{"id":7034947,"date":"2026-08-09T08:56:18","date_gmt":"2026-08-09T08:56:18","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/doubleverifys-2025-global-insights-report-uncovers-north-americas-shifting-digital-ad-landscape\/"},"modified":"2026-08-09T08:56:18","modified_gmt":"2026-08-09T08:56:18","slug":"doubleverifys-2025-global-insights-report-uncovers-north-americas-shifting-digital-ad-landscape","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7034947","title":{"rendered":"DoubleVerify\u2019s 2025 Global Insights Report Uncovers North America\u2019s Shifting Digital Ad Landscape"},"content":{"rendered":"


\n<\/p>\n

\n

From rising bot fraud to the growing impact of attention metrics, DV\u2019s latest report reveals key trends shaping media quality and performance<\/em><\/p>\n

NEW YORK \u2014 DoubleVerify<\/a>\u00a0(\u201cDV\u201d) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its\u00a02025 Global Insights: North America Report<\/em><\/a>. The annual report highlights emerging advertising trends and media quality benchmarks, based on more than one trillion impressions across desktop, mobile, and CTV environments, along with survey responses from 400 advertising and marketing decision-makers and 3,000 consumers across the region.<\/p>\n

Key findings include:<\/p>\n

DV\u2019s survey of 400 advertising and marketing decision-makers found that\u00a0social media outperforms all other channels in driving campaign performance<\/strong>\u00a0above the baseline, especially reels and feeds. When asked to rank the top-performing channels, 77% cited social media reels and 75% named social feeds. The top-five were rounded out by 69% for CTV, 67% for commerce media networks, and 58% for programmatic open web.<\/p>\n

In parallel, DV\u2019s survey of 3,000 North American consumers revealed that\u00a0online content consumption was on the rise, with users spending an average of 3.8 hours per day on leisure content<\/strong>\u00a0(media that people consume for enjoyment, relaxation, or personal interest rather than for work, study, or utility). However,\u00a041% of respondents also reported using ad blockers<\/strong>, signaling that while digital consumption and engagement are growing, so too is consumer resistance to disruptive or low-quality ad experiences.<\/p>\n

According to DV data, North America\u00a0has seen bot fraud surge 101% year-over-year, with a 106% increase in the U.S. alone<\/strong>, compared with a 35% decline in Canada. Bot fraud peaked in the second half of 2024\u2014up 122% in Q3\u201924 vs Q3\u201923 and 234% in Q4\u201924 vs Q2\u201923\u2014driven largely by mobile app video ads. Desktop display and CTV video ads, however, also represented significant shares of fraudulent bot activity, according to DV\u2019s analysis.<\/p>\n

AI-powered crawlers and scrapers are becoming a growing source of invalid traffic (IVT). In the second half of 2024, general invalid traffic (GIVT)\u00a0spiked 86% year-over-year<\/strong>\u00a0in 2H, with 16% of that tied to bots linked to legitimate AI tools such as GPTBot, ClaudeBot, and AppleBot. This surge underscores the importance of monitoring GIVT as AI-based scraping becomes more prevalent.<\/p>\n

Authentic Viewability, once a basic proxy for evaluating \u201cattention,\u201d saw modest gains in 2024\u2014rising to 71% in North America, a 3% increase from the prior year. Growth was fueled by a 4% uptick in desktop video and a 16% surge in CTV video authentic viewability. Yet, as the industry shifts to more precise attention-based metrics,\u00a0North America still lags the global attention average, per DV data, by 4%<\/strong>. A major factor: poor performance from small-sized in-app display ads, which scored 35% below the global benchmark in Exposure, DV\u2019s metric for evaluating ad presentation through elements like viewable time, share of screen, video quality, and audibility.<\/p>\n

\u201cAs media investments become more complex and fragmented, our insights offer a critical roadmap for advertisers seeking to reduce waste, maximize engagement, and drive tangible outcomes across North America and beyond,\u201d said Mark Zagorski, CEO of DoubleVerify. \u201cWith a deep, transparent view into media quality and performance, we empower brands to make smarter media investment decisions and deliver superior results.\u201d<\/p>\n

To view the full report, visit:\u00a0doubleverify.com\/2025-dv-global-insights-north-america-report\/<\/a><\/p>\n

About DoubleVerify<\/strong><\/p>\n

DoubleVerify (\u201cDV\u201d) (NYSE: DV) is the industry\u2019s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at\u00a0www.doubleverify.com<\/a>.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

From rising bot fraud to the growing impact of attention metrics, DV\u2019s latest report reveals key trends shaping media quality and performance NEW YORK \u2014 DoubleVerify\u00a0(\u201cDV\u201d) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its\u00a02025 Global Insights: North America Report. The annual report highlights […]<\/p>\n","protected":false},"author":1,"featured_media":7034948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[198046,17103,824,198047,197008,198048,5714,10844,7490,843,10930,22745,75545],"dealstore":[],"offerexpiration":[],"class_list":["post-7034947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-2025-global-insights","tag-americas","tag-digital","tag-digital-ad-landscape","tag-doubleverify","tag-doubleverifys","tag-global","tag-insights","tag-landscape","tag-north","tag-report","tag-shifting","tag-uncovers"],"yoast_head":"\nDoubleVerify\u2019s 2025 Global Insights Report Uncovers North America\u2019s Shifting Digital Ad Landscape - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7034947\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify\u2019s 2025 Global Insights Report Uncovers North America\u2019s Shifting Digital Ad Landscape - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"From rising bot fraud to the growing impact of attention metrics, DV\u2019s latest report reveals key trends shaping media quality and performance NEW YORK \u2014 DoubleVerify\u00a0(\u201cDV\u201d) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released its\u00a02025 Global Insights: North America Report. 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