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Explainer video pricing depends on the length, style, and service provider. If you\u2019re working with a production studio, an explainer video can cost $4,000 to $25,000 per minute. Freelance and DIY options may come with a smaller price tag, but often at the expense of quality.<\/p>\n
When setting your explainer video budget, value is just as important as cost. Although working with a professional studio will probably cost more up front, the resulting video is more likely to pay for itself in the long run.\u00a0<\/p>\n
We\u2019ll explain why video is worth the investment and give you a tool for calculating video ROI<\/a>. Then we\u2019ll explore the elements that can impact explainer video cost and show you how to balance your video budget for maximum return on investment.\u00a0<\/p>\n A good video is worth far more than you\u2019ll pay for it. 95% of B2B buyers<\/a> say video plays a vital role in their purchasing decisions. More specifically, explainer video can help your brand:<\/p>\n Video is sharable, bingeable, and just plain fun. In most cases, it\u2019s also more effective than written marketing copy<\/a>.\u00a0<\/p>\n The only thing worse than not having a video is having a bad one. Poor video quality reflects badly on your brand and makes customers wonder where else you\u2019re cutting corners. Think of the cost of quality video as an investment toward your marketing and sales goals.<\/p>\n Run the numbers to see the difference a high quality explainer video can make. We use the calculator below to help our potential customers calculate ROI on their videos. Go ahead and try it out.\u00a0<\/p>\n <\/p>\n Great explainer videos convert viewers into customers. That\u2019s the whole point. The best explainer videos keep converting for years. A high quality video isn\u2019t something you make, post, and forget about. It\u2019s an investment in your brand and its future success.<\/p>\n The cost of animated explainer videos is calculated per finished second. That\u2019s why most animated video studios<\/a> start the pricing conversation by talking about length.\u00a0<\/p>\n Knowing how long your video should be helps the studio budget its time and resources. They can get an idea of how many people they need and how long it might take to complete your project.\u00a0<\/p>\n Often, the first 60 seconds are the most expensive. After that, many production costs scale so the studio will give you a break on the per-second price.\u00a0<\/p>\n Keeping your video as short as possible isn\u2019t just good for your budget. The latest video length research<\/a> indicates that shorter videos tend to perform better on most platforms.\u00a0<\/p>\n Speaking of time, your production schedule can also impact the cost of video production. Production studios may charge a premium for rush jobs.\u00a0<\/p>\n If possible, start working on your video production months before you want it to go live. Keep in mind that the highest-quality studios may schedule projects well in advance. So if there\u2019s a production partner you really want to work with, get on their calendar early.\u00a0<\/p>\n You can help keep your project on budget by being thoughtful about when and how you request changes. It\u2019s easy to change the script during the initial drafting process. Adjustments are much harder, and more time consuming, as the project nears completion.\u00a0<\/p>\n Closely review script drafts, character designs and animatics to make changes before the animation step begins. Late-stage changes can add cost to your project.\u00a0\u00a0<\/p>\n It helps to make one person within your organization responsible for communicating with the production team. If an executive or legal department needs to review the video, get them involved from the beginning to avoid major edits at the end of the process (when they\u2019re most expensive).\u00a0<\/p>\n Style is the other major factor that can influence explainer video cost. Different video animation styles<\/a> are more or less labor intensive, which influences the cost-per-second calculation. While you should choose your style based on how it fits with your marketing goals and brand, knowing the relative costs of different video styles can help you figure out your budget.\u00a0<\/p>\n Here we\u2019ve ranked video styles by relative cost from least to most expensive. There\u2019s considerable overlap but this should give you a sense of the entry points for each style.\u00a0<\/p>\n \nHow Much Is Video Worth?\u00a0<\/strong><\/h2>\n
Figure out your ROI<\/strong><\/h2>\n
Why Time Really is Money<\/strong><\/h2>\n
Speed of Production Matters Too<\/strong><\/h2>\n
Changes Add Up<\/strong><\/h2>\n
Style Affects Explainer Video Cost<\/strong><\/h2>\n
Whiteboard Animation \u2013 $<\/strong><\/h3>\n