{"id":7033614,"date":"2026-08-08T12:36:56","date_gmt":"2026-08-08T12:36:56","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/what-it-is-and-how-it-affects-ai-visibility\/"},"modified":"2026-08-08T12:36:56","modified_gmt":"2026-08-08T12:36:56","slug":"what-it-is-and-how-it-affects-ai-visibility","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7033614","title":{"rendered":"What It Is and How It Affects AI Visibility"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"content\">\n<p>Your content can rank on the first page of Google and still never be cited or mentioned by LLMs.<\/p>\n<p>This makes sense once you understand query fan-out, a background process AI systems use to build answers.<\/p>\n<p>When someone asks ChatGPT or Perplexity a question, it doesn\u2019t default to the best-ranking page.<\/p>\n<p>Instead, it runs related searches behind the scenes, pulling from the most relevant and reliable sources, regardless of position.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-300x186.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-1280x795.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-768x477.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-1536x954.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-2048x1272.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-480x298.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-640x398.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-960x596.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-1440x895.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-1600x994.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-1920x1193.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"User query\" alt=\"User query\" data-aspect-ratio=\"0.62142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-300x186.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-1280x795.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-768x477.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-1536x954.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-2048x1272.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-480x298.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-640x398.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-960x596.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-1440x895.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-1600x994.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/user-query-1920x1193.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>If your brand doesn\u2019t show up in those searches (whether through your own content or third parties), you\u2019re unlikely to make it into the answer.<\/p>\n<p>High rankings don\u2019t hurt, of course.<\/p>\n<p>But in AI search, coverage and retrievability are king.<\/p>\n<p>In this guide, I\u2019ll teach you how to optimize your content strategy for query fan-out to help increase your AI visibility.<\/p>\n<p>You\u2019ll learn:<\/p>\n<ul>\n<li>Why LLMs use query fan-out<\/li>\n<li>How it behaves differently across major AI platforms<\/li>\n<li>Why it changes how you create and structure content<\/li>\n<li>A 6-step workflow for earning more citations in AI search<\/li>\n<\/ul>\n<p>First, I\u2019ll dive deeper into how query fan-out works.<\/p>\n<h2>What Is Query Fan-Out?<\/h2>\n<p>Query fan-out is a process AI search systems use to break a single user query into multiple sub-queries to create the most helpful response.<\/p>\n<p>In other words, the AI \u201cfans\u201d the query out into a series of related sub-questions to build a more complete picture of the topic.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__visual-chart backlinko-image\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-300x186.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-1280x795.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-768x477.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-1536x954.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-2048x1272.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-480x298.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-640x398.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-960x596.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-1440x895.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-1600x994.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-1920x1193.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"How query fan-out works\" alt=\"How query fan-out works\" data-aspect-ratio=\"0.62142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-300x186.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-1280x795.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-768x477.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-1536x954.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-2048x1272.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-480x298.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-640x398.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-960x596.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-1440x895.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-1600x994.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/how-query-fan-out-works-1920x1193.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>It then pulls information from multiple sources \u2014 editorial sites, Reddit threads, comparison and <a title=\"17 Excellent Product Page Examples (And What to Steal)\" href=\"https:\/\/backlinko.com\/product-page-examples\" target=\"_blank\" rel=\"noopener\">product pages<\/a> \u2014 and synthesizes it into a single comprehensive answer.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__visual-chart backlinko-image\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-300x220.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-1280x938.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-768x563.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-1536x1126.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-2048x1501.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-480x352.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-640x469.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-960x703.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-1440x1055.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-1600x1172.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-1920x1407.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"The query fan-out process\" alt=\"The query fan-out process\" data-aspect-ratio=\"0.73285714285714\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-300x220.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-1280x938.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-768x563.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-1536x1126.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-2048x1501.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-480x352.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-640x469.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-960x703.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-1440x1055.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-1600x1172.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-query-fan-out-process-1920x1407.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>AI systems use query fan-out for a few reasons:<\/p>\n<ul>\n<li><strong>Confirm information:<\/strong> A single source might be wrong or biased. Running parallel sub-queries allows the system to cross-reference multiple sources and find consensus before committing to an answer.<\/li>\n<li><strong>Handle complex, specific queries:<\/strong> When a question has multiple layers, like comparing two products across price, reliability, and long-term value, fan-out breaks it into manageable pieces that the system can research independently.<\/li>\n<li><strong>Answer the real question:<\/strong> Someone searching \u201cbest toothbrush\u201d probably also wants to know about price, battery life, and durability, even if they didn\u2019t say so. Fan-out anticipates those needs and gathers evidence upfront.<\/li>\n<\/ul>\n<p>For example, a search for \u201cbest toothbrush\u201d might trigger sub-queries like \u201cbest electric toothbrushes [year]\u201d and \u201cbest toothbrushes for sensitive gums.\u201d<\/p>\n<p>This helps the AI build a more complete and useful answer:<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Sub-Query<\/th>\n<th scope=\"col\">What It Contributes to the AI Response<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Sub-Query\">Best electric toothbrushes<\/td>\n<td data-before=\"What It Contributes to the AI Response\">Top-rated picks and editorial consensus<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Sub-Query\">Best toothbrushes for sensitive gums<\/td>\n<td data-before=\"What It Contributes to the AI Response\">Use-case recommendations<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Sub-Query\">Oral-B vs. Philips Sonicare<\/td>\n<td data-before=\"What It Contributes to the AI Response\">Head-to-head comparison data<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Sub-Query\">Best eco-friendly toothbrushes<\/td>\n<td data-before=\"What It Contributes to the AI Response\">Value picks and pricing information<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>The AI then synthesizes those findings into a single answer that covers everything the user might want to know: top picks, price ranges, use-case breakdowns, and comparisons.<\/p>\n<p>In this way, it anticipates the user\u2019s needs, even though the original prompt (best toothbrush) was just two words.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-300x341.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-1280x1456.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-768x873.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-1351x1536.webp 1351w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-1801x2048.webp 1801w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-480x546.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-640x728.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-960x1092.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-1440x1638.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-1600x1820.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-1920x2183.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u2013 Best toothbrush\" alt=\"ChatGPT \u2013 Best toothbrush\" data-aspect-ratio=\"1.1371428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-300x341.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-1280x1456.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-768x873.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-1351x1536.png 1351w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-1801x2048.png 1801w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-480x546.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-640x728.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-960x1092.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-1440x1638.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-1600x1820.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-best-toothbrush-1920x2183.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h3>What Query Fan-Out Is NOT<\/h3>\n<p>Now that we\u2019ve covered what query fan-out is, let\u2019s clear up a few common misconceptions.<\/p>\n<p>Query fan-out is not:<\/p>\n<ul>\n<li><strong><a title=\"Free Keyword Research Tool by Backlinko\" href=\"https:\/\/backlinko.com\/tools\/keyword\" target=\"_blank\" rel=\"noopener\">Keyword research<\/a>:<\/strong> This is the process of finding terms your audience searches for. Query fan-out is something AI systems do automatically, behind the scenes, every time someone asks a question.<\/li>\n<li><strong>People Also Ask:<\/strong> PAA is a visible SERP feature that shows users what else they might want to search. Fan-out happens in the background whether you can see it or not.<\/li>\n<li><strong>A fixed set of queries:<\/strong> Only 27% of fan-out sub-queries remain consistent across repeated searches, according to a <a title=\"AI Search Study: Understanding Keyword Query Fan-out\" href=\"https:\/\/surferseo.com\/blog\/keyword-query-fan-out-research\/\" target=\"_blank\" rel=\"noopener\">SurferSEO study<\/a>. Sub-queries vary by phrasing, user context, and platform.<\/li>\n<\/ul>\n<h2>Why Query Fan-Out Matters for AI Visibility<\/h2>\n<p>Understanding what query fan-out is only gets you so far. The real question is: What does it mean for your content strategy?<\/p>\n<p>Here are four shifts that should make you rethink how you approach content.<\/p>\n<h3>You Don\u2019t Need Top Rankings to Get AI Citations<\/h3>\n<p>Top rankings don\u2019t automatically translate to <a title=\"AI Optimization: How to Rank in AI Search (+ Checklist)\" href=\"https:\/\/backlinko.com\/ai-optimization\" target=\"_blank\" rel=\"noopener\">AI citations<\/a>.<\/p>\n<p>When AI breaks a query into sub-queries, it pulls the most relevant and complete source for each one, regardless of where it ranks.<\/p>\n<p>ChatGPT cites pages in position 21+ almost 90% of the time, according to a <a title=\"We Studied the Impact of AI Search on SEO Traffic. Here\u2019s What We Learned.\" href=\"https:\/\/www.semrush.com\/blog\/ai-search-seo-traffic-study\/?utm_campaign=query-fan-out&amp;utm_source=backlinko.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener\">Semrush study<\/a>.<\/p>\n<p>Perplexity and Google show the same pattern.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-300x224.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-1280x955.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-768x573.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-1536x1146.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-2048x1529.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-480x358.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-640x478.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-960x717.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-1440x1075.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-1600x1194.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-1920x1433.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Ranking Positions of LLM-Cited Search Results\" alt=\"Ranking Positions of LLM-Cited Search Results\" data-aspect-ratio=\"0.74571428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-300x224.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-1280x955.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-768x573.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-1536x1146.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-2048x1529.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-480x358.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-640x478.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-960x717.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-1440x1075.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-1600x1194.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/11\/ranking-positions-of-llm-cited-search-results-1920x1433.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h3>AI Retrieves Passages, Not Pages<\/h3>\n<p>Rather than directing users to a page, AI systems scan your content and synthesize the exact passage that resolves a query.<\/p>\n<p>This means that the earlier you answer a question, the better your chances of being extracted.<\/p>\n<p>The data backs this up.<\/p>\n<p>44.2% of citations in ChatGPT responses come from the first 30% of a page, while 31.1% come from the middle, and 24.7% from the final third, according to growth advisor Kevin Indig\u2019s analysis of 1.2 million <a title=\"The science of how AI pays attention - by Kevin Indig\" href=\"https:\/\/www.growth-memo.com\/p\/the-science-of-how-ai-pays-attention\" target=\"_blank\" rel=\"noopener\">ChatGPT responses<\/a>.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-300x224.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-1280x954.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-768x573.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-1536x1145.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-2048x1527.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-480x358.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-640x477.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-960x716.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-1440x1074.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-1600x1193.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-1920x1432.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u2013 Citations from intros\" alt=\"ChatGPT \u2013 Citations from intros\" data-aspect-ratio=\"0.74571428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-300x224.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-1280x954.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-768x573.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-1536x1145.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-2048x1527.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-480x358.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-640x477.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-960x716.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-1440x1074.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-1600x1193.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-citations-from-intros-1920x1432.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h3>You\u2019re Competing Across a Whole Topic, Not Individual Keywords<\/h3>\n<p>SEO often revolves around individual keywords. Query fan-out revolves around comprehensive coverage.<\/p>\n<p>That\u2019s why broad, well-connected coverage across a topic (think pillar pages and <a title=\"Topic Clusters 101: How to Level Up Your SEO (with Examples)\" href=\"https:\/\/backlinko.com\/topic-clusters\" target=\"_blank\" rel=\"noopener\">topic clusters<\/a>) can help you earn more AI visibility.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-300x236.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-1280x1008.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-768x605.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-1536x1210.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-2048x1613.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-480x378.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-640x504.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-960x756.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-1440x1134.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-1600x1260.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-1920x1512.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Topic clusters\" alt=\"Topic clusters\" data-aspect-ratio=\"0.78714285714286\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-300x236.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-1280x1008.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-768x605.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-1536x1210.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-2048x1613.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-480x378.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-640x504.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-960x756.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-1440x1134.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-1600x1260.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/topic-clusters-1-1920x1512.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h3>Query Fan-Out Collapses the Buying Journey<\/h3>\n<p>We were taught that buyers move linearly \u2014 awareness, consideration, decision \u2014 and have long optimized content for each stage.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-300x208.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-1280x888.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-768x533.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-1536x1065.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-2048x1420.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-480x333.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-640x444.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-960x666.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-1440x999.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-1600x1110.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-1920x1332.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"The Marketing Funnel\" alt=\"The Marketing Funnel\" data-aspect-ratio=\"0.69428571428571\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-300x208.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-1280x888.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-768x533.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-1536x1065.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-2048x1420.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-480x333.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-640x444.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-960x666.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-1440x999.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-1600x1110.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/the-marketing-funnel-1920x1332.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>With AI, those stages collapse into one.<\/p>\n<p>A single high-intent question triggers the system to fan out.<\/p>\n<p>It pulls awareness-level context, consideration-level comparisons, and decision-level specifics into one answer.<\/p>\n<p>The entire buying journey can now happen in a single interaction. So your content needs to work across the full funnel, not just the stage you\u2019re targeting.<\/p>\n<h2>The Query Fan-Out Workflow: 6 Steps to Earn More AI Citations<\/h2>\n<p>This six-step workflow shows you how to earn more AI citations by identifying and targeting high-impact sub-queries.<\/p>\n<p>It\u2019s repeatable, so you can follow these steps for every topic that matters to your business.<\/p>\n<h3>Step 1: Find Your Money Prompts<\/h3>\n<p>Money prompts are the conversational phrases or questions your ideal customer would ask an <a title=\"8 AI SEO Tools We Absolutely Love Using\" href=\"https:\/\/backlinko.com\/ai-seo-tools\" target=\"_blank\" rel=\"noopener\">AI tool<\/a> when trying to solve the problem your product or service addresses.<\/p>\n<p>Money prompts are:<\/p>\n<ul>\n<li>Typically long-tail and highly specific<\/li>\n<li>Tied to a real use case or constraint<\/li>\n<li>Close to a decision, not just browsing<\/li>\n<\/ul>\n<p>Think of money prompts as the AI SEO equivalent of money keywords: <a title=\"Commercial Intent Keywords: What They Are &amp; How to Rank\" href=\"https:\/\/backlinko.com\/commercial-intent\" target=\"_blank\" rel=\"noopener\">high-commercial-intent keywords<\/a> designed to drive sales.<\/p>\n<p>For example, \u201cnoise-canceling headphones \u201d is a keyword.<\/p>\n<p>\u201cWhat noise-canceling headphones are best for working from home with kids around, and cost under $300?\u201d is a money prompt.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-300x174.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-1280x742.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-768x445.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-1536x891.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-2048x1188.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-480x278.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-640x371.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-960x557.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-1440x835.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-1600x928.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-1920x1114.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Noise canceling headphones\" alt=\"Noise canceling headphones\" data-aspect-ratio=\"0.58\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-300x174.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-1280x742.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-768x445.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-1536x891.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-2048x1188.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-480x278.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-640x371.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-960x557.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-1440x835.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-1600x928.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/noise-canceling-headphones-1920x1114.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Look for money prompts where your audience asks questions:<\/p>\n<ul>\n<li>Customer support tickets<\/li>\n<li>Community forums<\/li>\n<li>Sales call transcripts<\/li>\n<li>Internal chat logs<\/li>\n<li>Google Search Console queries<\/li>\n<\/ul>\n<p>For example, when I searched for noise-canceling headphones on <a title=\"Reddit Marketing in 3 Hours\/Week: From 0 Karma to Real Cred\" href=\"https:\/\/backlinko.com\/reddit-marketing\" target=\"_blank\" rel=\"noopener\">Reddit<\/a>, I found multiple money prompts in real users\u2019 posts.<\/p>\n<p>Like this one that asks for the best noise-canceling headphones for telehealth:<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-300x106.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-1280x451.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-768x271.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-1536x541.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-2048x722.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-480x169.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-640x226.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-960x338.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-1440x507.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-1600x564.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-1920x677.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Reddit \u2013 Telehealth noise cancelling headphones\" alt=\"Reddit \u2013 Telehealth noise cancelling headphones\" data-aspect-ratio=\"0.35285714285714\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-300x106.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-1280x451.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-768x271.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-1536x541.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-2048x722.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-480x169.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-640x226.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-960x338.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-1440x507.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-1600x564.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-telehealth-noise-cancelling-headphones-1920x677.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>And this one asking for durable headphones that will last longer than 2 years:<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-300x250.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-1280x1066.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-768x640.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-1536x1280.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-2048x1706.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-480x400.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-640x533.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-960x800.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-1440x1200.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-1600x1333.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-1920x1600.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Reddit \u2013 Durable noise cancelling headphones\" alt=\"Reddit \u2013 Durable noise cancelling headphones\" data-aspect-ratio=\"0.83285714285714\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-300x250.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-1280x1066.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-768x640.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-1536x1280.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-2048x1706.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-480x400.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-640x533.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-960x800.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-1440x1200.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-1600x1333.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/reddit-durable-noise-cancelling-headphones-1920x1600.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Forums and transcripts are a good starting point. But you\u2019ll need a dedicated tool to find money prompts using real AI search data.<\/p>\n<p><a title=\"Semrush AI Visibility | Win Every Search. From Traditional SEO to AI Discovery\" href=\"https:\/\/www.semrush.com\/ai-seo\/overview\/?utm_campaign=query-fan-out&amp;utm_source=backlinko.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener\">Semrush\u2019s AI Visibility Toolkit<\/a> tells you exactly what users type into AI tools, along with the AI\u2019s response.<\/p>\n<p>To show you how it works, I\u2019ll use Bose, a well-known headphone brand, as an example.<\/p>\n<p>First, I searched Bose\u2019s domain in the Visibility Overview tool.<\/p>\n<p>The \u201cTopics &amp; Sources\u201d report revealed over 123.7K prompts where the brand already appears in AI answers.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-300x354.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-1280x1511.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-768x907.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-1301x1536.webp 1301w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-1734x2048.webp 1734w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-480x567.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-640x756.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-960x1134.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-1440x1700.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-1600x1889.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-1920x2267.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Visibility Overview \u2013 Bose \u2013 Prompts\" alt=\"Visibility Overview \u2013 Bose \u2013 Prompts\" data-aspect-ratio=\"1.1814285714286\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-300x354.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-1280x1511.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-768x907.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-1301x1536.png 1301w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-1734x2048.png 1734w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-480x567.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-640x756.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-960x1134.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-1440x1700.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-1600x1889.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-1920x2267.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Filtering by \u201cnoise canceling\u201d let me dig deeper into topic-specific money prompts like \u201cnoise-canceling headphones for sensory issues.\u201d<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-300x303.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-1280x1293.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-768x776.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-1521x1536.webp 1521w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-2028x2048.webp 2028w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-480x485.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-640x646.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-960x970.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-1440x1454.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-1600x1616.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-1920x1939.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Visibility Overview \u2013 Bose \u2013 Prompts \u2013 Noise canceling\" alt=\"Visibility Overview \u2013 Bose \u2013 Prompts \u2013 Noise canceling\" data-aspect-ratio=\"1.01\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-300x303.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-1280x1293.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-768x776.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-1521x1536.png 1521w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-2028x2048.png 2028w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-480x485.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-640x646.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-960x970.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-1440x1454.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-1600x1616.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompts-noise-canceling-1920x1939.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Clicking the prompt provides a full breakdown: the AI\u2019s response, every brand mentioned alongside yours, and the exact sources it cited.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-300x256.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-1280x1091.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-768x655.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-1536x1309.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-2048x1746.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-480x409.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-640x546.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-960x818.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-1440x1227.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-1600x1364.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-1920x1637.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Visibility Overview \u2013 Bose \u2013 Prompt details\" alt=\"Visibility Overview \u2013 Bose \u2013 Prompt details\" data-aspect-ratio=\"0.85285714285714\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-300x256.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-1280x1091.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-768x655.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-1536x1309.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-2048x1746.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-480x409.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-640x546.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-960x818.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-1440x1227.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-1600x1364.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-prompt-details-1920x1637.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Follow the same process for your own domain.<\/p>\n<p>These prompts are your highest-priority money prompts \u2014 your audience is already searching them, and AI is already answering them.<\/p>\n<p>Don\u2019t have AI visibility yet? Use the Prompt Research tool.<\/p>\n<p>Enter a broad topic to see the prompts that generate the most AI results in your industry.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-300x258.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-1280x1102.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-768x661.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-1536x1322.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-2048x1763.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-480x413.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-640x551.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-960x826.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-1440x1240.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-1600x1377.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-1920x1653.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Prompt Research \u2013 Noise canceling headphones\" alt=\"Prompt Research \u2013 Noise canceling headphones\" data-aspect-ratio=\"0.86142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-300x258.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-1280x1102.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-768x661.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-1536x1322.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-2048x1763.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-480x413.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-640x551.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-960x826.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-1440x1240.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-1600x1377.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/prompt-research-noise-canceling-headphones-1920x1653.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>As you find relevant prompts, add them to your spreadsheet.<\/p>\n<p>Even a few money prompts give you enough to work with for the next step.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-300x116.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-1280x494.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-768x296.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-1536x593.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-2048x791.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-480x185.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-640x247.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-960x371.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-1440x556.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-1600x618.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-1920x741.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Fan-Out Audit Template \u2013 Money Prompts\" alt=\"Fan-Out Audit Template \u2013 Money Prompts\" data-aspect-ratio=\"0.38571428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-300x116.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-1280x494.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-768x296.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-1536x593.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-2048x791.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-480x185.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-640x247.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-960x371.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-1440x556.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-1600x618.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-money-prompts-1920x741.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h3>Step 2: Generate Your Fan-Out Set<\/h3>\n<p>There are two ways to generate fan-out sets: manually or with a dedicated fan-out tool.<\/p>\n<p>The manual approach is free and helps you understand how fan-out behaves, while tools are faster and better suited to working at scale.<\/p>\n<p>I\u2019ll start with the manual method.<\/p>\n<p>Paste this prompt template into any AI platform to get a fan-out set:<\/p>\n<p>When I ran my Reddit money prompt through ChatGPT, it returned sub-queries grouped into categories:<\/p>\n<ul>\n<li>\u201cCore Product Category\u201d<\/li>\n<li>\u201cDurability &amp; Longevity\u201d<\/li>\n<li>\u201cBattery &amp; Hardware Lifespan\u201d<\/li>\n<li>\u201cReliability &amp; Failure Rates\u201d<\/li>\n<\/ul>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-300x306.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-1280x1305.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-768x783.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-1507x1536.webp 1507w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-2009x2048.webp 2009w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-480x489.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-640x652.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-960x978.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-1440x1468.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-1600x1631.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-1920x1957.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u2013 Money prompt\" alt=\"ChatGPT \u2013 Money prompt\" data-aspect-ratio=\"1.0185714285714\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-300x306.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-1280x1305.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-768x783.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-1507x1536.png 1507w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-2009x2048.png 2009w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-480x489.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-640x652.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-960x978.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-1440x1468.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-1600x1631.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-money-prompt-1920x1957.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Each category is a potential content gap you\u2019ll address in Step 4.<\/p>\n<p>Run your money prompt through multiple AI tools to get a more complete picture, since each platform tends to expand prompts differently.<\/p>\n<p>For a faster option, Backlinko\u2019s free <a href=\"https:\/\/chromewebstore.google.com\/detail\/chatgpt-query-fan-out-too\/gmjegihghagkoepemkaaojbgajempdoe\">ChatGPT Query Fan-Out Tool<\/a> is worth trying.<\/p>\n<p>Install the Chrome extension, open ChatGPT, and ask your money prompt. The extension captures the response in real time and breaks down every sub-query ChatGPT ran behind the scenes.<\/p>\n<p>When I ran a prompt through it, the panel showed:<\/p>\n<ul>\n<li>Each sub-query the model generated<\/li>\n<li>The metadata behind the response, including model version<\/li>\n<li>Every URL cited, categorized by type: sources, products, images, and news<\/li>\n<\/ul>\n<p>As you gather sub-queries, assign a query type to each \u2014 this tells you what kind of content you\u2019ll need to create in the next step.<\/p>\n<p>Use these definitions to categorize them.<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Query Type<\/th>\n<th scope=\"col\">What It Means<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Query Type\">Reformulation<\/td>\n<td data-before=\"What It Means\">A reworded version of the original prompt<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Query Type\">Comparative<\/td>\n<td data-before=\"What It Means\">Weighs two or more options against each other<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Query Type\">Implicit<\/td>\n<td data-before=\"What It Means\">Addresses a need the user didn\u2019t explicitly state<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Query Type\">Personalized<\/td>\n<td data-before=\"What It Means\">Tailored to a specific situation, constraint, or preference<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Query Type\">Entity expansion<\/td>\n<td data-before=\"What It Means\">Drills into a specific brand, product, or person mentioned<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Query Type\">Related<\/td>\n<td data-before=\"What It Means\">A connected topic the AI anticipates the user might want next<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Step 3: Bucket Sub-Queries by Intent Type<\/h3>\n<p>Bucketing by intent tells you what types of content to create and the ideal format for each.<\/p>\n<p>To categorize a sub-query, answer this question: What does the person actually want to do after getting an answer?<\/p>\n<p>Consider an example from the noise-canceling headphones query fan-out set: \u201cSony vs Bose Noise Canceling Headphones.\u201d<\/p>\n<p>Someone asking this is weighing two specific products against each other, so it\u2019s a \u201ccomparison\u201d query.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-300x99.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-1280x420.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-768x252.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-1536x504.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-2048x673.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-480x158.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-640x210.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-960x315.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-1440x473.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-1600x525.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-1920x631.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Fan-Out Audit Template \u2013 Intent Buckets\" alt=\"Fan-Out Audit Template \u2013 Intent Buckets\" data-aspect-ratio=\"0.32857142857143\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-300x99.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-1280x420.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-768x252.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-1536x504.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-2048x673.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-480x158.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-640x210.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-960x315.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-1440x473.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-1600x525.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-intent-buckets-1920x631.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>The right format for this query is a head-to-head comparison page or table, not a general buying guide or listicle.<\/p>\n<p>The intent isn\u2019t always this obvious, and some sub-queries may fit more than one bucket.<\/p>\n<p>When that happens, place it where the strongest intent lies.<\/p>\n<p>Here\u2019s a general guide to the main intent buckets and what each one calls for:<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Bucket<\/th>\n<th scope=\"col\">Description<\/th>\n<th scope=\"col\">Example Sub-Query<\/th>\n<th scope=\"col\">Content Format<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Bucket\">Definitions \/ Basics<\/td>\n<td data-before=\"Description\">What is X? How does X work?<\/td>\n<td data-before=\"Example Sub-Query\">\u201chow do noise canceling headphones work\u201d<\/td>\n<td data-before=\"Content Format\">Explainer article, glossary section<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Bucket\">Comparisons \/ Alternatives<\/td>\n<td data-before=\"Description\">X vs Y, alternatives to X<\/td>\n<td data-before=\"Example Sub-Query\">\u201capple airpods max vs sony wh 1000xm4\u201d<\/td>\n<td data-before=\"Content Format\">Comparison page, head-to-head section<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Bucket\">Best for X \/ Recommendations<\/td>\n<td data-before=\"Description\">Best option for a specific use case<\/td>\n<td data-before=\"Example Sub-Query\">\u201cbest noise canceling headphones for working from home\u201d<\/td>\n<td data-before=\"Content Format\">Listicle, buying guide<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Bucket\">Problems \/ Troubleshooting<\/td>\n<td data-before=\"Description\">How to fix X, why does X happen<\/td>\n<td data-before=\"Example Sub-Query\">\u201chow to get rid of background noise in audio\u201d<\/td>\n<td data-before=\"Content Format\">How-to guide, FAQ section<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Bucket\">Pricing \/ Value<\/td>\n<td data-before=\"Description\">How much does X cost, is X worth it<\/td>\n<td data-before=\"Example Sub-Query\">\u201care there any good wireless headphones with noise cancellation under $150?\u201d<\/td>\n<td data-before=\"Content Format\">Pricing page, value comparison section<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Bucket\">Social Proof \/ Discussions<\/td>\n<td data-before=\"Description\">Reviews, Reddit opinions, user experience<\/td>\n<td data-before=\"Example Sub-Query\">\u201cbest earbuds for calls in noisy environment reddit\u201d<\/td>\n<td data-before=\"Content Format\">Review roundup, user feedback section<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Step 4: Audit Your Existing Content for Gaps<\/h3>\n<p>Once you\u2019ve bucketed your sub-queries by intent and format, check which ones your site already covers and which ones it doesn\u2019t (aka <a title=\"Content Gap Analysis: A Step-by-Step Guide\" href=\"https:\/\/www.semrush.com\/blog\/content-gap-analysis\/?utm_campaign=query-fan-out&amp;utm_source=backlinko.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener\">content gaps<\/a>).<\/p>\n<p>Start by searching your own site.<\/p>\n<p>Type \u201csite:yourdomain.com [sub-query topic]\u201d into Google.<\/p>\n<p>For example, running \u201csite:bose.com noise canceling headphones\u201d surfaces all their pages on that topic.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-300x297.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-1280x1268.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-150x150.webp 150w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-768x761.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-1536x1522.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-2048x2029.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-480x476.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-640x634.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-960x951.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-1440x1427.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-1600x1585.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-1920x1902.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Google SERP \u2013 Bose \u2013 Noise canceling headphones\" alt=\"Google SERP \u2013 Bose \u2013 Noise canceling headphones\" data-aspect-ratio=\"0.99142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-300x297.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-1280x1268.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-150x150.png 150w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-768x761.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-1536x1522.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-2048x2029.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-480x476.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-640x634.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-960x951.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-1440x1427.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-1600x1585.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-bose-noise-canceling-headphones-1920x1902.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>From here, evaluate each page against the sub-query it should cover:<\/p>\n<ul>\n<li><strong>Coverage:<\/strong> Does it directly answer the sub-query, or just mention the topic in passing?<\/li>\n<li><strong>Format:<\/strong> Is it the right content format for the intent?<\/li>\n<li><strong>Self-contained answers:<\/strong> Can the answer stand on its own, without the reader needing to look anywhere else?<\/li>\n<\/ul>\n<p>Categorize each page by its coverage level:<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Coverage Level<\/th>\n<th scope=\"col\">What It Looks Like<\/th>\n<th scope=\"col\">What to Do<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td scope=\"row\" data-before=\"Coverage Level\">Not covered<\/td>\n<td data-before=\"What It Looks Like\">No page on your site addresses this sub-query at all<\/td>\n<td data-before=\"What to Do\">Create new content targeting this sub-query directly<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Coverage Level\">Partially covered<\/td>\n<td data-before=\"What It Looks Like\">A page mentions the topic in passing but doesn\u2019t resolve the sub-query directly<\/td>\n<td data-before=\"What to Do\">Add a dedicated section to the existing page that fully answers the sub-query<\/td>\n<\/tr>\n<tr>\n<td scope=\"row\" data-before=\"Coverage Level\">Fully covered<\/td>\n<td data-before=\"What It Looks Like\">A dedicated section or page answers the sub-query completely and can be extracted and cited by AI without needing surrounding context<\/td>\n<td data-before=\"What to Do\">Monitor for AI citations and update regularly to stay current<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>For each sub-query, you\u2019ll also want to know which competitors are showing up for your money prompts.<\/p>\n<p>Run your money prompts through AI platforms to gather this information manually. Or refer back to your research from the AI Visibility Toolkit in Step 1.<\/p>\n<p>Click any prompt to see which brands were mentioned and the exact sources the AI cited.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-300x268.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-1280x1145.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-768x687.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-1536x1374.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-2048x1832.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-480x429.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-640x572.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-960x859.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-1440x1288.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-1600x1431.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-1920x1717.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Bose \u2013 Prompt details \u2013 Brands &amp; Sources\" alt=\"Bose \u2013 Prompt details \u2013 Brands &amp; Sources\" data-aspect-ratio=\"0.89428571428571\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-300x268.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-1280x1145.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-768x687.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-1536x1374.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-2048x1832.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-480x429.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-640x572.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-960x859.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-1440x1288.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-1600x1431.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-prompt-details-brands-sources-1920x1717.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Already showing up alongside competitors? That\u2019s a prompt worth protecting \u2014 focus on strengthening your coverage so you stay in the answer.<\/p>\n<p>If competitors are showing up and you\u2019re not, that\u2019s a gap worth closing before they own it.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-300x93.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-1280x396.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-768x238.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-1536x476.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-2048x634.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-480x149.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-640x198.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-960x297.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-1440x446.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-1600x495.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-1920x594.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Fan-Out Audit Template \u2013 Content Audit\" alt=\"Fan-Out Audit Template \u2013 Content Audit\" data-aspect-ratio=\"0.31\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-300x93.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-1280x396.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-768x238.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-1536x476.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-2048x634.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-480x149.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-640x198.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-960x297.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-1440x446.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-1600x495.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/fan-out-audit-template-content-audit-1920x594.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<h3>Step 5: Structure Your Content So AI Can Extract It<\/h3>\n<p>Creating the right content is only half the job. The other half is making it easy for AI to find, parse, and use.<\/p>\n<p>Start by filling the gaps you identified in Step 4.<\/p>\n<p>For sub-queries with no coverage, create dedicated pages or sections that target them directly.<\/p>\n<p>For partial coverage, add self-contained answers to existing pages that resolve the sub-query without needing surrounding context.<\/p>\n<p>Then, structure everything so AI can extract it cleanly:<\/p>\n<ul>\n<li>Address specific questions directly \u2014 lead with the answer, not background context<\/li>\n<li>Use content chunking: Break content into focused sections with clear headings, short paragraphs, and bullet points<\/li>\n<li>Front-load key information early in the page or section<\/li>\n<li>Use clear, precise language, including specific product names, figures, and use-case-specific wording<\/li>\n<li>Add FAQ sections<\/li>\n<\/ul>\n<p>Here\u2019s what this looks like in action.<\/p>\n<p>Bose has over 63.9K mentions across AI platforms in the U.S. alone:<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-300x156.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1280x668.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-768x401.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1536x801.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-2048x1068.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-480x250.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-640x334.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-960x501.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1440x751.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1600x835.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1920x1001.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Visibility Overview \u2013 Bose\" alt=\"Visibility Overview \u2013 Bose\" data-aspect-ratio=\"0.52142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-300x156.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1280x668.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-768x401.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1536x801.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-2048x1068.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-480x250.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-640x334.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-960x501.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1440x751.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1600x835.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1920x1001.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>It helps that they\u2019re a household name. But their content is also built to be extracted.<\/p>\n<p>Their product pages front-load specific claims as scannable elements \u2014 \u201c24 hours of battery life\u201d and \u201clegendary noise cancelation\u201d \u2014 rather than burying them in copy.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-300x112.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-1280x478.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-768x287.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-1536x574.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-2048x765.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-480x179.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-640x239.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-960x359.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-1440x538.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-1600x598.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-1920x717.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Bose \u2013 Product features\" alt=\"Bose \u2013 Product features\" data-aspect-ratio=\"0.37428571428571\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-300x112.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-1280x478.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-768x287.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-1536x574.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-2048x765.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-480x179.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-640x239.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-960x359.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-1440x538.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-1600x598.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-features-1920x717.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Key specs are organized into structured comparison tables:<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-300x325.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-1280x1388.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-768x833.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-1417x1536.webp 1417w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-1889x2048.webp 1889w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-480x520.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-640x694.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-960x1041.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-1440x1561.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-1600x1734.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-1920x2081.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Bose \u2013 Product specs\" alt=\"Bose \u2013 Product specs\" data-aspect-ratio=\"1.0842857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-300x325.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-1280x1388.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-768x833.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-1417x1536.png 1417w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-1889x2048.png 1889w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-480x520.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-640x694.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-960x1041.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-1440x1561.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-1600x1734.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-product-specs-1920x2081.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>And they build dedicated landing pages for use cases like flying, using descriptive, scenario-specific language.<\/p>\n<p>This matters because AI fans out into use-case-specific sub-queries.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-300x188.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-1280x801.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-768x480.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-1536x961.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-2048x1281.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-480x300.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-640x400.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-960x601.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-1440x901.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-1600x1001.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-1920x1201.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Bose \u2013 Noise cancelling headphones for flights\" alt=\"Bose \u2013 Noise cancelling headphones for flights\" data-aspect-ratio=\"0.62571428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-300x188.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-1280x801.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-768x480.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-1536x961.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-2048x1281.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-480x300.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-640x400.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-960x601.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-1440x901.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-1600x1001.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/bose-noise-cancelling-headphones-for-flights-1920x1201.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>When I searched \u201cbest noise-canceling headphones for flight anxiety,\u201d AI Mode recommended Bose, using nearly identical language from Bose\u2019s flight landing page.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-300x290.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-1280x1237.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-768x742.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-1536x1484.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-2048x1979.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-480x464.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-640x618.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-960x928.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-1440x1392.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-1600x1546.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-1920x1855.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Google AI Mode \u2013 Noise canceling headphones\" alt=\"Google AI Mode \u2013 Noise canceling headphones\" data-aspect-ratio=\"0.96571428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-300x290.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-1280x1237.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-768x742.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-1536x1484.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-2048x1979.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-480x464.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-640x618.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-960x928.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-1440x1392.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-1600x1546.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-noise-canceling-headphones-1920x1855.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>When a user\u2019s prompt matches the scenario your page was built for, AI systems may be more likely to pull from it.<\/p>\n<p>This is a clear example of that in action.<\/p>\n<p>You don\u2019t need a complete site overhaul to make this work.<\/p>\n<p>Even restructuring a few high-priority pages to address your fan-out gaps can improve your chances of being extracted and cited.<\/p>\n<h3>Step 6: Measure Your Performance in AI Search<\/h3>\n<p>Once your content is structured and live, track your performance in LLMs.<\/p>\n<p>Start with the money prompts you identified in Step 1.<\/p>\n<p>For each one, you want to know:<\/p>\n<ul>\n<li><strong>Are you showing up?<\/strong> Is your <a title=\"Brand Mentions: Complete Guide to Tracking, Measuring &amp; Optimizing\" href=\"https:\/\/www.semrush.com\/blog\/brand-mentions\/?utm_campaign=query-fan-out&amp;utm_source=backlinko.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener\">brand mentioned<\/a> or recommended in the response?<\/li>\n<li><strong>Is what it says accurate?<\/strong> Are the claims the AI makes about your brand correct, or is it pulling outdated or wrong information?<\/li>\n<li><strong>How do you compare?<\/strong> Which competitors appear in the same response, and how are they positioned relative to you?<\/li>\n<\/ul>\n<p>If you\u2019re tracking manually, run them through multiple LLMs (in a private or incognito window) and record what you find.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-300x141.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-1280x601.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-768x360.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-1536x721.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-2048x961.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-480x225.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-640x300.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-960x450.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-1440x676.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-1600x751.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-1920x901.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u2013 Bose headphones\" alt=\"ChatGPT \u2013 Bose headphones\" data-aspect-ratio=\"0.46857142857143\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-300x141.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-1280x601.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-768x360.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-1536x721.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-2048x961.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-480x225.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-640x300.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-960x450.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-1440x676.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-1600x751.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-bose-headphones-1920x901.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>But once you\u2019re tracking dozens of sub-queries across platforms, manually tracking gets messy (and time-consuming).<\/p>\n<p>I use Semrush\u2019s Prompt Tracker to automate the process.<\/p>\n<p>It alerts you to changes in mentions for your money prompts, so you don\u2019t have to keep re-running them yourself.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-300x192.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-1280x818.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-768x491.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-1536x981.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-2048x1308.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-480x307.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-640x409.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-960x613.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-1440x920.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-1600x1022.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-1920x1226.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Position Tracking \u2013 Keywords\" alt=\"Position Tracking \u2013 Keywords\" data-aspect-ratio=\"0.63857142857143\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-300x192.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-1280x818.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-768x491.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-1536x981.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-2048x1308.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-480x307.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-640x409.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-960x613.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-1440x920.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-1600x1022.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2025\/04\/position-tracking-keywords-1920x1226.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Another helpful tool is the Visibility Overview.<\/p>\n<p>It provides an AI visibility score that tracks how often you\u2019re showing up in AI answers compared to competitors.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-300x156.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1280x668.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-768x401.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1536x801.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-2048x1068.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-480x250.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-640x334.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-960x501.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1440x751.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1600x835.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1920x1001.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Visibility Overview \u2013 Bose\" alt=\"Visibility Overview \u2013 Bose\" data-aspect-ratio=\"0.52142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-300x156.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1280x668.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-768x401.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1536x801.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-2048x1068.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-480x250.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-640x334.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-960x501.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1440x751.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1600x835.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/visibility-overview-bose-1920x1001.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>The Perception tool tracks sentiment so you know how LLMs describe your brand \u2014 and if they mention competitors more favorably.<\/p>\n<figure style=\"max-width: 600px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-300x422.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-1280x1802.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-768x1081.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-1091x1536.webp 1091w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-1455x2048.webp 1455w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-480x676.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-640x901.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-960x1351.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-1440x2027.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-1600x2252.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-1920x2703.webp 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\"><img decoding=\"async\" style=\"max-width: 600px !important\" title=\"Perception \u2013 Bose \u2013 Sentiment\" alt=\"Perception \u2013 Bose \u2013 Sentiment\" data-aspect-ratio=\"1.4083333333333\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-300x422.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-1280x1802.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-768x1081.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-1091x1536.png 1091w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-1455x2048.png 1455w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-480x676.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-640x901.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-960x1351.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-1440x2027.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-1600x2252.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-sentimet-1920x2703.png 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>It also breaks down the factors driving that sentiment.<\/p>\n<p>For Bose, \u201cindustry-leading noise cancellation\u201d shows up as a strength, while \u201cover-the-ear models not sweatproof\u201d flags a use-case they could address with targeted content.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-300x408.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-1280x1741.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-768x1044.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-1129x1536.webp 1129w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-1506x2048.webp 1506w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-480x653.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-640x870.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-960x1306.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-1440x1958.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-1600x2176.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-1920x2611.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Perception \u2013 Bose \u2013 Key sentiment drivers\" alt=\"Perception \u2013 Bose \u2013 Key sentiment drivers\" data-aspect-ratio=\"1.36\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-300x408.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-1280x1741.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-768x1044.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-1129x1536.png 1129w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-1506x2048.png 1506w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-480x653.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-640x870.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-960x1306.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-1440x1958.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-1600x2176.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perception-bose-key-sentiment-drivers-1920x2611.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Tracking should be an ongoing process.<\/p>\n<p>Revisit your money prompts regularly and update your content as new sub-queries emerge or competitors gain ground.<\/p>\n<h2 id=\"query-fan-out\">How Query Fan-Out Works Across Different Platforms<\/h2>\n<p>How content surfaces in an AI answer depends on several factors:<\/p>\n<ul>\n<li>Whether the system searches the live web or draws from its training knowledge<\/li>\n<li>How many sub-queries it runs<\/li>\n<li>Which sources it favors, and how it cites them<\/li>\n<\/ul>\n<p>Understanding those patterns helps you make smarter decisions about content structure, format, and where to focus your optimization effort.<\/p>\n<p>Plus, if a competitor outperforms you in a specific LLM, understanding how that platform handles fan-out can help you figure out why.<\/p>\n<div class=\"table-responsive\">\n<table class=\"table table-primary table-striped table-hover\">\n<thead>\n<tr>\n<th scope=\"col\">Platform<\/th>\n<th scope=\"col\">How Fan-Out Works<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Platform\">ChatGPT<\/td>\n<td data-before=\"How Fan-Out Works\">Reasons internally, then runs live web searches when a question requires fresh data, comparisons, or current information<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Platform\">Perplexity<\/td>\n<td data-before=\"How Fan-Out Works\">Combines conversation context with real-time web search<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Platform\">Claude<\/td>\n<td data-before=\"How Fan-Out Works\">Clarifies intent first; relies mostly on training data<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Platform\">Google AI Overviews<\/td>\n<td data-before=\"How Fan-Out Works\">Synthesizes Google\u2019s index into condensed, featured-snippet-style summaries<\/td>\n<\/tr>\n<tr>\n<td class=\"strong\" scope=\"row\" data-before=\"Platform\">Google AI Mode<\/td>\n<td data-before=\"How Fan-Out Works\">Breaks complex prompts into multiple searches across Google\u2019s index<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>ChatGPT<\/h3>\n<p>For simple, informational queries, <a title=\"ChatGPT for SEO: Ultimate Guide, Tips &amp; Prompts\" href=\"https:\/\/backlinko.com\/chatgpt-for-seo\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a> usually responds from its training data without running a live search.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-300x301.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-1280x1283.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-150x150.webp 150w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-768x770.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-1533x1536.webp 1533w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-2044x2048.webp 2044w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-480x481.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-640x641.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-960x962.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-1440x1443.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-1600x1603.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-1920x1924.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u2013 Compound interest\" alt=\"ChatGPT \u2013 Compound interest\" data-aspect-ratio=\"1.0014285714286\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-300x301.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-1280x1283.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-150x150.png 150w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-768x770.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-1533x1536.png 1533w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-2044x2048.png 2044w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-480x481.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-640x641.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-960x962.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-1440x1443.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-1600x1603.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-compound-interest-1920x1924.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>But that changes when the question requires fresh information, comparisons, or real-world data.<\/p>\n<p>When I asked which car I should buy (Toyota vs. Honda) in Thinking mode, ChatGPT spent about 22 seconds reasoning through the question.<\/p>\n<p>Then, it produced an answer drawn from 41 cited sources<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-300x282.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-1280x1202.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-768x721.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-1536x1442.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-2048x1923.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-480x451.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-640x601.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-960x901.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-1440x1352.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-1600x1502.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-1920x1802.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u2013 Toyota vs Honda\" alt=\"ChatGPT \u2013 Toyota vs Honda\" data-aspect-ratio=\"0.93857142857143\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-300x282.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-1280x1202.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-768x721.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-1536x1442.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-2048x1923.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-480x451.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-640x601.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-960x901.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-1440x1352.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-1600x1502.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-toyota-vs-honda-1920x1802.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>That\u2019s query fan-out in action: one prompt, varied sources, and multiple sub-queries running behind the scenes.<\/p>\n<p>By default, you can\u2019t see the sub-queries ChatGPT runs. But I\u2019ll show you how to find them (don\u2019t worry \u2014 it\u2019s easier than it looks).<\/p>\n<p>First, search a money prompt in ChatGPT.<\/p>\n<p>Then, look at your browser\u2019s address bar and copy the slug that appears after chatgpt.com\/c\/ \u2014 that\u2019s the unique ID for your conversation<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-300x160.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-1280x684.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-768x410.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-1536x820.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-2048x1094.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-480x256.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-640x342.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-960x513.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-1440x769.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-1600x854.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-1920x1025.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u2013 URL\" alt=\"ChatGPT \u2013 URL\" data-aspect-ratio=\"0.53428571428571\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-300x160.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-1280x684.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-768x410.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-1536x820.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-2048x1094.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-480x256.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-640x342.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-960x513.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-1440x769.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-1600x854.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-url-1920x1025.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Next, right-click anywhere on the page and select \u201c<strong>Inspect<\/strong>.\u201d<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-300x261.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-1280x1115.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-768x669.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-1536x1338.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-2048x1783.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-480x418.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-640x557.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-960x836.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-1440x1254.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-1600x1393.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-1920x1672.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"ChatGPT \u2013 Inspect\" alt=\"ChatGPT \u2013 Inspect\" data-aspect-ratio=\"0.87142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-300x261.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-1280x1115.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-768x669.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-1536x1338.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-2048x1783.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-480x418.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-640x557.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-960x836.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-1440x1254.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-1600x1393.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chatgpt-inspect-1920x1672.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>A developer panel will open on the side of your screen:<\/p>\n<ul>\n<li>Click \u201c<strong>Network<\/strong>\u201d at the top of that panel<\/li>\n<li>Paste the slug you copied into the filter bar<\/li>\n<li>Refresh the page<\/li>\n<\/ul>\n<p>Click on the fetch version of the slug (here, it\u2019s the second option under the Name column).<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-300x129.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-1280x549.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-768x329.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-1536x659.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-2048x878.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-480x206.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-640x274.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-960x412.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-1440x617.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-1600x686.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-1920x823.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Chrome DevTools \u2013 Network\" alt=\"Chrome DevTools \u2013 Network\" data-aspect-ratio=\"0.42857142857143\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-300x129.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-1280x549.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-768x329.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-1536x659.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-2048x878.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-480x206.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-640x274.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-960x412.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-1440x617.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-1600x686.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-1920x823.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Then, open the Response tab.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-300x219.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-1280x936.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-768x562.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-1536x1124.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-2048x1498.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-480x351.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-640x468.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-960x702.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-1440x1054.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-1600x1171.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-1920x1405.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Chrome DevTools \u2013 Network \u2013 Response\" alt=\"Chrome DevTools \u2013 Network \u2013 Response\" data-aspect-ratio=\"0.73142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-300x219.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-1280x936.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-768x562.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-1536x1124.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-2048x1498.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-480x351.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-640x468.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-960x702.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-1440x1054.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-1600x1171.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-1920x1405.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Once it loads, press Ctrl+F (or Cmd+F on Mac) and search for the word \u201cqueries.\u201d<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-300x171.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-1280x731.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-768x438.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-1536x877.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-2048x1169.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-480x274.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-640x365.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-960x548.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-1440x822.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-1600x913.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-1920x1096.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Chrome DevTools \u2013 Network \u2013 Response \u2013 Queries\" alt=\"Chrome DevTools \u2013 Network \u2013 Response \u2013 Queries\" data-aspect-ratio=\"0.57142857142857\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-300x171.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-1280x731.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-768x438.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-1536x877.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-2048x1169.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-480x274.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-640x365.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-960x548.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-1440x822.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-1600x913.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/chrome-devtools-network-response-queries-1920x1096.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>What appears is the exact set of internal searches ChatGPT ran before producing its answer.<\/p>\n<p>For the Toyota vs Honda prompt, ChatGPT generated queries around:<\/p>\n<ul>\n<li>Vehicle specifications<\/li>\n<li>Fuel economy<\/li>\n<li>Reliability<\/li>\n<li>Safety ratings<\/li>\n<li>Long-term ownership costs<\/li>\n<\/ul>\n<p>Once you have the sub-queries, cross-reference them against your content.<\/p>\n<p>Are you targeting each one? Do your pages use the same language ChatGPT is searching for \u2014 \u201clong-term ownership costs\u201d rather than just \u201cvalue\u201d?<\/p>\n<p>ChatGPT often pulls from third-party sources like Reddit threads, review sites, and comparison pages.<\/p>\n<p>So <a title=\"What is Topical Authority? (+ How to Build It)\" href=\"https:\/\/www.semrush.com\/blog\/topical-authority\/?utm_campaign=query-fan-out&amp;utm_source=backlinko.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener\">topical authority<\/a> matters here \u2014 not just what\u2019s on your site, but whether your brand shows up across the sources ChatGPT is likely to retrieve.<\/p>\n<h3>Perplexity<\/h3>\n<p>Perplexity runs two types of fan-out simultaneously:<\/p>\n<ol>\n<li>Internal fan-out \u2014 scans your prior conversation history for relevant context<\/li>\n<li>External fan-out \u2014 searches the external web for relevant information<\/li>\n<\/ol>\n<p>The final answer draws on both layers, which means your content needs to work for a range of user situations, not just one.<\/p>\n<p>For the Toyota vs. Honda question, Perplexity\u2019s first batch of sub-queries had nothing to do with the cars.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-300x246.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-1280x1050.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-768x630.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-1536x1260.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-2048x1679.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-480x394.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-640x525.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-960x787.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-1440x1181.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-1600x1312.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-1920x1574.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Perplexity \u2013 Toyota vs Honda\" alt=\"Perplexity \u2013 Toyota vs Honda\" data-aspect-ratio=\"0.82\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-300x246.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-1280x1050.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-768x630.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-1536x1260.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-2048x1679.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-480x394.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-640x525.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-960x787.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-1440x1181.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-1600x1312.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-1920x1574.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Instead, it checked whether I\u2019d previously mentioned anything that could shape its recommendation.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-300x218.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-1280x929.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-768x558.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-1536x1115.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-2048x1487.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-480x348.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-640x465.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-960x697.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-1440x1045.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-1600x1162.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-1920x1394.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Perplexity \u2013 Toyota vs Honda \u2013 Subqueries\" alt=\"Perplexity \u2013 Toyota vs Honda \u2013 Subqueries\" data-aspect-ratio=\"0.72571428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-300x218.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-1280x929.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-768x558.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-1536x1115.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-2048x1487.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-480x348.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-640x465.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-960x697.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-1440x1045.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-1600x1162.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-1920x1394.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Like budget constraints, driving habits, or past questions about either brand.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-300x242.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-1280x1033.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-768x620.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-1536x1239.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-2048x1652.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-480x387.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-640x516.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-960x775.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-1440x1162.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-1600x1291.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-1920x1549.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Perplexity \u2013 Toyota vs Honda \u2013 Subqueries \u2013 Details\" alt=\"Perplexity \u2013 Toyota vs Honda \u2013 Subqueries \u2013 Details\" data-aspect-ratio=\"0.80714285714286\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-300x242.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-1280x1033.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-768x620.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-1536x1239.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-2048x1652.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-480x387.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-640x516.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-960x775.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-1440x1162.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-1600x1291.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/perplexity-toyota-vs-honda-subqueries-details-1920x1549.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Only after that internal scan did it launch external searches about reliability, ownership cost, and safety ratings.<\/p>\n<p><strong>What this means for your content:<\/strong> Perplexity may pair your page with context you can\u2019t predict: a user\u2019s past questions, constraints, or preferences.<\/p>\n<p>Your content needs to be specific and self-contained enough to remain accurate and useful no matter the surrounding context.<\/p>\n<h3>Claude<\/h3>\n<p>Claude takes a different approach.<\/p>\n<p>Rather than immediately running sub-queries, it asks clarifying questions first. Then, it generates a response tailored to your answers.<\/p>\n<p>When I asked the Toyota vs. Honda question, Claude presented a preference widget before producing an answer.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-300x390.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-1280x1663.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-768x998.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-1182x1536.webp 1182w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-1576x2048.webp 1576w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-480x624.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-640x832.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-960x1248.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-1440x1871.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-1600x2079.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-1920x2495.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Claude \u2013 Toyota vs Honda\" alt=\"Claude \u2013 Toyota vs Honda\" data-aspect-ratio=\"1.3\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-300x390.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-1280x1663.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-768x998.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-1182x1536.png 1182w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-1576x2048.png 1576w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-480x624.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-640x832.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-960x1248.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-1440x1871.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-1600x2079.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-1920x2495.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Once I responded, it generated a recommendation tailored to my priorities.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-300x251.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-1280x1073.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-768x644.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-1536x1287.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-2048x1716.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-480x402.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-640x536.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-960x804.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-1440x1207.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-1600x1341.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-1920x1609.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Claude \u2013 Toyota vs Honda \u2013 Answer\" alt=\"Claude \u2013 Toyota vs Honda \u2013 Answer\" data-aspect-ratio=\"0.83857142857143\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-300x251.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-1280x1073.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-768x644.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-1536x1287.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-2048x1716.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-480x402.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-640x536.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-960x804.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-1440x1207.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-1600x1341.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/claude-toyota-vs-honda-answer-1920x1609.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Because it clarifies intent before searching, Claude tends to generate fewer, more targeted fan-out sub-queries than other platforms.<\/p>\n<p><strong>The implication for your content:<\/strong> Answer specific, well-defined use cases directly rather than trying to cover every angle on a single page.<\/p>\n<h3>Google AI Overviews and AI Mode<\/h3>\n<p>AI Overviews appear as concise, AI-generated summaries with sources listed in a clickable sidebar.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-300x291.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-1280x1240.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-768x744.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-1536x1488.webp 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-2048x1984.webp 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-480x465.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-640x620.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-960x930.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-1440x1395.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-1600x1550.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-1920x1860.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Google SERP \u2013 Toyota vs Honda \u2013 AI Overview\" alt=\"Google SERP \u2013 Toyota vs Honda \u2013 AI Overview\" data-aspect-ratio=\"0.96857142857143\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-300x291.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-1280x1240.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-768x744.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-1536x1488.png 1536w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-2048x1984.png 2048w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-480x465.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-640x620.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-960x930.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-1440x1395.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-1600x1550.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-serp-toyota-vs-honda-ai-overview-1920x1860.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>They work by synthesizing Google\u2019s existing web index into a tighter, more contained summary.<\/p>\n<p><a title=\"What Is Google AI Mode? (+ How to Optimize for It)\" href=\"https:\/\/www.semrush.com\/blog\/google-ai-mode\/?utm_campaign=query-fan-out&amp;utm_source=backlinko.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener\">AI Mode<\/a>, by contrast, is a dedicated conversational search tab designed for complex, multi\u2011part questions.<\/p>\n<figure style=\"max-width: 700px\" class=\"backlinko-image__screenshot backlinko-image backlinko-has-border\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda.webp 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-300x320.webp 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-1280x1366.webp 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-768x820.webp 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-1439x1536.webp 1439w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-1919x2048.webp 1919w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-480x512.webp 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-640x683.webp 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-960x1025.webp 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-1440x1537.webp 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-1600x1708.webp 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-1920x2049.webp 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\"><img decoding=\"async\" style=\"max-width: 700px !important\" title=\"Google AI Mode \u2013 Toyota vs Honda\" alt=\"Google AI Mode \u2013 Toyota vs Honda\" data-aspect-ratio=\"1.0671428571429\" src=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda.png\" srcset=\"https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda.png 2500w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-300x320.png 300w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-1280x1366.png 1280w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-768x820.png 768w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-1439x1536.png 1439w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-1919x2048.png 1919w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-480x512.png 480w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-640x683.png 640w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-960x1025.png 960w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-1440x1537.png 1440w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-1600x1708.png 1600w, https:\/\/api.backlinko.com\/app\/uploads\/2026\/05\/google-ai-mode-toyota-vs-honda-1920x2049.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" loading=\"lazy\"\/><\/source><\/picture><\/figure>\n<p>Like AI Overviews, it draws on Google\u2019s index to generate answers, but it offers more interaction and depth.<\/p>\n<p>Neither platform exposes the sub-queries it runs.<\/p>\n<p>But SEOs have found a way to extract Google\u2019s fan-outs using Screaming Frog configured with a Gemini API. Watch <a title=\"How to Extract AI Overview Query Fan-Outs Using Screaming Frog + Gemini - Go Fish Digital\" href=\"https:\/\/gofishdigital.com\/blog\/how-to-extract-ai-overview-query-fan-outs-using-screaming-frog-gemini\/\" target=\"_blank\" rel=\"noopener\">Dan Hinckley\u2019s tutorial<\/a> for a full walkthrough.<\/p>\n<p><strong>For both, the optimization focus is the same:<\/strong> Front-load your answers, use descriptive subheadings, and structure content so individual passages stand on their own.<\/p>\n<h2>AI Search Runs on Query Fan-Out \u2014 Your Content Strategy Should Too<\/h2>\n<p>High rankings alone won\u2019t earn AI mentions.<\/p>\n<p>The brands showing up are the ones covering the questions their audience is actually asking and making that content easy for AI to extract and cite.<\/p>\n<p>You\u2019ve got the query fan-out framework. Now it\u2019s about execution.<\/p>\n<p>Start with one money prompt, map the sub-queries, and audit where your content stands.<\/p>\n<p>Then work through the gaps, one topic at a time.<\/p>\n<p>Next, dive deeper into how to get your brand seen and trusted across AI platforms with our <a title=\"How to Rank in AI Search (New Strategy &amp; Framework)\" href=\"https:\/\/backlinko.com\/ai-search-strategy\" target=\"_blank\" rel=\"noopener\">AI search strategy guide<\/a>.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build answers. When someone asks ChatGPT or Perplexity a question, it doesn\u2019t default to the best-ranking page. Instead, it runs related [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7033615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[17606,2135],"dealstore":[],"offerexpiration":[],"class_list":["post-7033614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-affects","tag-visibility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What It Is and How It Affects AI Visibility - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7033614\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What It Is and How It Affects AI Visibility - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build answers. 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