{"id":7033394,"date":"2026-08-08T09:07:13","date_gmt":"2026-08-08T09:07:13","guid":{"rendered":"https:\/\/peraltafinancing.com\/uncategorized\/the-briefing-brandy-melville-vs-shein-when-copying-photos-isnt-trademark-infringement\/"},"modified":"2026-08-08T09:07:13","modified_gmt":"2026-08-08T09:07:13","slug":"the-briefing-brandy-melville-vs-shein-when-copying-photos-isnt-trademark-infringement","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=7033394","title":{"rendered":"The Briefing: Brandy Melville vs. Shein -When Copying Photos Isn\u2019t Trademark Infringement"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<figure style=\"max-width: 100%;height: auto\" class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/www.youtube.com\/watch?v=UnX0ZHvnUew\"><img decoding=\"async\" style=\"max-width: 100%;height: auto\" src=\"https:\/\/www.theiplawblog.com\/wp-content\/uploads\/sites\/927\/embed_thumbs\/UnX0ZHvnUew.png\"><\/a>\n<\/div>\n<\/figure>\n<p>In this episode of The Briefing, Weintraub Tobin partners <a href=\"https:\/\/www.weintraub.com\/people\/scott-m-hervey\/\">Scott Hervey<\/a> and <a href=\"https:\/\/www.weintraub.com\/people\/tara-j-sattler\/\">Tara Sattler<\/a> discuss the court&rsquo;s ruling, where Brandy Melville&rsquo;s trademark claims fell short, and whether a different trademark argument could have changed the outcome.<\/p>\n<p>They cover:<\/p>\n<p><span id=\"more-8415\"><\/span><\/p>\n<ul class=\"wp-block-list\">\n<li>Why the court treated the copied photos as a copyright issue, not a trademark issue<\/li>\n<li>What Brandy Melville needed to show to support its trademark claims<\/li>\n<li>How brands should think about protecting product images, marketing content, and visual identity online<\/li>\n<\/ul>\n<p>Tune in for a clear look at where copyright protection ends and trademark law begins.<\/p>\n<p>Watch this episode on our&nbsp;<strong><a href=\"https:\/\/youtu.be\/UnX0ZHvnUew\" id=\"https:\/\/youtu.be\/vb-lXA5oXww\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a><\/strong>&nbsp;or listen to the&nbsp;<strong><a href=\"https:\/\/thebriefing.blubrry.net\" id=\"https:\/\/thebriefing.blubrry.net\/2026\/02\/06\/ccpas-new-rules-on-automated-decision-making-technology-admt\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a><\/strong>&nbsp;here.<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--35\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/thebriefing.blubrry.net\/subscribe-to-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe to Podcast<\/a><\/div>\n<div class=\"wp-block-button is-style-outline is-style-outline--36\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/@weintraubtobin\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe on YouTube<\/a><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara Sattler discuss the court&rsquo;s ruling, where Brandy Melville&rsquo;s trademark claims fell short, and whether a different trademark argument could have changed the outcome. They cover: Why the court treated the copied photos as a copyright issue, not a trademark issue What Brandy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104836,171251,125813,104840,12259,151927,99070,171252,99072,151928,125816,171253,125818,171254,99075],"tags":[24101,13827,79905,45982,4771,7129,9450,39651,16520],"dealstore":[],"offerexpiration":[],"class_list":["post-7033394","post","type-post","status-publish","format-standard","hentry","category-copyright-law","category-entertainment-attorney","category-entertainment-law","category-fair-use","category-intellectual-property","category-intellectual-property-litigation","category-ip","category-ip-basics","category-ip-law","category-ip-news","category-law-podcast","category-legal-podcast","category-media-law","category-the-briefing-law","category-trademark-law","tag-brandy","tag-briefing","tag-copying","tag-infringement","tag-isnt","tag-melville","tag-photos","tag-shein","tag-trademark"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Briefing: Brandy Melville vs. Shein -When Copying Photos Isn\u2019t Trademark Infringement - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7033394\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Briefing: Brandy Melville vs. Shein -When Copying Photos Isn\u2019t Trademark Infringement - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In this episode of The Briefing, Weintraub Tobin partners Scott Hervey and Tara Sattler discuss the court&rsquo;s ruling, where Brandy Melville&rsquo;s trademark claims fell short, and whether a different trademark argument could have changed the outcome. 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