{"id":7035393,"date":"2026-08-09T16:58:26","date_gmt":"2026-08-09T16:58:26","guid":{"rendered":"https:\/\/peraltafinancing.com\/recipes\/category-a-b\/beer\/new-na-innovation-from-samuel-adams-octoberfest\/"},"modified":"2026-08-09T16:58:26","modified_gmt":"2026-08-09T16:58:26","slug":"new-na-innovation-from-samuel-adams-octoberfest","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7035393","title":{"rendered":"NEW NA Innovation from Samuel Adams \u2013 Octoberfest"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-44953\">\n<div class=\"entry-content\">\n<p><strong>PRESS RELEASE \/ July 23, 2026 (Boston, MA) \u2013\u00a0<\/strong>49% of Americans are trying to drink less\u00a0alcohol,\u00b9\u00a0and knowing that <strong><a title=\"https:\/\/www.samueladams.com\/\" href=\"https:\/\/www.samueladams.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.samueladams.com\/&amp;source=gmail&amp;ust=1785008542804000&amp;usg=AOvVaw3Oit7HlP8J_KYsy4q4mDr_\"><u>Samuel Adams<\/u><\/a><\/strong>\u2019 Octoberfest is the #1 fall seasonal beer\u00b2 the brand knew that they\u00a0couldn\u2019t\u00a0let down their fans.<\/p>\n<p>For the first time \u2013 <b>Sam Adams is releasing NA Octoberfest<\/b>! The same smooth, bold taste and rich caramel malt flavor from the original #1 best-selling seasonal, with no alcohol.\u00a0Same\u00a0seasonal tradition. New way to celebrate.<\/p>\n<div>As the non-alcoholic beverage category continues to grow, NA Octoberfest joins <a title=\"https:\/\/www.samueladams.com\/our-beers\/non-alcoholic\/non-alcoholic-hazy-ipa\" href=\"https:\/\/www.samueladams.com\/our-beers\/non-alcoholic\/non-alcoholic-hazy-ipa\" target=\"_blank\" rel=\"noreferrer noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.samueladams.com\/our-beers\/non-alcoholic\/non-alcoholic-hazy-ipa&amp;source=gmail&amp;ust=1785008542804000&amp;usg=AOvVaw0dTPSFugkAsZ5kMJIVtD57\"><u>Just the Haze<\/u><\/a>\u00a0in Sam Adams\u2019 non-alcoholic offerings making great tasting beer without alcohol accessible for all drinkers. It\u2019ll hit shelves in early August.<\/div>\n<div><a href=\"https:\/\/massbrewbros.com\/wp-content\/uploads\/2026\/07\/Octoberfest-x-NA-Octoberfest.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-44956 size-full\" src=\"https:\/\/massbrewbros.com\/wp-content\/uploads\/2026\/07\/Octoberfest-x-NA-Octoberfest.jpeg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/massbrewbros.com\/wp-content\/uploads\/2026\/07\/Octoberfest-x-NA-Octoberfest.jpeg 1000w, https:\/\/massbrewbros.com\/wp-content\/uploads\/2026\/07\/Octoberfest-x-NA-Octoberfest-980x654.jpeg 980w, https:\/\/massbrewbros.com\/wp-content\/uploads\/2026\/07\/Octoberfest-x-NA-Octoberfest-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\"\/><\/a><\/div>\n<div>\n<p>++<\/p>\n<p><b>NA Octoberfest<\/b><\/p>\n<ul>\n<li>\n<p><b>Style: <\/b>M\u00e4rzen-style<\/p>\n<\/li>\n<li>\n<p><b>Aroma: <\/b>Complex caramel and\u00a0roasty\u00a0malt<\/p>\n<\/li>\n<li>\n<p><b>Taste: <\/b>Smooth with a deep malt complexity,\u00a0roasty\u00a0sweetness, and light hop character<\/p>\n<\/li>\n<li>\n<p><b>Mouthfeel: <\/b>Medium-bodied<\/p>\n<\/li>\n<li>\n<p><b>Finish: <\/b>Smooth and sweet<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<p>\u00a0<\/p>\n<ol start=\"1\">\n<li>\n<\/li>\n<li><span role=\"presentation\"><i>Nielsen,\u202fTotal US x\u202fAOC+Liquor+Conv\u202f8\/16\/25 thru 11\/1\/26 <\/i><\/span><\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/massbrewbros.com\/wp-content\/uploads\/2017\/12\/14720583_10153885680951611_8198427448051799265_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9558 alignleft\" src=\"https:\/\/massbrewbros.com\/wp-content\/uploads\/2017\/12\/14720583_10153885680951611_8198427448051799265_n-300x300.jpg\" alt=\"\" width=\"96\" height=\"96\" srcset=\"https:\/\/massbrewbros.com\/wp-content\/uploads\/2017\/12\/14720583_10153885680951611_8198427448051799265_n-300x300.jpg 300w, https:\/\/massbrewbros.com\/wp-content\/uploads\/2017\/12\/14720583_10153885680951611_8198427448051799265_n-150x150.jpg 150w, https:\/\/massbrewbros.com\/wp-content\/uploads\/2017\/12\/14720583_10153885680951611_8198427448051799265_n-610x610.jpg 610w, https:\/\/massbrewbros.com\/wp-content\/uploads\/2017\/12\/14720583_10153885680951611_8198427448051799265_n.jpg 720w\" sizes=\"auto, (max-width: 96px) 100vw, 96px\"\/><\/a><a href=\"https:\/\/www.samueladams.com\" target=\"_blank\" rel=\"noopener\"><strong>About Samuel Adams<\/strong><\/a><\/p>\n<p>Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution. The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston. He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation\u2019s founding fathers, a revolutionary man of independent and pioneering spirit. Today, Samuel Adams is one of the world\u2019s most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better. Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. For more information, visit www.SamuelAdams.com or follow @SamuelAdamsBeer<\/p>\n<p>&#13;<br \/>\n\t\t\t\t<span class=\"post-views-icon dashicons dashicons-chart-bar\"\/> <span class=\"post-views-label\">Post Views:<\/span> <span class=\"post-views-count\">444<\/span>&#13;\n\t\t\t<\/p>\n<p><span class=\"et_social_bottom_trigger\"\/>\t\t\t\t\t<\/div>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>PRESS RELEASE \/ July 23, 2026 (Boston, MA) \u2013\u00a049% of Americans are trying to drink less\u00a0alcohol,\u00b9\u00a0and knowing that Samuel Adams\u2019 Octoberfest is the #1 fall seasonal beer\u00b2 the brand knew that they\u00a0couldn\u2019t\u00a0let down their fans. For the first time \u2013 Sam Adams is releasing NA Octoberfest! The same smooth, bold taste and rich caramel malt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7035394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[3556,11187,19292,7917],"dealstore":[],"offerexpiration":[],"class_list":["post-7035393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beer","tag-adams","tag-innovation","tag-octoberfest","tag-samuel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NEW NA Innovation from Samuel Adams \u2013 Octoberfest - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7035393\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEW NA Innovation from Samuel Adams \u2013 Octoberfest - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"PRESS RELEASE \/ July 23, 2026 (Boston, MA) \u2013\u00a049% of Americans are trying to drink less\u00a0alcohol,\u00b9\u00a0and knowing that Samuel Adams\u2019 Octoberfest is the #1 fall seasonal beer\u00b2 the brand knew that they\u00a0couldn\u2019t\u00a0let down their fans. 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