, Investor and Connector at Elin Myrstr\u00f6m Capital AB, has mastered both. With a career rooted in high-level sales management and a deep passion for international expansion, Elin has become a vital bridge between the Nordic ecosystem and global markets like the Middle East.<\/span><\/p>\nBeyond the balance sheets, Elin is a dedicated gender advocate. Through her work with various educational initiatives, she is on a mission to empower women to step into advisory and board roles, proving that diverse leadership isn\u2019t just a social goal, but a powerful driver of business revenue. We talked to Elin about her journey, the importance of genuine networking, and her vision for a more outward-looking Stockholm startup scene.<\/span><\/p>\n![\"\"](\"https:\/\/leapfunder-production.s3.eu-central-1.amazonaws.com\/uploads\/blog\/posts\/6965\/DavosElin_35.jpg?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=AKIAJ2QS3MAQJ5YUZRFA%2F20260808%2Feu-central-1%2Fs3%2Faws4_request&X-Amz-Date=20260808T054329Z&X-Amz-Expires=3600&X-Amz-SignedHeaders=host&X-Amz-Signature=b58791f3e65887fd162a2c772d2e2b1deb7e516b482977947fcaad8d91217094\")
<\/p>\n
\n- Hi Elin, thank you very much for agreeing to do the interview. Could you tell us about your background and how you first got connected to the startup and angel investing world?<\/b><\/li>\n<\/ul>\n
I have 20 years of experience in sales and sales management. Early on, I realized that success over the long term depends on creating genuine relationships and ensuring customer loyalty.<\/span><\/p>\nAbout four years ago, I had the opportunity to work closely with the Nordic startup ecosystem. This was the spark for my own investor journey and my first angel investments. It was then that I truly understood the strategic value of partnerships, especially for early-stage companies with limited resources. Building collaborations isn\u2019t just a \u201cnice-to-have\u201d; it\u2019s essential for long-term success.<\/span><\/p>\n\n- You\u2019re an Investor and Connector at Elin Myrstr\u00f6m Capital AB. Could you tell us more about what you do exactly and what your mission is?<\/b><\/li>\n<\/ul>\n
I realized a few years ago that efficient, genuine networking is a skill many people struggle with \u2014 yet, when managed correctly, it is a significant long-term asset. I started my business to focus on capital raising for companies seeking up to \u20ac50M within real estate, sustainability, and tech.<\/span><\/p>\nTo support these entrepreneurs effectively, I partner with people whose skills complement my own. We work on cases together to ensure the best possible outcome for both the founders and the investors. I\u2019m also exploring new horizons; I currently find the Middle East to be an incredibly interesting market to bridge with the Nordic startup ecosystem.<\/span>
<\/p>\n\n- How are you helping startups secure funding and expand into new markets?<\/b><\/li>\n<\/ul>\n
To be successful, a startup needs both capital and the right competence to scale internationally. Having the right advisors is crucial.<\/span><\/p>\nI actively work to find candidates for advisory roles, specifically focusing on women. Engaging as an advisor is a perfect first step toward taking on board roles. Since research shows that mixed teams in management and on boards generate higher revenue, I feel it\u2019s vital to encourage more women to explore these possibilities.<\/span><\/p>\n\n- You\u2019re passionate about empowerment and diversity in finance. How are you helping to bridge the gap in these industries?\u00a0<\/b><\/li>\n<\/ul>\n
Excluding female entrepreneurs and investors from venture capital isn\u2019t just a gender equality issue; it\u2019s a business issue. Companies with both female and male founders and leadership teams are, on average, more capital-efficient, make better decisions, and manage risk more effectively. What investor wouldn\u2019t want that?<\/span><\/p>\nBeyond my advisory work, I\u2019m involved in educational projects focused on real estate and blockchain, two industries where I see a lot of curiosity from women. Everyone must have the opportunity to invest in these fields. Co-investing in projects is a fantastic way to start getting that exposure.<\/span><\/p>\n\n- What is your take on the Stockholm startup ecosystem? What are the biggest opportunities and challenges ahead?<\/b><\/li>\n<\/ul>\n
Stockholm is an ambitious ecosystem with a wealth of knowledge. One of our biggest strengths is the high awareness of diversity; you see a variety of backgrounds and ages in panel discussions and founder teams.<\/span><\/p>\nHowever, a significant challenge is an occasional unwillingness to create business opportunities outside of European borders. Cultural communication is sometimes seen as an obstacle rather than a chance to learn and build a broader global network.<\/span><\/p>\nLooking ahead, Stockholm has a clear opportunity to strengthen its position by becoming more outward-looking and partnership-driven. By embracing value-based collaborations beyond Europe, our ecosystem can unlock entirely new levels of growth.<\/span><\/p>\nThank you very much for sharing your insights and story, Elin. We wish you the best of luck in your future endeavors.<\/span><\/p>\nJoin our network of startups & investors!<\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"Success in the startup world is often built on two pillars: capital and connections. Elin Myrstr\u00f6m, Investor and Connector at Elin Myrstr\u00f6m Capital AB, has mastered both. With a career rooted in high-level sales management and a deep passion for international expansion, Elin has become a vital bridge between the Nordic ecosystem and global markets […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12034],"tags":[14917,5714,15462,14901,313],"dealstore":[],"offerexpiration":[],"class_list":["post-7033196","post","type-post","status-publish","format-standard","hentry","category-angel-investor","tag-empowering","tag-global","tag-scaling","tag-startups","tag-women"],"yoast_head":"\n
Empowering Women and Scaling Global Startups - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=7033196\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empowering Women and Scaling Global Startups - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Success in the startup world is often built on two pillars: capital and connections. Elin Myrstr\u00f6m, Investor and Connector at Elin Myrstr\u00f6m Capital AB, has mastered both. 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