{"id":7035637,"date":"2026-08-09T20:40:44","date_gmt":"2026-08-09T20:40:44","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/exclusive-news-and-research-on-the-wine-spirits-and-beer-business-191\/"},"modified":"2026-08-09T20:40:44","modified_gmt":"2026-08-09T20:40:44","slug":"exclusive-news-and-research-on-the-wine-spirits-and-beer-business-191","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7035637","title":{"rendered":"Exclusive news and research on the wine, spirits and beer business"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2>A-B\u2019s Cutwater To Get Super Bowl Ad Next Year\u00a0<\/h2>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"posted\"><a href=\"https:\/\/www.shankennewsdaily.com\/2026\/08\/07\/\" title=\"Click to see that day's daily archive\">August 7, 2026<\/a><\/span><\/p>\n<p>Anheuser-Busch\u2019s spirits-based RTD brand Cutwater will be featured in a commercial during the 2027 Super Bowl.<span id=\"more-40636\"\/> While the price of the ad buy was not disclosed, 30-second spots during the previous Super Bowl were reportedly selling for around $8 million. Cutwater is also backed by partnership agreements with the MLB and PGA Tour, and with individual NFL teams and NBA teams.<\/p>\n<p>According to Anheuser-Busch, Cutwater has more than doubled in size in 2026, growing 104% year-over-year in Circana channels through July 19. For 2025, the brand was up 59% to 6.4 million cases in the U.S., according to Impact Databank.<\/p>\n<p>\u201cAs demand continues to grow, we\u2019re investing behind the brand in a major way, from innovation and expanded production capacity to national media, sports partnerships, and cultural moments like the Super Bowl,\u201d said Jake Kirsch, president of Beyond Beer at A-B. \u201cCutwater is a remarkable brand that consumers love: it\u2019s an important part of how we\u2019re building our spirits business, complementing our leadership in beer, and driving long-term growth.\u201d<\/p>\n<p>Among the specific expressions propelling growth, four-packs of Cutwater Lime Margaritas are up 87% at retail through July 19, while the brand\u2019s Mango Margaritas surged 135%. Releases like Long Island Iced Tea, Espresso Martini, and White Russian are also driving sales, up 119%, 78%, and 87%, respectively.<\/p>\n<p>\t\t\t<a href=\"https:\/\/www.winespectator.com\/newsletter\/shankennewsdaily\" title=\"Subscribe to Shanken News Daily\u2019s Email Newsletter\" style=\"display:block; padding:0.56em 0; margin: 0; font-style:italic; font-weight:bold;font-size:1.1em;line-height:1.28;\">Subscribe to Shanken News Daily\u2019s Email Newsletter, delivered to your inbox each morning.<br \/>\n\t\t\t\t\t\t<\/a><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t<!-- new widget --><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A-B\u2019s Cutwater To Get Super Bowl Ad Next Year\u00a0 August 7, 2026 Anheuser-Busch\u2019s spirits-based RTD brand Cutwater will be featured in a commercial during the 2027 Super Bowl. While the price of the ad buy was not disclosed, 30-second spots during the previous Super Bowl were reportedly selling for around $8 million. Cutwater is also [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[3171,907,1305,1820,10113,16238,9182],"dealstore":[],"offerexpiration":[],"class_list":["post-7035637","post","type-post","status-publish","format-standard","hentry","category-alcohol","tag-beer","tag-business","tag-exclusive","tag-news","tag-research","tag-spirits","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exclusive news and research on the wine, spirits and beer business - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7035637\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exclusive news and research on the wine, spirits and beer business - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"A-B\u2019s Cutwater To Get Super Bowl Ad Next Year\u00a0 August 7, 2026 Anheuser-Busch\u2019s spirits-based RTD brand Cutwater will be featured in a commercial during the 2027 Super Bowl. While the price of the ad buy was not disclosed, 30-second spots during the previous Super Bowl were reportedly selling for around $8 million. 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