{"id":7035641,"date":"2026-08-09T20:44:48","date_gmt":"2026-08-09T20:44:48","guid":{"rendered":"https:\/\/peraltafinancing.com\/american-history\/destination-north-dakota-how-the-state-was-sold\/"},"modified":"2026-08-09T20:44:48","modified_gmt":"2026-08-09T20:44:48","slug":"destination-north-dakota-how-the-state-was-sold","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7035641","title":{"rendered":"Destination North Dakota: How the State Was Sold"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"nbp\"><img decoding=\"async\" src=\"https:\/\/blog.statemuseum.nd.gov\/sites\/default\/files\/pictures\/2026-04-20-Gallagher-BlogImage1-web.jpg\" width=\"100%\" alt=\"Blue postcard front with Greetings from North Dakota State Capitol in Bismarck State Flower the Wild Prairie Rose written on it. North Dakota is written in big, outlined text with images of different things you can see across the state in them, including a bridge, fisherman, log cabin, Sakakawea statue, river. The North Dakota State Capitol is in the lower right, and a wild prairie rose is on the bottom towards the center.\"\/><\/p>\n<p style=\"font-size:12px;margin-top:0px;padding:5px 10px;\"><em><strong>North Dakota postcard, circa 1940. SHSND B0716-00039<\/strong><\/em><\/p>\n<p>\u201cThis is a good country for a poor man,\u201d F.A. Newman, a Missouri transplant to North Dakota, wrote in a 1906 letter to the Great Northern Railway. \u201cA man can own his own home and be independent of care and worry.\u201d<\/p>\n<p>His testimonial was one of dozens from farmers that appeared in the railroad\u2019s promotional bulletin aimed at attracting settlement to the state. Before social media and influencers, first-hand accounts such as Newman\u2019s were among the creative ways state officials and business interests helped get the word out about North Dakota.\u00a0<\/p>\n<p>Of course, we\u2019ve come a long way since then\u2014and what a trip it\u2019s been. This summer, the agency will celebrate the United States\u2019 250th birthday with the launch of a new exhibit tracing our journey from 1776 to today. <em>ND250 Road Trip: Our American Story<\/em> will include promotional materials that have shaped North Dakota\u2019s identity and inspired people to move or visit this place we call home. One of the most enjoyable aspects of working on this exhibit has been going through historical and contemporary advertising that has sought to frame North Dakota as a desirable destination for those seeking a new life or just a Western adventure.<\/p>\n<p>Given the state\u2019s reputation as an \u201cagricultural empire,\u201d it\u2019s no surprise that North Dakota\u2019s first Commissioner of Agriculture and Labor Henry Helgesen was also an early booster in chief. In 1892, Helgesen released \u201cNorth Dakota: A Few Facts Concerning Its Resources and Advantages,\u201d a slim booklet packed with statistics on crop yields whose clever use of alliteration more than makes up for its lackluster visual appeal. Who wouldn\u2019t want to move to \u201ca land of prolific products and prosperous people\u201d?<\/p>\n<p class=\"nbp\"><img decoding=\"async\" src=\"https:\/\/blog.statemuseum.nd.gov\/sites\/default\/files\/pictures\/2026-04-20-Gallagher-BlogImage2-web.jpg\" width=\"100%\" alt=\"A flyer that reads North Dakota. A Few Facts Concerning Its Resources and Advantages. Wheat and All Small Grains, Corn and Native Grasses, Live Stock and Grazing, Dairying and Coal Industries. A Land of Prolific Products and Prosperous People. Published by the State commissioner of Agriculture and Labor. Bismarck, N.D.: Tribune, State Printers and Binders. 1892. Write for Information to H. T. Helgesen, Commissioner, Bismarck, N. D.\"\/><\/p>\n<p style=\"font-size:12px;margin-top:0px;padding:5px 10px;\"><em><strong>\u201cNorth Dakota: A Few Facts Concerning Its Resources and Advantages,\u201d 1892. SHSND SA OCLC 10304023<\/strong><\/em><\/p>\n<p>Competition for new residents was stiff in the early days of statehood. Business interests and state officials worried that North Dakota was losing potential immigrants to Canada. Government officials, railroads, townsite companies, and newspapers rallied with inventive, often exaggerated, marketing campaigns to find and attract newcomers. A state magazine was even launched in 1906 to herald North Dakota\u2019s \u201cupward and onward march of development.\u201d<\/p>\n<p>Around this same time, W.H. Brown, head of a land company owning 200,000 acres in southwestern North Dakota, rolled out a campaign for the new town of Mott, using the catchy slogan \u201cMott\u2019s the Spot,\u201d which endures to this day.<\/p>\n<p class=\"nbp\"><img decoding=\"async\" src=\"https:\/\/blog.statemuseum.nd.gov\/sites\/default\/files\/pictures\/2026-04-20-Gallagher-BlogImage3-web.jpg\" width=\"100%\" alt=\"An advertisement for Mott's the Spot with maps of part of Stark County, Hettinger County, and Adams County.\"\/><\/p>\n<p style=\"font-size:12px;margin-top:0px;padding:5px 10px;\"><em><strong>\u201cOut They Go To Mott\u2019s the Spot,\u201d 1903-1911. SHSND SA OCLC 867736855<\/strong><\/em><\/p>\n<p>Perhaps the most over-the-top advertising scheme took place in fall 1915 when Gov. Louis Hanna issued a proclamation urging citizens to come together to promote the state during North Dakota Appreciation Week, Nov. 14-20.<\/p>\n<p>Schoolchildren wrote essays about the benefits of living here. Ministers preached sermons extolling North Dakota\u2019s virtues, and newspaper rhetoric reached hyperbolic heights. Langdon\u2019s <em>Courier-Democrat<\/em> said the initiative promised the \u201cgreatest publicity ever secured by any commonwealth since Noah built the ark.\u201d Pembina\u2019s <em>The Pioneer Express<\/em> proclaimed that \u201cthe cream of creation\u201d was to be found in North Dakota, which <em>The Bismarck Daily Tribune<\/em> declared \u201can empire in the making.\u201d<\/p>\n<p class=\"nbp\"><img decoding=\"async\" src=\"https:\/\/blog.statemuseum.nd.gov\/sites\/default\/files\/pictures\/2026-04-20-Gallagher-BlogImage4-web.jpg\" width=\"100%\" alt=\"An advertisement that reads Opportunity Beckons You - Land Ownership Spells Independence.\"\/><\/p>\n<p style=\"font-size:12px;margin-top:0px;padding:5px 10px;\"><em><strong>This editorial cartoon published during North Dakota Appreciation Week on the front page of the Nov. 14, 1915, <\/strong><\/em><strong>Bismarck Daily Tribune<\/strong><em><strong> assured readers of the opportunity that awaited them.<\/strong><\/em><\/p>\n<p>By the 1920s, with Americans buying cars and hitting the road in numbers, tourists became a key market. A new state Immigration Department established in 1919 \u201cfor the special purpose of advertising the state\u201d sought to tempt visitors with appealing travel pamphlets featuring black-and-white images of the thrilling Badlands and Missouri River landscapes a motorist might encounter.<\/p>\n<p>As the century went on, brochures evolved into eye-popping productions featuring highly stylized graphics and bold colors popular in mid-20th century design. In 1952, the Greater North Dakota Association released the 32-page full color booklet \u201cBountiful North Dakota: Land of Opportunity.\u201d Heralding the state\u2019s history as a \u201cglorious epic of achievement,\u201d the publication showcased North Dakota\u2019s abundant agricultural, energy, and recreational resources, as well as the state\u2019s industrial development. Its pages included a beautifully illustrated North Dakota map by the noted Bismarck artist and poet Clell Gannon.<\/p>\n<p class=\"nbp\"><img decoding=\"async\" src=\"https:\/\/blog.statemuseum.nd.gov\/sites\/default\/files\/pictures\/2026-04-20-Gallagher-BlogImage5-web.jpg\" width=\"100%\" alt=\"An advertisement for Bountiful North Dakota with ducks, elevators, wheat, coal cars, pick axe, cow, and a house with a man, woman, and young girl's heads on it. \"\/><\/p>\n<p style=\"font-size:12px;margin-top:0px;padding:5px 10px;\"><em><strong>Reflecting the era\u2019s relentless optimism and belief in progress, the Greater North Dakota Association\u2019s 1952 promotional booklet cast North Dakota as a \u201cLand of Happy Homes.\u201d SHSND SA OCLC 07843606<\/strong><\/em><\/p>\n<p class=\"nbp\"><img decoding=\"async\" src=\"https:\/\/blog.statemuseum.nd.gov\/sites\/default\/files\/pictures\/2026-04-20-Gallagher-BlogImage6-web.jpg\" width=\"100%\" alt=\"A map of North Dakota with many items, including wheat, cows, potatoes, corn, pheasant, and many more, illustrated across the map.\"\/><\/p>\n<p style=\"font-size:12px;margin-top:0px;padding:5px 10px;\"><em><strong>Bismarck artist Clell Gannon illustrated this map for the Greater North Dakota Association\u2019s booklet. SHSND SA OCLC 07843606<\/strong><\/em><\/p>\n<p>Freewheeling folksiness was on full display a few decades later as North Dakota sought to sell the appeal of a place of cowboys, open ranges, and \u201cpretty gals.\u201d The state\u2019s 1970s Marlboro Man-style advertising declared North Dakota \u201cBigger, Better Country\u201d and promised \u201croom to roam.\u201d Gotta love a campaign that includes a scented page urging you to \u201cscratch leather for North Dakota.\u201d Yee-haw!<\/p>\n<p class=\"nbp\"><img decoding=\"async\" src=\"https:\/\/blog.statemuseum.nd.gov\/sites\/default\/files\/pictures\/2026-04-20-Gallagher-BlogImage7-web.jpg\" width=\"100%\" alt=\"Map cover that says North Dakota - Bigger, Better Country. 1975 Official Highway Map. The image on the map shows a man and woman dressed in western gear standing on a large rock or butte with blue behind them.\"\/><\/p>\n<p style=\"font-size:12px;margin-top:0px;padding:5px 10px;\"><em><strong>A 1975 highway map produced for the \u201cBigger, Better Country\u201d tourism campaign. Parks and Recreation, Tourism Division Records, SHSND State Series 31743<\/strong><\/em><\/p>\n<p>But for sheer wit, nothing beats the series of tongue-in-cheek billboards erected in the 1980s. Sporting messages like \u201cWelcome to North Dakota\u2014Mountain Removal Project Completed\u201d and \u201cStay in North Dakota\u2014Minnesota is Closed this Week,\u201d the billboards poked fun at common North Dakota tropes, attracting national media attention.<\/p>\n<p class=\"nbp\"><img decoding=\"async\" src=\"https:\/\/blog.statemuseum.nd.gov\/sites\/default\/files\/pictures\/2026-04-20-Gallagher-BlogImage8-web.jpg\" width=\"100%\" alt=\"A brownish red billboard with white text that reads welcome to NORTH DAKOTA - mountain removal project completed\"\/><\/p>\n<p style=\"font-size:12px;margin-top:0px;padding:5px 10px;\"><em><strong>\u201cWelcome to North Dakota\u2014Mountain Removal Project Completed,\u201d circa 1987. SHSND SA 11140-00170<\/strong><\/em><\/p>\n<p>Fast forward to today. Groups like the North Dakota Native Tourism Alliance promote cultural experiences at tribal lands across the state, from museums and buffalo ranches to casinos and powwows. North Dakota has also added some major star power to its arsenal. In recent years, \u201cTransformers\u201d star and Minot native Josh Duhamel has served as a tourism ambassador for the state, spotlighting the good times to be had on North Dakota\u2019s open roads, at its cultural sites, or teeing off at our top-flight golf courses. In 2025, Tigirlily Gold, the musical duo from Hazen, collaborated with ND Tourism on the anthem \u201cCall it Home (A Song for North Dakota).\u201d<\/p>\n<p class=\"nbp\"><img decoding=\"async\" src=\"https:\/\/blog.statemuseum.nd.gov\/sites\/default\/files\/pictures\/2026-04-20-Gallagher-BlogImage9-web.jpg\" width=\"100%\" alt=\"2024 North Dakota Travel Guide cover. A man holding a straw hat with a pink, red, and white floral short sleeved polo and dark bants sits on a red and white motorcycle with a set of golf clubs on his back. He is shown with his hands in the air on an open road with grassy hills to the sides of him.\"\/><\/p>\n<p style=\"font-size:12px;margin-top:0px;padding:5px 10px;\"><em><strong>Actor Josh Duhamel lives it up on the cover of the 2024 North Dakota Travel Guide. North Dakota Tourism<\/strong><\/em><\/p>\n<p>As much as things have changed, some things have remained remarkably the same. Case in point: The Department of Commerce\u2019s \u201cFind the Good Life in North Dakota\u201d initiative, not unlike the letter-writing campaigns used during the early days of statehood, draws on \u201ccommunity champions\u201d to connect with prospective residents. After all, when it comes to selling the state, North Dakota\u2019s greatest resource has always been its people.<\/p>\n<p class=\"nbp\"><img decoding=\"async\" src=\"https:\/\/blog.statemuseum.nd.gov\/sites\/default\/files\/pictures\/2026-04-20-Gallagher-BlogImage10-web.jpg\" width=\"100%\" alt=\"Advertisement that reads Happiness Lives Here. It's no wonder North Dakotans are happy. We have growing family-friendly communities where your rewarding career can take off, you can start your own business, or you can be on the cusp of leading technology. Come see why North Dakota is consistently ranked as one of the best places to raise a family. Visit our website's Relocation Help Desk to connect with someone who's happy to help. Find the goodlife in North Dakota. FindTheGoodLive.com. Shown on the ad are a young girl dancing while a man smiles at her. There's a stage in the background with people seated and standing on a lawn with buildings around the lawn.\"\/><\/p>\n<p style=\"font-size:12px;margin-top:0px;padding:5px 10px;\"><em><strong>\u201cFind the Good Life in North Dakota,\u201d 2024. Department of Commerce<\/strong><\/em><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>North Dakota postcard, circa 1940. SHSND B0716-00039 \u201cThis is a good country for a poor man,\u201d F.A. Newman, a Missouri transplant to North Dakota, wrote in a 1906 letter to the Great Northern Railway. \u201cA man can own his own home and be independent of care and worry.\u201d His testimonial was one of dozens from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7035642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12032],"tags":[25505,15427,843,1170,5296],"dealstore":[],"offerexpiration":[],"class_list":["post-7035641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-american-history","tag-dakota","tag-destination","tag-north","tag-sold","tag-state"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Destination North Dakota: How the State Was Sold - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7035641\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Destination North Dakota: How the State Was Sold - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"North Dakota postcard, circa 1940. SHSND B0716-00039 \u201cThis is a good country for a poor man,\u201d F.A. 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