{"id":7034240,"date":"2026-08-08T22:17:13","date_gmt":"2026-08-08T22:17:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/pepsico-and-silverstone-announce-five-year-partnership-to-create-immersive-fan-experiences-at-the-home-of-british-motorsport\/"},"modified":"2026-08-08T22:17:13","modified_gmt":"2026-08-08T22:17:13","slug":"pepsico-and-silverstone-announce-five-year-partnership-to-create-immersive-fan-experiences-at-the-home-of-british-motorsport","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7034240","title":{"rendered":"Pepsico and Silverstone Announce Five-Year Partnership to Create Immersive Fan Experiences at the Home of British Motorsport"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<td>PepsiCo and Silverstone have today announced a new five-year partnership that sees PepsiCo become the Official Soft Drinks and Official Snacks Partner of the Home of British Motorsport.<br \/>\u00a0<br \/>PepsiCo will bring its portfolio of food and beverage brands to Silverstone\u2019s year-round events calendar, which welcomes more than two million visitors annually. This includes the FORMULA 1 PIRELLI BRITISH GRAND PRIX, the British Grand Prix MotoGP\u2122, the British Touring Car Championship, CarFest and Christmas at Silverstone. Carlsberg Britvic, PepsiCo\u2019s bottling partner, will support the delivery of the beverage portfolio as part of the agreement.<br \/>\u00a0<br \/>The partnership will deliver memorable, immersive experiences that bring fans closer to the brands they love \u2013 turning visits to Silverstone into a multi-sensory food and drink moment. Through a shared focus on elevating the live event experience, PepsiCo and Silverstone aim to create moments that bring people together through sport, entertainment and food.<br \/>\u00a0<br \/>Six major experiential activations will take place each year across Silverstone\u2019s biggest events, combining bold flavours, standout design and interactive experiences across the venue. PepsiCo\u2019s brands will play a central role in how fans celebrate, connect and enjoy race weekends and year-round events. The partnership was launched at the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026 in July, where fans experienced activations from Gatorade, Doritos and Pepsi:<strong>Gatorade<\/strong>\u00a0hosted the UK debut of its flagship\u00a0<em>Run the Circuit<\/em>\u00a0experience, giving hundreds of fans the opportunity to run the iconic Silverstone circuit just hours before the British GP got underway.<strong>Doritos<\/strong>\u00a0brought its global\u00a0<em>Taste the Thrill<\/em>\u00a0campaign to life through the Doritos Thrill Zone, offering fans the chance to win prizes including a hot lap and exclusive merchandise. Visitors also enjoyed Doritos Loaded, a bold, flavour-packed food experience built around a Doritos base.<strong>Pepsi\u00a0<\/strong>introduced its House of Treats experience, offering crafted drinks that tap into consumer demand for beverage customisation and flavour exploration.<strong>Mark Whitaker, Away From Home Business Unit Controller, PepsiCo UK, said:<\/strong>\u00a0<em>\u201cSilverstone is one of the world\u2019s most iconic sporting venues, and it brings together fans in moments that truly matter. This partnership gives us an exciting opportunity to connect with those fans in new ways \u2013 through bold\u00a0flavours, immersive brand\u00a0experiences\u00a0and shared moments of enjoyment across our food and drink portfolio.<\/em>\u00a0<br \/>\u00a0<br \/><em>\u201cBy working closely with Silverstone and Carlsberg Britvic,\u00a0we\u2019re\u00a0creating experiences that go beyond refreshment \u2013 bringing our brands to life in ways that are engaging, memorable and rooted in how people come together to enjoy live sport and entertainment.\u201d<\/em><br \/>\u00a0<br \/><strong>Rachel James, Head of Partnerships, Silverstone, said:\u00a0<\/strong><em>\u201cWe are delighted to welcome PepsiCo to Silverstone as our Official Soft Drinks and Snacks Partner. We are always looking for ways to make a visit to Silverstone even more memorable, and this partnership brings together two organisations with a shared ambition to create bold, engaging experiences for fans.<\/em><br \/>\u00a0<br \/><em>\u201cThe response to Pepsi, Doritos and Gatorade activations at this year\u2019s British Grand Prix demonstrated the potential of the partnership. We are excited to build on that success over the next five years and give fans even more opportunities to come together, discover something different and enjoy their time at Silverstone.\u201d<\/em><br \/>\u00a0<br \/><strong>Chris Pratt, VP Sales \u2013 On Trade, Carlsberg Britvic, said:<\/strong>\u00a0<em>\u201cSilverstone is a world-renowned sporting venue and a brilliant platform to bring people together through unforgettable live experiences. We\u2019re proud to support PepsiCo in delivering a wide choice of much-loved soft drinks brands to fans across Silverstone\u2019s events calendar, helping to enhance the experience for every visitor, whatever the occasion.<\/em><br \/>\u00a0<br \/><em>\u201cThrough this partnership, we look forward to bringing high-quality serves to one of the UK\u2019s most celebrated destinations for sport and entertainment, while continuing to connect consumers with the drinks they know and love in moments that matter.\u201d<\/em><br \/>\u00a0<br \/>The Silverstone partnership further strengthens PepsiCo\u2019s growing Away From Home presence across UK sport and entertainment venues, including Wembley Stadium connected by EE, The O2, Hill Dickinson Stadium and Barclays Hampden.<br \/>\u00a0<br \/>Together, these partnerships reflect a broader focus on meeting consumers where they are \u2013 creating engaging food and drink experiences across the UK\u2019s leading live venues and cultural moments.<br \/>\u00a0<\/td>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo and Silverstone have today announced a new five-year partnership that sees PepsiCo become the Official Soft Drinks and Official Snacks Partner of the Home of British Motorsport.\u00a0PepsiCo will bring its portfolio of food and beverage brands to Silverstone\u2019s year-round events calendar, which welcomes more than two million visitors annually. This includes the FORMULA 1 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7034241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110625,2,110626],"tags":[14046,1840,7957,13433,4457,34983,1159,13017,171206,11188,21401,110627],"dealstore":[],"offerexpiration":[],"class_list":["post-7034240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventprofs-2","category-featured","category-venue-focus","tag-announce","tag-british","tag-create","tag-experiences","tag-fan","tag-fiveyear","tag-home","tag-immersive","tag-motorsport","tag-partnership","tag-pepsico","tag-silverstone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pepsico and Silverstone Announce Five-Year Partnership to Create Immersive Fan Experiences at the Home of British Motorsport - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7034240\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsico and Silverstone Announce Five-Year Partnership to Create Immersive Fan Experiences at the Home of British Motorsport - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"PepsiCo and Silverstone have today announced a new five-year partnership that sees PepsiCo become the Official Soft Drinks and Official Snacks Partner of the Home of British Motorsport.\u00a0PepsiCo will bring its portfolio of food and beverage brands to Silverstone\u2019s year-round events calendar, which welcomes more than two million visitors annually. 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