded prompts<\/strong>: The brands with the highest visibility for non-branded prompts, plus sentiment toward my entered brand and where its citations appeared for these prompts<\/li>\n<li style=\"list-style-type:disc\"><strong>Sentiment trends<\/strong>: Breakdowns of positive and negative sentiment toward my entered brand and the average sentiment over time<\/li>\n<li style=\"list-style-type:disc\"><strong>Topics<\/strong>: How often AI systems mention my entered brand and the average sentiment toward it for my tracked topics<\/li>\n<\/ul>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/df\/39\/df393cc779ddfd893dfbf5663b19119d\/121dbe93870c19acd5d7d9fbd5113ef4\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Scrunch citations report for monday.com showing citation segments, citation owners, share of voice, and top cited domains\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/df\/39\/df393cc779ddfd893dfbf5663b19119d\/121dbe93870c19acd5d7d9fbd5113ef4\/original.png\" height=\"658\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>I could also create custom in-platform dashboard widgets with the wide variety of metrics, filters, and breakdown parameters available.\u00a0<\/p>\n<p>Scrunch\u2019s built-in Agent Experience Platform lets you create AI-optimized versions of clients\u2019 pages. These pages may give AI agents a more in-depth understanding of your clients\u2019 brands to surface them more often.<\/p>\n<h4>Best for<\/h4>\n<p>Scrunch is best for agencies that deliver custom client reports covering AI visibility and other performance metrics.<\/p>\n<h4>Key strengths<\/h4>\n<ul>\n<li style=\"list-style-type:disc\"><strong>White-label reporting<\/strong>: Scrunch offers application programming interface (API) options to facilitate custom report generation<\/li>\n<li style=\"list-style-type:disc\"><strong>Pitch environment<\/strong>: Create pitch workspaces to generate AI visibility reports for prospects. Prospects also get licenses to try Scrunch for themselves before signing with you.<\/li>\n<li style=\"list-style-type:disc\"><strong>Content optimization<\/strong>: Scrunch\u2019s Agent Experience Platform optimizes site content for AI agents, helping these agents understand and surface the brand<\/li>\n<\/ul>\n<h4>Limitations<\/h4>\n<p>While Scrunch supports nine AI search platforms, only four are available on the lower-tiered Agency Core plan. Smaller agencies may find that plan\u2019s $500\/month price point less attractive as a result.<\/p>\n<h4>Pricing<\/h4>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Agency Core<\/strong>: $500\/month. A seven-day free trial is available.<\/li>\n<li style=\"list-style-type:disc\"><strong>Enterprise<\/strong>: Custom pricing<\/li>\n<\/ul>\n<h3>7. Brandlight<\/h3>\n<p><a href=\"https:\/\/www.brandlight.ai\/\" style=\"text-decoration:none\">Brandlight<\/a> is an enterprise-grade AI visibility management tool used by large, established agencies like Sloane &amp; Company, Publicis Groupe, and LLYC.<\/p>\n<p>Brandlight declined my request for a demo. So, I relied on its website to learn about its capabilities.<\/p>\n<p>Brandlight supports visibility tracking across more than 107,000 locations, ranging from broad regions to specific locales. It provides insights into the overall visibility of brands and their sub-brands across AI search platforms like ChatGPT, Google AI Mode, and Perplexity. Brandlight also compares your visibility against competitors\u2019.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/7a\/3e\/7a3ed417511288a53bb958b2d5177218\/9843df710b350a54c127341c40c19ace\/image.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"BrandLight dashboard showing Nike\u2019s overall visibility and brand visibility across ChatGPT, Gemini, Perplexity, Copilot, and Grok\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/7a\/3e\/7a3ed417511288a53bb958b2d5177218\/9843df710b350a54c127341c40c19ace\/original.png\" height=\"560\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p style=\"text-align:center\"><strong>Image source<\/strong>: <a href=\"https:\/\/www.brandlight.ai\/product\/visibility-insights\" style=\"text-decoration:none\">Brandlight<\/a><\/p>\n<p>Brandlight analyzes prompts to identify their intent, whether they mention your brand, and the websites that AI systems cite when answering them.<\/p>\n<p>Agencies that partner with Brandlight can enjoy access to an AI strategist and co-pitching opportunities, among other benefits.<\/p>\n<h4>Best for<\/h4>\n<p>Brandlight is best for large agencies managing AI visibility for enterprise clients.<\/p>\n<h4>Key strengths<\/h4>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Agency partner program availability<\/strong>: Brandlight\u2019s partner program includes co-pitching and co-selling opportunities, access to an AI strategist, and 24\/7 support<\/li>\n<li style=\"list-style-type:disc\"><strong>Co-pitching opportunities<\/strong>: Brandlight co-pitches with agencies, providing custom data to help close enterprise-level deals<\/li>\n<li style=\"list-style-type:disc\"><strong>Site audits<\/strong>: You can run technical audits in Brandlight to identify and implement fixes that help AI agents crawl your site more effectively<\/li>\n<\/ul>\n<h4>Limitations<\/h4>\n<p><a href=\"https:\/\/www.g2.com\/products\/brandlight-ai\/reviews\/brandlight-ai-review-13092840\" style=\"text-decoration:none\">Customer reviews indicate that<\/a> Brandlight lacks a reporting integration, which may make it harder for agencies to generate reports compiling data from multiple sources.<\/p>\n<h4>Pricing<\/h4>\n<p>Brandlight offers custom pricing tailored to each customer\u2019s requirements.<\/p>\n<h2>Start managing your clients\u2019 AI visibility<\/h2>\n<p>Our analysis above should give you a good idea of the best AI search monitoring tool for managing your clients\u2019 visibility. But before you financially commit, try the tool or get a demo to confirm you\u2019re making the right decision.<\/p>\n<p><a href=\"https:\/\/www.semrush.com\/semrush-free-trial\/\" style=\"text-decoration:none\">Semrush\u2019s seven-day free trial<\/a> lets you test the SEO + AI Visibility Toolkit, which offers features for tracking and improving AI visibility, monitoring search engine visibility, and optimizing content for AI and Google.<\/p>\n<p>If you\u2019re from a large agency and have more complex needs, book a demo to explore how Semrush\u2019s <a href=\"https:\/\/enterprise.semrush.com\/solutions\/ai-optimization\/\" style=\"text-decoration:none\">Enterprise AIO<\/a> delivers the extensive AI visibility tracking your clients seek.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The best AI visibility tracking tools for agencies are the ones that help you effortlessly monitor AI visibility across multiple clients. Even better if the tool goes beyond measuring visibility and offers features for improving it. In this guide, I\u2019ve shortlisted seven AI visibility tools worth considering for your agency. Where possible, I tested them [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7035947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[15467,708,1706,2135],"dealstore":[],"offerexpiration":[],"class_list":["post-7035946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-agencies","tag-tools","tag-tracking","tag-visibility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 best AI visibility tracking tools for agencies by need - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7035946\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 best AI visibility tracking tools for agencies by need - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The best AI visibility tracking tools for agencies are the ones that help you effortlessly monitor AI visibility across multiple clients. 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