{"id":7033595,"date":"2026-08-08T12:15:08","date_gmt":"2026-08-08T12:15:08","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/share-of-demand-by-advertising-channel-detective\/"},"modified":"2026-08-08T12:15:08","modified_gmt":"2026-08-08T12:15:08","slug":"share-of-demand-by-advertising-channel-detective","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7033595","title":{"rendered":"Share of Demand by Advertising Channel Detective"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-5738434117052032058\" itemprop=\"description articleBody\">\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">This one came up in the past year. I noticed a problem with a business.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Regardless of the attribution method (they&#8217;re all wrong and yet they&#8217;re called &#8220;truth&#8221; by so many in the industry), it&#8217;s pretty easy to play detective and identify a business that is not healthy.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: arial;\">Healthy Business:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: arial;\">40% of Sales Happen Organically, Without Aid of Advertising.<\/span><\/li>\n<li><span style=\"font-family: arial;\">20% of Sales Happen Via Email Marketing.<\/span><\/li>\n<li><span style=\"font-family: arial;\">20% of Sales Happen Via Search Marketing.<\/span><\/li>\n<li><span style=\"font-family: arial;\">10% of Sales Happen Via Social Media (Paid + Organic).<\/span><\/li>\n<li><span style=\"font-family: arial;\">10% of Sales Happen Via Other Marketing Channels.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\">Unhealthy Business #1<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: arial;\">10% of Sales Happen Organically, Without Aid of Advertising.<\/span><\/li>\n<li><span style=\"font-family: arial;\">15% of Sales Happen Via Email Marketing.<\/span><\/li>\n<li><span style=\"font-family: arial;\">35% of Sales Happen Via Search Marketing.<\/span><\/li>\n<li><span style=\"font-family: arial;\">15% of Sales Happen Via Social Media (Paid + Organic).<\/span><\/li>\n<li><span style=\"font-family: arial;\">25% of Sales Happen Via Other Marketing Channels.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\">Unhealthy Business #2<\/span><\/p>\n<div style=\"text-align: justify;\">\n<ul>\n<li><span style=\"font-family: arial;\">5% of Sales Happen Organically, Without Aid of Advertising.<\/span><\/li>\n<li><span style=\"font-family: arial;\">65% of Sales Happen Via Catalog Marketing.<\/span><\/li>\n<li><span style=\"font-family: arial;\">12% of Sales Happen Via Email Marketing.<\/span><\/li>\n<li><span style=\"font-family: arial;\">15% of Sales Happen Via Search Marketing.<\/span><\/li>\n<li><span style=\"font-family: arial;\">1% of Sales Happen Via Social Media (Paid + Organic).<\/span><\/li>\n<li><span style=\"font-family: arial;\">2% of Sales Happen Via Other Marketing Channels.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: arial;\">Whether you are trying to rebuild your business or are looking to buy\/sell a business, this is a good guideline for you to reference. Unhealthy businesses generate very little demand\/sales organically (without the aid of marketing). Healthy businesses did the marketing years ago, earned trust via the merchandise they sell and consistently good customer service, resulting in ongoing sales that do not require marketing.<\/span><\/p>\n<p><span style=\"font-family: arial;\">Unhealthy businesses possess two key attributes.<\/span><\/p>\n<div>\n<ol>\n<li><span style=\"font-family: arial;\">Marketing is required to generate sales. Less marketing, less sales.<\/span><\/li>\n<li><span style=\"font-family: arial;\">One marketing channel is responsible for more than half of annual demand.<\/span><\/li>\n<\/ol>\n<\/div>\n<p><span style=\"font-family: arial;\">Again, most of you are not looking to buy\/sell a brand (if you are, I&#8217;m the person to evaluate the health of the business &#8230; kevinh@minethatdata.com). Most of you are looking to rebuild your business or maintain it. Use what you&#8217;ve read this week to rebuild\/build your business.<\/span><\/p>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>This one came up in the past year. I noticed a problem with a business. Regardless of the attribution method (they&#8217;re all wrong and yet they&#8217;re called &#8220;truth&#8221; by so many in the industry), it&#8217;s pretty easy to play detective and identify a business that is not healthy. Healthy Business: 40% of Sales Happen Organically, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[8397,4552,11619,3923,11198],"dealstore":[],"offerexpiration":[],"class_list":["post-7033595","post","type-post","status-publish","format-standard","hentry","category-analytics","tag-advertising","tag-channel","tag-demand","tag-detective","tag-share"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Share of Demand by Advertising Channel Detective - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7033595\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Share of Demand by Advertising Channel Detective - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"This one came up in the past year. 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