{"id":7034685,"date":"2026-08-09T04:46:20","date_gmt":"2026-08-09T04:46:20","guid":{"rendered":"https:\/\/peraltafinancing.com\/alcohol\/drinks-international\/"},"modified":"2026-08-09T04:46:20","modified_gmt":"2026-08-09T04:46:20","slug":"drinks-international","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7034685","title":{"rendered":"Drinks International"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"wp-block-paragraph\"><strong>Decline among the top names is the main subject of the picture, but some new entries make for interesting reading<\/strong>.<\/p>\n<p class=\"wp-block-paragraph\">Rum had a subdued year in the 2026 Millionaires\u2019 Club, with combined volumes among the dozen millionaire brands slipping from 73.7 million to 73.1 million cases. The category remains highly concentrated at the top, and the leading brands were largely in decline.<\/p>\n<p class=\"wp-block-paragraph\">Tanduay continues to lead the global rum table, despite falling 2.5% to 23.2 million cases. Bacardi remains second, down 2% to 19.3 million, while Captain Morgan declined 4.3% to 11.0 million. Together, this trio of brands account for more than 70% of the rum millionaire volumes.<\/p>\n<p class=\"wp-block-paragraph\">The rest of the ranking describes a category that is highly regionally distinct.<\/p>\n<p class=\"wp-block-paragraph\">From India, which has been a hotbed of spirits growth, McDowell\u2019s No.1 Celebration fell 6.3% to 5.7 million cases, Radico Khaitan\u2019s 1965 Rum was also down, slipping 8.3% to 1.1 million, while its stablemate, Contessa, remained flat at the same figure of 1.1 million cases. But that\u2019s not to say there was no growth to be found on the subcontinent. Amrut XXX, which debuted on the list this year, climbed 88.9% to 1.7 million.<\/p>\n<p class=\"wp-block-paragraph\">Another nationally focused brand, Diageo\u2019s Kenya Cane was the category\u2019s growth story \u2013 it more than doubled to 2.3 million cases.<\/p>\n<p class=\"wp-block-paragraph\">Elsewhere, international brands were less convincing. Pernod Ricard\u2019s Havana Club dropped 6.1% to 3.1 million, while Appleton Estate and The Kraken were both flat, just holding on to their millionaire statuses.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/drinksint.com\/wp-content\/uploads\/2026\/06\/mills-rum-ranking-2026.png\" alt=\"\" class=\"wp-image-24005 lazyload\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"752\" height=\"241\" src=\"https:\/\/drinksint.com\/wp-content\/uploads\/2026\/06\/mills-rum-ranking-2026.png\" alt=\"\" class=\"wp-image-24005 lazyload\" srcset=\"https:\/\/drinksint.com\/wp-content\/uploads\/2026\/06\/mills-rum-ranking-2026.png 752w, https:\/\/drinksint.com\/wp-content\/uploads\/2026\/06\/mills-rum-ranking-2026-300x96.png 300w\" sizes=\"(max-width: 752px) 100vw, 752px\"\/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">Read the full ranking and all other category analyses in <a href=\"https:\/\/edition.pagesuite.com\/html5\/reader\/production\/default.aspx?pubname=&amp;edid=cda95b05-6aff-41bd-afb9-4b8cc0f57c69\">The Millionaires\u2019 Club 2026<\/a>.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Decline among the top names is the main subject of the picture, but some new entries make for interesting reading. Rum had a subdued year in the 2026 Millionaires\u2019 Club, with combined volumes among the dozen millionaire brands slipping from 73.7 million to 73.1 million cases. The category remains highly concentrated at the top, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7034686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12029],"tags":[5038,3006],"dealstore":[],"offerexpiration":[],"class_list":["post-7034685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol","tag-drinks","tag-international"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drinks International - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7034685\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drinks International - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Decline among the top names is the main subject of the picture, but some new entries make for interesting reading. Rum had a subdued year in the 2026 Millionaires\u2019 Club, with combined volumes among the dozen millionaire brands slipping from 73.7 million to 73.1 million cases. 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